Motion (Creative Analytics)

Senior Social Media Manager

PandaDoc

Senior Social Media & Communications Manager

Senior Digital Content Producer

I make podcasts, videos, TikToks, & webinars for PandaDoc.

Digital Content Producer

I wrote eBooks, blogs, web content, and email copy for PandaDoc

Content Specialist

PowerChord, Inc.

Marketing Team Lead

Marketing Specialist

Eckerd College

Admission Counselor

Residential Advisor

Senior Social Media Manager at Motion

Howdy 🤠 -- I'm Trav!

I produce scroll-stopping digital content for technology companies.

Sometimes it's funny. Sometimes it's educational. And hot-dang, sometimes it's both!

I'm a creative marketing & communications professional with 8+ years of experience working in B2B SaaS. I work judiciously with in-house teams, creative vendors, freelancers, and agency partners to bring revenue-driving, community-building campaigns to life on LinkedIn & YouTube.

Travis Tyler

Marigold

Senior Director Content & Communications

FranConnect

FranConnect is the leading franchise management software provider. For nearly twenty years, the FranConnect platform has served as the Sales, Operations, and Marketing backbone for over 1500 brands and multi-location businesses worldwide. Nine of the Franchise Times Top 10 Fastest Growing franchise businesses rely on FranConnect to drive growth, improve profitability, and streamline operational performance.

Director of Content & Communications

PandaDoc empowers revenue teams to improve their document workflow to allow for increased productivity and to deliver an amazing experience for their customers.
 
• Led and managed a distributed team of three that produced quality content to deliver a 20% increase in content production and a 16% increase in social media engagement, driving business growth
• Drove a 79% increase in social media followers in 12 months by creating and executing a comprehensive digital content marketing strategy from planning to activation
• Collaborated cross-functionally to align content strategy with company goals, the brand narrative, and customer needs – monitored and analyzed content performance data and latest trends, reporting on actionable insights
• Improved content distribution by 24% in 6 months by refining PandaDoc's social media strategy

Head, Content Marketing

•Implemented a content strategy that resulted in a 13% increase in social media engagement and a 10% increase in brand awareness in 12 months
•Started a podcast, The Customer Engagement Lab, that generated over 5,000+ streams in the first year of publishing episodes

Senior Manager, Content Marketing

•Started the PandaDoc content library by writing at least 6 eBooks, which saw an average of 100+ conversions each quarter
•Made my first content marketing hire, which boosted content productivity by 50% in 12 months

Manager, Content Marketing

•Produced monthly webinars and other dynamic content with integration partners that saw 300+ registrants and over 30% attendee rate
•Partnered with HubSpot on many co-marketing activities to help PandaDoc achieve the #1 most installed app on the HubSpot Marketplace

Partner Marketing Manager

Sales Hacker, Inc.

One of 110 people chosen to be a Founding Member of the smartest community for B2B sales professionals on the planet.

Founding Member

Pavilion

Pavilion (formerly known as Revenue Collective) is a private membership for high-growth operators who are looking to thrive in today's evolving business world.

Associate Member

iQ media

iQ media provides marketing, communications and advertising professionals with better data, deeper analysis and a richer experience in paid, earned, shared and owned media analytics. 

•Created and started the blog and wrote one to two blog posts per week, which drove 15-20% new organic traffic to the website
•Created marketing emails bi-monthly to prospects which saw an average open rate of 32% and CTR of 3.1%
•Managed social media strategy, grew Facebook likes by 25% in 2015, increased Twitter followers by 12% from Aug to Nov 2015, and boosted LinkedIn followers by 122% in the past year
•Helped plan company and marketing trade show events, organized event logistics, which generated leads and over $500,000 in pipeline for the sales team

Director of Content & PR

Business Wire

•Handled incoming sales calls to support Account Executives – including answering questions from existing clients regarding services, distribution, etc.
•Supported Account Executive and Regional Manager with proposal compilation, competitive intelligence gathering, and relevant information for closing potential accounts
•Assisted with preparation of packages for presentations, mailings, etc. Also assists Marketing with creating and sending out email marketing campaigns
•Assisted in Business Wire sponsored media events and attends and networks at local public relations/investor relations association events

Client Services Representative

Korman Communities

•Answered calls and email inquiries from potential new residents regarding rental rates and general inquiries about the property
•Met with potential new residents to tour the property, available apartment suites and discuss amenities
•Responsible for managing marketing, social media campaigns, and property advertisements – ensuring accurate and up-to-date information
•Prospected and cold called for new extended stay/corporate suite business

Resident Representative

•Sold IT software, hardware and solutions to organizations in the Philadelphia suburbs
•Met and exceeded monthly quota; achieved quota obtainment in 2010 of 102%
•Created & maintained customer relationships by understanding their needs, meeting deadlines, responding promptly, and achieving a daily goal of 60 calls, both outbound and inbound

Account Executive

Vocus

•Managed over 200 Small Business Edition clients with company size of 11-200 employees
•Obtained at least a 80% renewal rate which exceeded monthly goals
•Recommended web tools for educating clients on marketing and SEO, driving website traffic and improving search engine results

•Generated new sales consisting of customers who operate a small business with a revenue under 5 million and distributed press releases through PRWeb.com
•Consistently met and often exceeded quota of $12,500 each month
•Consistently in the top 5% of sales reps on the team for Q3 and Q4 2008

Sales Executive

With over a decade of experience in content marketing, I am a seasoned marketer who thrives on the art of storytelling and the power of compelling writing. A relentless pursuit of excellence in content creation and strategy drives my career.

🌐 Content Strategy Maven:
Over the past 10 years, I have honed my skills in crafting and executing impactful content strategies that drive engagement, brand awareness, and business growth. My #1 approach involves understanding the audience first and then aligning content creation to goals. I also love to leverage data to iterate the production process and optimize content performance.

🚀 Leadership in Content Marketing:
For the past five years, I have had the privilege of leading a dynamic content marketing team. Through collaboration, innovation, and a commitment to excellence, we consistently delivered high-quality content that resonated with our target audience. My leadership philosophy is all about transparency and fosters creativity, continuous learning, and a results-driven mindset.

✍️ A Love for Storytelling and Writing:
At the core of my passion lies a deep love for storytelling. Whether crafting a compelling blog post, producing a podcast episode, developing a captivating social media campaign, or creating an immersive brand narrative, I believe in the transformative power of well-told stories, especially ones of your customers.

🔍 Always Evolving:
Content marketing is constantly changing, so it's important to me to stay informed about industry trends, emerging technologies, and best practices by participating in communities and following thought-provoking folks on LinkedIn. I also like to be a content thought leader myself. My commitment to continuous learning ensures that my strategies remain innovative and effective but also allow me to be honest about where I need to grow.  

Let's connect and explore how my expertise in content strategy and my love for storytelling can contribute to your brand's success. Together, let's weave narratives that leave a lasting impact on our audience's hearts and minds!

taplio

The Battle

Travis Tyler

Bethany Fagan

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