Traci Reuter & Co

Traci Reuter & Co.
Private Advisory for Revenue-Driven Marketing Leadership
(Serving visionary founders, growth-stage companies, and high-integrity brands)

At Traci Reuter & Co., I partner with founder-led businesses that are scaling fast—but struggling to connect the dots between marketing, sales, and sustainable growth.

Most have hired marketers, agencies, or freelancers. Yet results are inconsistent. Strategy is fragmented. And the founder is still in the weeds.

That’s where I step in.

With 30+ years in sales and marketing—including $50M+ in ad spend and 8-figure launches—I bring high-level growth strategy and executive leadership to businesses that are ready for more than tactics.

🔹 What We Do:
– Fractional Chief Growth Officer / CMO
– Strategic marketing advisory for $2M–$100M+ companies
– Clarity audits to identify what’s working, what’s not, and how to fix it—then I lead the execution
– Buyer-led positioning & offer strategy
– Team development and marketing org design

My job:
✔ Bring strategic clarity
✔ Align the team around sales outcomes
✔ Build systems that drive predictable, profitable growth

This is not an agency. Not a freelancer.
This is marketing leadership with a sales-driven edge™ — embedded inside your business.

Limited availability. Most clients come through referrals or waitlist. Learn more at TraciReuter.com.

Founder & Fractional Growth Leader

Sunlight Digital

**We are no longer taking on new clients**

🚀 Imagine your business not just growing, but thriving beyond your wildest dreams. That's where I come in. I'm the founder of Sunlight Digital, and my superpower is transforming your vision into a digital reality that exceeds expectations. 

With a background in high-stakes B2B sales and a heart fully invested in digital marketing, I've mastered the art of crafting strategies that don't just aim for growth—they aim for explosion. My approach? It's all about reverse-engineering. You dream it; I map it out, step by vibrant step, from messaging optimization, funnel magic, to goal smashing, and then I shout it from the digital rooftops to the audience who can't wait to hear it.

I offer a suite of services designed to make your business shine brighter, from social media advertising that cuts through the noise, digital strategy audits that leave no stone unturned, to fractional digital strategy work and onsite consulting that feels like I'm part of your team.

My team and I dive deep to uncover where your strategy might be leaking dollars and opportunities. We're all about building robust plans, crafting roadmaps to success, and guiding you from the rough seas of digital marketing into the calm waters of growth and prosperity.

"Divine Social's ability to shed light on valuable insights into different digital marketing algorithms, strategies, and opportunities served as a core strong point in working with them. They demonstrate strong expertise by taking the time to invest in your success looking at the bigger picture and putting a great effort in understanding the business of all their clients." - Brittany, Director of Marketing

CEO & Founder

Paradise Jets

Fractional Chief Marketing Officer | Chief Growth Officer at Paradise Jets

At Paradise Jets, I lead marketing and growth strategy as a Fractional Chief Marketing Officer (CMO) and Chief Growth Officer, bringing over 25 years of expertise in sales, direct response marketing, and digital growth strategies to elevate the brand, drive customer acquisition, and scale revenue.

🚀 What I Do:
✔ Develop and execute high-impact marketing and growth strategies tailored to the private aviation industry.
✔ Align brand positioning, paid media, and content marketing to attract high-value clients.
✔ Build and optimize customer acquisition funnels that convert, leveraging data-driven insights.
✔ Implement omnichannel marketing strategies to increase demand and profitability.
✔ Guide business development initiatives to unlock new revenue opportunities.

💡 Why Paradise Jets?
Paradise Jets is redefining private aviation with a commitment to excellence, innovation, and unmatched client experiences. My role is to ensure our marketing and growth strategies reflect that same standard—driving demand, increasing brand equity, and positioning us as the premier choice in luxury private travel.

Let’s take this to new heights. ✈️

#FractionalCMO #ChiefGrowthOfficer #MarketingStrategy #BusinessGrowth #LuxuryAviation #ParadiseJets

Fractional Chief Marketing Officer | Chief Growth Officer

Association For Creative Industries

The Association For Creative Industries (AFCI) is the premier trade association for the global creative arts products industries. 

The Divine Social team has been serving clients in the Arts, Crafts and Hobby industry since 2015, helping our clients to generate over $20million in sales.

Membership Committee

Happy Hour Marketing, LLC

Established coaching & consulting for small business marketing, entrepreneurs, solopreneurs & home business owners.  Helped small business with social media marketing strategy, generating leads & sales from their social media marketing.  

Created information products & courses to teach digital marketing & social media marketing to business owners who are interested in developing their own online social & digital media marketing campaigns. 

Consulted as an industry voice who is in tune, on top of and ahead of trends with the pulse of what’s working now in digital and social media marketing.  

Recognized speaker, industry expert & co-host of The Social Media Marketing Happy Hour Podcast, featured on Entrepreneur.com as the #1 Value packed podcast for entrepreneurs.

The Social Media Marketing Happy Hour Podcast received over 1 Million downloads in the first 5 months of being on air. 

Subscribe to the podcast on iTunes: http://HappyHourHangouts.com/iTunes
Subscribe to the podcast on Stitcher Radio: http://HappyHourHangouts.com/Stitcher

Skilled in:

Digital Marketing Strategy
Sales Funnels: Social Media Funnels, PPC Funnels
Twitter Marketing - converting Tweets to Leads to Sales
Facebook Advertising
Conversion Expert
Traffic Generating Expert
Webinars
Video SEO
YouTube Video Blogging
Content Marketing
Podcasting & Podcast Marketing
Running content driven membership sites
Visual Marketing
Microblogging
Email Marketing
Information Product Creation
Client Attraction
Primary Social Media Channels of Expertise: Facebook, Twitter, Instagram.
Working knowledge of all social media channels
Excellent written & verbal communication skills
Wordpress
and more….

Co-Founder & Podcast Co-Host

Play To Win Marketing

Marketing consultant & lead generation specialist leveraging social media platforms & email marketing to acquire new clients.  Generating leads & sales using YouTube SEO, Facebook, Facebook advertising, Instagram, Twitter, and more.  Selling information products, consumer products & coaching programs with primary demographic being entrepreneurs.  

Built social media following of thousands using a variety of paid & free traffic techniques.  Communicated strong CTA’s (call to action) to convert that audience into leads and then utilized email marketing strategies to convert those leads into sales.  

Utilized live webinars and Google Hangouts to develop strong reputation & loyal following in the market place.  

Early adopter of social media platforms.

Marketing Strategy & Sales Consultant - Digital & Social Media

Dun & Bradstreet

Leader of middle market portfolio consisting of customers across Illinois, Wisconsin, Indiana & parts of Missouri. Broad scope of responsibilities included customer relationship management, business development, sales forecasting, hiring, training and management of cross-functional team members.

D&B provides solution sets that meet a diverse set of customer needs globally. Customers use D&B Risk Management Solutions™ to mitigate credit and supplier risk, increase cash flow and drive increased profitability, and D&B Sales & Marketing Solutions™ to provide data management capabilities that provide effective and cost efficient marketing solutions to increase revenue from new and existing customers.

Area Sales Leader

AT&T Wireless

Lead sales team of 120 representatives serving the wireless communication needs of business ranging from Fortune 100 to small, family run businesses.  Covered Illinois, Wisconsin, & Indiana.  

Consistently met and exceeded goal.  Earning multiple sales achievement awards.

Midwest Director of Sales

Your business is growing. But your marketing? Fragmented. Disconnected. Draining cash.

I’m Traci Reuter—Fractional CMO & Growth Consultant for founder-led companies ready to scale with strategy, not guesswork.

Through Traci Reuter & Co., I provide private advisory and executive marketing leadership for founder led brands who need their marketing to actually drive revenue.

With 30+ years in sales and marketing—including $50M+ in ad spend, 8-figure launches, and million-dollar sales days—I reverse-engineer growth strategies that align your team, sharpen your message, and accelerate results.

🔹 What I Do:
– Fractional CMO & Growth Strategy Advisory
– Marketing Team & Org Development
– Go-to-Market & Buyer-Led Positioning
– Revenue-Driven Marketing System Design

🎯 I partner with founders who are:
– Tired of piecemeal tactics and overpriced agencies
– Managing junior marketers but not seeing results
– Frustrated that no one owns the strategy
– Ready for a partner who can lead, not just “do”

🧠 Legacy Work:
– Founder of Sunlight Digital (Facebook & Instagram Ad Agency, 10+ years)
– Creator of 17 digital marketing courses (not currently for sale)

🟣 My work lives at the intersection of revenue clarity, buyer psychology, and team alignment.

💬 If you’re wanting to scale—but marketing feels like the bottleneck—let’s talk.

DM me or visit TraciReuter.com. 

Serious brands only.

Traci Reuter

Words for Your Work

As a fractional Operations Manager with Words For Your Work, I streamline operations and support strategic growth. I build systems to track deliverables, improve accountability, and design digital campaigns that boost visibility and engagement. My focus is on creating clarity, efficiency, and stronger connections between the business and its clients.

Fractional Operations Manager

I help mission-driven organizations find their voice, align their roles, and build the systems to live their values every day.

Communications & Organizational Strategy Consultant

Benson For Wisconsin

I developed, created, and published high-quality content across social media platforms to amplify the candidate’s message. I led innovative campaigns to engage target audiences, crafted a cohesive social media strategy aligned with the campaign’s mission, and continuously monitored digital trends to keep our approach fresh. Collaborating closely with team members, I ensured consistent messaging and drove initiatives through unified communication efforts. Additionally, I created targeted radio and digital ads, strategically designed to resonate with audiences and promote the candidate’s platform effectively.

Messaging Strategist and Social Media Manager (Volunteer)

Optimize

I oversaw the recruitment, training, and management of 27 operations associates across multiple Relational Organizing programs in Pennsylvania, Michigan, and Florida, contributing to successful statewide race victories in Pennsylvania and Michigan. I led the training of associates in screening, interviewing, and vetting processes for political campaigns, enabling their effectiveness in their roles. Additionally, I supervised two teams responsible for hiring and onboarding 1,550 individuals within a tight timeframe, resulting in over 100,000 voter contacts. Through careful analysis of metrics, I identified and addressed underperformance promptly, provided additional support and training as needed, advised leadership on adjustments based on team capacity, and facilitated off-boarding when necessary.

Operations Manager

Knit Stars 

I strategically aligned corporate initiatives with organizational needs, enhancing employee communications, onboarding programs, and digital strategies to drive company expansion and competitiveness. I coached and developed leaders through performance coaching plans, managed team transitions, and oversaw 30+ hybrid digital and e-commerce launch campaigns, tailoring solutions for each client and generating over $1,000,000 in annual revenue consecutively.

Director of Operations | Chief of Staff

Digital Products Lead

Project Manager

I orchestrated the successful launch of over 10 digital product campaigns, managing all aspects from marketing to content production and delivery. Seamlessly coordinating between 10-12 internal and external stakeholders, I facilitated effective communication and troubleshooting to ensure project success. Additionally, I maintained strict adherence to timelines, scope, and budget constraints, ensuring all projects were delivered on time, within scope, and under budget.

Online Business Manager | Project Manager

Smart Relationships

I created and delivered webinars and self-guided adult learning modules focused on Emotional Intelligence, covering topics like active listening and communication. I crafted workshop curriculum utilizing Microsoft Office, PowerPoint, and Canva, tailoring materials to effectively engage participants. Additionally, I conducted thorough analysis of reports and feedback summaries to ensure customer success and continuously improve program effectiveness.

Relationship Educator

Adullam Vineyard

I spearheaded the recruitment of over 50 volunteers, organizing them into three teams across three distinct departments. I developed a groundbreaking two-year age-specific curriculum for both children and adults, fostering holistic growth and education. Additionally, I provided coaching and mentorship to individuals seeking leadership roles in the nonprofit sector. Through powerful presentations, I reached audiences exceeding 300 people, sparking impactful dialogues and spreading important messages effectively.

Founder | Co-Pastor

Bellin Health

At Bellin Health Hospital campus, I meticulously attended to the spiritual and personal needs of patients and staff, offering support during critical moments and crises. As a founding member of the Bellin Health Palliative Care program, I played a pivotal role in educating both patients and staff about organ donation and Advance Directives, serving as a primary educational resource in these crucial areas.

Chaplain

I partner with leaders, creatives, and mission-driven organizations to:
 
◆ Strengthen communication, culture, and trust. 
◆ Align internal methods with external impact.
◆ Design people-centered systems that support clarity and accountability.
◆ Facilitate conversations that lead to compassion and understanding.
◆ Build inclusive cultures that are human-focused and consent-forward.

My approach blends operational strategy with deep listening and facilitation. I draw from over two decades of experience leading teams, optimizing processes, and creating collaborative environments where people feel seen and heard. My background in professional communications and performance enables me to bring clarity, presence, and purpose to the workplace.

In addition to my consulting work, I offer 1:1 coaching for actors focused on character development grounded in honesty, connection, and presence. I also instruct students preparing for competitive BFA or conservatory acting auditions, guiding them to bring authenticity and confidence to their work. 🎭

taplio

The Battle

Traci Reuter

Teresa Aportela Sergott, M.A.

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