Traci Reuter & Co

Traci Reuter & Co.
Private Advisory for Revenue-Driven Marketing Leadership
(Serving visionary founders, growth-stage companies, and high-integrity brands)

At Traci Reuter & Co., I partner with founder-led businesses that are scaling fast—but struggling to connect the dots between marketing, sales, and sustainable growth.

Most have hired marketers, agencies, or freelancers. Yet results are inconsistent. Strategy is fragmented. And the founder is still in the weeds.

That’s where I step in.

With 30+ years in sales and marketing—including $50M+ in ad spend and 8-figure launches—I bring high-level growth strategy and executive leadership to businesses that are ready for more than tactics.

🔹 What We Do:
– Fractional Chief Growth Officer / CMO
– Strategic marketing advisory for $2M–$100M+ companies
– Clarity audits to identify what’s working, what’s not, and how to fix it—then I lead the execution
– Buyer-led positioning & offer strategy
– Team development and marketing org design

My job:
✔ Bring strategic clarity
✔ Align the team around sales outcomes
✔ Build systems that drive predictable, profitable growth

This is not an agency. Not a freelancer.
This is marketing leadership with a sales-driven edge™ — embedded inside your business.

Limited availability. Most clients come through referrals or waitlist. Learn more at TraciReuter.com.

Founder & Fractional Growth Leader

Sunlight Digital

**We are no longer taking on new clients**

🚀 Imagine your business not just growing, but thriving beyond your wildest dreams. That's where I come in. I'm the founder of Sunlight Digital, and my superpower is transforming your vision into a digital reality that exceeds expectations. 

With a background in high-stakes B2B sales and a heart fully invested in digital marketing, I've mastered the art of crafting strategies that don't just aim for growth—they aim for explosion. My approach? It's all about reverse-engineering. You dream it; I map it out, step by vibrant step, from messaging optimization, funnel magic, to goal smashing, and then I shout it from the digital rooftops to the audience who can't wait to hear it.

I offer a suite of services designed to make your business shine brighter, from social media advertising that cuts through the noise, digital strategy audits that leave no stone unturned, to fractional digital strategy work and onsite consulting that feels like I'm part of your team.

My team and I dive deep to uncover where your strategy might be leaking dollars and opportunities. We're all about building robust plans, crafting roadmaps to success, and guiding you from the rough seas of digital marketing into the calm waters of growth and prosperity.

"Divine Social's ability to shed light on valuable insights into different digital marketing algorithms, strategies, and opportunities served as a core strong point in working with them. They demonstrate strong expertise by taking the time to invest in your success looking at the bigger picture and putting a great effort in understanding the business of all their clients." - Brittany, Director of Marketing

CEO & Founder

Paradise Jets

Fractional Chief Marketing Officer | Chief Growth Officer at Paradise Jets

At Paradise Jets, I lead marketing and growth strategy as a Fractional Chief Marketing Officer (CMO) and Chief Growth Officer, bringing over 25 years of expertise in sales, direct response marketing, and digital growth strategies to elevate the brand, drive customer acquisition, and scale revenue.

🚀 What I Do:
✔ Develop and execute high-impact marketing and growth strategies tailored to the private aviation industry.
✔ Align brand positioning, paid media, and content marketing to attract high-value clients.
✔ Build and optimize customer acquisition funnels that convert, leveraging data-driven insights.
✔ Implement omnichannel marketing strategies to increase demand and profitability.
✔ Guide business development initiatives to unlock new revenue opportunities.

💡 Why Paradise Jets?
Paradise Jets is redefining private aviation with a commitment to excellence, innovation, and unmatched client experiences. My role is to ensure our marketing and growth strategies reflect that same standard—driving demand, increasing brand equity, and positioning us as the premier choice in luxury private travel.

Let’s take this to new heights. ✈️

#FractionalCMO #ChiefGrowthOfficer #MarketingStrategy #BusinessGrowth #LuxuryAviation #ParadiseJets

Fractional Chief Marketing Officer | Chief Growth Officer

Association For Creative Industries

The Association For Creative Industries (AFCI) is the premier trade association for the global creative arts products industries. 

The Divine Social team has been serving clients in the Arts, Crafts and Hobby industry since 2015, helping our clients to generate over $20million in sales.

Membership Committee

Happy Hour Marketing, LLC

Established coaching & consulting for small business marketing, entrepreneurs, solopreneurs & home business owners.  Helped small business with social media marketing strategy, generating leads & sales from their social media marketing.  

Created information products & courses to teach digital marketing & social media marketing to business owners who are interested in developing their own online social & digital media marketing campaigns. 

Consulted as an industry voice who is in tune, on top of and ahead of trends with the pulse of what’s working now in digital and social media marketing.  

Recognized speaker, industry expert & co-host of The Social Media Marketing Happy Hour Podcast, featured on Entrepreneur.com as the #1 Value packed podcast for entrepreneurs.

The Social Media Marketing Happy Hour Podcast received over 1 Million downloads in the first 5 months of being on air. 

Subscribe to the podcast on iTunes: http://HappyHourHangouts.com/iTunes
Subscribe to the podcast on Stitcher Radio: http://HappyHourHangouts.com/Stitcher

Skilled in:

Digital Marketing Strategy
Sales Funnels: Social Media Funnels, PPC Funnels
Twitter Marketing - converting Tweets to Leads to Sales
Facebook Advertising
Conversion Expert
Traffic Generating Expert
Webinars
Video SEO
YouTube Video Blogging
Content Marketing
Podcasting & Podcast Marketing
Running content driven membership sites
Visual Marketing
Microblogging
Email Marketing
Information Product Creation
Client Attraction
Primary Social Media Channels of Expertise: Facebook, Twitter, Instagram.
Working knowledge of all social media channels
Excellent written & verbal communication skills
Wordpress
and more….

Co-Founder & Podcast Co-Host

Play To Win Marketing

Marketing consultant & lead generation specialist leveraging social media platforms & email marketing to acquire new clients.  Generating leads & sales using YouTube SEO, Facebook, Facebook advertising, Instagram, Twitter, and more.  Selling information products, consumer products & coaching programs with primary demographic being entrepreneurs.  

Built social media following of thousands using a variety of paid & free traffic techniques.  Communicated strong CTA’s (call to action) to convert that audience into leads and then utilized email marketing strategies to convert those leads into sales.  

Utilized live webinars and Google Hangouts to develop strong reputation & loyal following in the market place.  

Early adopter of social media platforms.

Marketing Strategy & Sales Consultant - Digital & Social Media

Dun & Bradstreet

Leader of middle market portfolio consisting of customers across Illinois, Wisconsin, Indiana & parts of Missouri. Broad scope of responsibilities included customer relationship management, business development, sales forecasting, hiring, training and management of cross-functional team members.

D&B provides solution sets that meet a diverse set of customer needs globally. Customers use D&B Risk Management Solutions™ to mitigate credit and supplier risk, increase cash flow and drive increased profitability, and D&B Sales & Marketing Solutions™ to provide data management capabilities that provide effective and cost efficient marketing solutions to increase revenue from new and existing customers.

Area Sales Leader

AT&T Wireless

Lead sales team of 120 representatives serving the wireless communication needs of business ranging from Fortune 100 to small, family run businesses.  Covered Illinois, Wisconsin, & Indiana.  

Consistently met and exceeded goal.  Earning multiple sales achievement awards.

Midwest Director of Sales

Your business is growing. But your marketing? Fragmented. Disconnected. Draining cash.

I’m Traci Reuter—Fractional CMO & Growth Consultant for founder-led companies ready to scale with strategy, not guesswork.

Through Traci Reuter & Co., I provide private advisory and executive marketing leadership for founder led brands who need their marketing to actually drive revenue.

With 30+ years in sales and marketing—including $50M+ in ad spend, 8-figure launches, and million-dollar sales days—I reverse-engineer growth strategies that align your team, sharpen your message, and accelerate results.

🔹 What I Do:
– Fractional CMO & Growth Strategy Advisory
– Marketing Team & Org Development
– Go-to-Market & Buyer-Led Positioning
– Revenue-Driven Marketing System Design

🎯 I partner with founders who are:
– Tired of piecemeal tactics and overpriced agencies
– Managing junior marketers but not seeing results
– Frustrated that no one owns the strategy
– Ready for a partner who can lead, not just “do”

🧠 Legacy Work:
– Founder of Sunlight Digital (Facebook & Instagram Ad Agency, 10+ years)
– Creator of 17 digital marketing courses (not currently for sale)

🟣 My work lives at the intersection of revenue clarity, buyer psychology, and team alignment.

💬 If you’re wanting to scale—but marketing feels like the bottleneck—let’s talk.

DM me or visit TraciReuter.com. 

Serious brands only.

Traci Reuter

Let’s talk about benchmarks and why they might be wrecking your strategy.
Last quarter, I was helping a client launch a new product inside a high-growth private aviation company.

New offer. New audience. New market category.
And yet…
The pressure to compare our performance to industry benchmarks was relentless.

📉 The problem?
We were being measured against standards built for companies with 10x the budget, 10x the team, and zero innovation risk.

And that’s when it hit me:
You don’t win by chasing benchmarks. You win by building the game you were meant to play.
If you're:
 ✅ Launching something new
 ✅ Leading with limited resources
 ✅ Or feeling behind because you're not “hitting the numbers” someone else said you should…

This message is for you.
🎥 I break it all down in this new episode of Growth in Motion:
 "Playing Your Own Game: Why Industry Benchmarks Can Kill Innovation"

💡 Inside:
The hidden danger of chasing metrics that don’t match your reality
Why category creators can’t play by someone else’s rules
How to reframe “underperformance” when you're building something big
The mindset shift that helped me re-anchor strategy, team, and expectations

👉 Visit: https://tracireuter.com/
 👉 Or DM me if you're leading a launch and need strategic marketing that actually drives revenue.

#FractionalCMO #MarketingLeadership #GrowthStrategy #Benchmarks #BusinessInnovation #FractionalCGO #TraciReuter #QuietPower #RevenueDrivenMarketing #SalesDrivenStrategy

Fractional CMO & Growth Consultant | Helping Growing Brands Align Marketing with Revenue | Traci Reuter & Co.

Stoic Selling

Founder

Entrepreneur / Independent Consultant

Gigforce

Head of Giger Supply Chain

Bizwin Solutions Pvt. Ltd

Over the last 15 years, I have set-up, driven, and scaled growth teams and initiatives at organizations across IT-BPM Services, Manufacturing, and Professional Services domains in Indian, US, and Middle East (GCC) markets. At Bizwin we help our clients accelerate revenue growth through 'specific and surgical' interventions over 2-6 months.

Partner Bizwin Consulting

CareerAccelerationSystem.Com

Career Acceleration System is an online self-service learning space for knowledge workers (5-15 years experience) to thrive at work-place and accelerate their careers by mastering the specific psychological strategies, tool-sets, and actionable techniques that are critical-to-succeed at today's workplace. These are beyond the 'subject matter knowledge or hard-skills'. Unfortunately no school or college teaches this and an employee can't really count on the corporate L&D departments. Career Acceleration System is designed to help fill this gap with strong focus on skills and strategies in today's context.

Back Story:  : Over the last 15 years I have grown fast in my career. Responsibilities increased rapidly across all major dimensions. Sales Quota (or Target) of 10 Lakh (~$20K) in 2004 to 3 Cr ($ 500K) in 2009 to being responsible for Growth Function at a public company with ~$500 MN in 2018. From being a Sales Engineer in 2004 to Heading 'Growth Function' (Sales Enablement & Demand Generation) with 40 people and reporting to the CEO. I was fortunate to grow fast with the help of mentors, coaches, and sponsors - who, most often, I sought after and learnt from, though without a very deliberate intention and strategy. In this journey I increased my salary by more than 26X in a span of 14 years. I read 500+ books across a wide variety of topics. To be clear, I did go to good schools in India but not 'Ivy League' schools.

I started reflecting that quite a large majority of employees, especially knowledge workers,  lack the excitement, the energy, the interest at workplace. Some people resign to 'coasting along' while some blame it on the politics. Though we always see some people growing fast, we can't decipher the code of their success.

But, there is a learnable system to ensure that you are in control and can effectively steer and navigate your career. I have tested this in my career and with at least 25-30 other individuals. And it worked 100%. Coming soon :-)

Founder at Career Acceleration System

TeamLease Services Limited

AVP, Head of Growth (Marketing, Growth Strategy, Sales Enablement)

Genpact

Associate Vice President - PMO, Growth Operations

Associate Vice President - Growth Operations (Sales Enablement)

Competitive intelligence program at Genpact equips the front-line sales teams globally with actionable competitive intel to help improve win-rates against our key competitors. 

1. Setting up high-end research/intel channels and coaching internal team - analyst sources, external research, expert consortium, tapping organizational knowledge, new-hire interviews, etc.
2. Publishing specific and actionable competitor battle cards providing critical advantage/disadvantage analyses and providing offensive and defensive strategies for deal situations

Win Loss Review Program: Analyzing large and strategic opportunity outcomes to provide front-line teams with feedback and improve sales processes
1. Conceptual framework: key parameters for win/losses, setting up channels (internal and external surveys) through SFDC
2. Partner management: manage in-depth deal review for large deals through external partners and internal deal teams
3. Sales process improvement: Ensuring fixes and improvements in sales process informed by win/loss learning/insights

AVP, Competitive Intelligence Program Leader

Driving strategic sales transformation initiatives with sales leadership and teams in the US. Key initiatives: 
Hunting acceleration - set-up a hunting acceleration program from scratch and scaled it globally to 6 key business verticals. Delivered strong results (135+ CXO conversations sourced with very high ROI) working with sales leaders and external partner

Deal qualification framework and process - re-engineered the deal qualification process to increase win-rates and ensure investment in high-potential deals only. Managed conceptual frame-work, quantitative scoring model, external tools, and implementation on SFDC.

Senior Manager - Sales (Hunting) Acceleration

Responsible for identifying and incubating strategic products which take an integrated view of Organizations' process excellence capabilities, IT solutions, and analytical tools. These products span across industries (manufacturing, insurance, capital markets, healthcare, etc.) and functions (supply chain, analytics, etc.)
Conceived and commercialized productized innovative solutions across manufacturing and CPG industry that created a revenue of USD 10 MN in 2 Years horizon (2012-13).

Senior Manager - New Product Innovation

Frost & Sullivan

Growth Consulting: Executing the consulting engagements by understanding the client requirements, mapping them with consulting deliverable and coming up with strategic advice through primary, secondary research & analysis. This primarily includes Market Entry Strategy and Market Intelligence engagements.

Market Research: Tracking different product and geographic markets with an intention of coming up with strategic insights for our current clients and future accounts.

Consultant

Great Lakes Instiute of Management, Chennai

PGPM Class of 2007-08

Bharti Airtel Broadband Services

Project involved : Measuring user preferences and satisfaction levels for Airtel Broadband residential customers and establishing the relative competitive positioning of four major players using clustering, conjoint analysis and perceptual mapping techniques.

Management Intern - Broadband Marketing

Rahul Khare is the founder of Stoic Selling, a B2B Sales Studio that helps Founders, Startup teams, and Small & Medium Businesses win in the B2B markets.

Stoic Selling focuses on enabling founders, early-stage startups, and SMBs to smash their growth targets via clear strategies, behaviors, and tools. Instead of long winding approaches, the Stoic Selling approach cuts to the chase and solves the core issues of B2B sales with a founder’s mindset.

Rahul has over 17 years of experience building and scaling B2B revenue engines from scratch. He has worked as an ex-VP and Head of Growth for large public companies and VC-funded startups with clients across the globe. 

Rahul is an avid reader and student of sales, entrepreneurship, psychology of success, neuroscience, self-improvement, and spirituality. He has an MBA and a degree in Chemical Engineering from top schools in India.

He is also interested in helping individuals accelerate their careers by developing the right mindsets, strategies, and leadership skills to accelerate their careers. His debut book The Career Acceleration System is available on Kindle. 

When he is not working, he’s probably playing with his two boys or sleeping or cooking an exotic meal for his wife ;-) He lives in Bangalore, India, with his family.

You can reach Rahul at rahul@stoicselling.com.

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