Traci Reuter & Co

Traci Reuter & Co.
Private Advisory for Revenue-Driven Marketing Leadership
(Serving visionary founders, growth-stage companies, and high-integrity brands)

At Traci Reuter & Co., I partner with founder-led businesses that are scaling fast—but struggling to connect the dots between marketing, sales, and sustainable growth.

Most have hired marketers, agencies, or freelancers. Yet results are inconsistent. Strategy is fragmented. And the founder is still in the weeds.

That’s where I step in.

With 30+ years in sales and marketing—including $50M+ in ad spend and 8-figure launches—I bring high-level growth strategy and executive leadership to businesses that are ready for more than tactics.

🔹 What We Do:
– Fractional Chief Growth Officer / CMO
– Strategic marketing advisory for $2M–$100M+ companies
– Clarity audits to identify what’s working, what’s not, and how to fix it—then I lead the execution
– Buyer-led positioning & offer strategy
– Team development and marketing org design

My job:
✔ Bring strategic clarity
✔ Align the team around sales outcomes
✔ Build systems that drive predictable, profitable growth

This is not an agency. Not a freelancer.
This is marketing leadership with a sales-driven edge™ — embedded inside your business.

Limited availability. Most clients come through referrals or waitlist. Learn more at TraciReuter.com.

Founder & Fractional Growth Leader

Sunlight Digital

**We are no longer taking on new clients**

🚀 Imagine your business not just growing, but thriving beyond your wildest dreams. That's where I come in. I'm the founder of Sunlight Digital, and my superpower is transforming your vision into a digital reality that exceeds expectations. 

With a background in high-stakes B2B sales and a heart fully invested in digital marketing, I've mastered the art of crafting strategies that don't just aim for growth—they aim for explosion. My approach? It's all about reverse-engineering. You dream it; I map it out, step by vibrant step, from messaging optimization, funnel magic, to goal smashing, and then I shout it from the digital rooftops to the audience who can't wait to hear it.

I offer a suite of services designed to make your business shine brighter, from social media advertising that cuts through the noise, digital strategy audits that leave no stone unturned, to fractional digital strategy work and onsite consulting that feels like I'm part of your team.

My team and I dive deep to uncover where your strategy might be leaking dollars and opportunities. We're all about building robust plans, crafting roadmaps to success, and guiding you from the rough seas of digital marketing into the calm waters of growth and prosperity.

"Divine Social's ability to shed light on valuable insights into different digital marketing algorithms, strategies, and opportunities served as a core strong point in working with them. They demonstrate strong expertise by taking the time to invest in your success looking at the bigger picture and putting a great effort in understanding the business of all their clients." - Brittany, Director of Marketing

CEO & Founder

Paradise Jets

Fractional Chief Marketing Officer | Chief Growth Officer at Paradise Jets

At Paradise Jets, I lead marketing and growth strategy as a Fractional Chief Marketing Officer (CMO) and Chief Growth Officer, bringing over 25 years of expertise in sales, direct response marketing, and digital growth strategies to elevate the brand, drive customer acquisition, and scale revenue.

🚀 What I Do:
✔ Develop and execute high-impact marketing and growth strategies tailored to the private aviation industry.
✔ Align brand positioning, paid media, and content marketing to attract high-value clients.
✔ Build and optimize customer acquisition funnels that convert, leveraging data-driven insights.
✔ Implement omnichannel marketing strategies to increase demand and profitability.
✔ Guide business development initiatives to unlock new revenue opportunities.

💡 Why Paradise Jets?
Paradise Jets is redefining private aviation with a commitment to excellence, innovation, and unmatched client experiences. My role is to ensure our marketing and growth strategies reflect that same standard—driving demand, increasing brand equity, and positioning us as the premier choice in luxury private travel.

Let’s take this to new heights. ✈️

#FractionalCMO #ChiefGrowthOfficer #MarketingStrategy #BusinessGrowth #LuxuryAviation #ParadiseJets

Fractional Chief Marketing Officer | Chief Growth Officer

Association For Creative Industries

The Association For Creative Industries (AFCI) is the premier trade association for the global creative arts products industries. 

The Divine Social team has been serving clients in the Arts, Crafts and Hobby industry since 2015, helping our clients to generate over $20million in sales.

Membership Committee

Happy Hour Marketing, LLC

Established coaching & consulting for small business marketing, entrepreneurs, solopreneurs & home business owners.  Helped small business with social media marketing strategy, generating leads & sales from their social media marketing.  

Created information products & courses to teach digital marketing & social media marketing to business owners who are interested in developing their own online social & digital media marketing campaigns. 

Consulted as an industry voice who is in tune, on top of and ahead of trends with the pulse of what’s working now in digital and social media marketing.  

Recognized speaker, industry expert & co-host of The Social Media Marketing Happy Hour Podcast, featured on Entrepreneur.com as the #1 Value packed podcast for entrepreneurs.

The Social Media Marketing Happy Hour Podcast received over 1 Million downloads in the first 5 months of being on air. 

Subscribe to the podcast on iTunes: http://HappyHourHangouts.com/iTunes
Subscribe to the podcast on Stitcher Radio: http://HappyHourHangouts.com/Stitcher

Skilled in:

Digital Marketing Strategy
Sales Funnels: Social Media Funnels, PPC Funnels
Twitter Marketing - converting Tweets to Leads to Sales
Facebook Advertising
Conversion Expert
Traffic Generating Expert
Webinars
Video SEO
YouTube Video Blogging
Content Marketing
Podcasting & Podcast Marketing
Running content driven membership sites
Visual Marketing
Microblogging
Email Marketing
Information Product Creation
Client Attraction
Primary Social Media Channels of Expertise: Facebook, Twitter, Instagram.
Working knowledge of all social media channels
Excellent written & verbal communication skills
Wordpress
and more….

Co-Founder & Podcast Co-Host

Play To Win Marketing

Marketing consultant & lead generation specialist leveraging social media platforms & email marketing to acquire new clients.  Generating leads & sales using YouTube SEO, Facebook, Facebook advertising, Instagram, Twitter, and more.  Selling information products, consumer products & coaching programs with primary demographic being entrepreneurs.  

Built social media following of thousands using a variety of paid & free traffic techniques.  Communicated strong CTA’s (call to action) to convert that audience into leads and then utilized email marketing strategies to convert those leads into sales.  

Utilized live webinars and Google Hangouts to develop strong reputation & loyal following in the market place.  

Early adopter of social media platforms.

Marketing Strategy & Sales Consultant - Digital & Social Media

Dun & Bradstreet

Leader of middle market portfolio consisting of customers across Illinois, Wisconsin, Indiana & parts of Missouri. Broad scope of responsibilities included customer relationship management, business development, sales forecasting, hiring, training and management of cross-functional team members.

D&B provides solution sets that meet a diverse set of customer needs globally. Customers use D&B Risk Management Solutions™ to mitigate credit and supplier risk, increase cash flow and drive increased profitability, and D&B Sales & Marketing Solutions™ to provide data management capabilities that provide effective and cost efficient marketing solutions to increase revenue from new and existing customers.

Area Sales Leader

AT&T Wireless

Lead sales team of 120 representatives serving the wireless communication needs of business ranging from Fortune 100 to small, family run businesses.  Covered Illinois, Wisconsin, & Indiana.  

Consistently met and exceeded goal.  Earning multiple sales achievement awards.

Midwest Director of Sales

Your business is growing. But your marketing? Fragmented. Disconnected. Draining cash.

I’m Traci Reuter—Fractional CMO & Growth Consultant for founder-led companies ready to scale with strategy, not guesswork.

Through Traci Reuter & Co., I provide private advisory and executive marketing leadership for founder led brands who need their marketing to actually drive revenue.

With 30+ years in sales and marketing—including $50M+ in ad spend, 8-figure launches, and million-dollar sales days—I reverse-engineer growth strategies that align your team, sharpen your message, and accelerate results.

🔹 What I Do:
– Fractional CMO & Growth Strategy Advisory
– Marketing Team & Org Development
– Go-to-Market & Buyer-Led Positioning
– Revenue-Driven Marketing System Design

🎯 I partner with founders who are:
– Tired of piecemeal tactics and overpriced agencies
– Managing junior marketers but not seeing results
– Frustrated that no one owns the strategy
– Ready for a partner who can lead, not just “do”

🧠 Legacy Work:
– Founder of Sunlight Digital (Facebook & Instagram Ad Agency, 10+ years)
– Creator of 17 digital marketing courses (not currently for sale)

🟣 My work lives at the intersection of revenue clarity, buyer psychology, and team alignment.

💬 If you’re wanting to scale—but marketing feels like the bottleneck—let’s talk.

DM me or visit TraciReuter.com. 

Serious brands only.

Traci Reuter

Let’s talk about benchmarks and why they might be wrecking your strategy.
Last quarter, I was helping a client launch a new product inside a high-growth private aviation company.

New offer. New audience. New market category.
And yet…
The pressure to compare our performance to industry benchmarks was relentless.

📉 The problem?
We were being measured against standards built for companies with 10x the budget, 10x the team, and zero innovation risk.

And that’s when it hit me:
You don’t win by chasing benchmarks. You win by building the game you were meant to play.
If you're:
 ✅ Launching something new
 ✅ Leading with limited resources
 ✅ Or feeling behind because you're not “hitting the numbers” someone else said you should…

This message is for you.
🎥 I break it all down in this new episode of Growth in Motion:
 "Playing Your Own Game: Why Industry Benchmarks Can Kill Innovation"

💡 Inside:
The hidden danger of chasing metrics that don’t match your reality
Why category creators can’t play by someone else’s rules
How to reframe “underperformance” when you're building something big
The mindset shift that helped me re-anchor strategy, team, and expectations

👉 Visit: https://tracireuter.com/
 👉 Or DM me if you're leading a launch and need strategic marketing that actually drives revenue.

#FractionalCMO #MarketingLeadership #GrowthStrategy #Benchmarks #BusinessInnovation #FractionalCGO #TraciReuter #QuietPower #RevenueDrivenMarketing #SalesDrivenStrategy

Fractional CMO & Growth Consultant | Helping Growing Brands Align Marketing with Revenue | Traci Reuter & Co.

Waykeeper Farm & Nerdery

Neither my husband nor myself have a farming background, we didn’t grow up around livestock and we both had very small vegetable gardens as kids.

We wanted to get involved in small-scale farming because we believe that big agriculture is not sustainable.

I first learned about permaculture design when I started planting trees in my suburban backyard outside Dallas, Texas and they kept dying.

I learned more about the interconnected world of soil life. I got to appreciate how important water flow is, and how planting more than one thing together can help the whole do better.

After successfully planting some fruit trees, I wanted to bring animals into the picture to help increase our fertility and add diversity. 

So we made the plunge and bought a 17-acre farm. We kept a few of the original horses as boarders, and we’re grateful because we learned so much about farm life from these longtime horse owners who have seen it all.

After moving we jumped in with both feet and welcomed chickens, geese, ducks, and dairy sheep to our farm. Not to mention a few barn cats, and all of the amazing birds, butterflies, and bees.

We’ve been called “software nerds who pick up sheep turds” and that feels like a great way to put it.

The farm is an ever-evolving project, where we continue to plant more trees, and practice rotational grazing in an effort to regenerate the land and sequester carbon.

Permaculture Farmer

AccessAlly

AccessAlly is the #1 WordPress Course and Membership Solution for Industry Leaders.

We understand what it’s like to outgrow your systems.

We’ve helped 100,000+ business owners scale on their terms. In fact, AccessAlly provides training to over 2,578,387 end users.

AccessAlly is a powerful, flexible customer-getting and retaining system that grows with your business, and that pays for itself.

It integrates deeply with automation marketing platforms like Infusionsoft, Ontraport, Drip, Keap, ActiveCampaign, and ConvertKit. 

You shouldn’t have to deal with software that hinders business growth.

Find out more at: https://AccessAlly.com

We believe that access to education can help defy stereotypes and make the world a better place, while providing a sustainable livelihood for enterprising teachers.

Founder

Nathalie Lussier Media Inc.

I’m a digital strategist, and I believe that unique businesses deserve unique strategies to succeed online… and I love coming up with ideas to match your ambition.

I'm award-winning entrepreneur who has been making web sites since she I 12 years old, and graduated with a degree in Software Engineering and a job offer from Wall Street. In a gutsy move, I turned down this job to start my own business right out of college. 

Now running a six figure consulting company, I help thousands of people all over the world get techy with it, and I've been featured in Forbes, Inc., FastCompany, Venture Beat, Mashable, and Under 30 CEO.

I've been blogging for over 10 years, and really “get” the online marketing landscape, focusing heavily on improving key business metrics like traffic, subscribers, and sales. 

I've helped clients launch online campaigns that generated over $139,000 in sales in under a month, and kickstarted entire new businesses using these strategies. 

Clients and customers rave about my ability to simplify the complex, and make technology and digital strategy easy to understand and implement.

Founder / CEO

Wise Women's Council

Lead the Wise Women's Council members in a workshop around Scaling on Your Terms, and what's needed for today's leaders to grow a business sustainably.

Workshop Facilitation

CoachingOurselves International Inc.

Part of the Coaching Ourselves team, learning how to manage better through experience as a manager. Providing web strategy consulting, software wrangling, and social media mojo.

Web Strategy Consulting

Morgan Stanley

*  Worked closely with clients to design and develop an Adobe Flex interface to display key business data in a refreshing format.
    * Implemented dynamic charts and graphs from XML SOAP responses to give users a visual understanding of the data in Flex and Action Script.
    * Developed an Export to Excel function to retrieve data from Flex into a spreadsheet format that can be saved by users.
    * Wrote end-to-end functionality starting from Flex, through ASP.NET to pass SOAP messages, to coding Java server side database queries and data aggregation.

Application Software Developer

Platform Solutions Inc.

-Lead the daily bug status meetings, developed a PHP tool to display transient bug counts, managed the assignment of bugs to developers and tracked their progress.

-Learned the IBM z/Architecture assembly language by writing, testing and debugging new z/Architecture instructions using Intel's Itanium Assembly language.

-Leveraged self-modifying code to develop a dynamic debugging tool, written in Intel Itanium Architecture Assembly.

CPU Firmware Developer

-Designed and developed two new client-side C# view modules while adjusting to changing specifications and time constraints.

-Leveraged C# serialization and SOAP request/response messages to communicate with the Linux-run server side code while tracing the messages through from C# to Java in Eclipse.

-Wrote unmarshalling code to take XML and dynamically create columns and rows in a grid and display SOAP response data to traders.

-Incoporated my modules into the existing pricing form to recalculate prices based on the changing data retrieved from the feeds.

Trading Application Developer

ALT Software

-Became the sole developer for the C#-based test automation project (both build and test managers), implementing over 30 new features while increasing the level of stability and performance of the program.

-Leveraged C/C++ and OpenGL to create visual test cases to verify a safety critical Aerospace graphics driver.

-Traced through the graphics driver code and helped driver developers to pinpoint bugs, while acquiring a deeper understanding of graphics and low level programming.

-Developed keen interpersonal skills by working with QA for the automation program, while catering to the needs of users and keeping the MySQL back-end and the GUI front-end well organized.

Software Developer

Nuance

-Researched and proposed a new database system and implemented the database layer changes with a co-worker.

-Reimplemented two modules of the Voice Recognition program, performed developer tests, created a personal schedule for time management while meeting release deadlines.

-Worked with a team of testers and developers to debug and maintain existing code base and also worked remotely with a team from an offsite office.

-As a Quality Assurance Engineer in 2004 I wrote and debugged Perl scripts, to set up new testing environments for different aspects of the software product.

Speech Application Developer

I'm the founder of AccessAlly, the most flexible WordPress plugin designed to elegantly deliver your digital offerings as your business grows.

I'm a also permaculture farmer and raise dairy sheep, ducks, chickens, and geese.

I lead a team of incredible humans alongside my husband Robin because we believe that education can help defy stereotypes.

We're on a personal mission to help regenerate the soil and grow food in sustainable ways.

On LinkedIn, you'll find me posting about everything from online course creation, promoting membership sites, and raising dairy sheep.

Plus all of the ups and downs that come up for us as startup founders, what it's like being a woman in tech, and why I'm so passionate about regenerative agriculture.

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Nathalie Lussier

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The Battle

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Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Traci Reuter's LinkedIn Performance

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