Traci Reuter & Co

Traci Reuter & Co.
Private Advisory for Revenue-Driven Marketing Leadership
(Serving visionary founders, growth-stage companies, and high-integrity brands)

At Traci Reuter & Co., I partner with founder-led businesses that are scaling fast—but struggling to connect the dots between marketing, sales, and sustainable growth.

Most have hired marketers, agencies, or freelancers. Yet results are inconsistent. Strategy is fragmented. And the founder is still in the weeds.

That’s where I step in.

With 30+ years in sales and marketing—including $50M+ in ad spend and 8-figure launches—I bring high-level growth strategy and executive leadership to businesses that are ready for more than tactics.

🔹 What We Do:
– Fractional Chief Growth Officer / CMO
– Strategic marketing advisory for $2M–$100M+ companies
– Clarity audits to identify what’s working, what’s not, and how to fix it—then I lead the execution
– Buyer-led positioning & offer strategy
– Team development and marketing org design

My job:
✔ Bring strategic clarity
✔ Align the team around sales outcomes
✔ Build systems that drive predictable, profitable growth

This is not an agency. Not a freelancer.
This is marketing leadership with a sales-driven edge™ — embedded inside your business.

Limited availability. Most clients come through referrals or waitlist. Learn more at TraciReuter.com.

Founder & Fractional Growth Leader

Sunlight Digital

**We are no longer taking on new clients**

🚀 Imagine your business not just growing, but thriving beyond your wildest dreams. That's where I come in. I'm the founder of Sunlight Digital, and my superpower is transforming your vision into a digital reality that exceeds expectations. 

With a background in high-stakes B2B sales and a heart fully invested in digital marketing, I've mastered the art of crafting strategies that don't just aim for growth—they aim for explosion. My approach? It's all about reverse-engineering. You dream it; I map it out, step by vibrant step, from messaging optimization, funnel magic, to goal smashing, and then I shout it from the digital rooftops to the audience who can't wait to hear it.

I offer a suite of services designed to make your business shine brighter, from social media advertising that cuts through the noise, digital strategy audits that leave no stone unturned, to fractional digital strategy work and onsite consulting that feels like I'm part of your team.

My team and I dive deep to uncover where your strategy might be leaking dollars and opportunities. We're all about building robust plans, crafting roadmaps to success, and guiding you from the rough seas of digital marketing into the calm waters of growth and prosperity.

"Divine Social's ability to shed light on valuable insights into different digital marketing algorithms, strategies, and opportunities served as a core strong point in working with them. They demonstrate strong expertise by taking the time to invest in your success looking at the bigger picture and putting a great effort in understanding the business of all their clients." - Brittany, Director of Marketing

CEO & Founder

Paradise Jets

Fractional Chief Marketing Officer | Chief Growth Officer at Paradise Jets

At Paradise Jets, I lead marketing and growth strategy as a Fractional Chief Marketing Officer (CMO) and Chief Growth Officer, bringing over 25 years of expertise in sales, direct response marketing, and digital growth strategies to elevate the brand, drive customer acquisition, and scale revenue.

🚀 What I Do:
✔ Develop and execute high-impact marketing and growth strategies tailored to the private aviation industry.
✔ Align brand positioning, paid media, and content marketing to attract high-value clients.
✔ Build and optimize customer acquisition funnels that convert, leveraging data-driven insights.
✔ Implement omnichannel marketing strategies to increase demand and profitability.
✔ Guide business development initiatives to unlock new revenue opportunities.

💡 Why Paradise Jets?
Paradise Jets is redefining private aviation with a commitment to excellence, innovation, and unmatched client experiences. My role is to ensure our marketing and growth strategies reflect that same standard—driving demand, increasing brand equity, and positioning us as the premier choice in luxury private travel.

Let’s take this to new heights. ✈️

#FractionalCMO #ChiefGrowthOfficer #MarketingStrategy #BusinessGrowth #LuxuryAviation #ParadiseJets

Fractional Chief Marketing Officer | Chief Growth Officer

Association For Creative Industries

The Association For Creative Industries (AFCI) is the premier trade association for the global creative arts products industries. 

The Divine Social team has been serving clients in the Arts, Crafts and Hobby industry since 2015, helping our clients to generate over $20million in sales.

Membership Committee

Happy Hour Marketing, LLC

Established coaching & consulting for small business marketing, entrepreneurs, solopreneurs & home business owners.  Helped small business with social media marketing strategy, generating leads & sales from their social media marketing.  

Created information products & courses to teach digital marketing & social media marketing to business owners who are interested in developing their own online social & digital media marketing campaigns. 

Consulted as an industry voice who is in tune, on top of and ahead of trends with the pulse of what’s working now in digital and social media marketing.  

Recognized speaker, industry expert & co-host of The Social Media Marketing Happy Hour Podcast, featured on Entrepreneur.com as the #1 Value packed podcast for entrepreneurs.

The Social Media Marketing Happy Hour Podcast received over 1 Million downloads in the first 5 months of being on air. 

Subscribe to the podcast on iTunes: http://HappyHourHangouts.com/iTunes
Subscribe to the podcast on Stitcher Radio: http://HappyHourHangouts.com/Stitcher

Skilled in:

Digital Marketing Strategy
Sales Funnels: Social Media Funnels, PPC Funnels
Twitter Marketing - converting Tweets to Leads to Sales
Facebook Advertising
Conversion Expert
Traffic Generating Expert
Webinars
Video SEO
YouTube Video Blogging
Content Marketing
Podcasting & Podcast Marketing
Running content driven membership sites
Visual Marketing
Microblogging
Email Marketing
Information Product Creation
Client Attraction
Primary Social Media Channels of Expertise: Facebook, Twitter, Instagram.
Working knowledge of all social media channels
Excellent written & verbal communication skills
Wordpress
and more….

Co-Founder & Podcast Co-Host

Play To Win Marketing

Marketing consultant & lead generation specialist leveraging social media platforms & email marketing to acquire new clients.  Generating leads & sales using YouTube SEO, Facebook, Facebook advertising, Instagram, Twitter, and more.  Selling information products, consumer products & coaching programs with primary demographic being entrepreneurs.  

Built social media following of thousands using a variety of paid & free traffic techniques.  Communicated strong CTA’s (call to action) to convert that audience into leads and then utilized email marketing strategies to convert those leads into sales.  

Utilized live webinars and Google Hangouts to develop strong reputation & loyal following in the market place.  

Early adopter of social media platforms.

Marketing Strategy & Sales Consultant - Digital & Social Media

Dun & Bradstreet

Leader of middle market portfolio consisting of customers across Illinois, Wisconsin, Indiana & parts of Missouri. Broad scope of responsibilities included customer relationship management, business development, sales forecasting, hiring, training and management of cross-functional team members.

D&B provides solution sets that meet a diverse set of customer needs globally. Customers use D&B Risk Management Solutions™ to mitigate credit and supplier risk, increase cash flow and drive increased profitability, and D&B Sales & Marketing Solutions™ to provide data management capabilities that provide effective and cost efficient marketing solutions to increase revenue from new and existing customers.

Area Sales Leader

AT&T Wireless

Lead sales team of 120 representatives serving the wireless communication needs of business ranging from Fortune 100 to small, family run businesses.  Covered Illinois, Wisconsin, & Indiana.  

Consistently met and exceeded goal.  Earning multiple sales achievement awards.

Midwest Director of Sales

Your business is growing. But your marketing? Fragmented. Disconnected. Draining cash.

I’m Traci Reuter—Fractional CMO & Growth Consultant for founder-led companies ready to scale with strategy, not guesswork.

Through Traci Reuter & Co., I provide private advisory and executive marketing leadership for founder led brands who need their marketing to actually drive revenue.

With 30+ years in sales and marketing—including $50M+ in ad spend, 8-figure launches, and million-dollar sales days—I reverse-engineer growth strategies that align your team, sharpen your message, and accelerate results.

🔹 What I Do:
– Fractional CMO & Growth Strategy Advisory
– Marketing Team & Org Development
– Go-to-Market & Buyer-Led Positioning
– Revenue-Driven Marketing System Design

🎯 I partner with founders who are:
– Tired of piecemeal tactics and overpriced agencies
– Managing junior marketers but not seeing results
– Frustrated that no one owns the strategy
– Ready for a partner who can lead, not just “do”

🧠 Legacy Work:
– Founder of Sunlight Digital (Facebook & Instagram Ad Agency, 10+ years)
– Creator of 17 digital marketing courses (not currently for sale)

🟣 My work lives at the intersection of revenue clarity, buyer psychology, and team alignment.

💬 If you’re wanting to scale—but marketing feels like the bottleneck—let’s talk.

DM me or visit TraciReuter.com. 

Serious brands only.

Traci Reuter

Let’s talk about benchmarks and why they might be wrecking your strategy.
Last quarter, I was helping a client launch a new product inside a high-growth private aviation company.

New offer. New audience. New market category.
And yet…
The pressure to compare our performance to industry benchmarks was relentless.

📉 The problem?
We were being measured against standards built for companies with 10x the budget, 10x the team, and zero innovation risk.

And that’s when it hit me:
You don’t win by chasing benchmarks. You win by building the game you were meant to play.
If you're:
 ✅ Launching something new
 ✅ Leading with limited resources
 ✅ Or feeling behind because you're not “hitting the numbers” someone else said you should…

This message is for you.
🎥 I break it all down in this new episode of Growth in Motion:
 "Playing Your Own Game: Why Industry Benchmarks Can Kill Innovation"

💡 Inside:
The hidden danger of chasing metrics that don’t match your reality
Why category creators can’t play by someone else’s rules
How to reframe “underperformance” when you're building something big
The mindset shift that helped me re-anchor strategy, team, and expectations

👉 Visit: https://tracireuter.com/
 👉 Or DM me if you're leading a launch and need strategic marketing that actually drives revenue.

#FractionalCMO #MarketingLeadership #GrowthStrategy #Benchmarks #BusinessInnovation #FractionalCGO #TraciReuter #QuietPower #RevenueDrivenMarketing #SalesDrivenStrategy

Fractional CMO & Growth Consultant | Helping Growing Brands Align Marketing with Revenue | Traci Reuter & Co.

Namta

Exhibit and Sponsorship Sales Manager 

Mary McLane Enterprises

➤ Working as an independent contractor providing business development, brand and company strategy, as well as advertising and marketing campaign development for a growing book of clientele. 
➤ Assisting clients with defining, targeting, and reaching/exceeding marketing goals by planning, executing, and monitoring marketing strategies to ensure positive consumer results. 
➤ Developing strategic planning and individualized marketing and advertising roadmaps based on client vision, objectives, and overall business goals. 
➤ Providing community outreach services, publicity management, and sales expertise to strategize and formulate creative marketing campaigns and increase brand visibility. 
➤ Successfully connecting the dots within organizations and working with accounts in the arts and crafts industry focused on market growth and brand strategy. 
➤ Delivering exceptional customer service and developing client and partner relationships through detailed needs assessment, data gathering and analysis, and KPI monitoring. 
➤ Providing talent management and event organization as needed, including venue identification, vendor management, calendar scheduling, and cross-functional team collaboration.

Consumer Strategy, Events & Media Sales | Marketing Consultant

Golden Peak Media: Creative Enthusiast Network

➤ ArtistsNetwork.com, Artists Magazine, Watercolor Artist, Pastel Journal, WetCanvas.com
➤ Delivered a range of integrated and strategic advertising solutions for partners using consultative selling and doing what's needed to explore and fully understand the needs and objectives of the account.
➤ Owned an increased revenue responsibility that grew  88% over 13 years and reached 100.4% of the goal resulting in 7.6% of revenue growth for the company.
➤ Partnered with advertising, content, marketing, and video teams to create and deliver solutions that achieve client objectives and business needs.
➤ Delivered creative and strategic solutions while overseeing content marketing and managing advertising assets across print, digital, online education, event, competitions, and video channels.
➤ Tracked the potential for contractual re-signs and negotiated to extend the relationship with the account.
➤ Sold creative advertising solutions across a wide range of platforms, embracing content marketing and sponsored content initiatives, identifying new prospects, and upselling additional services.
➤ Prepared and delivered sales presentations and proposals to prospective new accounts, following up with key decision-makers, and closing sales.
➤ Worked closely with the advertising coordinator and production to ensure all advertisements meet deadlines and provided reports and analysis regarding advertising sales for each issue or event.
➤ Observed and analyzed industry market trends and developed plans to proactively achieve strategic goals while working closely with circulation, marketing, production, and various departments to ensure customer satisfaction.

Community Sales Leader 

F+W Media, Inc.

➤ ArtistsNetwork.com, Artists Magazine, Watercolor Artist, Pastel Journal, Drawing Magazine, Acrylic Artist, Southwest Art, Cloth Paper Scissors, WetCanvas.com, and Special Interest Publications.
➤ Managed 4 fine art account executives while maintaining a large territory of clientele, advancing company goals, and seeking out positive outcomes to benefit clients and the organization.
➤ Maintained and retained established accounts by consistently calling and corresponding with companies within assigned territories or communities.
➤ Collaborated cross-functionally across all departments or divisions to deliver innovative, strategic solutions.
➤ Coordinated efforts for the division with the Video Development Team, the Webinar/Seminar Team, Online Content Editors, Online Development Teams, and the Book Publishing Division.
➤ Provided support and input to the Marketing Team associated with our eCommerce store as well as all editorial teams, production departments, and designers.
➤ Facilitated communication between sales, management, and product groups to maximize revenue from new product and feature roll-outs by better-serving customers and helping shape publication content based on customer feedback.

Team Leader, Fine Art Division 

➤ American Artist, Watercolor, Drawing Magazine, ArtistDaily.com, Memory Makers Magazine, Scrapbook Retailer
➤ Served as the national account executive, managing an international territory and handling over 3,500 prospects.
➤ Maintained professional business contacts and solid business relationships with all prospects and existing clientele to exceed sales goals by 109% in 2007 and by 124% in 2012.
➤ Converted new business by remaining open to new ideas, new products, and new approaches to stay relevant by continually adapting strategies.S
➤ Managed a 42-state territory including the Midwest and Eastern Regions of the United States and built online advertising sales in addition to print sales serving 2 online communities and 2 print titles.
➤ Frequently attended local exhibit shows to properly anticipate current market trends while monitoring and analyzing the competition.
➤ Contributed ideas and strategies continually with the sales director and sales team to remain competitive in the market and to revamp processes or procedures that had become irrelevant.
➤ Instituted a new budget plan for future growth in proper segments of the business for a better return on investment, growing gross margins from 32.5% to 62.1% in under 18 months.

Account Executive 

Various Companies

➤ Realtor – Prudential Utah Real Estate – January 2006 to March 2008
➤ Media Sales Manager – ePregnancy Magazine/Majestic Media – January 2004 to March 2006
➤ Media Sales Manager – Salt Lake Magazine/JES Publishing – October 1999 to January 2004
➤ Event Sales Manager – Solitude Mountain Resort – August 1994 to October 1999

Previous Work History

I am a seasoned media sales professional and currently working in the Arts and Crafts Industry with The International Art Materials Association (NAMTA), including the Creativation Show. Additionally, I am a Maker, Crafter, and Creative Explorer with a studio space located in Cottonwood Heights, Utah.
Over the years, I have gained extensive experience in sales, market growth, business development, event planning, brand and consumer strategy, advertising and marketing campaigns, media placements, and community outreach. I have also led and developed creative teams, which has refined my collaboration and leadership skills. I take pleasure in building valuable relationships with people at all levels of an organization.
Arts and Crafts can play a significant role in inspiring creative expression, building communities, and fostering unity. Let's connect, collaborate, and build together! 
mclane@namta.org www.marymclaneenterprises.com marymclaneenterprises@gmail.com.

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Traci Reuter

Mary McLane, MBA

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Mary McLane, MBA

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