Traci Reuter & Co

Traci Reuter & Co.
Private Advisory for Revenue-Driven Marketing Leadership
(Serving visionary founders, growth-stage companies, and high-integrity brands)

At Traci Reuter & Co., I partner with founder-led businesses that are scaling fast—but struggling to connect the dots between marketing, sales, and sustainable growth.

Most have hired marketers, agencies, or freelancers. Yet results are inconsistent. Strategy is fragmented. And the founder is still in the weeds.

That’s where I step in.

With 30+ years in sales and marketing—including $50M+ in ad spend and 8-figure launches—I bring high-level growth strategy and executive leadership to businesses that are ready for more than tactics.

🔹 What We Do:
– Fractional Chief Growth Officer / CMO
– Strategic marketing advisory for $2M–$100M+ companies
– Clarity audits to identify what’s working, what’s not, and how to fix it—then I lead the execution
– Buyer-led positioning & offer strategy
– Team development and marketing org design

My job:
✔ Bring strategic clarity
✔ Align the team around sales outcomes
✔ Build systems that drive predictable, profitable growth

This is not an agency. Not a freelancer.
This is marketing leadership with a sales-driven edge™ — embedded inside your business.

Limited availability. Most clients come through referrals or waitlist. Learn more at TraciReuter.com.

Founder & Fractional Growth Leader

Sunlight Digital

**We are no longer taking on new clients**

🚀 Imagine your business not just growing, but thriving beyond your wildest dreams. That's where I come in. I'm the founder of Sunlight Digital, and my superpower is transforming your vision into a digital reality that exceeds expectations. 

With a background in high-stakes B2B sales and a heart fully invested in digital marketing, I've mastered the art of crafting strategies that don't just aim for growth—they aim for explosion. My approach? It's all about reverse-engineering. You dream it; I map it out, step by vibrant step, from messaging optimization, funnel magic, to goal smashing, and then I shout it from the digital rooftops to the audience who can't wait to hear it.

I offer a suite of services designed to make your business shine brighter, from social media advertising that cuts through the noise, digital strategy audits that leave no stone unturned, to fractional digital strategy work and onsite consulting that feels like I'm part of your team.

My team and I dive deep to uncover where your strategy might be leaking dollars and opportunities. We're all about building robust plans, crafting roadmaps to success, and guiding you from the rough seas of digital marketing into the calm waters of growth and prosperity.

"Divine Social's ability to shed light on valuable insights into different digital marketing algorithms, strategies, and opportunities served as a core strong point in working with them. They demonstrate strong expertise by taking the time to invest in your success looking at the bigger picture and putting a great effort in understanding the business of all their clients." - Brittany, Director of Marketing

CEO & Founder

Paradise Jets

Fractional Chief Marketing Officer | Chief Growth Officer at Paradise Jets

At Paradise Jets, I lead marketing and growth strategy as a Fractional Chief Marketing Officer (CMO) and Chief Growth Officer, bringing over 25 years of expertise in sales, direct response marketing, and digital growth strategies to elevate the brand, drive customer acquisition, and scale revenue.

🚀 What I Do:
✔ Develop and execute high-impact marketing and growth strategies tailored to the private aviation industry.
✔ Align brand positioning, paid media, and content marketing to attract high-value clients.
✔ Build and optimize customer acquisition funnels that convert, leveraging data-driven insights.
✔ Implement omnichannel marketing strategies to increase demand and profitability.
✔ Guide business development initiatives to unlock new revenue opportunities.

💡 Why Paradise Jets?
Paradise Jets is redefining private aviation with a commitment to excellence, innovation, and unmatched client experiences. My role is to ensure our marketing and growth strategies reflect that same standard—driving demand, increasing brand equity, and positioning us as the premier choice in luxury private travel.

Let’s take this to new heights. ✈️

#FractionalCMO #ChiefGrowthOfficer #MarketingStrategy #BusinessGrowth #LuxuryAviation #ParadiseJets

Fractional Chief Marketing Officer | Chief Growth Officer

Association For Creative Industries

The Association For Creative Industries (AFCI) is the premier trade association for the global creative arts products industries. 

The Divine Social team has been serving clients in the Arts, Crafts and Hobby industry since 2015, helping our clients to generate over $20million in sales.

Membership Committee

Happy Hour Marketing, LLC

Established coaching & consulting for small business marketing, entrepreneurs, solopreneurs & home business owners.  Helped small business with social media marketing strategy, generating leads & sales from their social media marketing.  

Created information products & courses to teach digital marketing & social media marketing to business owners who are interested in developing their own online social & digital media marketing campaigns. 

Consulted as an industry voice who is in tune, on top of and ahead of trends with the pulse of what’s working now in digital and social media marketing.  

Recognized speaker, industry expert & co-host of The Social Media Marketing Happy Hour Podcast, featured on Entrepreneur.com as the #1 Value packed podcast for entrepreneurs.

The Social Media Marketing Happy Hour Podcast received over 1 Million downloads in the first 5 months of being on air. 

Subscribe to the podcast on iTunes: http://HappyHourHangouts.com/iTunes
Subscribe to the podcast on Stitcher Radio: http://HappyHourHangouts.com/Stitcher

Skilled in:

Digital Marketing Strategy
Sales Funnels: Social Media Funnels, PPC Funnels
Twitter Marketing - converting Tweets to Leads to Sales
Facebook Advertising
Conversion Expert
Traffic Generating Expert
Webinars
Video SEO
YouTube Video Blogging
Content Marketing
Podcasting & Podcast Marketing
Running content driven membership sites
Visual Marketing
Microblogging
Email Marketing
Information Product Creation
Client Attraction
Primary Social Media Channels of Expertise: Facebook, Twitter, Instagram.
Working knowledge of all social media channels
Excellent written & verbal communication skills
Wordpress
and more….

Co-Founder & Podcast Co-Host

Play To Win Marketing

Marketing consultant & lead generation specialist leveraging social media platforms & email marketing to acquire new clients.  Generating leads & sales using YouTube SEO, Facebook, Facebook advertising, Instagram, Twitter, and more.  Selling information products, consumer products & coaching programs with primary demographic being entrepreneurs.  

Built social media following of thousands using a variety of paid & free traffic techniques.  Communicated strong CTA’s (call to action) to convert that audience into leads and then utilized email marketing strategies to convert those leads into sales.  

Utilized live webinars and Google Hangouts to develop strong reputation & loyal following in the market place.  

Early adopter of social media platforms.

Marketing Strategy & Sales Consultant - Digital & Social Media

Dun & Bradstreet

Leader of middle market portfolio consisting of customers across Illinois, Wisconsin, Indiana & parts of Missouri. Broad scope of responsibilities included customer relationship management, business development, sales forecasting, hiring, training and management of cross-functional team members.

D&B provides solution sets that meet a diverse set of customer needs globally. Customers use D&B Risk Management Solutions™ to mitigate credit and supplier risk, increase cash flow and drive increased profitability, and D&B Sales & Marketing Solutions™ to provide data management capabilities that provide effective and cost efficient marketing solutions to increase revenue from new and existing customers.

Area Sales Leader

AT&T Wireless

Lead sales team of 120 representatives serving the wireless communication needs of business ranging from Fortune 100 to small, family run businesses.  Covered Illinois, Wisconsin, & Indiana.  

Consistently met and exceeded goal.  Earning multiple sales achievement awards.

Midwest Director of Sales

Your business is growing. But your marketing? Fragmented. Disconnected. Draining cash.

I’m Traci Reuter—Fractional CMO & Growth Consultant for founder-led companies ready to scale with strategy, not guesswork.

Through Traci Reuter & Co., I provide private advisory and executive marketing leadership for founder led brands who need their marketing to actually drive revenue.

With 30+ years in sales and marketing—including $50M+ in ad spend, 8-figure launches, and million-dollar sales days—I reverse-engineer growth strategies that align your team, sharpen your message, and accelerate results.

🔹 What I Do:
– Fractional CMO & Growth Strategy Advisory
– Marketing Team & Org Development
– Go-to-Market & Buyer-Led Positioning
– Revenue-Driven Marketing System Design

🎯 I partner with founders who are:
– Tired of piecemeal tactics and overpriced agencies
– Managing junior marketers but not seeing results
– Frustrated that no one owns the strategy
– Ready for a partner who can lead, not just “do”

🧠 Legacy Work:
– Founder of Sunlight Digital (Facebook & Instagram Ad Agency, 10+ years)
– Creator of 17 digital marketing courses (not currently for sale)

🟣 My work lives at the intersection of revenue clarity, buyer psychology, and team alignment.

💬 If you’re wanting to scale—but marketing feels like the bottleneck—let’s talk.

DM me or visit TraciReuter.com. 

Serious brands only.

Traci Reuter

Leviton

Responsible for playing a critical role in driving sales productivity, improving sales performance and enabling the Network Solutions and Lighting & Control groups to achieve its sales targets and objectives. 

This includes sales process management, analyzing and reporting on sales data, CRM management for data integrity, user adoption and training, developing custom training and onboarding materials, and continuous process improvement.

Manager, Commercial Operations

RAZR

A high-growth, consumer engagement technology and marketing organization focused healthcare, financial, and retail brands combining behavioral science, insightful marketing strategy with smart technology.

*	Implemented and optimized the HubSpot CRM by automating marketing campaigns and sequences, streamlining the sales process with workflow automation, and building and maintaining custom dashboards and custom reporting for company divisions and the leadership team.
*	Managed the RFP/proposal process and content repository compiling information from SMEs throughout the organization.
*	Created custom reporting and provided regular sales forecasts and business updates to the executive team to reflect productivity targets.
*	Developed and optimized tools to enable strong sales success through the effective use of HubSpot, ZoomInfo, and Loopio including custom documentation, onboarding, continuous training, and support.
*	Reported on and analyzed sales performance metrics to identify areas for improvement and drive growth opportunities.

Director, Sales Operations & Enablement

TAE Consulting Services

*	Provided long-term strategic senior-level operational, analysis, forecasting, inventory management, project management, client services, and compliance services for investment firms, consulting firms, and distribution organizations.
*	Attended to the daily client service requests and provided support.
*	Collaborated with cross-functional teams, including portfolio management, operations, and compliance to ensure smooth and efficient client service.
*	Monitored and maintained accurate financial data. 
*	Managed a team of operations professionals and provided leadership, guidance, and mentoring.
*	Oversaw all compliance risk assessments, operations, client service, and relationship management activities.
*	Developed reports outlining performance by tracking KPIs.

Business Operations, Compliance and Client Services Consulting

Lotus Capital

Lotus Capital is a global, multi-strategy private investment firm, which provides capital & financing to high-growth companies.

*	Oversaw all aspects of investment operations including performance measurement, risk management, and compliance.
*	Developed and implemented strategies to drive operational efficiency.
*	Continuously evaluated and improved operational processes to ensure they are scalable and adaptable to changing business needs.
*	Generated and implemented business strategies to increase revenue.

Vice President of Operations

International Capital Group, LLC

ICG provided structured securities products to companies, individuals, and institutions globally. 

*	Oversaw and managed all aspects of client services and operations for the company.
*	Monitored KPIs to measure efficiency and identify areas for improvement.
*	Provided reports and updates to senior management on company-wide performance.
*	Created business process flows to identify opportunities for improvement.
*	Researched regulatory compliance status and processes to resolve complex business issues.

VP, Client Services and Operations

RealMed Corporation

*	Managed implementation of the RealMed solution in large physician groups post-sales.
*	Worked with cross-functional teams to coordinate and implement new functionality.
*	Consulted with clients to assess technical and operational needs to prioritize and recommend solutions.
*	Executed successful and timely delivery of solutions to meet accounts’ needs.
*	Increased business with existing clients by identifying areas needing improvement.
*	Prepared detailed reports, tracking the progress of accounts.

Customer Account Manager

InfoSys, Inc

*	Developed, trained, and managed the implementation of complex, multi-product healthcare. information management systems for the medical, home health, hospice, long-term care, and assisted living markets.
*	Communicated with accounts on a regular basis based on tier structure and need via email, phone, and face-to-face meetings.
*	Managed trainers and project managers from implementation through completion of multiple projects.
*	Oversaw budgets for multi-million-dollar projects, tracked expenses and timelines, and communicated milestones Developed and delivered customized documentation.
*	Consulted with clients on medical business practices. Interfaced regularly with project leadership and senior management to produce timely and valuable results.
*	Provided quality control and testing for all new product enhancements, modules, and features.

Senior Project Manager

Human Resource Management, Ltd

* Developed, managed, and implemented projects and programs which include;  wage and salary compensation, recruitment, employee evaluation, gathering data and conducting analysis, employee orientation and training, process improvement, position description development, and corporate policy guidelines
* Analyzed, reviewed, researched, and developed enhancements for employee benefits programs

Organizational Planning Consultant (Contract Position)

Maritz Marketing Research, Inc

* Developed marketing programs for clients to promote products
* Directed responsibility for providing excellent customer service to our clients
* Managed projects through all phases of  the bidding, sales, implementation, and billing process
* Executed all financial responsibilities including monitoring branch operating budget and controlling  labor and expense costs
* Developed program which effectively tracks and monitors budget and expense costs
Responsible for hiring, training, developing, and motivating personnel
 
Programmer

* Designed, tested, implemented and maintained client customer satisfaction programs, performance measurement and processes, questionnaire and tabulation development
* Collected, analyzed, and reported data findings using various methods
* Provided consultation and analysis for projects to ensure client's needs are met

Assistant Branch Manager

St. Louis Children's Hospital

* Project leader responsible for implementing Continuous Quality Improvement processes to ensure total customer satisfaction
* Trained employees and interns on various financial systems, including billing, collections, and patient registration systems
* Coordinated Managed Care/Capitation and outpatient billing for Patient Financial Services department
* Team leader accountable for coordinating employee responsibilities and duties in Patient Registration department

Financial Representative

Who I Am:

I am a results-oriented professional with a passion for process improvement, operational efficiency, client services, and project management.

What I Do:

I break down processes or activities into discrete parts to identify areas for improvement and create solutions that enhance performance for individuals, teams, and organizations.

Why I Do It:

I am fascinated by "the process" - the act of observing and understanding the realities of others, and using that understanding to make sense of things. I am dedicated to continuous learning in order to optimize "the process" and I always strive to recognize and celebrate the success and growth of individuals and teams.

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