Traci Reuter & Co

Traci Reuter & Co.
Private Advisory for Revenue-Driven Marketing Leadership
(Serving visionary founders, growth-stage companies, and high-integrity brands)

At Traci Reuter & Co., I partner with founder-led businesses that are scaling fast—but struggling to connect the dots between marketing, sales, and sustainable growth.

Most have hired marketers, agencies, or freelancers. Yet results are inconsistent. Strategy is fragmented. And the founder is still in the weeds.

That’s where I step in.

With 30+ years in sales and marketing—including $50M+ in ad spend and 8-figure launches—I bring high-level growth strategy and executive leadership to businesses that are ready for more than tactics.

🔹 What We Do:
– Fractional Chief Growth Officer / CMO
– Strategic marketing advisory for $2M–$100M+ companies
– Clarity audits to identify what’s working, what’s not, and how to fix it—then I lead the execution
– Buyer-led positioning & offer strategy
– Team development and marketing org design

My job:
✔ Bring strategic clarity
✔ Align the team around sales outcomes
✔ Build systems that drive predictable, profitable growth

This is not an agency. Not a freelancer.
This is marketing leadership with a sales-driven edge™ — embedded inside your business.

Limited availability. Most clients come through referrals or waitlist. Learn more at TraciReuter.com.

Founder & Fractional Growth Leader

Sunlight Digital

**We are no longer taking on new clients**

🚀 Imagine your business not just growing, but thriving beyond your wildest dreams. That's where I come in. I'm the founder of Sunlight Digital, and my superpower is transforming your vision into a digital reality that exceeds expectations. 

With a background in high-stakes B2B sales and a heart fully invested in digital marketing, I've mastered the art of crafting strategies that don't just aim for growth—they aim for explosion. My approach? It's all about reverse-engineering. You dream it; I map it out, step by vibrant step, from messaging optimization, funnel magic, to goal smashing, and then I shout it from the digital rooftops to the audience who can't wait to hear it.

I offer a suite of services designed to make your business shine brighter, from social media advertising that cuts through the noise, digital strategy audits that leave no stone unturned, to fractional digital strategy work and onsite consulting that feels like I'm part of your team.

My team and I dive deep to uncover where your strategy might be leaking dollars and opportunities. We're all about building robust plans, crafting roadmaps to success, and guiding you from the rough seas of digital marketing into the calm waters of growth and prosperity.

"Divine Social's ability to shed light on valuable insights into different digital marketing algorithms, strategies, and opportunities served as a core strong point in working with them. They demonstrate strong expertise by taking the time to invest in your success looking at the bigger picture and putting a great effort in understanding the business of all their clients." - Brittany, Director of Marketing

CEO & Founder

Paradise Jets

Fractional Chief Marketing Officer | Chief Growth Officer at Paradise Jets

At Paradise Jets, I lead marketing and growth strategy as a Fractional Chief Marketing Officer (CMO) and Chief Growth Officer, bringing over 25 years of expertise in sales, direct response marketing, and digital growth strategies to elevate the brand, drive customer acquisition, and scale revenue.

🚀 What I Do:
✔ Develop and execute high-impact marketing and growth strategies tailored to the private aviation industry.
✔ Align brand positioning, paid media, and content marketing to attract high-value clients.
✔ Build and optimize customer acquisition funnels that convert, leveraging data-driven insights.
✔ Implement omnichannel marketing strategies to increase demand and profitability.
✔ Guide business development initiatives to unlock new revenue opportunities.

💡 Why Paradise Jets?
Paradise Jets is redefining private aviation with a commitment to excellence, innovation, and unmatched client experiences. My role is to ensure our marketing and growth strategies reflect that same standard—driving demand, increasing brand equity, and positioning us as the premier choice in luxury private travel.

Let’s take this to new heights. ✈️

#FractionalCMO #ChiefGrowthOfficer #MarketingStrategy #BusinessGrowth #LuxuryAviation #ParadiseJets

Fractional Chief Marketing Officer | Chief Growth Officer

Association For Creative Industries

The Association For Creative Industries (AFCI) is the premier trade association for the global creative arts products industries. 

The Divine Social team has been serving clients in the Arts, Crafts and Hobby industry since 2015, helping our clients to generate over $20million in sales.

Membership Committee

Happy Hour Marketing, LLC

Established coaching & consulting for small business marketing, entrepreneurs, solopreneurs & home business owners.  Helped small business with social media marketing strategy, generating leads & sales from their social media marketing.  

Created information products & courses to teach digital marketing & social media marketing to business owners who are interested in developing their own online social & digital media marketing campaigns. 

Consulted as an industry voice who is in tune, on top of and ahead of trends with the pulse of what’s working now in digital and social media marketing.  

Recognized speaker, industry expert & co-host of The Social Media Marketing Happy Hour Podcast, featured on Entrepreneur.com as the #1 Value packed podcast for entrepreneurs.

The Social Media Marketing Happy Hour Podcast received over 1 Million downloads in the first 5 months of being on air. 

Subscribe to the podcast on iTunes: http://HappyHourHangouts.com/iTunes
Subscribe to the podcast on Stitcher Radio: http://HappyHourHangouts.com/Stitcher

Skilled in:

Digital Marketing Strategy
Sales Funnels: Social Media Funnels, PPC Funnels
Twitter Marketing - converting Tweets to Leads to Sales
Facebook Advertising
Conversion Expert
Traffic Generating Expert
Webinars
Video SEO
YouTube Video Blogging
Content Marketing
Podcasting & Podcast Marketing
Running content driven membership sites
Visual Marketing
Microblogging
Email Marketing
Information Product Creation
Client Attraction
Primary Social Media Channels of Expertise: Facebook, Twitter, Instagram.
Working knowledge of all social media channels
Excellent written & verbal communication skills
Wordpress
and more….

Co-Founder & Podcast Co-Host

Play To Win Marketing

Marketing consultant & lead generation specialist leveraging social media platforms & email marketing to acquire new clients.  Generating leads & sales using YouTube SEO, Facebook, Facebook advertising, Instagram, Twitter, and more.  Selling information products, consumer products & coaching programs with primary demographic being entrepreneurs.  

Built social media following of thousands using a variety of paid & free traffic techniques.  Communicated strong CTA’s (call to action) to convert that audience into leads and then utilized email marketing strategies to convert those leads into sales.  

Utilized live webinars and Google Hangouts to develop strong reputation & loyal following in the market place.  

Early adopter of social media platforms.

Marketing Strategy & Sales Consultant - Digital & Social Media

Dun & Bradstreet

Leader of middle market portfolio consisting of customers across Illinois, Wisconsin, Indiana & parts of Missouri. Broad scope of responsibilities included customer relationship management, business development, sales forecasting, hiring, training and management of cross-functional team members.

D&B provides solution sets that meet a diverse set of customer needs globally. Customers use D&B Risk Management Solutions™ to mitigate credit and supplier risk, increase cash flow and drive increased profitability, and D&B Sales & Marketing Solutions™ to provide data management capabilities that provide effective and cost efficient marketing solutions to increase revenue from new and existing customers.

Area Sales Leader

AT&T Wireless

Lead sales team of 120 representatives serving the wireless communication needs of business ranging from Fortune 100 to small, family run businesses.  Covered Illinois, Wisconsin, & Indiana.  

Consistently met and exceeded goal.  Earning multiple sales achievement awards.

Midwest Director of Sales

Your business is growing. But your marketing? Fragmented. Disconnected. Draining cash.

I’m Traci Reuter—Fractional CMO & Growth Consultant for founder-led companies ready to scale with strategy, not guesswork.

Through Traci Reuter & Co., I provide private advisory and executive marketing leadership for founder led brands who need their marketing to actually drive revenue.

With 30+ years in sales and marketing—including $50M+ in ad spend, 8-figure launches, and million-dollar sales days—I reverse-engineer growth strategies that align your team, sharpen your message, and accelerate results.

🔹 What I Do:
– Fractional CMO & Growth Strategy Advisory
– Marketing Team & Org Development
– Go-to-Market & Buyer-Led Positioning
– Revenue-Driven Marketing System Design

🎯 I partner with founders who are:
– Tired of piecemeal tactics and overpriced agencies
– Managing junior marketers but not seeing results
– Frustrated that no one owns the strategy
– Ready for a partner who can lead, not just “do”

🧠 Legacy Work:
– Founder of Sunlight Digital (Facebook & Instagram Ad Agency, 10+ years)
– Creator of 17 digital marketing courses (not currently for sale)

🟣 My work lives at the intersection of revenue clarity, buyer psychology, and team alignment.

💬 If you’re wanting to scale—but marketing feels like the bottleneck—let’s talk.

DM me or visit TraciReuter.com. 

Serious brands only.

Traci Reuter

Let’s talk about benchmarks and why they might be wrecking your strategy.
Last quarter, I was helping a client launch a new product inside a high-growth private aviation company.

New offer. New audience. New market category.
And yet…
The pressure to compare our performance to industry benchmarks was relentless.

📉 The problem?
We were being measured against standards built for companies with 10x the budget, 10x the team, and zero innovation risk.

And that’s when it hit me:
You don’t win by chasing benchmarks. You win by building the game you were meant to play.
If you're:
 ✅ Launching something new
 ✅ Leading with limited resources
 ✅ Or feeling behind because you're not “hitting the numbers” someone else said you should…

This message is for you.
🎥 I break it all down in this new episode of Growth in Motion:
 "Playing Your Own Game: Why Industry Benchmarks Can Kill Innovation"

💡 Inside:
The hidden danger of chasing metrics that don’t match your reality
Why category creators can’t play by someone else’s rules
How to reframe “underperformance” when you're building something big
The mindset shift that helped me re-anchor strategy, team, and expectations

👉 Visit: https://tracireuter.com/
 👉 Or DM me if you're leading a launch and need strategic marketing that actually drives revenue.

#FractionalCMO #MarketingLeadership #GrowthStrategy #Benchmarks #BusinessInnovation #FractionalCGO #TraciReuter #QuietPower #RevenueDrivenMarketing #SalesDrivenStrategy

Fractional CMO & Growth Consultant | Helping Growing Brands Align Marketing with Revenue | Traci Reuter & Co.

Defne Gencler

Laurel Leaf

Laurel Leaf is a GTM-driven content agency for B2B SaaS and AI startups.

We close the gap between strategy and execution — delivering ICP research, messaging, and content strategy alongside full-funnel content that drives demand, enables sales, and builds your brand.

Senior-led, fast-moving, and embedded in your workflows, we're your strategic content marketing partner, without the overhead.

We’ve consistently 2-3x’d conversion rates for our clients, in addition to growing organic search traffic by 94% year-over-year for another client, with +31% time on site, +12% more interactions per session.

Founder & Managing Director

Google

- Advised marketing teams on engagement strategy for case studies, insights, and thought leadership articles on Think with Google Nordics/Benelux site
- Led the messaging strategy and production of various key Think with Google campaigns, including podcast episodes, Youtube video campaigns, social content, and thought leadership articles
- Created and oversaw execution of highest performing Think with Google social media assets to date during my tenure
- Scripted Think with Google YouTube ad with the lowest CPC for all Think with Google video ads
- Rallied and aligned stakeholders across teams on projects while managing expectations, timelines, and last-minute changes

Content and Engagement Lead

Fortune

- Produced and optimized editorial content for Fortune.com, managing publishing via WordPress and custom CMS tools
- Collaborated with in-house SEO team to align articles with search strategy and improve discoverability
- Identified UX and content gaps, driving recommendations to improve site experience and editorial workflows
- Audited digital assets and implemented CMS/HTML edits to ensure technical and visual consistency
- Reported on content performance and surfaced actionable insights to stakeholders to refine strategy and increase ROI

Digital Producer

Viacom

- Managed digital video content strategy and execution for VH1 and CMT websites and apps, across full episodes, highlights, bonus clips, and exclusives
- Delivered performance insights using key engagement metrics, helping shape editorial direction and platform prioritization
- Collaborated cross-functionally with Editorial, Video, and Engineering teams to manage production timelines and QA across platforms
- Owned project workflows in JIRA, tracking content requests, scheduling releases, and ensuring timely delivery across channels

Associate Producer

RR Donnelley

- Led content development and CMS management on key client account, ensuring consistency, quality, and on-brand execution
- Served as brand and messaging steward, maintaining editorial standards and optimizing content performance across platforms
- Partnered with distributed comms and marketing teams to align content strategy with broader GTM objectives and publishing cadence
- Oversaw social strategy and copywriting for RR Donnelley, driving engagement through consistent brand voice and strategic storytelling

Web Content Manager

Can't sell your product or service? My words turn copy into cash | Ex-Google

Most marketing teams face the same problem — and it’s killing their results.

I call it Message Misfire.

Your teams speak different languages. 
Your assets don't reflect your full value.
But you can't figure out quite how to bring your message to life.

Agencies and freelancers can help you either strategize or execute.

But they can't do both. 

At Laurel Leaf, we bring strategists and senior writers to the table from day one.

We can help you figure out what your message needs to be...
And bring it to life on different channels tied to your biggest GTM priorities...
While increasing traffic, interest, and conversions.

Previously, we've helped clients:

- 3x conversion rates
- Grow organic search traffic by 94% YoY
- Increase time on site (+31%) and engagement (+12%)

If you're tired of dealing with Message Misfire, let’s fix that: https://calendly.com/laurelleaf/projects

Founder

The Laurel Leaf team going home after 2 amazing days in London.

So great to meet clients, partners, and collaborators in person. 

Special shouts to:

The Dragonfly team for inviting us to their launch party. Exciting things ahead Sean King and Sven Sabas 🤩

Ben Hammond - so great to finally meet after a big collaboration this summer with more to come 🥳

And Elenor Hodgson - eventually all paths crossed on LinkedIn meet in person too 🫶🏼

And big thanks to Caitlin McCarthy for repping the Laurel Leaf team with me! 🌿

Defne Gencler 

Positioning, Messaging, and Content for B2B Tech Marketers

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Breaking news: AI expected to create millions of copywriting jobs by 2027. 

It's about to be a bloodbath.

Someone recently assumed I must be “really tech-y” because I work with so many B2B tech and AI companies.

I had to laugh because I’m actually not a that "tech-y." 
At least in the classical sense.

I didn’t study computer science.
I did try a code academy class (didn't get crazy far 😅) 
And I definitely don’t geek out over infrastructure diagrams.

My background is a weird mix of:

Philosophy, politics, anthropology, creative writing, TV writing, acting — anything that helped me understand people and how they make meaning.

And funny enough, that is exactly why my agency and I work so well with tech companies.

Because buyers don’t make decisions based on features or frameworks.

They make decisions based on a narrative that helps them make sense of their world... And where your product fits into it.

My real job isn’t being “technical.”

My job is to listen, learn fast, extract the signal, and turn complexity into a narrative that lands.

And in an industry that loves jargon and complexity, sometimes the most valuable person in the room…

is the one who can explain things so a human actually cares.

2010 to 2025 was the era of white bread content.

We flooded the internet with shallow articles, generic how to’s, and surface level listicles.

No POV or expertise. Basically a dictionary could have spat it out. 

And for a while t worked.

You could rank with commodity SEO.
You could win by publishing more than your competitors.
You could survive on content carbs alone.

2025 and beyond: that game is finished.

AI ate the top of the funnel.
Everyone can make something that “looks” good now.
So the bar's gone way up because the cost of creation has gone way down.

Top of funnel still matters.
But it is no longer enough.

Teams are shifting their energy into bottom of funnel content. The kind that helps buyers make confident decisions instead of filling the internet with more noise.

That means things like:

• Case studies that don’t read like press releases
• How it works explainers that connect your product to real needs
• Point of view pieces that prove you understand the problem better than anyone else

We just wrote a deep dive on this… why BOFU content is becoming the real growth engine and how to build it the right way.

Link in the comments.

If you’re a founder trying to land your next big customer, stop building your product.

I know it feels backwards.

But most founders don’t have a product problem. 
In fact, they've gotten to where they are because they have a great product. 

The main thing holding them back is actually the messaging. 

If buyers can’t instantly understand your value, your product is effectively incomplete.

Take it from me. 

Last year, I was struggling to help prospects understand the value of what we did. 

This year, I put my head down and got clear on our positioning & messaging strategy -- without changing our product THAT much. 

And managed to grow our revenue by nearly 60%. 

Messaging isn't something you fix after you land the next deal.
It's something you fix so you CAN land the next deal.

A marketing leader stopped me on a call last week and said: “Wait, you go this deep before you write anything?”

She was shocked at how much strategic GTM work happens before we work on website copy or ongoing content marketing campaigns.

And I loved her reaction. 

Because it hits at the exact issue in B2B marketing that I'm trying to resolve today. 
 
Bc here's the god's honest truth:

You can’t create effective content until you deeply understand the GTM engine it needs to support.

Here’s why we insist on doing this work up front:

🌿 Messaging isn’t a garnish  it’s the architecture.
Without a clear narrative, you end up with 27 disconnected “topics,” none of which actually move buyers.

🌿 Content is downstream of ICP clarity.
If you don’t know who you’re talking to (and who you aren’t), every asset becomes generic and forgettable.

🌿 Your entire funnel needs to have a cohesive story.
If they don’t, your buyer feels it immediately — and conversions suffer.

🌿 The story shapes the formats, not the other way around.
You don’t start by deciding to write a blog.
You start by understanding the narrative your market actually needs to hear (and where they listen.)

This is why our first weeks with a client aren’t about output.

They’re about alignment. Message mapping. ICP nuance. Objection patterns. Founder POV. Buyer context.

(And yes — sometimes that surprises people.)

But once that foundation is in place, the content engine turns on fast — and every asset hits harder because it connects back to a clear, defensible story.

If there’s one thing I’ve learned this year, it’s this:

High-performing content is really just high-fidelity strategy expressed through writing.

And until companies treat it that way, they’ll keep wondering why their content isn’t converting.

What separates messaging that sounds good from messaging that actually gets people to buy?

We saw it with a client in the energy and utilities space. They offered so many services that listing them all on the website would have overwhelmed anyone.

But the issue wasn't just that this list was long.

It was that a simple list of services didn't match the way their customers thought about their problems.

So we took another approach.

We looked at which services solved which problems and which outcomes they actually drove.

Then we started spotting patterns and consistencies.

From there we created groups of related services and built umbrellas around the way buyers actually think about their needs. The services sat underneath. 

And once we aligned the messaging and the subsequent website content to how their buyers actually moved through decisions, things shifted fast.

Buyers finally understood how each solution fit into the problems they were trying to solve.

Deals moved faster because the messaging was not just descriptive. It was built around how people think.

And that is the part most teams miss.

Messaging is not a catalog.

It's a system for creating shared understanding so customers feel confident taking the next step.

Customer research is the most crucial investment you can make to stop wasting budget on campaigns that are doomed to fail.

"Our global brand guidelines just aren't resonating in our region."

This was the challenge a prospective client brought to me recently. Their one-size-fits-all messaging was falling flat in a key local market.

And it's a problem I'm seeing more and more.

Companies are realizing they can't operate on assumptions anymore.

Another prospect, a major health tech company, faced a similar issue. They were losing a key segment. And to win them back, they knew they couldn't just show up. They needed a tailored messaging strategy fueled by actual insights.

The lesson is clear: Research isn't a cost center; it's the engine for growth.
You can't create demand if you don't understand what your audience truly values, in their own words, within their own market context.

Before you launch another campaign, ask yourself:

- Are we validating our ICPs before we assume who they are?
- Is our messaging based on customer interviews or internal workshops?
- Are we speaking their language, or just translating our thoughts?

Investing in this upfront saves you from wasting budget on campaigns that never had a chance.

If you're exhausted building a multi channel distribution strategy, you're not doing anything wrong. You just never had a system built for coherence.

Here's a cleaner way to build a multi channel presence 
(without burning out).

→ Align on a core messaging strategy
Get clear on the narrative you want to reinforce.
Tailor it for each ICP or region if you've scaled.

→ Create your hero piece
This is your source of truth.
Fill it with your unique insights, POV, and proof.
AI can’t invent your expertise. It can only extend it.

→ Build your repurposing workflows
Set up an agent or system that reshapes the hero piece into channel native posts, emails, scripts, or assets. Same message. Different shape. Right format.

When you do this, everything feels lighter.

Your channels finally stay aligned.
Your audience trusts you wherever they find you.
Your team moves faster because no one is reinventing the story every week.

PS: If you want help setting this up, this is exactly what we’re building at Laurel Leaf. We’re obsessed with helping teams stay coherent across every channel without adding more work to their plates.

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The Battle

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Engagements

Likes

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