Traci Reuter & Co

Traci Reuter & Co.
Private Advisory for Revenue-Driven Marketing Leadership
(Serving visionary founders, growth-stage companies, and high-integrity brands)

At Traci Reuter & Co., I partner with founder-led businesses that are scaling fast—but struggling to connect the dots between marketing, sales, and sustainable growth.

Most have hired marketers, agencies, or freelancers. Yet results are inconsistent. Strategy is fragmented. And the founder is still in the weeds.

That’s where I step in.

With 30+ years in sales and marketing—including $50M+ in ad spend and 8-figure launches—I bring high-level growth strategy and executive leadership to businesses that are ready for more than tactics.

🔹 What We Do:
– Fractional Chief Growth Officer / CMO
– Strategic marketing advisory for $2M–$100M+ companies
– Clarity audits to identify what’s working, what’s not, and how to fix it—then I lead the execution
– Buyer-led positioning & offer strategy
– Team development and marketing org design

My job:
✔ Bring strategic clarity
✔ Align the team around sales outcomes
✔ Build systems that drive predictable, profitable growth

This is not an agency. Not a freelancer.
This is marketing leadership with a sales-driven edge™ — embedded inside your business.

Limited availability. Most clients come through referrals or waitlist. Learn more at TraciReuter.com.

Founder & Fractional Growth Leader

Sunlight Digital

**We are no longer taking on new clients**

🚀 Imagine your business not just growing, but thriving beyond your wildest dreams. That's where I come in. I'm the founder of Sunlight Digital, and my superpower is transforming your vision into a digital reality that exceeds expectations. 

With a background in high-stakes B2B sales and a heart fully invested in digital marketing, I've mastered the art of crafting strategies that don't just aim for growth—they aim for explosion. My approach? It's all about reverse-engineering. You dream it; I map it out, step by vibrant step, from messaging optimization, funnel magic, to goal smashing, and then I shout it from the digital rooftops to the audience who can't wait to hear it.

I offer a suite of services designed to make your business shine brighter, from social media advertising that cuts through the noise, digital strategy audits that leave no stone unturned, to fractional digital strategy work and onsite consulting that feels like I'm part of your team.

My team and I dive deep to uncover where your strategy might be leaking dollars and opportunities. We're all about building robust plans, crafting roadmaps to success, and guiding you from the rough seas of digital marketing into the calm waters of growth and prosperity.

"Divine Social's ability to shed light on valuable insights into different digital marketing algorithms, strategies, and opportunities served as a core strong point in working with them. They demonstrate strong expertise by taking the time to invest in your success looking at the bigger picture and putting a great effort in understanding the business of all their clients." - Brittany, Director of Marketing

CEO & Founder

Paradise Jets

Fractional Chief Marketing Officer | Chief Growth Officer at Paradise Jets

At Paradise Jets, I lead marketing and growth strategy as a Fractional Chief Marketing Officer (CMO) and Chief Growth Officer, bringing over 25 years of expertise in sales, direct response marketing, and digital growth strategies to elevate the brand, drive customer acquisition, and scale revenue.

🚀 What I Do:
✔ Develop and execute high-impact marketing and growth strategies tailored to the private aviation industry.
✔ Align brand positioning, paid media, and content marketing to attract high-value clients.
✔ Build and optimize customer acquisition funnels that convert, leveraging data-driven insights.
✔ Implement omnichannel marketing strategies to increase demand and profitability.
✔ Guide business development initiatives to unlock new revenue opportunities.

💡 Why Paradise Jets?
Paradise Jets is redefining private aviation with a commitment to excellence, innovation, and unmatched client experiences. My role is to ensure our marketing and growth strategies reflect that same standard—driving demand, increasing brand equity, and positioning us as the premier choice in luxury private travel.

Let’s take this to new heights. ✈️

#FractionalCMO #ChiefGrowthOfficer #MarketingStrategy #BusinessGrowth #LuxuryAviation #ParadiseJets

Fractional Chief Marketing Officer | Chief Growth Officer

Association For Creative Industries

The Association For Creative Industries (AFCI) is the premier trade association for the global creative arts products industries. 

The Divine Social team has been serving clients in the Arts, Crafts and Hobby industry since 2015, helping our clients to generate over $20million in sales.

Membership Committee

Happy Hour Marketing, LLC

Established coaching & consulting for small business marketing, entrepreneurs, solopreneurs & home business owners.  Helped small business with social media marketing strategy, generating leads & sales from their social media marketing.  

Created information products & courses to teach digital marketing & social media marketing to business owners who are interested in developing their own online social & digital media marketing campaigns. 

Consulted as an industry voice who is in tune, on top of and ahead of trends with the pulse of what’s working now in digital and social media marketing.  

Recognized speaker, industry expert & co-host of The Social Media Marketing Happy Hour Podcast, featured on Entrepreneur.com as the #1 Value packed podcast for entrepreneurs.

The Social Media Marketing Happy Hour Podcast received over 1 Million downloads in the first 5 months of being on air. 

Subscribe to the podcast on iTunes: http://HappyHourHangouts.com/iTunes
Subscribe to the podcast on Stitcher Radio: http://HappyHourHangouts.com/Stitcher

Skilled in:

Digital Marketing Strategy
Sales Funnels: Social Media Funnels, PPC Funnels
Twitter Marketing - converting Tweets to Leads to Sales
Facebook Advertising
Conversion Expert
Traffic Generating Expert
Webinars
Video SEO
YouTube Video Blogging
Content Marketing
Podcasting & Podcast Marketing
Running content driven membership sites
Visual Marketing
Microblogging
Email Marketing
Information Product Creation
Client Attraction
Primary Social Media Channels of Expertise: Facebook, Twitter, Instagram.
Working knowledge of all social media channels
Excellent written & verbal communication skills
Wordpress
and more….

Co-Founder & Podcast Co-Host

Play To Win Marketing

Marketing consultant & lead generation specialist leveraging social media platforms & email marketing to acquire new clients.  Generating leads & sales using YouTube SEO, Facebook, Facebook advertising, Instagram, Twitter, and more.  Selling information products, consumer products & coaching programs with primary demographic being entrepreneurs.  

Built social media following of thousands using a variety of paid & free traffic techniques.  Communicated strong CTA’s (call to action) to convert that audience into leads and then utilized email marketing strategies to convert those leads into sales.  

Utilized live webinars and Google Hangouts to develop strong reputation & loyal following in the market place.  

Early adopter of social media platforms.

Marketing Strategy & Sales Consultant - Digital & Social Media

Dun & Bradstreet

Leader of middle market portfolio consisting of customers across Illinois, Wisconsin, Indiana & parts of Missouri. Broad scope of responsibilities included customer relationship management, business development, sales forecasting, hiring, training and management of cross-functional team members.

D&B provides solution sets that meet a diverse set of customer needs globally. Customers use D&B Risk Management Solutions™ to mitigate credit and supplier risk, increase cash flow and drive increased profitability, and D&B Sales & Marketing Solutions™ to provide data management capabilities that provide effective and cost efficient marketing solutions to increase revenue from new and existing customers.

Area Sales Leader

AT&T Wireless

Lead sales team of 120 representatives serving the wireless communication needs of business ranging from Fortune 100 to small, family run businesses.  Covered Illinois, Wisconsin, & Indiana.  

Consistently met and exceeded goal.  Earning multiple sales achievement awards.

Midwest Director of Sales

Your business is growing. But your marketing? Fragmented. Disconnected. Draining cash.

I’m Traci Reuter—Fractional CMO & Growth Consultant for founder-led companies ready to scale with strategy, not guesswork.

Through Traci Reuter & Co., I provide private advisory and executive marketing leadership for founder led brands who need their marketing to actually drive revenue.

With 30+ years in sales and marketing—including $50M+ in ad spend, 8-figure launches, and million-dollar sales days—I reverse-engineer growth strategies that align your team, sharpen your message, and accelerate results.

🔹 What I Do:
– Fractional CMO & Growth Strategy Advisory
– Marketing Team & Org Development
– Go-to-Market & Buyer-Led Positioning
– Revenue-Driven Marketing System Design

🎯 I partner with founders who are:
– Tired of piecemeal tactics and overpriced agencies
– Managing junior marketers but not seeing results
– Frustrated that no one owns the strategy
– Ready for a partner who can lead, not just “do”

🧠 Legacy Work:
– Founder of Sunlight Digital (Facebook & Instagram Ad Agency, 10+ years)
– Creator of 17 digital marketing courses (not currently for sale)

🟣 My work lives at the intersection of revenue clarity, buyer psychology, and team alignment.

💬 If you’re wanting to scale—but marketing feels like the bottleneck—let’s talk.

DM me or visit TraciReuter.com. 

Serious brands only.

Traci Reuter

Let’s talk about benchmarks and why they might be wrecking your strategy.
Last quarter, I was helping a client launch a new product inside a high-growth private aviation company.

New offer. New audience. New market category.
And yet…
The pressure to compare our performance to industry benchmarks was relentless.

📉 The problem?
We were being measured against standards built for companies with 10x the budget, 10x the team, and zero innovation risk.

And that’s when it hit me:
You don’t win by chasing benchmarks. You win by building the game you were meant to play.
If you're:
 ✅ Launching something new
 ✅ Leading with limited resources
 ✅ Or feeling behind because you're not “hitting the numbers” someone else said you should…

This message is for you.
🎥 I break it all down in this new episode of Growth in Motion:
 "Playing Your Own Game: Why Industry Benchmarks Can Kill Innovation"

💡 Inside:
The hidden danger of chasing metrics that don’t match your reality
Why category creators can’t play by someone else’s rules
How to reframe “underperformance” when you're building something big
The mindset shift that helped me re-anchor strategy, team, and expectations

👉 Visit: https://tracireuter.com/
 👉 Or DM me if you're leading a launch and need strategic marketing that actually drives revenue.

#FractionalCMO #MarketingLeadership #GrowthStrategy #Benchmarks #BusinessInnovation #FractionalCGO #TraciReuter #QuietPower #RevenueDrivenMarketing #SalesDrivenStrategy

Fractional CMO & Growth Consultant | Helping Growing Brands Align Marketing with Revenue | Traci Reuter & Co.

BPIF - The Heart of British Print

As a senior leader within BPIF, the UK's primary trade association for the print industry, I helped navigate the organisation through a year of considerable change. This required guiding corporate teams and making challenging operational adjustments to align with the Federation’s long-term goals.

𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐯𝐞 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐢𝐧 𝐓𝐫𝐚𝐧𝐬𝐢𝐭𝐢𝐨𝐧: I supported key teams in managing significant structural changes, ensuring continuity and stability for members during an industry-wide shift.

𝐌𝐞𝐦𝐛𝐞𝐫-𝐂𝐞𝐧𝐭𝐫𝐢𝐜 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: By adapting our approach to meet evolving industry needs, I set the foundation for BPIF members’ continued success in an increasingly competitive environment.

Head of Membership Development 

Creative Industry Association

I am deeply proud and honoured to have founded and led the (multi) award-winning Creative Industry Association, a pioneering not-for-profit trade association dedicated to the UK’s creative, craft, and hobby industry. With no shareholders, our single-minded vision was to ensure the success of our members and the sustainable growth of the entire sector.

𝐂𝐎𝐌𝐌𝐔𝐍𝐈𝐓𝐘 𝐁𝐔𝐈𝐋𝐃𝐄𝐑: I established vibrant communities, fostering idea-sharing and industry connections that empowered our members to reach new heights and create a positive ripple effect across the sector.
𝐂𝐇𝐀𝐌𝐏𝐈𝐎𝐍 𝐅𝐎𝐑 𝐆𝐑𝐎𝐖𝐓𝐇: Navigating an ever-evolving industry landscape, I continuously strengthened and safeguarded the creative, craft, and hobby sectors in the UK, building resilience and agility for long-term success.
𝐒𝐓𝐑𝐀𝐓𝐄𝐆𝐈𝐂 𝐍𝐄𝐓𝐖𝐎𝐑𝐊 𝐄𝐗𝐏𝐀𝐍𝐒𝐈𝐎𝐍: By forging partnerships with key organisations, I brought unique benefits, expertise, and resources to our members, delivering enhanced value that positioned them as leaders in their fields.
𝐔𝐍𝐑𝐈𝐕𝐀𝐋𝐋𝐄𝐃 𝐈𝐍𝐃𝐔𝐒𝐓𝐑𝐘 𝐒𝐔𝐏𝐏𝐎𝐑𝐓: Our association became the go-to resource for unbiased connections, mentorship, and guidance, supporting members in ways that encouraged both professional and personal growth.
𝐄𝐌𝐏𝐎𝐖𝐄𝐑𝐈𝐍𝐆 𝐊𝐍𝐎𝐖𝐋𝐄𝐃𝐆𝐄 𝐀𝐂𝐂𝐄𝐒𝐒: Membership granted exclusive access to proprietary industry insights, helping businesses stay ahead of trends and maintain competitive advantages in a dynamic market.
𝐇𝐎𝐋𝐈𝐒𝐓𝐈𝐂 𝐌𝐄𝐌𝐁𝐄𝐑 𝐒𝐔𝐂𝐂𝐄𝐒𝐒: I committed to equipping each member with everything they needed to meet their goals, sparking innovation and providing peace of mind as they advanced their businesses.

In 2022/23, I successfully led the acquisition of the Creative Industry Association, solidifying its future and furthering its mission to uplift the UK’s creative industry.

Founder & CEO (Successfully negotiated the sale)

AFCI.UK - Association For Creative Industries UK

Executive Director 

CHA-UK

Membership & Marketing Director (Assisted in re-branded to AFCI)

Aceville Publications Ltd

Managing the sales strategies for six consumer-aimed web-sites, I have increased the revenue streams by up to 72% since being in post. I have achieved this by building relationships with customers ranging from small start-ups to the big blue chip companies, and devising packages which meet their marketing objectives, offering them an excellent ROI in terms of brand and product awareness.

Online Advertising Manager

As below and also including, working in a very hands-on manner, I oversaw 13 members of staff, working across six consumer magazines and one trade publication. As well as selling advertisement space, my responsibilities included ensuring that revenue targets were met, by providing leadership, training and encouragement to the team.

Deputy Group Advertising Manager

Craft Business is the UK’s leading craft B2B title, first published in 2001 as a bi-monthly. 
As the Advertising Manager I was solely responsible for gaining revenue through advertising. Working in partnership with the editor, the magazine grew, and thanks to much improved revenues we were able to increase the frequency to eight issues a year, as well as publish additional supplements throughout the year. In 2005 we expanded into an online platform, with the web-site www.craftbusiness.com , which I was able to make work as an additional revenue stream. As well as building relationships with clients over the telephone, I also represented the title at international trade fairs, and conducted meetings with key customers.

Advertising Manager for Craft Business

Visionary Leader | Strategic Connector | Industry Expert
With 20+ years of industry experience across consumer and trade markets, I’ve built a career on turning challenges into opportunities and helping businesses achieve their full potential. Through mentoring, strategic planning, and global connections, I guide businesses to navigate change, drive growth, and stay ahead of trends.

A confident networker, dynamic speaker, and collaborator, I thrive on bringing people and ideas together. My expertise spans business strategy, event leadership, marketing, and industry innovation—all backed by a deep understanding of what makes businesses thrive.

Why Work With Me?
🔹 Industry Specialist – Deep knowledge of consumer and trade markets across online and offline channels.
🔹 Global Network – Extensive connections with suppliers, manufacturers, retailers, and industry leaders worldwide.
🔹 Strategic Insight – Expert mentoring, market intelligence, and actionable strategies to accelerate growth.
🔹 Proven Results – A track record of delivering award-winning events and transformative business strategies.
🔹 Collaborative Approach – Passionate about fostering connections that drive innovation and success.

Key Achievements
🏆 Awards & Recognition
✔ Trade Association of the Year 2022/23 – Winner, Corporate LiveWire Publications
✔ Best Association Event – Recognised for excellence in event strategy
✔ Best Membership Event – Honoured for impactful, member-focused experiences

📺 Media & Thought Leadership
✔ Featured on BBC’s Right on the Money & Channel 5’s Steve Fishwick Bank
✔ Regular contributor on BBC News, providing industry insights
✔ Published in The Guardian, Craft Business, Craft Focus, and Country Living

🎤 Speaking & Judging Roles
✔ Keynote speaker at Creativation, CHSI Show, BusinessWeek, One Big Show
✔ Podcast guest on Artist Appeals, Giftware Association, Creative Industry News
✔ Judge for Paperworld, Creativeworld, Gift of the Year, Global Industry Awards

What I Bring to the Table
✅ Strategic Vision – Turning ideas into actionable plans
✅ Influence & Collaboration – Building powerful partnerships
✅ Customer-Centric Approach – Delivering value, integrity, and results
✅ Action-Oriented Leadership – Executing strategies that drive success

Let’s Create Something Extraordinary
Looking for a trusted advisor, strategic partner, or industry expert to help you navigate challenges, seize opportunities, and drive success? Let’s connect.

📩 craig@desouzaco.com – Let’s start a conversation and achieve great things together!

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Craig De Souza

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The Battle

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Traci Reuter's LinkedIn Performance

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