Start 2 Continue

Co-founder and Lead Content Editor for Start 2 Continue.

Start 2 Continue began as an independent video game news site that focused on small, upcoming developers (usually through Kickstarter or other crowdfunding campaigns) and provided alternative opinions on trends that contrasted with mainstream media in the industry. Now it focuses on supporting gamer content creators -- whether they're content creators who make content *for* gamers or professionals in other industries who enjoy gaming as a hobby.

Our site now focuses on becoming a resource for gamers and those who work within the industry, from strategy guides on how to play a game better to how-to guides on how to solve common problems such as content monetization as a streamer or video editor or exploring issues within the gaming industry that can be solved through better content marketing.

We have a very active Discord of 550+ community members that acts as a creative sandbox, allowing gamers to interact with indie developers, entrepreneurs, and content creators, allowing everyone to learn, network, and grow in the ways that are most important to them.

Lead Content Editor, Co-Founder

Roc Feather Media

Owner/Operator of Roc Feather Media LLC in Bellingham, Washington. 

We provide digital content marketing and strategy services with an emphasis on clients in the logistics, finance, food and agriculture, green tech, and games industries. These services include copywriting and editing, marketing strategy consultation, SEO/SEM, digital brand and business development, web traffic data analysis, sales strategy, and coaching.

Projects (such as batches of written content or SEO and web traffic reports) are either purchased as needed or attached to a monthly coaching or consultation plan.

We also create guides and helpful free resources in our blog for content creators, small businesses, and others who want to learn more about digital marketing and content strategy.

Owner

Joyco Digital 

Content Writer, SEO Strategist

UCanTrade, Inc.

Marketing Manager

Operations Analyst

Boone Software

Director of Engagement

Account Executive

Sole Proprietorship

Prior to the formation of Roc Feather Media, I acted as a freelancer doing the same things for clients in North America and Europe in a variety of industries.

Digital Media Consultant

B507

Office Manager

Technical Writer / Project Manager

Minnesota State University, Mankato

Alumni Foundation Database Administrator Assistant

Gamer turned marketing strategist 🎮 Day 95/365 of Posting Daily

Are you looking for a copywriter who knows how to create content that converts?

Hey, I'm Tony and I'm a content strategist.

In other words, I get you and your brand in front of the right people who are excited to meet and do business with you.

I get it: digital marketing can be overwhelming. Factors like search engine optimization, conversion rates, funnels, social media platforms, and creating engaging content are all important, but your head might already be spinning thinking about it all.

Running a business is stressful enough, and content strategy just feels like another thing that gets in the way regardless of its benefits.

But that's where I come on.

🔍 I've helped startups, freelancers, and well-established companies scale their online presence by capitalizing on the right keywords and forming niches their competitors haven't thought of.

💰 I've optimized marketing and sales funnels for brands, increasing their conversion rates to make closing sales easier, boosting their revenue while improving the customer's UX journey.

📈 I've educated clients on the basics of organic SEO and content marketing practices so they understand their campaigns instead of obscuring results behind technical jargon.

🎲 Best of all, I accomplish all this through applied game theory, giving clients control over their success by helping them outline their goals and brainstorming the strategies, resources, and methods to get to where they want to go.

As a content creator myself, I hone these skills daily, keeping up with the latest strategies and algorithmic changes to keep a step ahead. I love to learn and have experience in various industries including healthcare, banking and finance, cannabis, gaming, data security, software development, supply chain and logistics, packaging, green and sustainable tech, and more.

Whether you need an extra set of hands to write, edit, and optimize your posts and pages or someone who can consult on your digital marketing strategy, I can help you every step of the way in your next campaign.

Tony Magestro

Civil-Military Innovation Institute Inc.

Project Manager for U.S. Army units, leading programs and managing projects to enhance operational effectiveness by sourcing problems and collecting data directly from tactical-level Soldiers. Addresses critical needs through collaboration with academic and private sector partners. Establishes streamlined processes to identify and fulfill the requirements of Soldiers, leveraging resources from academic institutions and commercial entities to develop effective solutions. Oversees prototyping and programming by regional academic institutions and R&D incubators, ensuring alignment with Army and Department of Defense (DoD) standards.

Facilitates commercialization opportunities for technology prototypes and mentors entrepreneurs delivering innovative solutions tailored to Army needs. Supports the Pathfinder Program Manager in developing methodologies to enhance academic solutions for Army challenges, producing comprehensive reports and deliverables promptly. Builds strong relationships with U.S. Army units, adjacent military organizations, academic institutions, and commercial entities to foster collaboration.

Collaborates with engineers, subject matter experts (SMEs), and finance/business managers to identify technical interests and develop programs that enhance Soldiers’ skills. Partners with universities to create academic programs that align with Army needs and operational objectives. Works closely with Army stakeholders to devise strategies for transitioning successful prototypes into ongoing programs, enhancing mission readiness. Engages with other DoD entities, the Intelligence Community, foreign defense establishments, and industry leaders to collaborate on initiatives that mitigate risks and support new Army capabilities.

Warfighter Innovation Chief

Southern New Hampshire University

Creates a positive and safe climate for students, maintaining a growth mindset and a positive disposition. Provides extensive learner outreach by connecting regularly with students, and academic advisors to support their success. Utilizes business experience and content expertise to facilitate scenario-based learning that engages students with real-world applications.

Mentors learners in developing business solutions and encourages the use of innovative strategies to tackle business challenges. Creates opportunities for dialogue within the learning experience, allowing students to discuss and explore complex business strategies and concepts. Additionally, offers prompt and detailed feedback, clarifies assignments, and provides guidance on course resources to ensure that students are well-prepared for their academic and professional journeys.

Online Adjunct Professor of Business

101st Airborne Division, U.S. Army

Chief Innovation Officer / Executive Program Manager of the EagleWerx innovation program that creates solution approaches to current operational challenges using Soldier centered design and lean methodology; directly leads a team of six project managers.

• Comprehensive program manager which encompasses personnel oversight, cost analysis, scheduling, strategic planning, requirements management, organizing, and overseeing the administrative functions of the office; managed risks and integrated program efficiencies, leveraging annual resources exceeding $3M.
• Designed, equipped, negotiated procurement of facility, and staffed a fully functioning innovation makerspace complete with all necessary equipment to fabricate operational prototypes to solve user level issues resulting in solutions for over 50 issues. 
• Acted as liaison to parent organization for 9 months in Eastern Europe facilitating strong executive-level stakeholder relationships, serving as the program office's key representative in status meetings while spearheading the development of project scopes, milestones, and objectives, achieving a 100% approval rate for all initiatives.
• Collaborated with local universities and external research and development organizations to drive initiatives, optimizing operational efficiency and achieving cost savings exceeding $2M.

Executive Program Manager (Innovation)

Manages change and modernization for an Army division headquarters consisting of six brigades with over 23,000 personnel.

• Led change management and improvement initiatives for a regional Army division with over 23,000 personnel on frequent minor and 5 major organizational change projects.
• Established strategic external partnerships, resulting in the successful acquisition of $9.6 million in funding dedicated to facility enhancement projects spanning Eastern Europe, thereby facilitating improved infrastructure and operational capabilities for over 5,000 organizational personnel.
• Led requirements analysis, risk management, and restructuring proposals for 3 sub-directorates within the division, consolidating them into one entity to enhance structural efficiency across functional areas, necessitating extensive consensus-building and negotiation to garner executive approval.
• Orchestrated stakeholder analysis, risk management, and end-user readiness assessments, resulting in a seamless implementation of changes, thereby improving operational efficiency by 15%.

Change Management Director

1st Special Forces Command (Airborne) - US Army

• Orchestrated the capability development strategy for all Army Special Forces, overseeing ten regional directorates comprising over 25,000 personnel.
• Directed comprehensive capability assessment, identifying gaps, proposing solutions, prioritizing through risk analysis, briefing executives, defining project scope, and managing resource outputs, culminating in the initiation of 4 new programs and bolstering operational readiness.
• Spearheaded a transformative organizational restructuring initiative, optimizing personnel allocation by 13% for heightened operational readiness, effectively aligning manpower with mission requirements and bolstering agility, while carefully analyzing and mitigating project risks.

Project Manager (Capability Development)

U.S. Army Recruiting Command (USAREC)

• Led all Army personnel recruiting operations across the southeastern Virginia region, overseeing a territory spanning nearly 1,000 square miles while achieving more than 30% increase in new hires and maintaining a 90-day retention rate of over 96%.
• Provided comprehensive coaching and training for six Department Team Leads, covering aspects such as brand awareness, prospecting, lead qualification, interviewing techniques, lead conversion, and onboarding procedures, significantly enhancing brand awareness and expanding prospect access across 50% of the region.

Department Manager

173rd Airborne Brigade Combat Team

• Managed a team of over 250 full-time employees in functional areas including human resources, medical care, operations, logistics, and information technology across diverse projects in a matrix style organization, ensuring timely delivery of all objectives while maintaining strict adherence to budgetary constraints.
• Implemented a strategic equipment divestment project, optimizing resource allocation and enhancing operational efficiency, resulting in the streamlined disposal of over $1M worth of obsolete assets.

• Oversaw all operational directives and correspondence for 34 departments within a 4,000-person directorate, resulting in a notable 10% improvement in operational efficiency.
• Orchestrated a high-profile capability demonstration for Eastern European dignitaries showcasing international partnership in national defense, coordinating with multinational planners, and ensuring alignment with project objectives, timelines, and resource allocation, while providing regular updates to senior executives.
• Fostered collaboration with both internal and external partners to synchronize intricate, distributed global operations. Expanded risk management processes to capture risks more effectively, contributing to a more robust and resilient operational framework.

Chief of Operations

82nd Airborne Division, U.S. Army

Oversaw all department vehicular maintenance, scheduled and resourced all departmental training, and maintained accountability of all physical resources in a 140 person department. Provided regular mentorship and team building to four department team leaders.

Assistant Department Manager

Led an operations team of 40 personnel in the service industry. Trained and mentored four functional team leads.

Operations Team Lead

XVIII Airborne Corps

Artillery team member, Forward Observer, NCO Academy Instructor, Combat deployments to Iraq and Afghanistan.

Operations Leader and Instructor

McGee Brothers co inc

Served as a professional brickmason and managed a crew of four to seven people in residential masonry construction.

Masonry Foreman

C/1-113th Field Artillery BN

Cannon Crewmember

I talk about overcoming self-limiting doubts from lived experience

Project Manager and Online Adjunct Business Professor. 

In my project manager role, I source user-level problems and build solutions with academic and industry performers. 

Key aspects: 
- User centered design
- Local, small business performers
- University and student led solution approaches
- Solving team level problems with enterprise scalability

In my online adjunct professor role, I draw on over 25 years of business leadership and management to bring concepts to life for students. 

Key aspects: 
- Guiding students to resources
- Creating a safe environment for learning 
- Providing timely and detailed actionable feedback
- Bring current, relevant industry insights into the classroom

Previous experience leading teams of up to 140 personnel and senior level staff for organizations up to 25,000 personnel. Certified as: Project Manager, Agilest, Scrum Master, and Lean Six Sigma Black Belt. 

Expertise in residential construction, organizational management, software integration, and leading people. 

Current active TS/SCI.

*All views expressed here are my own and not those of any company or entity.*

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The Battle

Tony Magestro

Ben Hall 🌎

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