Tony Fiston 🥑

Double Leads & Triple Sales | Digital Marketing Consultant & Services for Sustainable D2C Businesses

If you want:

• clients who align with your mission
• simple systems that create clarity, not chaos
• reporting that connects effort to revenue
• growth that does not keep you up at night

We are aligned.

How we work:

1. Find your people
Not the algorithm’s fantasy. Not vague lookalikes. Real humans who already need what you offer.

2. Build trust
Not through pressure. Through strategy that feels useful, relevant, and human.

3. Grow without guilt
Clean data. Clean inputs. Clean profits. No surprises.

What you get when we work together:

• clarity on what is working and what is draining your budget
• tools that anticipate demand, like a weather forecast for sales
• transparent pricing with no last minute surprises
• strategy that respects your intelligence and your values

Recent wins:

• helped a global, mission driven consumer platform build a consistent 1 million monthly organic impressions on Instagram through repeatable content systems
• helped a recycled materials brand land a Fortune 500 client through a single narrative
• increased repeat sales by 200 percent for a plant based supplier by turning customer stories into ads
• transformed climate tech reports into lead assets generating 85 qualified conversations

How we operate:

🔍 full transparency. you always see the work
🛑 no smoke and mirrors. if it cannot be explained simply, it does not ship
❤️ aligned incentives. we grow when you grow

Conversations I enjoy:

• why your best customers would miss you if you disappeared
• how trust becomes your strongest growth channel
• where hidden profit already exists in your current pipeline

If you are building something meaningful, you will feel at home here.

www.fisagency.com

Prompt Engineer

I have been creating and applying inventive approaches in prompt engineering to tackle intricate marketing challenges within natural language processing (NLP) and AI applications.

Entrepreneurs, Tech & Sales: Own Your Voice on LinkedIn | Social Selling and Personal Branding —> Increase Pipeline & Brand Awareness | LEGO Flower Power 🌻

You're not a content creator. (Phew!!) 

You're a business owner leveraging content to grow your business.

2 very different ways to approaching LinkedIn.

You don't need to post daily. 
Chase the algorithm. 
Or become someone you're not.

You need conversations that turn into relationships that turn into revenue.

I'm on LinkedIn to help you get off LinkedIn.
The platform isn't the point. The relationships are.

That's what fills my cup AND my bank account.

---

Hi, I'm Natasha. 🙌

New mom. Breadwinner. Introvert who hates cold outreach.

I built my business to half a million in 2 years. All because of how I show up on LinkedIn.

Not by being loud. Not by gaming the algorithm. Not by sending soul-destroying pitch slaps in the DMs.

By building real relationships.

I've been "doing LinkedIn" for 10 years - as a scrappy sales rep who hated cold calling, running sales at Forbes Books, to now growing my own business exclusively through this platform.

I teach founders and executives to do the same.

---

Who is this for?

6-figure founders who've built something real.

You're good at what you do. Clients stay, refer, and thank you.

But on LinkedIn? Oddly invisible.

Your competitors aren't better. They're just louder.

The issue isn't confidence. It's knowing what to say and who to say it to.

---

Through my REALationship Growth Method I help founders go from respected offline to recognized online - without becoming someone they're not.

No hacks. No volume tactics. No influencer cosplay. 👀

Real outcomes:

→ Josie closed 3x 12 month contracts from one event
→ Michelle landed two $30k speaking engagements in three months
→ Dr. Ashley secured two speaking gigs in two weeks plus a five-figure client

If LinkedIn feels like noise, performance, or a mild existential crisis...

You're exactly who this is for.

DM me "LFG" and let's chat. 💜

Natasha Walstra

I hate drama. I have no bandwidth for it. I'm building a business, raising a toddler, and pouring everything I have into both.

But something came to my attention last week that I can't ignore.

Someone I trusted has been reaching out to my network - clients, partners, prospects. Scraping my posts and using my name to get in the door.

I'd be lying if I said it didn't sting.

Nothing prepares you when you realize not everyone operates with the same integrity you do. And that's a hard lesson when you assume the best in people.

The silver lining? It makes the right people stand out even more.

The ones who show up for you, the ones who protect your name when you're not in the room, the ones who would never use your success to build theirs.

Those are the relationships worth protecting.

So instead of losing any sleep over this, I'm focusing on how I show up. For me, for my family, for my clients, for all of you. And I'll keep doing it the way I always have - with integrity and real relationships.

All this to say, if you've received a message using my name, please know that's not a referral from me. Working with them reminded me why I don't operate that way. And never will.

Ok. Back to building.

You’re not a content creator. Good. You don’t need to be | LinkedIn personal branding & social selling for founders (not influencers) | Filling APRIL cohort - ask me about it! 🙌

I got reprimanded by 4 men on a call at 10am.

By 2pm, the President of Nokia asked for my resume.

Here's the full story:

I was on a call with the CEO, my manager, and two other senior colleagues. They were telling me how badly I was performing, especially on my cold calls.

(to be fair, I was sh!t on those calls.)

But I'd started leveraging LinkedIn for outreach instead, focusing on quality over quantity, building relationships instead of dialing for dollars. (booked calls with top companies like Home Depot even!)

They didn't see it that way.

For 30 minutes, I sat there shaking, on the verge of a panic attack...or throwing my computer out the door - wasn't sure which.

The crazy part? I had an in-person meeting in San Jose with the President of Nokia a few hours later..to pitch the tech from the company that just yelled at me.

You can imagine how that went.

I walked in and said: "I'm so sorry, I'm not sure what I'm doing here. I think I'm going to resign tomorrow."

He looked at me and asked, "Do you have a resume?" Then gave me a tour of the office.

I resigned the next day. And although I didn't end up going to Nokia, it led me to a unicorn 3D printing company that actually embraced my crazy LinkedIn ideas.

Sometimes the thing that feels like rejection is actually redirection. 

The approach that got me scolded is now the foundation of my entire business.

Turns out I wasn't bad at sales, I was just bad at their version of it.

P.S. How did I get that meeting with the President of Nokia? Through my network. I'd started intuitively connecting with and reaching out to people who already knew me, trusted me, and liked me. Wasn't intentional then (it was just better than cold calling 😅). 

P.S.2 Even crazier? Yesterday I had a call with the VP of CX from that same company. She was there that day, making sure I didn't break things (in the most supportive way). She's been following me ever since. Now she wants to bring what I do to her current company. Talk about full circle moment!

I don't know what I was doing in college, but it sure wasn't this!

On Tuesday, I spoke at the Darla Moore School of Business at the University of South Carolina to an entrepreneurship class where every student is starting a business this semester.

Let that sink in...they're not just learning about entrepreneurship. They're doing it. Literally! One student has an AI automation company and already bringing on big clients! 🤯

What we covered:
→ Why LinkedIn matters even when you're 20 
→ My 3-step framework for a successful LinkedIn presence 
→ 3 things they could do today

I also gave them a custom GPT, the Profile Glow Up, I built to help with their profiles. 

The questions they asked were so on point:

"I have a job lined up, but I'm building a business on the side. How should I show up on LinkedIn?"

"What content should I create beyond 'about me' posts?"

"How do I get a company's attention without pitching in the DM's?"

These students are thinking about intentional relationship-building NOW.

While everyone else waits until they "need" to network, these future founders are already making trust deposits. 😎

AND what was cool about this on a personal note? 
This is the third time I've spoken to this class.

The first time was exactly 2 years ago. 
I was six months into my business. Terrified. 
I have no idea what I even said to them.

Now I'm back. More confident. Having FUN.
Growth is wild when you're paying attention.

P.S. Shoutout to Jeff Savage, PhD for inviting me back. We met at a previous startup, and one of the best things that came from it was meeting him. Some relationships outlast the circumstances that created them.

I'm finally retiring my profile pic.

(long overdue)

My hair is 3x the length now, I've got a lot more wrinkles, and a whole different life.

The pic was fun while it lasted! You might not even know the original actually has a plant on my head - edited it out last year. It was a whole vibe (see below).

But a lot has changed since 2021.

Back then, I was newly in leadership as VP & Director of Sales at Forbes Books and I'd just moved to South Carolina (for the first time).  

I was very unsure of myself, very single, and honestly? A lotta bit lost.

Feels like a lifetime ago...and it was.

Now? 

I'm a Founder, a wife, a mother.

Same me. Just with more clarity, more stories, and a lot more life lived.

Here's to the next chapter. 🙌 

P.S. Peekaboo! Expect some new fun pics in the coming weeks! 📸

The CO— by U.S. Chamber of Commerce featured me!

They asked me to be part of their "Ask the Board" series - where they connect business owners with thought leaders to help solve their biggest challenges.

(A fictional fantasy board of directors. Pretty cool, right?)

They asked me to share how to build a reputation-first business that cuts through the noise.

I've got a lot to share on this, as you can imagine.

Your reputation isn't part of your strategy.
It IS the strategy.

Everything else... your brand, your relationships, your growth... flows from it.

In the article, I break down 7 ways to build a reputation-first business:

1. Why your LinkedIn profile is your reputation's home base 
2. The content balance that builds trust (hint: it's not just expertise) 
3. Why posting alone isn't enough 
4. What to show instead of polish 
5. How to turn clients into amplifiers 
6. The long game most people skip 
7. The one thing that makes you referable

With fluffy BS, exaggerated claims, and flashy marketing, people are looking for something REAL.

This is how you become it.

Take a look!

https://lnkd.in/eR25iWea

P.S. Still can't believe that the girl who was "too empathetic to be in sales" is now giving business advice in the US Chamber of Commerce. Pretty cool stuff if I can say so! 🤓

You know those days where everything just flows?!

Yesterday was not that day.

→ Didn't sleep a wink
→ Massive headache
→ Bombed a workshop 
→ Mixed up client work
→ Dog threw up everywhere 
→ Spoke gibberish on my cohort call
→ Showed up 13m late to a call (thought was an hour later)

The good news?

Apparently, there's some planetary alignment happening that explains all of this.

I'm choosing to believe that. 👀

____

Anyone else blaming the planets this week? 🪐
.
.
.
TGIF

We're in a trust recession.

Your audience has been burned by pitch slaps, AI nonsense, and fake connections.

Their guard is up. 
They're skeptical of everything.

Which means the game has changed.

Not more content. 
Not more reach.

→ More real. 
→ More proof.

So: how are you showing you do what you say you do? 

____

P.S. I heard someone go as far to say we're in a trust depression...which honestly is (depressingly) spot on. 

It's been interesting to see this even with clients who've *already* signed with me, still skeptic 😅 but I've got a really good example of a breakthrough...stay tuned 😎

I posted the same story 2 days in a row.

And it still got great engagement.

Different angle. But same story.

Why am I sharing this?

→ Nobody is paying as much attention to you as you think they are.

We're all the main characters of our own movie.
But we're barely a background extra in everyone else's.

That thing you said last week?
They already forgot.

That post you're worried sounds repetitive?
They didn't see the first one.

That story you've told 3x?
Someone's hearing it for the first time today.

If you feel like you're sounding redundant...GOOD!

That means people might actually be starting to associate you with that thing.

Repetition isn't annoying.
It's how you become known.

The real problem isn't saying the same thing too often.
It's saying so many different things that nobody knows what you're about.

So say it again.
And again.
And then one more time after that.

That's how they remember you.

P.S. What do you want to be known for? Share below!

I want to be known for making your LinkedIn experience fun, empowering, AND profitable. Think my content does a good job of doing that? : )
(and if that's not what your experience has been so far on LinkedIn, we probably should talk. DM "known" to start the conversation!

LinkedIn's algorithm got smarter.

It's called 360Brew.

It reads your content. Checks your profile. Detects the gaming (finally).

And it's why some people are panicking while others haven't noticed a thing.

This week's newsletter (a few days late, my b 🤓) what changed, what it means, and how to use it to your advantage.


___

p.s. TGIF! Has it not been the longest week?!

A top creator asked me something interesting at the end of last year. "Are you feeling the algorithm change? I used to get 30,000 impressions. Now I'm

Open article: LinkedIn's new algorithm: 360Brew by Natasha Walstra • 3 min read

I'm a day late for International Women's Day.

But let's be real, one day isn't enough anyways!

I want to celebrate the 39 women in the REALationship Growth Method right now.

12 that just kicked off in my third cohort. 27 in my other cohort and community.

Every single one of them is building something unique.

Growing businesses, dominating industries...showing up with heart, care, and an insane amount of strength.

But it's not just how they show up for their own businesses.
→ It's how they show up for each other. 👯‍♂️

The encouragement, the referrals, the "you've got this" when someone needs it most.

I wake up every morning genuinely grateful that these women trust me with their LinkedIn and business development strategies... it's not something I take lightly.

To my cohorts and my community:
You inspire me more than you know.

Keep building, keep showing up, keep being exactly who you are.

The world needs what you're creating.

Yesterday, 2 clients renewed with me.

One's a biotech sales team that's been with me for 2 years. 

The other is a 1:1 client for 4 months.

Different industries, different stages, same reason for staying:

There's always more to do.

New approaches to test, relationships to deepen, and business development that never stops (#AlwaysBeProspecting)

The first few months are the heavy lift...profile, content, figuring out your voice. Gaining the confidence to get into the DMs and understanding how to show up without feeling weird about it.

We set a foundation.
Then things start to get really interesting.

Now it's tactical, strategic. Who do you reach out to this week? How do you get in front of this person or that person? How do you turn a comment into a conversation? A conversation into a call? What about that upcoming event? Or workshop? Cohort?

The trust deposits start to compound...the flywheel starts to spin.

My client asked: "Do you think we still have things we can do?"
I almost laughed.

This is when it gets fun. 🤓

P.S. He also left 2 industry associations he'd been part of for years. Said he's gotten more from LinkedIn in 4 months than he got from them in 2 years.

"Thanks to you, I've got too much work." 

Want the same thing? I'm booking for Q2. I still have space for 1x team and 4x 1:1. DM me "LFG" for deets.

Their like was the first move.

Your DM should be the second.

No one will get mad at you for sending a DM after they like your post.

In fact, they might even be grateful you reached out because, guess what,
Initiating conversations is hard!

And someone has to start the conversation - why not let it be you? 🤔

Plus, the way I see it:

- A like
- A profile view
- And definitely a comment

These are the digital (subtle) versions of starting a conversation.

It's them quietly waving saying,
"Hello, I hear you, and what you said makes sense!"

Now, don't go pitch-slapping them, please. 🙏

But connect, say hi back.
See where the conversation goes.

You never know what inspired that little hint of interest.

Might be your next client.
Might be a referral partnership.
Might be an intro to the best networking call you've ever had.

All I know is this:
The best opportunities only happen once words are exchanged.

____

PS. I know it might be time consuming. I have to admit I'm not able to do this all the time either.

But if you're not doing this type of follow-up, you're going to struggle to see results from all the effort you're putting into actually posting!

My challenge to you:

After your next 3 posts, send 5 DMs to people who engaged with each one.
Start small. See big impact.

I never felt rage towards tech until ChatGPT.

(I'm embarrassed to say that. I shouldn't have let it get to me so much, I know 🙈.)

But it just wouldn't listen!

The em dashes everywhere.
The "Here's the thing:" before every point.
The excessive praise.
The trying-to-be-my-bro energy.

I'd ask for direct,
I'd get fluff.

I'd ask for my voice,
I'd get... motivational poster.

So when I discovered Claude early last year, I literally couldn't believe my eyes.

It actually listens.
It's straightforward.
It remembers what I've shared.

Yes, it still makes mistakes. 
But it doesn't hallucinate to the extent that ChatGPT does. 

And it does SUCH a good job maintaining tone of voice and copywriting.

My writing changed significantly since I started using it.

I brain dump ideas. 
Based on my instructions, it turns them into posts. 

Always starting with my original thought. 
Never replacing it.

Which sparked a really cool idea:
What if I made custom Claude bots for my clients?

So easy they can't NOT post.
So I did.

Now all my clients get a custom ClaudeBot - loaded with information about them, my Know-Like-Trust content framework, and their brand voice, and my instructions.

All they have to do is speak into their phone and poof! - a post is there.

It's the opposite of garbage in, garbage out.

Is it perfect? 
No. But it gets to 80-90%.

And then there's the feedback from clients:

"I can write 8 new posts in 4x less time."

"It's one of my most satisfying relationships" 
(that one made me LOL)

"This stuff is really good."

AI isn't replacing your voice.
It's amplifying it - if you use it right.

____

P.S. I offer this not just for my 1:1 clients, but my cohort, also! I've got 1x 1:1 spot left for March and already filling my April cohort. 

You also get custom branding...AND video content. 

(yep, I'm basically an agency disguised as a coach. if you've been even the slightest bit curious, now's the time to lock it in before things change!) 

DM me "LFG" for deets!

This isn't Mad Libs, y'all.

I keep seeing the same posts over and over:

"[#] lessons I learned from [random experience]"
"What [unexpected thing] taught me about [business thing]"
"I was today years old when I learned [obvious insight]"

You might not even realize you're doing it.
Because AI follows templates, too.
And you ask ChatGPT for a post idea.
It spits out a framework.
You fill in the blanks.
And now you sound like everyone else. 👀

Your audience has seen that format 1000 times this week.
Their brain skips right over it.
You become background noise.

Templates exist for a reason and can be really great!
They're training wheels.
They help when you're stuck.
They give you somewhere to start.

But training wheels aren't meant to stay on forever.

The posts that stop the scroll?
They don't follow a formula.
They sound like YOU said them.

They make people think "I've never heard it put that way before."
Your unique voice is the whole point.
Not your ability to fill in blanks better than the next person.

Thoughts? 

😉


___

P.S. LinkedIn's algorithm, 360Brew, is suppressing AI content (I know, the irony, an AI penalizing AI), my guess is templates are going fall into that category because of how overused and 'swiped' so many have become.

Templates are helpful, and I don't mean to hate on them, but if you use them, do your best to make them YOURS.

Mad Libs, LinkedIn Edition

"It's working out gooood!"

My client was skeptical for weeks. Wouldn't try it.
Finally did. First post? Someone reached out.

This same approach has gotten me 160+ workshop registrations and 3 SOLD OUT cohorts. 

Without a single promotional post.

What is it?

Take a peek! 👀

P.S. Can you guess what it is? ; )

Question for you: if you don't tell people how to work with you, how will they know how to work with you? Really obvious question, I know, but I find 

Open article: How to sell in posts without actually selling (I sold out 3 cohorts this way) by Natasha Walstra • 3 min read

How to sell in posts without actually selling (I sold out 3 cohorts this way)

I got real on this one.

Just did a podcast with Nick Berry about why LinkedIn feels harder than it should for business owners.

Nick's interviewed top dogs like Jason Feifer (Editor-in-Chief of Entrepreneur Magazine), Dr. Benjamin Hardy (10x Is Easier Than 2x, The Science of Scaling), and other impressive people. I was so shocked to be asked on it.

This was his first episode specifically on LinkedIn for entrepreneurs.

We broke down:
→ Why most advice doesn't fit you
→ Why smart people act weird online
→ What to do instead

I also shared some personal stuff I've never talked about publicly.

Take a read (and a listen!)

https://lnkd.in/eFgkAg_D

(my most honest conversation about LinkedIn yet) Hey you! I was recently a guest on The Business Owner’s Journey podcast with Nick Berry. And I’m stil

Open article: You're going to want to hear this by Natasha Walstra • 3 min read

Everyone in my community wants 2 things:

Visibility and sales.

And one of the best ways to get both? Speaking.

So I brought in Marta Spirk, M.A.

Her story was powerful. 
Her framework was clear. 
And her interactive Bingo exercise got everyone thinking about their next move.

The feedback?
"This was a phenomenal session." 
"This was so valuable!"

I could talk about LinkedIn all day. 
But speaking? That's not my lane.

Part of building something that actually serves people is recognizing where your expertise ends and someone else's begins.

Marta was the right person to have in the room. 
And my people are better for it.

P.S. My April cohort of the REALationship Growth Method is filling up FAST. 

We're not just learning LinkedIn tactics, we're hearing from top experts, actually implementing together, and you guessed it, building REALationships. Spaces are limited, and the next cohort won't be until June! 

If you're curious to learn more, DM me "LFG" for more deets OR let's hop on a call! https://lnkd.in/ecAKhTAq

"There's no way anyone would respond to this."

My client said this about a DM I suggested she send.

It was a simple DM for when someone views your profile.

She thought it was weird, too forward, pointless.
She sent it anyway.

The response? A four-paragraph novel.

The person explained exactly why they'd checked out her profile, what they were looking for, what they were struggling with.

They went back and forth and then jumped on a call.
All from one "weird" DM.

Here's the reframe (and why she sent it anyways):

You're not bothering them, you're doing them a favor.

Most people have so much to say, they're just waiting for someone to start the conversation.

They viewed your profile for a reason, they're curious, maybe interested. 
But nervous to initiate.

So you go first.

And if they have no reason? They just won't respond. No harm done.

But more often than not? 
They're relieved you broke the ice.

The DM that feels awkward to send is usually the one that starts the best conversations.


____

P.S. I'm doing another live workshop! And you bet we'll cover this. 

April 2nd at 12:00 ET

Why Your LinkedIn Isn't Converting...and the System That Fixes It

Register here! https://lnkd.in/eg3Kq5iX

Brain fog, breadwinner, business owner... AND content creator?

No, thank you!

This week's newsletter is a permission slip for everyone who's been told they need to "show up more" but can barely remember where they put their coffee.

You don't have to become a content creator to grow your business.

You just have to play a different game.

Check it out 😎

P.S. I'm hosting my next live workshop! April 2nd at 12:00 ET!! Deets coming next week. In the meantime, register here:
https://lnkd.in/ejGSQN2Z

You expect me to be a content creator on top of everything else going on? No, thank you. I've got a multi-6 fig business I run on my own (with a few c

Open article: Brain fog, breadwinner, business owner, AND content creator? by Natasha Walstra • 2 min read

Brain fog, breadwinner, business owner, AND content creator?

The most underutilized part of your LinkedIn profile?

→ Recommendations.

You might think no one looks at them. But if someone's about to spend $1000s with you? They're checking you out everywhere.

They *might* not notice if you don't have any...but they'll definitely notice if you do.

Here's one I got last week from Mahesh Guruswamy - CTO of Kickstarter when we worked together, now COO at Kajabi.

When someone's vetting me, they see this. They click his profile, they verify he's real, he held those positions, AND he said I'm "the real deal."

That builds trust faster than anything I could say about myself.

And right now? Trust is everything.
We're not in a trust recession...we're in a trust depression.

Everyone claims to be an expert, AI can write anything that sounds credible, and anyone can put "strategist" in their title.

How do you know who's the real deal anymore?
You don't - unless you can prove it.

Recommendations are one form of proof.

Real names, real titles, real companies, specific results.
 
Not a testimonial on your website that could've been written by anyone or a quote you could've made up.

A real person vouching for you in a way that AI (and potential clients) can verify.

If you don't have recommendations on your profile, you're asking people to take your word for it when where very few take anyone's word for anything anymore.
(Or at least, they want to trust, but they also just want a little proof to back it up. Recommendations give them that.)

P.S. I'm going to be sharing more juicy systems about why your LinkedIn isn't converting. April 2nd at 12:00 ET. LFG!

https://lnkd.in/epsuaE8z

taplio

The Battle

Tony Fiston 🥑

Natasha Walstra

Followers

Posts

Engagements

Likes

Performance ScoreNatasha Walstra's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Tony Fiston 🥑

Natasha Walstra

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Natasha Walstra's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreNatasha Walstra's LinkedIn Performance