Tony Fiston 🥑

Double Leads & Triple Sales | Digital Marketing Consultant & Services for Sustainable D2C Businesses

If you want:

• clients who align with your mission
• simple systems that create clarity, not chaos
• reporting that connects effort to revenue
• growth that does not keep you up at night

We are aligned.

How we work:

1. Find your people
Not the algorithm’s fantasy. Not vague lookalikes. Real humans who already need what you offer.

2. Build trust
Not through pressure. Through strategy that feels useful, relevant, and human.

3. Grow without guilt
Clean data. Clean inputs. Clean profits. No surprises.

What you get when we work together:

• clarity on what is working and what is draining your budget
• tools that anticipate demand, like a weather forecast for sales
• transparent pricing with no last minute surprises
• strategy that respects your intelligence and your values

Recent wins:

• helped a global, mission driven consumer platform build a consistent 1 million monthly organic impressions on Instagram through repeatable content systems
• helped a recycled materials brand land a Fortune 500 client through a single narrative
• increased repeat sales by 200 percent for a plant based supplier by turning customer stories into ads
• transformed climate tech reports into lead assets generating 85 qualified conversations

How we operate:

🔍 full transparency. you always see the work
🛑 no smoke and mirrors. if it cannot be explained simply, it does not ship
❤️ aligned incentives. we grow when you grow

Conversations I enjoy:

• why your best customers would miss you if you disappeared
• how trust becomes your strongest growth channel
• where hidden profit already exists in your current pipeline

If you are building something meaningful, you will feel at home here.

www.fisagency.com

Prompt Engineer

I have been creating and applying inventive approaches in prompt engineering to tackle intricate marketing challenges within natural language processing (NLP) and AI applications.

Let AI do the heavy lifting for your Revenue.

Most sales teams still operate like it's 2019: manual prospecting, messy CRMs, and reps spending 80% of their time on tasks that don't make deals.Meanwhile, winning companies have built something different.They've built GTM engines. Systems where AI handles the research, the enrichment, the cleaning, the scoring, and the routing, so their team focuses on what actually builds pipeline: conversations.That's what I do.I'm the founder of TC9, where we design and build AI-powered GTM engines for B2B companies. We connect the dots between your data, your CRM, and automate the 80% that shouldn't need a human.But my work doesn't stop at execution.In my content, you'll find: → How AI is reshaping the way companies sell→ Which strategies are working right now (and which are already obsolete)→ The systems, tools, and frameworks behind modern revenue teamsIf you're a founder, VP of Sales, or revenue leader trying to figure out what the next era of GTM looks like: you're in the right place.

Jérémy Grandillon

OpenClaw hit 100,000 GitHub stars in 3 weeks.
OpenAI just hired its creator to lead their AI agent division.

Here's why every GTM team should be paying attention.

OpenClaw is an open-source AI agent that runs 24/7 on your machine. 

It connects to WhatsApp, Slack, your CRM, your email. 
Anything.

It doesn't just answer questions. It executes tasks autonomously while you sleep.

It has persistent memory, a built-in scheduler, and anything to use your entire tool stack.

ChatGPT waits for you to open a tab. 
OpenClaw checks what needs doing, and does it.

Now think about what an SDR actually does all day.

→ Research a prospect: 10 min
→ Log info into HubSpot: 5 min
→ Write a personalized email: 10 min
→ Follow up on stale deals: 15 min
→ Repeat 30x

For every hour of selling, nearly two hours go to admin, research, and data entry.

OpenClaw can already scrape a company's website, pull LinkedIn data, summarize recent news, draft personalized outreach, update your CRM, and schedule follow-ups. 

All from a single message.

This isn't replacing SDRs. It's removing the 60% of the job that never required a human.

The reps who adopt this will outperform entire teams. 
The ones who ignore it will spend their days doing work a $20/month agent handles better and faster.

Honest caveat though: it's early. 

Security researchers flagged real concerns. 
Exposed instances, prompt injection risks, etc. 

Not enterprise-ready (yet).
But the trajectory is obvious.

We're 6 to 12 months from sending one message to an AI agent: "Build me a campaign targeting Series B fintech companies in Europe." 

And it researches the companies, finds the contacts, writes the sequences, schedules the sends, monitors replies, and books meetings.

The full SDR workflow. Automated. End to end.

Sam Altman said it himself: "The future is going to be extremely multi-agent."

I'm considering installing OpenClaw, connecting it to a real GTM stack, and putting it to the test. 

Would you be interested in such an experiment? 
Let me know in the comments! 🦞

Can OpenClaw replace Sales Teams

Sales automation in 2026 isn't a competitive edge.
It's the norm.

Your reps aren't closing deals. 
They're buried under tasks that should've been automated yesterday.

If you're still running manual processes, you're choosing to stay behind.

Here are 4 places to start:

➡️ Lead routing 
Still burning 40+ hours/month. 
Set up round robins and rule-based assignment. Done.

➡️ CRM updates 
The necessary evil no one loves. 
Let AI handle notes, activity logs, and call summaries automatically.

➡️ Data enrichment 
If your team is still doing this by hand… stop. 
Connect your tools. Get clean data in minutes, not days.

➡️ Reporting 
Kill the quarterly report. 
Sync your dashboards to live CRM data. Know where you stand right now.

Every minute a rep spends not selling is revenue you'll never get back.

Sales rewards speed and focus. 
Automation gives you both.

✚ Follow Jérémy Grandillon for more. 
♻️ Reshare to help someone level up their sales team.

4 Sales Tasks To Automate Today

Claude Code is becoming inevitable.

But 90% of sales and marketing teams haven't touched it yet.

I spent weeks testing resources, courses, and repos to find what actually matters for revenue teams.

Here's the full list:

(Save this post. You'll come back to it!)

📖 Official Anthropic Resources

→ Claude Code Docs & Installation (the starting point)
🔗 https://lnkd.in/erW_rUrD

→ Claude Code GitHub (open-source repo, plugins, community contributions)
🔗 https://lnkd.in/eNS_huU6

→ Claude Code Best Practices (CLAUDE.md setup, custom commands, multi-instance workflows)
🔗 https://lnkd.in/e2w8tCAe

→ Context Engineering for AI Agents (why context structure matters more than the model)
🔗 https://lnkd.in/es5HWkH7

→ MCP (Model Context Protocol) (connect Claude Code to your CRM, enrichment tools, and data sources)
🔗 https://lnkd.in/eWaxd7PQ

→ Claude Code in Action (Free, official Anthropic course). Context management, custom commands, MCP servers, planning modes.
🔗 https://lnkd.in/ejb4sn2n

→ Claude Use Cases for Marketing & Sales
🔗 https://lnkd.in/e_ZebcAc

🎧 Watch & Listen

→ AI Engineer: Barry Zhang and Mahesh Murag from Anthropic
🔗 https://lnkd.in/eZN9uuGi

→ Greg Isenberg + Ras Mic: "The Most CLEAR Explanation of Claude Code"
🔗 https://lnkd.in/eqGgVT9c

🛠️ Repos, Skills & Tools

→ Anthropic Official Skills (69K+ stars). Docx, pptx, xlsx, PDF creation, and more.
🔗 https://lnkd.in/eCpuP6HJ

→ Superpowers by obra (9K+ stars). Brainstorming, spec writing, TDD, subagent-driven development. Turns Claude Code into an autonomous engineering teammate.
🔗 https://lnkd.in/eZib-p7F

→ Claude Code Guide by Cranot (2,360+ stars). Most complete community reference. Auto-updates every 2 days.
🔗 https://lnkd.in/eQYiAVKu

→ Awesome Claude Code. The definitive community list. Slash commands, CLAUDE.md files, agents, skills, hooks, plugins.
🔗 https://lnkd.in/eXzWUxgw

→ Skills.sh. 55,000+ installable skills. Search marketing-relevant ones like copywriting (12K+ installs), SEO audit (17K+), social content (7K+).
🔗 https://skills.sh/

→ AI Templates (aitmpl.com). 30+ pre-built Claude Code agents, skills, commands, hooks, and MCP configs.
🔗 https://lnkd.in/eRgRPK_s

→ OneWave-AI Skills Collection. 100 production-ready skills for sales, business automation, content creation.
🔗 https://lnkd.in/eam8FR9k

I'm already using Claude Code to build custom tools and workflows for GTM.

The GTM teams that learn this now will have a 12-month head start.

What's the first GTM workflow you'd build with Claude Code?

Most salespeople send one email and move on.

Lemlist analyzed hundreds of thousands of outbound emails on their platform.

The pattern is clear: multi-touch sequences consistently outperform single sends.

Not by a little. By a lot.

Here's what's actually happening when you follow up:

→ Your prospect gets 100+ emails a day. 
One email is invisible. Three emails make you exist.

→ Timing is random. 
Your first email lands during a board prep. Your third lands when they're actively looking for a solution.

→ Following up isn't "being pushy." 
It's removing friction. Most people don't ignore you because they're not interested. They ignore you because they forgot.

The reps I see booking the most meetings all have one thing in common.

They follow up more than their competitors.

Not with "just checking in" emails. With new angles, new value, new reasons to reply.

The fear of being annoying costs more pipeline than persistence ever will.

What's your follow-up sequence look like right now? 2 emails? 5? More?

4 Reasons Why You Need Follow-Up Emails

Most sales teams are chasing the latest AI feature.
Meanwhile, fundamentals are broken.

No tool will save you if you can't answer three questions:

→ How am I relevant to my targets?
→ How do I reach out at the right time?
→ Is my technical setup delivering my messages?

Everything in outbound reduces to these three variables.

The rest is execution.

And execution goes wrong when you stack 5-6 tools and lose yourself in complexity.

Or, you can focus on one good tool that covers it all.

I’ve been using lemlist for almost 10 years, and I consider it one of the best tools in the outbound stack.

Here's what makes it work:

→ Built-in lead database. 
When I define my ICP, I build the list directly inside the tool. No exporting CSVs. No enrichment subscriptions. Just one workflow.

→ Signal detection. 
Job changes, website visitors, LinkedIn activity. You know when the timing is right before you hit send.

→ AI features that make sense.
Automatically cleaning names, classifying leads in relevant buckets, company latest news. No AI for the sake of it, only what you’d have done anyway. 

→ Multi-channel sequences. 
Email, LinkedIn, WhatsApp. Deliverability monitoring, warm-up included, all channels in one workflow.

Get the strategy right first. 
Then pick the tool that matches your resources.

After that, you'll have plenty of time to evaluate the next shiny feature the lead gen bubble is selling you.

What does your current outbound stack look like?

Stop overcomplicating outbound - Fix the basics

8 years of cold email. Many things changed.

But 3 principles never moved.

I've sent millions of cold emails since 2018.

Open rates went from easy to earn to nearly impossible if you skip the fundamentals.

Here's what still works, no matter what Gmail or Outlook throw at you:

→ Targeting
If you're emailing anyone outside your ICP, you're burning domains for nothing. Tight lists convert. Broad lists destroy your sender reputation.

→ Infrastructure 
SPF, DKIM, DMARC, domain rotation, inbox warming. In 2018, I set this up manually. Today, it's too complex and too costly to DIY. 

I use Mailpool for all my email infrastructure. Domains, inboxes, spam checks, Google Workspace, Microsoft 365, and SFTP. All handled. No going back.

→ Messaging 
Landing in the primary inbox is step one. Getting a reply is what keeps you there. Low volume. No spammy words. Relevant copy only. Replies signal to Gmail that you're a legit sender.

Most teams fail at cold email because they skip straight to copywriting.

Copy doesn't matter if your emails land in spam.
Deliverability doesn't matter if you're emailing the wrong people.

The order matters: targeting → infrastructure → message.

Get these 3 right, and cold email still outperforms every other outbound channel in cost per meeting.

And I highly recommend using a trustworthy provider like Mailpool to handle your infrastructure!

Which of these 3 is the hardest to get right for your team?

3 key principles after 8 years of cold email

I used to be "the cold email guy."

For years, that was my identity. Automating prospecting. Optimizing deliverability. Building sequences that actually get replies.

I was good at it. But at some point, I started feeling stuck.

I was solving the same problems over and over. Open rates. Reply rates. Infrastructure fixes. The tactics kept evolving, but the scope stayed small.

I wasn't thinking about revenue. I was thinking about replies.

And I kept asking myself: is this it?

The companies I admired were doing more. They had marketing, RevOps, sales, and data teams all working toward the same goal. Every piece of the revenue engine was in place.

But here's what I noticed: those pieces weren't connected. They were running in parallel, not as a system.

Then 2023 happened.

AI. Clay. 

AI-powered enrichment. Intelligent automation. Suddenly the tools existed to do something new.

Not just automate prospecting. But connect everything.

Signals feeding scoring. Scoring feeding routing. Routing feeding outbound, ads, and nurture. One system. One data layer. Every motion working together.

That's when it clicked.

The winning companies had all the pieces. What they didn't have yet was the glue.

AI + automation wasn't just the next chapter of outbound. It was the way to connect what the best companies were already doing separately.

So I made a choice.

I stopped positioning myself as an outbound specialist and started thinking like an engineer.

Not just "how do I send better emails?"
But "how do I build a revenue system where every piece compounds?"

→ I started mapping 100+ buying signals
→ I connected outbound, marekting, and CRM
→ I built scoring models that route leads automatically

Most importantly, I stopped thinking in campaigns and started thinking in systems.

Cold email is still in the playbook. But it's one play in a system of 75.

The real game is GTM Engineering. Building the glue that makes revenue engines work.

If you're feeling stuck in one skill, one channel, one identity, maybe it's time to zoom out.

The best version of your work might be bigger than what you're known for today.

What skill are you evolving beyond right now?

Cold email isn't dead. 
But lazy cold email is. Absolutely.

Inboxes are brutal right now. 
Your message gets at best 2 seconds (probably less).

Here's how to make those seconds count:

1 → Write like you talk. 
5th-grade reading level. No corporate fluff. Just clarity.

2 → Cut the fat. 
Short sentences win. If your intro needs a scroll, it's already lost.

3 → Drop the jargon. 
If they have to re-read it, they won't reply.

4 → Respect their time. 
Lead with value. No one reads past line three hoping it gets better.

5 → Sound like a human. 
People respond to personality, not pitches.

6 → Prove it. 
Drop a number. Share a result. Let proof do the selling.

7 → Make the "yes" easy. 
Soft CTA. Low commitment. Remove every reason to say no.

8 → Proofread. 
Every. Time. One confusing sentence kills an entire thread.

9 → Personal > perfect. 
Generic outreach gets generic results: silence.

10 → Follow up like you mean it. 
Automate the sequence. Most replies come after touch 3, 4, or 5.

Boring emails get buried. 
Strategic ones get meetings.

It's not magic. It's method.

♻️ Reshare if this helps someone land their next meeting.
✚ Follow Jérémy Grandillon for more!

How to make your cold emails stand out

The SDR role isn't dying. 
It's being redesigned.

Humans doing robot work was never the play.

Sales is hard. I've lived it for years. 
But hard doesn't have to mean miserable.

And your growth doesn't have to suffer either.

The GTM Engine changes everything. 
I've seen it firsthand.

Here's what a day in the life of an SDR should look like in 2026:

𝟵:𝟬𝟬 𝗔𝗠 
❌ 12 open tabs. Manual scraping. Copy-paste chaos. 
✅ You log in. Warm leads are already waiting.

𝟭𝟬:𝟯𝟬 𝗔𝗠 
❌ LinkedIn + Google detective work. 
✅ Intent data is enriched, scored, and sorted for you.

𝟭:𝟬𝟬 𝗣𝗠 
❌ Staring at a blank screen, writing cold emails from zero. 
✅ Smart outreach is drafted. You refine. You don't rebuild.

𝟯:𝟬𝟬 𝗣𝗠 
❌ Manual follow-ups falling through the cracks. 
✅ Behavior-based triggers handle it. CRM stays clean.

𝟱:𝟯𝟬 𝗣𝗠 
❌ 40 touchpoints. 1 decent conversation. Soul-crushing. 
✅ Fewer hours. Better conversations. Real momentum.

Same title on the business card. 
Completely different reality behind it.

AI isn't here to replace SDRs. 
It's here to cut through the noise that was burning them out.

♻️ Reshare if this resonates. 
➕ Follow Jérémy Grandillon for more!

SDR Life Before VS After Automation

SDRs don't fail because of effort.
They fail because of infrastructure.

Most SDR teams spend 80% of their time on research, CRM updates, and admin.

The top-performing ones spend 80% on conversations and strategy.

Here's what separates them:

→ Lead research: 
Manual tab-switching vs. automated enrichment through Clay or Builtwith.

→ Personalization: 
Writing every email from scratch vs. AI-generated messaging based on intent signals.

→ CRM hygiene: 
Repetitive manual updates vs. auto-synced workflows in HubSpot or Salesforce.

→ Targeting: 
Static lists with zero context vs. signal-qualified prospects scored by job changes, funding rounds, tech installs.

→ Onboarding: 
Weeks of shadowing vs. prebuilt sequences and playbooks ready on day one.

The SDR role isn't dying.

But the SDR operating system is being completely rebuilt.

What's the one manual task your SDRs still waste the most time on?

I just made our entire GTM Engineering Playbook free. 20+ pages. 300+ operational assets. 

Everything we use to build signal-based revenue engines for B2B companies.

After 8+ years in Sales, Marketing, and RevOps, every framework, scoring model, database, and workflow we run lives inside this playbook.

We use it to:
→ Define TAMs and qualify accounts at scale 
→ Detect 1st, 2nd, and 3rd party buying signals
→ Score and route leads to the right channel
→ Launch outbound plays triggered by real-time signals
→ Build entire GTM motions from audit to full speed

102 signals. 75 plays. 9 workflows. 300+ ready-to-use assets.

Here’s what’s inside:

1️⃣ Signal Detection

102 intent signals mapped to source, strength, and response window
82 scraper triggers for automated signal capture via Apify and Phantombuster
3-layer signal taxonomy: 1st party, 2nd party, 3rd party

2️⃣ Lead Scoring & Routing

Dual-axis scoring framework: Account Score + Lead Score on a 1-10 scale
Lead Treatment Matrix that routes leads to 6 outreach channels automatically
6 AI qualification prompts with JSON scoring rubrics ready for Clay

3️⃣ Outbound Execution

75 ready-to-execute outbound plays organized by funnel stage and effort level
6 day-by-day cadence templates with message frameworks and benchmarks
Complete cold email infrastructure guide: domains, DNS, warm-up, deliverability

4️⃣ Automation & Implementation

9 end-to-end automation workflows with trigger logic and routing rules
90-day implementation roadmap: from discovery to fully operational in 12 weeks
ROI calculator with formulas, benchmarks, and leadership-ready reporting

I know, that's a lot. 

Every piece compounds. 
Your signals feed your scoring. 
Your scoring feeds your routing. 
Your routing feeds your outbound. 
Your analytics extract what converts and feed it all back.

And the good news is that we'll keep updating it as we experiment new plays.

(Claude Code is coming). 

This is the exact methodology we deliver to clients. Now it’s free.

→ Connect with me
→ Comment “GTM”

I’ll send it straight to your DMs.

The SDR role isn't disappearing. It's splitting in two.

One path leads to GTM Engineering.
The other leads to burnout.

Most SDR teams still run the old playbook.
Manual lead research. Static sequences. Activity metrics.
Hours spent on data entry instead of selling.

That model is collapsing.

The teams winning right now look completely different.

→ They use Clay to enrich leads from 10+ sources automatically.

→ CRM updates itself through HubSpot workflows and system triggers.

→ Outreach adapts in real time based on intent signals, not arbitrary cadences.

→ Follow-ups run on autopilot until human judgment is actually needed.

One GTM Engineer replaces the chaos of 7 disconnected tools with a single orchestrated system.

The shift isn't AI replacing SDRs.

It's AI removing everything that was never selling in the first place.

Lead research. Data entry. Sequence management. Activity logging.

That was 70% of an SDR's week. Now it's zero.

What's left is the work that actually moves pipeline.
Strategic conversations. Pattern recognition. Creative problem-solving.

The SDRs who adapt become the most valuable people on the revenue team.

The ones who don't get outpaced by a Clay table and 3 Zapier automations.

What's the first part of your outbound workflow you'd hand off to automation tomorrow?

Clay just launched Ads. 
And most people will miss why this matters.

Here's the short version: 

You can now build ad audiences directly from your CRM data and buying signals, then sync them to LinkedIn, Meta, and Google ads.

Same enrichment engine that powers your outbound. Now powering your paid media.

Let me break down the workflow:

→ Pull a high-intent list from your CRM
Not a generic audience. Your actual pipeline. Your actual target accounts.

→ Layer Clay's enrichment on top
Job changes, funding rounds, tech stack signals, website visits. The same data you already use for outbound.

→ Clay enriches contacts 
Emails and identifiers to maximize match rates. They're claiming up to 95% on LinkedIn and 65% on Meta. Way above standard CRM-to-ads sync.

→ Push those audiences directly to LinkedIn, Meta, or Google. One sync. No CSV exports. No manual uploads.

But here's where it gets interesting.

You can target the exact accounts your sales team is working. Not lookalikes. The actual people.

You can exclude customers, employees, and out-of-ICP contacts dynamically.

You can shift budget based on live intent signals. 
Tier 1 accounts on your pricing page: they see your ads first.

This is CRM-powered precision advertising built on the same engine that runs your outbound.

And this is exactly why I keep saying GTM Engineering is not just about sales automation.

The same data layer that powers your lead scoring, your sequences, your CRM hygiene now also powers your ad targeting. 

Same signals. Same enrichment. Same logic. Applied across channels.

When your sales team works 200 high-intent accounts and your marketing team runs ads to a completely different audience, you're burning money. 
Clay Ads makes those two motions run on the same data for the first time.

For teams that already have GTM automation in place, this is an immediate multiplier. You're extending your existing system into a new channel with zero additional data work.

For teams that don't... the gap just got wider.

Clay keeps shipping features that prove the same thesis: GTM is a system, not a set of disconnected tools.

What channel would you connect to your CRM data first if match rates were actually reliable?

Your CRM isn't broken. 
It's misused.

Your CRM should be your dedicated gold mine. 
But it's often chaotic. And it's leaking.

Here are 5 CRM leaks quietly killing your revenue:

1️⃣ Dead leads still in active sequences 
Outdated emails are a waste of resources. 
Audit your records monthly. Protect your sender reputation.

2️⃣ Duplicate records, zero coordination 
Two reps hitting the same account = instant credibility loss. 
Set up deduplication workflows. Kill the friction.

3️⃣ Zero signal tracking 
No signals means no timing. No timing means bad outreach. 
Track visits, clicks, and page views. Let intent guide your moves.

4️⃣ No tagging or qualification logic 
Reps burn hours on accounts that will never close. 
Automate tagging to surface ICP fit and deal stage instantly.

5️⃣ Stale notes, missing context 
A rep calling without context sounds like a stranger. 
Sync every touchpoint into the contact record. 

Give your team the full picture.

Your CRM should support your revenue growth.
Not drain it. 

Patch the leaks. 
Unlock the growth that's already there.

♻️ Reshare if this hit home. 
✚ And follow Jérémy Grandillon for more!

If you're still sending cold emails from 2-3 inboxes in 2026, you're landing in spam.

Spam filters got brutal last year.

Blasting hundreds of emails from a single domain gets you flagged in days.

The fix is to scale horizontally.
More domains. More inboxes. Lower volume per inbox.

But setting this up manually through Gmail or Outlook is expensive, slow, and a technical mess.

You don't want to deal with SPF, DKIM, DMARC, and all the funky letters on your own.

That's why I use Mailpool for my clients and my own outbound.

Here's the setup in 3 steps:

→ Connect your domains (or buy them directly). 
DNS setup is guided. No more guessing which TXT record goes where.

→ Spin up inboxes across Gmail, Outlook, and SMTP. 
Mix providers for better deliverability and keep volume low per inbox. 
This is what actually keeps you out of spam.

→ Plug into your favorite outreach tool. 
Mailpool connects with most cold email platforms, so you don't rebuild your workflow from scratch.

The whole thing takes minutes, not days.

The difference between a clean infrastructure and a messy one is the difference between 40% open rates and landing in junk.

I've been in the cold email game for years, and I'm glad I found a provider I can trust. 

I definitely recommend checking out Mailpool for the best infrastructure!

Your CRM is quietly draining your pipeline.

Not because the tool is broken.
Because nobody owns what's inside it.

I've audited dozens of CRMs. The pattern is always the same.

→ 30-40 of contacts have no valid email.
Enrichment ran once, 18 months ago. Never again.

→ Lead routing is based on fields nobody updates.
Reps get assigned accounts they've never touched. Territories overlap. Deals fall through the cracks.

→ Duplicates everywhere.
Same company, 4 records, 3 owners, zero accountability.
The "source of truth" is a source of confusion.

→ Pipeline reviews built on stale data.
Forecasts are fiction. Leadership makes decisions based on numbers that were wrong weeks ago.

The real cost isn't inefficiency.
It's the deals your team never even sees.

A dirty CRM doesn't just slow you down. It makes automation impossible.

You can't build AI workflows, lead scoring, or signal-based outreach on top of garbage data.

The companies shipping real GTM automation right now all started the same way.

They fixed the foundation first.

What's the first thing you'd clean up in your CRM if you had a full week to dedicate to it?

Pushy selling is the fastest way to kill pipeline.

I've seen outbound teams burn through hundreds leads a month with zero results.

Not because the leads were bad.
Because every touchpoint screamed "BUY NOW."

Buyers don't respond to pressure. They respond to psychology.

Here's what actually moves deals forward:

→ Reciprocity 
Give before you ask. Share a relevant benchmark, a teardown, a custom insight. Our best-converting sequences all start with value, never a pitch.

→ Social proof 
"We helped 40+ B2B SaaS companies cut cost-per-meeting by 60%" hits harder than "we're the best at outbound." Peer wins beat promises every time.

→ Loss aversion 
Quantify the cost of doing nothing. "You're spending €18K/month on SDRs generating 12 meetings" is more powerful than any feature list.

→ Micro-commitments 
Don't ask for a 30-min call on the first touch. Ask for a reaction. A reply. A small yes that opens the door to a bigger one.

→ Authority
Credentials and case studies close more than objection-handling scripts. Be the advisor buyers trust, not the seller they avoid.

→ Emotional anchoring 
Start with their goal, not your product. Tie the solution to where they want to be before you address what's broken.

Most outbound fails because it leads with pressure instead of trust.

Trust, logic, and emotion close deals. 

Sequences built on psychology outperform brute-force volume every single time.

What's the one psychological trigger that works best in your outbound sequences?

Most sales teams are still hiring their way out of problems.

More SDRs. More seats. More fixed costs.
Then wondering why margins shrink and turnover spikes.

Here's what the shift actually looks like:

The legacy playbook:
→ 12-month contracts on tools nobody fully uses.
→ 15 SDRs grinding 200 calls/day against outdated lists.
→ 40% annual turnover. Constant ramp cycles.

The modern playbook:
→ 1-2 GTM Engineers replacing entire outbound teams.
→ Pay-as-you-go stack: Clay, enrichment APIs.
→ Automated lead scoring, routing, and sequencing.
→ Pipeline grows. Headcount doesn't.

The difference isn't "working smarter."
It's architectural.

One model scales with people.
The other scales with systems.

I've seen teams cut outbound costs by 60% while tripling qualified meetings. Not by optimizing scripts. By rebuilding the engine underneath.

The companies pulling ahead right now aren't the ones with the biggest sales floors.
They're the ones where a single GTM engineer runs what used to take a team of 10.

What's the first thing you'd replace with automation in your outbound stack?

AI won't replace Sales reps.
But it will replace how they spend their time.

I had a conversation with Ashley Gross recently, and this question keeps coming up:

"Is AI coming for sales jobs?"

Short answer: no.

Long answer: it's coming for the busywork that keeps salespeople from actually selling.

Here's where AI dominates:

→ Scanning thousands of data points in seconds
→ Surfacing high-intent leads before your competitors do
→ Prioritizing opportunities so reps stop guessing

Here's where it falls flat:

→ Reading the room on a discovery call
→ Building trust over months of consistent follow-up
→ Guiding a buyer through a complex decision

That's human territory. Always has been. Always will be.

The real shift isn't AI replacing your team.

It's AI removing the friction that slows them down.

Less time researching. More time connecting.
Less time qualifying. More time closing.

So here's the question worth asking:

If your reps had 10 extra hours a week: no prospecting, no list building, no manual research, etc.

What would they do with that time?

That's the real unlock.

Sales isn't won with logic.
It's won with psychology.

Stop pitching features.
Start triggering emotions.

Because people don't buy what makes sense.
They buy what makes them feel something.

Here are 9 psychology principles that close deals:

1️⃣ - Social Proof
Show buyers they're not alone.
Testimonials and UGC turn skeptics into customers.

2️⃣ - Authority Bias
Borrow trust from recognized experts.
Endorsements and partnerships do the heavy lifting.

3️⃣ - Scarcity Trigger
"Only 3 spots left" flips a switch.
Limited availability forces fast decisions.

4️⃣ - Loss Aversion
Losing hurts twice as much as winning feels good.
Show them the cost of doing nothing.

5️⃣ - Anchoring
Lead with the premium option.
Everything after it feels like a steal.

6️⃣ - Halo Effect
A strong brand elevates every offer.
Reputation sells before you even speak.

7️⃣ - Familiarity Principle
People trust what they recognize.
Retargeting and consistency build quiet preference.

8️⃣ - Goal-Gradient Motivation
The closer the finish line, the faster people move.
Progress bars, countdowns, milestones: use them all.

9️⃣ - Confirmation Bias
Don't challenge their worldview. Align with it.
Mirror their beliefs, then guide the conversation.

Top performers don't sell harder.
They understand how humans decide.

Master these 9 principles.
And selling starts to feel like a conversation.

♻️ Reshare to help your network sell smarter.
✚ Follow Jérémy Grandillon for more.

taplio

The Battle

Tony Fiston 🥑

Jérémy Grandillon

Followers

Posts

Engagements

Likes

Performance ScoreJérémy Grandillon's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Tony Fiston 🥑

Jérémy Grandillon

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jérémy Grandillon's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJérémy Grandillon's LinkedIn Performance