Everflow - Partner Marketing Platform

Leading content team and content strategy for top-rated SAAS platform, producing sales-enablement documents to drive pipeline from organic channels.

Director Of Customer Marketing

Senior Customer Marketing Manager

Storyteller and copy creator for case studies, one sheets, decks, and all materials that show how our solutions outperform the competition.

Customer Marketing Manager

Adscend Media LLC

Primarily focused on the growth of Adscend Media, HideoutTV, and other O & O properties through the cultivation, optimization, and management of crucial partnerships. Manages and assists the business development, publisher, and advertiser account management teams to help achieve significant revenue growth. Responsibilities further include developing and executing all communication strategies, including creating all public-facing and internal documents, social media engagement, outreach materials, and customer service support systems. Examples of materials created each quarter include media kits, one sheets, press releases, site copy, email templates, and long-form articles. 

Responsible for creating and executing marketing strategies for all company events, including webinars and in-person trade show attendance.

Accomplishments:
-Led efforts for company international and domestic trade show appearances, including prospecting, securing meetings, and meeting with prospective partners
-Generated $700,000+ in revenue for company through in-person meetings at mobile, video, and marketing conferences
-Created help center with 30+ articles and support ticket system to triage thousands of support tickets to appropriate team members
-Developed company-first press releases, social media presence, video ads, one sheets, ad kits and all major marketing materials
-Led direction of all marketing and communication materials, including all company website copy
-Led promotional efforts of all company solutions, including solution launches
-Executed first company webinar with 500 participants
-Created and executed first company in-person networking event, featuring 1,000 attendees
-Created content to help company reach page one results in major search engines for critical search terms, creating 30% of site traffic
-Developed framework for monetization and management structure for creators utilizing company video-sharing website

Director of Strategic Partnerships and Communications

NDemand Affiliates, INC.

Job Description: Responsible for managing a global network of affiliates. Duties included  motivating affiliates to run offers, informing affiliates of latest offer-related news, creating marketing materials to engage new and existing affiliates, recruiting new affiliates, processing affiliate requests, affiliate reporting, and vetting affiliate applications.

Accomplishments:
-Managed 3,000 affiliates per month
-Increased monthly revenue for 70% of managed affiliates 
-Represented company at major affiliate conferences
-Helped grow accounts of super affiliates to over $4,000 per month in revenue
-Started company social media presence.

Affiliate Manager

Tony Cohn Social Media Services

Services included account creation and management, channel messaging, contact building, coaching, advertising, competitor analysis, reputation management, social media audits, and reporting for clients.

Accomplishments:
-Created custom-tailored solutions to meet wide range of budgets for all clients
-Designed affiliate management system for international anti-virus company
-Developed first social presence for companies in variety of industries, including insurance, real estate, restaurant, and sports
-Increased dine-in sales for local Italian eatery by 15% through Twitter promotions

President

Spark Internet Marketing

Responsibilities consist of  executing social media and search engine optimization activities for a group of client accounts in diverse industries including the medical, service, sporting and hospitality fields. Monthly social media responsibilities include creating, executing and evaluating social media plans for new clients, taking into consideration the strengths of the client's brand and tactics used by competitors in the client's industry. Tactics used throughout the duration of a social media plan include contact or “friend” building, social profile optimization, social network participation, social media services and tools integration, best practices recommendations and report generation. Additional duties include providing social media coaching services to clients on an hourly billing rate when requested. Social services most often selected in social media plans include Twitter, Facebook, YouTube, and LinkedIn.

Monthly search engine optimization responsibilities include analyzing client campaign performance on a monthly, quarterly and yearly basis and then implementing current SEO tactics to help the client site achieve desired results. Common SEO tactics deployed for a client include link building, social media profile creation and participation, search engine submissions, map optimization, on-site changes, niche directory submissions, blog creation, and copywriting. Additional monthly optimization activities include competitor analysis, client reputation and social presence monitoring, technical site audits, client link analysis, and press release optimization.

Internet Marketing Coordinator

Paulson Management Group

Responsible for managing affiliate programs for outsourced program management company. Duties included vetting affiliates, program communications, affiliate recruitment and management, and program promotion via social and traditional media.

Affiliate Manager, SEO and Social Media Specialist

PeopleFinders.com

Worked to improve organizational organic search results through link building activities, social network participation, and original content creation in the forms of articles, press releases, site content, blog posts, and email copy. Job duties further included editing, producing and optimizing content for affiliate web sites PeopleSearchNews.com, PeopleSearchPortal.com, and Business BackgroundChecks.com.

SEO and Web Content Manager

Head of “Razzle Dazzle” At Everflow

I am a seasoned online marketing professional who specializes in growing partnerships and creating persuasive copy. With over ten years of experience, I am comfortable with all forms of networking and digital marketing strategy.

Tony Cohn

Troy Vera

Overhaul

Industry: Supply Chain Risk Management -- Activities include: Targeted Marketing Campaigns, Paid Social and Search, Digital Marketing Optimization, Customer Insights and Data Analysis, GTM Collaboration, Budget Management, Reporting and Analytics.

Precision Demand Marketing Manager

VoxTigris Marketing

I provide marketing training, consultation, and services to SMB clients. 

Services include: social media marketing, omnichannel paid campaigns, email marketing, market research and competitive analysis, content creation, video and audio production, customer ratings and satisfaction surveys, website management, direct mail, promotional products, branding design, voice talent, and more.

Marketing Consultant

Cotiviti

Industry: Software -- I ran point on campaigns and associated projects for 4 product lines (RQNC: Risk Adjustment, Quality, Member Networks, and Customer Experience) in the healthcare sector. The audience is insurance, pharmaceutical, providers, Medicare and Medicaid, analysts, and more. I built, deployed, and reported on email campaigns, webinars, and other content marketing initiatives. I collaborated with content creators, designers, and web developers to create the assets for the campaigns, and joined in on the coding and building of emails and landing pages. I provided reporting to the data team for MQLs, target account intent triggers, and web analytics for the RQNC solutions. I also managed the CMS and sales-facing data flow from normalizing and cleaning data source lists, importing into HubSpot, and then via integration to Microsoft Dynamics.

Sr. Marketing Operations Manager

Lytho

Industry: Software -- I played a key role in making Lytho the most impactful platform for creative and brand teams - using my deep knowledge of the creative production industry to position the software tools with like-minded artists and creators. Revived low-performing lead and demand generation programs: Pay-Per-Click (Google and Bing), paid search, paid social, publishing partner sponsorships, sponsored and internal email (net new and nurturing).

Sr. Demand Generation Manager

Comcast Business

Industry: Telecommunications and Networking -- I collaborated with paid digital, organic social, design, sales, data operations, and other departments to plan and execute omnichannel marketing campaigns to existing customers for cross-sell/upsell as well as new logo campaigns. 

Restarted pillar nurture campaigns for Network Automation, Work From Anywhere, and Security. Aligned with the Channel Marketing division for nurturing and event campaigns. Collaborate with Comcast Business committees - under the guidance of the CMO and HR - to establish and grow internal engagement and executive buy-in for advocacy programs.

SparkCognition

Industry: Artificial Intelligence -- I operated and managed content syndication, paid search, email, and paid social campaigns in pursuit of global clientele. Collaborated with sales, engineering, and customer experience team to create and market content.

Demand Generation Manager

Pathway Vet Alliance

Industry: Veterinary Practice Network -- I created compelling omnichannel (email, social, and direct mail) marketing campaigns to serve a nationwide network of hospitals and clinics. Deployment of more than 4 million emails via Marketo - I built a unique use case instance; beating benchmarks and setting the standard!

Outbound Channel Marketing Manager

Brinqa

Industry: Cybersecurity -- I planned and executed omnichannel global demand generation campaigns for an industry-leading cybersecurity software company. I was also responsible for lead development; tradeshow planning, operations, and booth staffing; team management and training; analytics, and reporting.

Global Demand Generation Manager

Liaison Creative + Marketing

Industry: Technology -- I was responsible for planning, building, coordinating, executing, and reporting on 700+ campaigns across multiple business units. Acted as the subject matter expert in digital lead and demand generation. Owned oversight of $16 Million in ad budget, with a delivery of more than 120,000 net new records.

The campaigns I managed earned praise & accolades from senior management & leadership in quarterly review meetings – I earned three “Better Together Awards” for excellence in cross-departmental collaboration.

Dell EMC 3rd Party Lead Generation (CSG/ISG/MidMarket) - North America Commercial

Arden Hills: A Wellness Resort

Digital and offline marketing for health and fitness club, spa, salon and wedding venue. Liaison with United States Olympic Committee (USOC) and Jr. Olympic Committee, AAU Swimming and Tennis, NCAA, and more. 

Performed a variety of duties. Highlights include: Increased sales of resort gift cards over previous years' totals, Doubled website traffic, redesigned entire website for public and member facing sites, collaborated on successful integrated marketing campaigns.

Web / Systems Developer

I’m a results-driven marketing professional with a proven ability to forge and maintain trusting customer relationships, drive engagement through effective communication and process management, and showcase my technical skills in platforms like Salesforce SFMC, Marketo, Zoominfo, Gainsight, and Jira. I have a strong customer service ethic and professional communication style. As a demand and lead generation leader, I cultivated interactions with existing customers and sales leads that led to increased demo bookings, new deal closures, and cross-sell/up-sell revenue. 

Positions Held: Assistant Vice President of Print Production - Art Director - Sr. Marketing Operations Manager - Sr. Demand Generation Manager - Outbound Channel Marketing Manager - Demand Generation Manager - 3rd Party Lead Generation Manager - Global Demand Generation Manager -  Campaign / Account / Project Manager - Web Designer and Developer 

Key Skills: Marketing Operations Planning and Execution - High-Volume Lead Generation - Database Marketing - Large-Scale Email Campaigns - Content and Digital Marketing Strategy - Customer Journey Mapping - Marketing Automation - Product Marketing - Customer Acquisition and Retention - Data Analysis - Sales Enablement - Training and Mentoring - SQL - Paid Media - Agency Partnerships - B2B Marketing - People and Process Management - Customer Success 

Key Platforms: Salesforce - Marketo - Eloqua - Pardot - HubSpot - Microsoft Dynamics - Adobe Creative Suite - LinkedIn - Zoominfo - Demandbase - 6Sense - WordPress - Hootsuite - Birdeye - Vimeo - Google Analytics - Google Ads - Microsoft Ads - Gainsight - Smartsheet - Uberflip - Zoom Webinars

CliftonStrengths Profile: Strategic, Belief, Ideation, Futuristic, Maximizer

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The Battle

Tony Cohn

Troy Vera

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