Everflow - Partner Marketing Platform

Leading content team and content strategy for top-rated SAAS platform, producing sales-enablement documents to drive pipeline from organic channels.

Director Of Customer Marketing

Senior Customer Marketing Manager

Storyteller and copy creator for case studies, one sheets, decks, and all materials that show how our solutions outperform the competition.

Customer Marketing Manager

Adscend Media LLC

Primarily focused on the growth of Adscend Media, HideoutTV, and other O & O properties through the cultivation, optimization, and management of crucial partnerships. Manages and assists the business development, publisher, and advertiser account management teams to help achieve significant revenue growth. Responsibilities further include developing and executing all communication strategies, including creating all public-facing and internal documents, social media engagement, outreach materials, and customer service support systems. Examples of materials created each quarter include media kits, one sheets, press releases, site copy, email templates, and long-form articles. 

Responsible for creating and executing marketing strategies for all company events, including webinars and in-person trade show attendance.

Accomplishments:
-Led efforts for company international and domestic trade show appearances, including prospecting, securing meetings, and meeting with prospective partners
-Generated $700,000+ in revenue for company through in-person meetings at mobile, video, and marketing conferences
-Created help center with 30+ articles and support ticket system to triage thousands of support tickets to appropriate team members
-Developed company-first press releases, social media presence, video ads, one sheets, ad kits and all major marketing materials
-Led direction of all marketing and communication materials, including all company website copy
-Led promotional efforts of all company solutions, including solution launches
-Executed first company webinar with 500 participants
-Created and executed first company in-person networking event, featuring 1,000 attendees
-Created content to help company reach page one results in major search engines for critical search terms, creating 30% of site traffic
-Developed framework for monetization and management structure for creators utilizing company video-sharing website

Director of Strategic Partnerships and Communications

NDemand Affiliates, INC.

Job Description: Responsible for managing a global network of affiliates. Duties included  motivating affiliates to run offers, informing affiliates of latest offer-related news, creating marketing materials to engage new and existing affiliates, recruiting new affiliates, processing affiliate requests, affiliate reporting, and vetting affiliate applications.

Accomplishments:
-Managed 3,000 affiliates per month
-Increased monthly revenue for 70% of managed affiliates 
-Represented company at major affiliate conferences
-Helped grow accounts of super affiliates to over $4,000 per month in revenue
-Started company social media presence.

Affiliate Manager

Tony Cohn Social Media Services

Services included account creation and management, channel messaging, contact building, coaching, advertising, competitor analysis, reputation management, social media audits, and reporting for clients.

Accomplishments:
-Created custom-tailored solutions to meet wide range of budgets for all clients
-Designed affiliate management system for international anti-virus company
-Developed first social presence for companies in variety of industries, including insurance, real estate, restaurant, and sports
-Increased dine-in sales for local Italian eatery by 15% through Twitter promotions

President

Spark Internet Marketing

Responsibilities consist of  executing social media and search engine optimization activities for a group of client accounts in diverse industries including the medical, service, sporting and hospitality fields. Monthly social media responsibilities include creating, executing and evaluating social media plans for new clients, taking into consideration the strengths of the client's brand and tactics used by competitors in the client's industry. Tactics used throughout the duration of a social media plan include contact or “friend” building, social profile optimization, social network participation, social media services and tools integration, best practices recommendations and report generation. Additional duties include providing social media coaching services to clients on an hourly billing rate when requested. Social services most often selected in social media plans include Twitter, Facebook, YouTube, and LinkedIn.

Monthly search engine optimization responsibilities include analyzing client campaign performance on a monthly, quarterly and yearly basis and then implementing current SEO tactics to help the client site achieve desired results. Common SEO tactics deployed for a client include link building, social media profile creation and participation, search engine submissions, map optimization, on-site changes, niche directory submissions, blog creation, and copywriting. Additional monthly optimization activities include competitor analysis, client reputation and social presence monitoring, technical site audits, client link analysis, and press release optimization.

Internet Marketing Coordinator

Paulson Management Group

Responsible for managing affiliate programs for outsourced program management company. Duties included vetting affiliates, program communications, affiliate recruitment and management, and program promotion via social and traditional media.

Affiliate Manager, SEO and Social Media Specialist

PeopleFinders.com

Worked to improve organizational organic search results through link building activities, social network participation, and original content creation in the forms of articles, press releases, site content, blog posts, and email copy. Job duties further included editing, producing and optimizing content for affiliate web sites PeopleSearchNews.com, PeopleSearchPortal.com, and Business BackgroundChecks.com.

SEO and Web Content Manager

Head of “Razzle Dazzle” At Everflow

I am a seasoned online marketing professional who specializes in growing partnerships and creating persuasive copy. With over ten years of experience, I am comfortable with all forms of networking and digital marketing strategy.

Tony Cohn

The Leukemia & Lymphoma Society

Campaign Development Manager - Light the Night 

Insperity

Serve as a strategic partner for nonprofit organizations. 
Built creative email marketing plans to create a healthy and consistent sales pipeline. 
Conducted market research and financial analysis for business owners.
Orchestrating the entire sales cycle for prospects in multiple verticals, spanning from the hunt for the 
prospect to the closing of the deal.
Created a network of referrals through constant networking with various chambers, associations and organizations. 
Facilitated workshops with partners to develop business pipeline and community engagement.

Business Performance Advisor 

Sacramento Rainbow Chamber of Commerce

Served as Vice-President from 09/2021-01/2023
Oversaw fundraising efforts, including events, donations, and partnerships.
Continuously obtained fundraising goals.
Assisted in developing annual goals that aligned with the organization's vision statement.
Researched potential partnership opportunities that could benefit the organization's growth trajectory.
Attended regional conferences or workshops related to nonprofit management topics.
Evaluated long-term financial strategies for sustainability purposes.

JD Snead - State Farm Insurance Agent

Consistently surpassed quarterly goals: Avg 165% booking, 150% revenue.
Maintained book of business with 200+ clients, along with building book through multiple sales techniques.
Developed and implemented a comprehensive sales plan to increase revenue in assigned territory.
Email strategy development and execution for new and existing product launches.
Increased sales through a consultative approach by promoting upcoming products and coverages.
Renewed existing accounts by cementing trusting relationships with customers.
Managed team of four Account Executives. Including developing plans to meet office sales goals, training and development, and new strategies.

Senior Account Executive

GEICO

Overachieved targets with avg 80 policies/month and $1 million in annual premium revenue.
Full sales cycle closing. Avg 90+/- outbound calls/emails daily.
Exceeds monthly sales goals - leveraged superior value selling and networking as a new agent.
Achieve the highest cross-sell rate by educating on available products and adding new products.
Assisted in training new hires on organizational procedures, policies, and sales techniques.

Account Executive

Cottage Mercantile LLC 

Built a new e-commerce retail business from scratch to top 5% of online retailers at Poshmark.
Devised business and marketing plans, prepared monthly financial reports, and inventory profit/loss reports.
Developed and implemented successful sales strategies to grow an average of 180% year over year.
Led startup and creation of operational procedures, and workflow planning.
Negotiated contracts with vendors and suppliers for optimal pricing structure.
Created and managed the company's financial budgeting, forecasting, and reporting systems.
Hired, trained, and developed team members.

Founder/Owner

Bed Bath & Beyond

Experienced Sales Lead at Bed Bath & Beyond | Passionate about Delivering Exceptional Customer Experiences
Sales professional with a proven track record of exceeding targets and driving revenue growth within the retail industry. As a Sales Lead at Bed Bath & Beyond, I specialize in building strong customer relationships and leading high-performing teams to deliver outstanding sales results.
With a deep understanding of the home and lifestyle market, I leverage my expertise to offer personalized solutions to customers, ensuring their needs are met with the highest level of satisfaction. I excel in creating engaging in-store experiences, providing product recommendations, and leveraging promotional strategies to drive sales.

Sales Lead

San Francisco Italian Athletic Club

Independently oversaw all day to day administrative duties including all phone and email correspondents, organization, payroll and scheduling.
Managed relationships with over 1000 members and organizations such as the Italian Embassy, City of San Francisco and local businesses.
Planned both internal and external events within the Clubs venue spaces and city spaces. - - Completed numerous assignments assigned by the President & Board of Directors Cultivated and strengthened lasting client relationships.
Negotiated and finalized contracts with new and existing customers.

Executive Administrator

Over the past decade, I have dedicated my time and energy to volunteering with a variety of nonprofit organizations focused on LGBTQ+ rights, support for unhoused individuals, and progressive political initiatives. This work has been a cornerstone of my personal and professional growth, driven by a commitment to social justice and community empowerment. My contributions have largely centered around fundraising efforts and event coordination, where I have honed skills in collaboration, strategic planning, and outreach.

In the LGBTQ+ advocacy space, I have organized community events, including pride celebrations and awareness campaigns, aimed at fostering inclusivity and raising critical funds for support programs. Working with organizations that address homelessness, I have coordinated drives and benefit events to secure essential resources, such as food, clothing, and shelter, for vulnerable populations. My political nonprofit involvement has focused on campaign events and grassroots fundraising efforts, helping to amplify voices and causes that align with my values.

Through these experiences, I’ve developed a deep understanding of how to build relationships, mobilize volunteers, and engage donors effectively. Each project has reinforced my belief in the power of collective action to drive meaningful change. Volunteering has not only allowed me to contribute to causes close to my heart but has also shaped my ability to manage logistics, lead diverse teams, and execute impactful initiatives with measurable results.

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The Battle

Tony Cohn

Tyler Thompson

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