Everflow - Partner Marketing Platform

Leading content team and content strategy for top-rated SAAS platform, producing sales-enablement documents to drive pipeline from organic channels.

Director Of Customer Marketing

Senior Customer Marketing Manager

Storyteller and copy creator for case studies, one sheets, decks, and all materials that show how our solutions outperform the competition.

Customer Marketing Manager

Adscend Media LLC

Primarily focused on the growth of Adscend Media, HideoutTV, and other O & O properties through the cultivation, optimization, and management of crucial partnerships. Manages and assists the business development, publisher, and advertiser account management teams to help achieve significant revenue growth. Responsibilities further include developing and executing all communication strategies, including creating all public-facing and internal documents, social media engagement, outreach materials, and customer service support systems. Examples of materials created each quarter include media kits, one sheets, press releases, site copy, email templates, and long-form articles. 

Responsible for creating and executing marketing strategies for all company events, including webinars and in-person trade show attendance.

Accomplishments:
-Led efforts for company international and domestic trade show appearances, including prospecting, securing meetings, and meeting with prospective partners
-Generated $700,000+ in revenue for company through in-person meetings at mobile, video, and marketing conferences
-Created help center with 30+ articles and support ticket system to triage thousands of support tickets to appropriate team members
-Developed company-first press releases, social media presence, video ads, one sheets, ad kits and all major marketing materials
-Led direction of all marketing and communication materials, including all company website copy
-Led promotional efforts of all company solutions, including solution launches
-Executed first company webinar with 500 participants
-Created and executed first company in-person networking event, featuring 1,000 attendees
-Created content to help company reach page one results in major search engines for critical search terms, creating 30% of site traffic
-Developed framework for monetization and management structure for creators utilizing company video-sharing website

Director of Strategic Partnerships and Communications

NDemand Affiliates, INC.

Job Description: Responsible for managing a global network of affiliates. Duties included  motivating affiliates to run offers, informing affiliates of latest offer-related news, creating marketing materials to engage new and existing affiliates, recruiting new affiliates, processing affiliate requests, affiliate reporting, and vetting affiliate applications.

Accomplishments:
-Managed 3,000 affiliates per month
-Increased monthly revenue for 70% of managed affiliates 
-Represented company at major affiliate conferences
-Helped grow accounts of super affiliates to over $4,000 per month in revenue
-Started company social media presence.

Affiliate Manager

Tony Cohn Social Media Services

Services included account creation and management, channel messaging, contact building, coaching, advertising, competitor analysis, reputation management, social media audits, and reporting for clients.

Accomplishments:
-Created custom-tailored solutions to meet wide range of budgets for all clients
-Designed affiliate management system for international anti-virus company
-Developed first social presence for companies in variety of industries, including insurance, real estate, restaurant, and sports
-Increased dine-in sales for local Italian eatery by 15% through Twitter promotions

President

Spark Internet Marketing

Responsibilities consist of  executing social media and search engine optimization activities for a group of client accounts in diverse industries including the medical, service, sporting and hospitality fields. Monthly social media responsibilities include creating, executing and evaluating social media plans for new clients, taking into consideration the strengths of the client's brand and tactics used by competitors in the client's industry. Tactics used throughout the duration of a social media plan include contact or “friend” building, social profile optimization, social network participation, social media services and tools integration, best practices recommendations and report generation. Additional duties include providing social media coaching services to clients on an hourly billing rate when requested. Social services most often selected in social media plans include Twitter, Facebook, YouTube, and LinkedIn.

Monthly search engine optimization responsibilities include analyzing client campaign performance on a monthly, quarterly and yearly basis and then implementing current SEO tactics to help the client site achieve desired results. Common SEO tactics deployed for a client include link building, social media profile creation and participation, search engine submissions, map optimization, on-site changes, niche directory submissions, blog creation, and copywriting. Additional monthly optimization activities include competitor analysis, client reputation and social presence monitoring, technical site audits, client link analysis, and press release optimization.

Internet Marketing Coordinator

Paulson Management Group

Responsible for managing affiliate programs for outsourced program management company. Duties included vetting affiliates, program communications, affiliate recruitment and management, and program promotion via social and traditional media.

Affiliate Manager, SEO and Social Media Specialist

PeopleFinders.com

Worked to improve organizational organic search results through link building activities, social network participation, and original content creation in the forms of articles, press releases, site content, blog posts, and email copy. Job duties further included editing, producing and optimizing content for affiliate web sites PeopleSearchNews.com, PeopleSearchPortal.com, and Business BackgroundChecks.com.

SEO and Web Content Manager

Head of “Razzle Dazzle” At Everflow

I am a seasoned online marketing professional who specializes in growing partnerships and creating persuasive copy. With over ten years of experience, I am comfortable with all forms of networking and digital marketing strategy.

Tony Cohn

As a Senior Customer Success Operations Manager at Everflow, I specialize in driving operational excellence and elevating customer satisfaction. With a strategic mindset and robust leadership skills, I optimize processes, implement data-driven strategies, and promote cross-functional collaboration to foster business growth and enhance customer retention.

Sr. Customer Success Operations Manager

Enable the Customer Success Team to effectively carry out their responsibilities by ensuring team members have the resources, tools, and technologies necessary to not only help customers reach their goals but to strategies larger goals possible by using Everflow.

Customer Success Enablement Manager

•	Front-line account manager from a relationship and technical perspective for SaaS software
•	Ensure customers are utilizing platform to it full potential
•	Resolve all client issues, managing case tickets from “cradle-to-grave”
•	Identify and mitigate customer churn by participating in constant account reviews 
•	Evangelize products and features to clients
•	Upsell existing clients on new products and features
•	Provide client feedback in Feature Release meetings 
•	Work in conjunction with internal teams and departments for strategic planning
•	Identify growth opportunities to develop and implement solutions to achieve revenue expansion 
•	Help on-board new clients including training, Helpdesk, webinars and documentation

Customer Success Manager

Link2CITY Digital Marketing Agency

Duties
•	Onboard and maintain all client accounts
•	Work with clients to ensure project vision is translated to development team
•	Provide end-to-end Customer Service and Support to resolve all client issues, managing case tickets from “cradle-to-grave”
•	Manage and guide third-party vendors and employees to ensure consistent and efficient performance 
•	Collaborate with client, sales, development, and campaign manager to research and upsell new technologies to clients; assist sales team with presales evaluations.
•	Research, implement, and maintain internal Technology Stack for Campaigns and reporting

Notable Accomplishments
•	Implemented new data reporting and processes to streamline onboarding and monthly client reviews
•	Implemented internal Project Management System to streamline internal tasks, recurring maintenance, and assignments
•	Drafted and implemented process documentation and checklists for all common tasks, i.e., marketing setups, tag management, etc.
•	Implemented new services i.e., Accessible Website Design and Development for ADA compliance
•	Worked with principal to revamp service pricing while introducing and implementing recurring fees

Customer Success and Digital Account Operations Manager

Designbits Technology Services, Inc

•	Designed and developed web experiences 
•	Developed and maintained “best practices” for SEO standardization
•	Provided business and technical advisory services based on careful evaluation of overall efficiencies and effectiveness  
•	Advised upon and implemented solutions based on key learnings, market trends, and process improvements
•	Provided on-call remote and onsite support for desktops, networks, and applications

Technology Consultant

University of Miami School of Law

•	Promoted from previous role as Assistant Webmaster & IT Technician
•	Responsible for development, implementation, and maintenance of software utilized for all websites and technology platforms
•	Created and maintained websites for all departments, programs, and student organizations 
•	Monitored web traffic, performance, and capacity to identify, prevent, and resolve issues 
•	Developed and presented regular statistical and performance reports to leadership and Website Committee 
•	Conceptualized and implemented 60,000+ digital asset photobank
•	Maintained visual standards, including legal and copyright policies 
•	Developed first-ever self-service web publishing platform utilizing Adobe Contribute 
•	Project-directed first-ever Law School Virtual Tour in collaboration with Office of Admissions 
•	Managed New Faces project, including 600+ digital assets for various end products, supervision of project staff, and coordination of final print specifications with outside vendor 
•	Directed graphic designer in the creation of logos and collateral  
•	Managed design team, temporary employees, student webmaster, and work-study students
•	Served as a member of the Website Committee

Webmaster & Manager of Web Services

•	Promoted from previous role as IT Technician & Evening Audio-Visual Services Manager
•	Assisted Webmaster with day-to-day content updates
•	Served as frontline technician for Law School IT Service Desk
•	Assisted users by quickly and efficiently resolving hardware and software issues
•	Created tickets when needed and provided appropriate follow-up to ensure resolution 
•	Trained faculty, administration, and staff to use various applications and hardware 
•	Coordinated support team activities to meet user needs

Assistant Webmaster

•	Served as frontline technician for Law School IT Service Desk
•	Assisted users by quickly and efficiently resolving hardware and software issues
•	Created tickets when needed and provided appropriate follow-up to ensure resolution 
•	Trained faculty, administration, and staff to use various applications and hardware 
•	Coordinated support team activities to meet user needs 
•	Managed audio-visual staff handling ongoing servicing of projects and equipment 
•	Managed and implemented Law School-wide audio-visual scheduling 
•	Supervised work study students providing audio-visual services to the Law School Community
•	Trained faculty and administration to operate multimedia in classrooms

IT Technician & Evening Audio-Visual Services Manager

Borders

•	Promoted from previous role as Computer Clerk 
•	Primary store contact for all aspects of computer hardware, software, network, point of sale units, and inventory software
•	Responsible for daily backups and general maintenance of onsite servers and point of sale units
•	Performed day-to-day maintenance on all PCs, point of sale units, servers, and backup units
•	Trained management and staff on new hardware, software, and new loss prevention system
•	Managed manage enterprise-wide roll-outs, upgrades, and troubleshooting 
•	Recommended solutions based on key learnings, market trends, and process improvements
•	Served in Manager on Duty role, as needed, and resolved or escalated customer complaints 
•	Enforced all corporate and loss prevention rules while receiving merchandise 
•	Implemented new procedures for inventory loss prevention
•	As a result of these efforts, the store was rated as having recovered 29% of all inventory losses for the entire Borders chain for fiscal year 1996

Management Information Systems (MIS) Liaison & Lead Clerk 

•	Managed, maintained, and provided customer service for computer book section  
•	Provided excellent customer service at main information desk and cash wrap
•	Extensive knowledge of relevant products and publications 
•	Maintained and enforced Borders standards at all times
•	Recommended solutions based on key learnings, market trends, and process improvements

Computer Clerk

Joaquin is an AWS Certified bilingual Customer Success and Digital Account Support Manager with more than 20 years of success helping numerous high-profile organizations meet business objectives and overcome challenges. As a team-oriented self-starter, Joaquin is passionate about understanding and harnessing the power of new and emerging technologies so that customers turn into advocates, through dedicated and thoughtful customer service. He is a team-oriented self-starter comfortable working in a remote, matrixed, multi-cultural environments, and specializes in superior customer service and retention, account management and project coordination, and is able to communicate technical concepts to non-technical and/or c-level audiences.  

Notable Skills
•	Customer Success
•	Digital marketing
•	Project coordination
•	AWS Cloud Practitioner  
•	Technical support 
•	Team management
•	Client service 
•	Detail oriented 
•	Self-motivated

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Tony Cohn

Joaquin Garcia-Larrieu

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