Everflow - Partner Marketing Platform

Leading content team and content strategy for top-rated SAAS platform, producing sales-enablement documents to drive pipeline from organic channels.

Director Of Customer Marketing

Senior Customer Marketing Manager

Storyteller and copy creator for case studies, one sheets, decks, and all materials that show how our solutions outperform the competition.

Customer Marketing Manager

Adscend Media LLC

Primarily focused on the growth of Adscend Media, HideoutTV, and other O & O properties through the cultivation, optimization, and management of crucial partnerships. Manages and assists the business development, publisher, and advertiser account management teams to help achieve significant revenue growth. Responsibilities further include developing and executing all communication strategies, including creating all public-facing and internal documents, social media engagement, outreach materials, and customer service support systems. Examples of materials created each quarter include media kits, one sheets, press releases, site copy, email templates, and long-form articles. 

Responsible for creating and executing marketing strategies for all company events, including webinars and in-person trade show attendance.

Accomplishments:
-Led efforts for company international and domestic trade show appearances, including prospecting, securing meetings, and meeting with prospective partners
-Generated $700,000+ in revenue for company through in-person meetings at mobile, video, and marketing conferences
-Created help center with 30+ articles and support ticket system to triage thousands of support tickets to appropriate team members
-Developed company-first press releases, social media presence, video ads, one sheets, ad kits and all major marketing materials
-Led direction of all marketing and communication materials, including all company website copy
-Led promotional efforts of all company solutions, including solution launches
-Executed first company webinar with 500 participants
-Created and executed first company in-person networking event, featuring 1,000 attendees
-Created content to help company reach page one results in major search engines for critical search terms, creating 30% of site traffic
-Developed framework for monetization and management structure for creators utilizing company video-sharing website

Director of Strategic Partnerships and Communications

NDemand Affiliates, INC.

Job Description: Responsible for managing a global network of affiliates. Duties included  motivating affiliates to run offers, informing affiliates of latest offer-related news, creating marketing materials to engage new and existing affiliates, recruiting new affiliates, processing affiliate requests, affiliate reporting, and vetting affiliate applications.

Accomplishments:
-Managed 3,000 affiliates per month
-Increased monthly revenue for 70% of managed affiliates 
-Represented company at major affiliate conferences
-Helped grow accounts of super affiliates to over $4,000 per month in revenue
-Started company social media presence.

Affiliate Manager

Tony Cohn Social Media Services

Services included account creation and management, channel messaging, contact building, coaching, advertising, competitor analysis, reputation management, social media audits, and reporting for clients.

Accomplishments:
-Created custom-tailored solutions to meet wide range of budgets for all clients
-Designed affiliate management system for international anti-virus company
-Developed first social presence for companies in variety of industries, including insurance, real estate, restaurant, and sports
-Increased dine-in sales for local Italian eatery by 15% through Twitter promotions

President

Spark Internet Marketing

Responsibilities consist of  executing social media and search engine optimization activities for a group of client accounts in diverse industries including the medical, service, sporting and hospitality fields. Monthly social media responsibilities include creating, executing and evaluating social media plans for new clients, taking into consideration the strengths of the client's brand and tactics used by competitors in the client's industry. Tactics used throughout the duration of a social media plan include contact or “friend” building, social profile optimization, social network participation, social media services and tools integration, best practices recommendations and report generation. Additional duties include providing social media coaching services to clients on an hourly billing rate when requested. Social services most often selected in social media plans include Twitter, Facebook, YouTube, and LinkedIn.

Monthly search engine optimization responsibilities include analyzing client campaign performance on a monthly, quarterly and yearly basis and then implementing current SEO tactics to help the client site achieve desired results. Common SEO tactics deployed for a client include link building, social media profile creation and participation, search engine submissions, map optimization, on-site changes, niche directory submissions, blog creation, and copywriting. Additional monthly optimization activities include competitor analysis, client reputation and social presence monitoring, technical site audits, client link analysis, and press release optimization.

Internet Marketing Coordinator

Paulson Management Group

Responsible for managing affiliate programs for outsourced program management company. Duties included vetting affiliates, program communications, affiliate recruitment and management, and program promotion via social and traditional media.

Affiliate Manager, SEO and Social Media Specialist

PeopleFinders.com

Worked to improve organizational organic search results through link building activities, social network participation, and original content creation in the forms of articles, press releases, site content, blog posts, and email copy. Job duties further included editing, producing and optimizing content for affiliate web sites PeopleSearchNews.com, PeopleSearchPortal.com, and Business BackgroundChecks.com.

SEO and Web Content Manager

Head of “Razzle Dazzle” At Everflow

I am a seasoned online marketing professional who specializes in growing partnerships and creating persuasive copy. With over ten years of experience, I am comfortable with all forms of networking and digital marketing strategy.

Tony Cohn

OpenEd.co

( )pening the world of education for every learner. OpenEd is the home of the OpenEd Daily, the OpenEd Podcast, and our programs serve 12,000+ students with our open education model aimed at transforming millions of lives across the United States. We help families and schools help their students reach new heights with their individualized needs.

Partner & Chief Operating Officer

Liberty Ventures

Investor, Limited Partner & Advisor

Reveal

Reveal and Crossbeam merged June 24, 2024 in the biggest news in partner tech history!

Chief Partner & Ecosystem Officer (merged with Crossbeam)

nearbound.com

Formally PartnerHacker (acquired by Reveal, 2023), Nearbound.com is the media company covering the news, stories, tactics and experiences of the Nearbound Era. 

Nearbound makes the world go ‘round.

Co-Founder & CEO (acquired by Reveal)

Nearbound Podcast

The number 1 podcast in the Nearbound Era - The Nearbound Podcast

Producer & Co-Host

Cloud Software Association

Member, Board of Directors

Pillar

Member Of The Board Of Advisors

University of South Florida Muma College of Business

Member of The Board of Advisors, Guest Lecturer

Curu

Drift

A LinkedIn Top 50 Startup for 4 years in a row, Drift is one of the fastest growing B2B SaaS companies, ever. 

As Drift's first ecosystem executive, I was responsible for creating and scaling the Drift Ecosystem through global channel, strategic alliances, technology partnerships, and integration of Drift's GTM engine. Built Drift/Adobe Alliance from zero to Adobe Partner of The Year. 

Creator of the Conversational Marketing Blueprint - the underlying methodology used to certify thousands of marketers on Conversational Marketing.

Creator of Conversational ABM - launched at Adobe Summit during the Keynote to an audience of 19,000+ people as the only non-Adobe company present on the main stage.

Founded Drift's Tampa Bay office, our fastest growing regional location. Sourced and hired recruiting leadership, customer support leadership, and sales development leadership that now supports over 50 employees and growing rapidly in the region.

Sr. Director, Global Partnerships (acquired by Vista Equity Partners)

Passion is the primary ingredient to my being. About me 👇

I forge movements behind undeniable shifts in the world.

I remodel companies from participants to change agents. 

I build teams who's careers are transformed by the audacity of an unshakable vision & intense pace.

Back-to-back unicorns (PandaDoc, Drift). Board experiences in capacity as an executive, founder, small investor, and advisor (and plenty of lessons from my failed startups too, of course). 

Co-Founder of PartnerHacker (acq 2023), Co-Founder of Nearbound.com, Chief Ecosystem Officer at Reveal, and currently leading the nearbound industry in the best ecosystem in B2B - the partnerships ecosystem.

Always willing to help those who ask. I've taken hundreds of calls with first time entrepreneurs, revenue leaders, and partnership professionals. Help first, good follows. 

Play long term games with long term people 🤝

taplio

The Battle

Tony Cohn

Jared Fuller

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?