Everflow - Partner Marketing Platform

Leading content team and content strategy for top-rated SAAS platform, producing sales-enablement documents to drive pipeline from organic channels.

Director Of Customer Marketing

Senior Customer Marketing Manager

Storyteller and copy creator for case studies, one sheets, decks, and all materials that show how our solutions outperform the competition.

Customer Marketing Manager

Adscend Media LLC

Primarily focused on the growth of Adscend Media, HideoutTV, and other O & O properties through the cultivation, optimization, and management of crucial partnerships. Manages and assists the business development, publisher, and advertiser account management teams to help achieve significant revenue growth. Responsibilities further include developing and executing all communication strategies, including creating all public-facing and internal documents, social media engagement, outreach materials, and customer service support systems. Examples of materials created each quarter include media kits, one sheets, press releases, site copy, email templates, and long-form articles. 

Responsible for creating and executing marketing strategies for all company events, including webinars and in-person trade show attendance.

Accomplishments:
-Led efforts for company international and domestic trade show appearances, including prospecting, securing meetings, and meeting with prospective partners
-Generated $700,000+ in revenue for company through in-person meetings at mobile, video, and marketing conferences
-Created help center with 30+ articles and support ticket system to triage thousands of support tickets to appropriate team members
-Developed company-first press releases, social media presence, video ads, one sheets, ad kits and all major marketing materials
-Led direction of all marketing and communication materials, including all company website copy
-Led promotional efforts of all company solutions, including solution launches
-Executed first company webinar with 500 participants
-Created and executed first company in-person networking event, featuring 1,000 attendees
-Created content to help company reach page one results in major search engines for critical search terms, creating 30% of site traffic
-Developed framework for monetization and management structure for creators utilizing company video-sharing website

Director of Strategic Partnerships and Communications

NDemand Affiliates, INC.

Job Description: Responsible for managing a global network of affiliates. Duties included  motivating affiliates to run offers, informing affiliates of latest offer-related news, creating marketing materials to engage new and existing affiliates, recruiting new affiliates, processing affiliate requests, affiliate reporting, and vetting affiliate applications.

Accomplishments:
-Managed 3,000 affiliates per month
-Increased monthly revenue for 70% of managed affiliates 
-Represented company at major affiliate conferences
-Helped grow accounts of super affiliates to over $4,000 per month in revenue
-Started company social media presence.

Affiliate Manager

Tony Cohn Social Media Services

Services included account creation and management, channel messaging, contact building, coaching, advertising, competitor analysis, reputation management, social media audits, and reporting for clients.

Accomplishments:
-Created custom-tailored solutions to meet wide range of budgets for all clients
-Designed affiliate management system for international anti-virus company
-Developed first social presence for companies in variety of industries, including insurance, real estate, restaurant, and sports
-Increased dine-in sales for local Italian eatery by 15% through Twitter promotions

President

Spark Internet Marketing

Responsibilities consist of  executing social media and search engine optimization activities for a group of client accounts in diverse industries including the medical, service, sporting and hospitality fields. Monthly social media responsibilities include creating, executing and evaluating social media plans for new clients, taking into consideration the strengths of the client's brand and tactics used by competitors in the client's industry. Tactics used throughout the duration of a social media plan include contact or “friend” building, social profile optimization, social network participation, social media services and tools integration, best practices recommendations and report generation. Additional duties include providing social media coaching services to clients on an hourly billing rate when requested. Social services most often selected in social media plans include Twitter, Facebook, YouTube, and LinkedIn.

Monthly search engine optimization responsibilities include analyzing client campaign performance on a monthly, quarterly and yearly basis and then implementing current SEO tactics to help the client site achieve desired results. Common SEO tactics deployed for a client include link building, social media profile creation and participation, search engine submissions, map optimization, on-site changes, niche directory submissions, blog creation, and copywriting. Additional monthly optimization activities include competitor analysis, client reputation and social presence monitoring, technical site audits, client link analysis, and press release optimization.

Internet Marketing Coordinator

Paulson Management Group

Responsible for managing affiliate programs for outsourced program management company. Duties included vetting affiliates, program communications, affiliate recruitment and management, and program promotion via social and traditional media.

Affiliate Manager, SEO and Social Media Specialist

PeopleFinders.com

Worked to improve organizational organic search results through link building activities, social network participation, and original content creation in the forms of articles, press releases, site content, blog posts, and email copy. Job duties further included editing, producing and optimizing content for affiliate web sites PeopleSearchNews.com, PeopleSearchPortal.com, and Business BackgroundChecks.com.

SEO and Web Content Manager

Head of “Razzle Dazzle” At Everflow

I am a seasoned online marketing professional who specializes in growing partnerships and creating persuasive copy. With over ten years of experience, I am comfortable with all forms of networking and digital marketing strategy.

Tony Cohn

- Lead onboarding for new clients by conducting discovery meetings to understand business objectives, core processes, and customer needs, delivering tailored solutions.
- Serve as the front-line Account Manager for assigned Enterprise customers, ensuring high platform utilization and satisfaction.
- Develop and implement a Customer Education Program (Certification Course) to enhance client knowledge and engagement.
- Drive revenue growth by identifying upsell opportunities and introducing new products and features to clients.
- Gather and relay customer feedback in Feature Request meetings to inform product enhancements.
- Collaborate with cross-functional teams (Product, Marketing, Support) for strategic planning and customer success initiatives (ie, customer journey mapping, case studies, upsells, etc)
- Identify and implement growth strategies to achieve revenue expansion for clients.
- Act as a product and enablement expert, providing recommendations for increasing adoption and customer maturity.
- Assist in the onboarding and training of new team members.

Senior Customer Success Manager - Onboarding & Account Management 

- Managed the full onboarding lifecycle for new clients, ensuring smooth transitions and platform adoption.
- Provided ongoing account management support to drive customer satisfaction and retention.
- Identified and capitalized on upsell opportunities to expand client relationships.

Onboarding & Account Manager

Supported a portfolio of clients, assisting with platform usage and troubleshooting, while enhancing customer experience.

Customer Success Manager - Support

UNIFD

Connected brands with audiences through programmatic CTV and digital audio solutions (Podcasts, On-Demand, In-Stream, Audio-Out-Of-Home).

Sr Business Development Manager

OPN Media 

- Grew a portfolio of publishers, consistently exceeding OPN Media’s quarterly targets.
- Managed ad campaigns on internal tracking software, optimizing performance and negotiating new business opportunities with publishers.
- Fostered strategic relationships with publishers, driving revenue through innovative solutions and competitive pricing strategies.

Sr Publisher Development Manager

- Developed and maintained day-to-day publisher relationships, troubleshooting technical issues, and optimizing campaign performance.
- Recruited and onboarded new publishers specializing in CPI, CPA, and CPR models.
- Provided team support through training, coaching, and attending client-facing conferences.

Client Services Manager

FogzyAds

- Monitored and optimized CPM campaigns (mobile & desktop) to ensure performance and client satisfaction.
- Managed advertiser accounts, including setting up new offers and daily communication.
- Trained new employees and represented the company at industry conferences, such as the London Affiliate Conference, DMEXCO, Affiliate Summits.

Sr Sales Account Manager 

Sales Manager

Counsil Service

- Provided customer support for booking hotels, car rentals, flights, and tours in major Russian cities (aka online concierge) 
- Collaborated with internal departments to deliver high-quality service and resolve customer issues efficiently.
- Managed problem-solving processes, ensuring seamless customer experiences across various services.

Kontinental Hockey League

- Provided administrative support to all departments, handling document workflows and front desk operations.
- Played a key role in organizing the KHL All-Star Game 2013 in Chelyabinsk, Russia.

Personal Assistant/Secretary

BRADDY S.A.| iGlobe.ru

- Managed customer support and operations, overseeing booking for flights, hotels, insurance, and car rentals globally.
- Streamlined processes for online hotel and flight booking, enhancing customer experience through iGlobe.ru's platform.

Operations Manager

Working in the media start-up environment since 2014 with a proven track of success in business development and increasing revenues. Skilled in business operations, negotiations, and analytics. Meeting KPI goals quarter after quarter and challenging myself to delivering the best service to clients.

taplio

The Battle

Tony Cohn

Irina Sergushina

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