Everflow - Partner Marketing Platform

Leading content team and content strategy for top-rated SAAS platform, producing sales-enablement documents to drive pipeline from organic channels.

Director Of Customer Marketing

Senior Customer Marketing Manager

Storyteller and copy creator for case studies, one sheets, decks, and all materials that show how our solutions outperform the competition.

Customer Marketing Manager

Adscend Media LLC

Primarily focused on the growth of Adscend Media, HideoutTV, and other O & O properties through the cultivation, optimization, and management of crucial partnerships. Manages and assists the business development, publisher, and advertiser account management teams to help achieve significant revenue growth. Responsibilities further include developing and executing all communication strategies, including creating all public-facing and internal documents, social media engagement, outreach materials, and customer service support systems. Examples of materials created each quarter include media kits, one sheets, press releases, site copy, email templates, and long-form articles. 

Responsible for creating and executing marketing strategies for all company events, including webinars and in-person trade show attendance.

Accomplishments:
-Led efforts for company international and domestic trade show appearances, including prospecting, securing meetings, and meeting with prospective partners
-Generated $700,000+ in revenue for company through in-person meetings at mobile, video, and marketing conferences
-Created help center with 30+ articles and support ticket system to triage thousands of support tickets to appropriate team members
-Developed company-first press releases, social media presence, video ads, one sheets, ad kits and all major marketing materials
-Led direction of all marketing and communication materials, including all company website copy
-Led promotional efforts of all company solutions, including solution launches
-Executed first company webinar with 500 participants
-Created and executed first company in-person networking event, featuring 1,000 attendees
-Created content to help company reach page one results in major search engines for critical search terms, creating 30% of site traffic
-Developed framework for monetization and management structure for creators utilizing company video-sharing website

Director of Strategic Partnerships and Communications

NDemand Affiliates, INC.

Job Description: Responsible for managing a global network of affiliates. Duties included  motivating affiliates to run offers, informing affiliates of latest offer-related news, creating marketing materials to engage new and existing affiliates, recruiting new affiliates, processing affiliate requests, affiliate reporting, and vetting affiliate applications.

Accomplishments:
-Managed 3,000 affiliates per month
-Increased monthly revenue for 70% of managed affiliates 
-Represented company at major affiliate conferences
-Helped grow accounts of super affiliates to over $4,000 per month in revenue
-Started company social media presence.

Affiliate Manager

Tony Cohn Social Media Services

Services included account creation and management, channel messaging, contact building, coaching, advertising, competitor analysis, reputation management, social media audits, and reporting for clients.

Accomplishments:
-Created custom-tailored solutions to meet wide range of budgets for all clients
-Designed affiliate management system for international anti-virus company
-Developed first social presence for companies in variety of industries, including insurance, real estate, restaurant, and sports
-Increased dine-in sales for local Italian eatery by 15% through Twitter promotions

President

Spark Internet Marketing

Responsibilities consist of  executing social media and search engine optimization activities for a group of client accounts in diverse industries including the medical, service, sporting and hospitality fields. Monthly social media responsibilities include creating, executing and evaluating social media plans for new clients, taking into consideration the strengths of the client's brand and tactics used by competitors in the client's industry. Tactics used throughout the duration of a social media plan include contact or “friend” building, social profile optimization, social network participation, social media services and tools integration, best practices recommendations and report generation. Additional duties include providing social media coaching services to clients on an hourly billing rate when requested. Social services most often selected in social media plans include Twitter, Facebook, YouTube, and LinkedIn.

Monthly search engine optimization responsibilities include analyzing client campaign performance on a monthly, quarterly and yearly basis and then implementing current SEO tactics to help the client site achieve desired results. Common SEO tactics deployed for a client include link building, social media profile creation and participation, search engine submissions, map optimization, on-site changes, niche directory submissions, blog creation, and copywriting. Additional monthly optimization activities include competitor analysis, client reputation and social presence monitoring, technical site audits, client link analysis, and press release optimization.

Internet Marketing Coordinator

Paulson Management Group

Responsible for managing affiliate programs for outsourced program management company. Duties included vetting affiliates, program communications, affiliate recruitment and management, and program promotion via social and traditional media.

Affiliate Manager, SEO and Social Media Specialist

PeopleFinders.com

Worked to improve organizational organic search results through link building activities, social network participation, and original content creation in the forms of articles, press releases, site content, blog posts, and email copy. Job duties further included editing, producing and optimizing content for affiliate web sites PeopleSearchNews.com, PeopleSearchPortal.com, and Business BackgroundChecks.com.

SEO and Web Content Manager

Head of “Razzle Dazzle” At Everflow

I am a seasoned online marketing professional who specializes in growing partnerships and creating persuasive copy. With over ten years of experience, I am comfortable with all forms of networking and digital marketing strategy.

Tony Cohn

-Market Insight: Conduct in-depth market analysis to identify emerging trends and competitive landscapes, informing product development and marketing strategies.
-Strategic Leadership: Spearhead the development and execution of business growth strategies
-Partnership Development: Cultivate and maintain strategic partnerships with key stakeholders, enhancing product offerings and expanding market reach.
-Cross-Functional Collaboration: Work closely with sales, marketing, and product teams to align business goals, streamline processes, and drive initiatives from concept to execution.
-Team Development: Mentor and lead a high-performing business development team, fostering a culture of collaboration, innovation, and continuous improvement.
-Closing sales

Senior Director of Business Development

-Strategic Leadership: Spearhead the development and execution of business growth strategies
-Partnership Development: Cultivate and maintain strategic partnerships with key stakeholders, enhancing product offerings and expanding market reach.
-Cross-Functional Collaboration: Work closely with sales, marketing, and product teams to align business goals, streamline processes, and drive initiatives from concept to execution.
-Team Development: Mentor and lead a high-performing business development team, fostering a culture of collaboration, innovation, and continuous improvement.
-Negotiation and Closing: Lead negotiations for high-value contracts

Director Of Business Development

Sales Strategy Development: Design and implement tailored sales strategies that align with client needs
Client Relationship Management: Build and nurture strong relationships with key clients, driving customer satisfaction and loyalty through personalized service and effective communication.
Pipeline Management: Manage a robust sales pipeline, leveraging CRM tools to track leads, forecast revenue, and report on performance metrics.
Cross-Functional Collaboration: Collaborate with marketing and product teams to develop targeted campaigns and enhance product offerings based on client feedback and market trends.
Negotiation and Closing: Lead negotiations for high-value contracts, successfully closing deals with JG Wentworth, Dentsu, and First American and exceeding quarterly sales targets.

Senior Sales Executive

We are a highly driven team of desktop and mobile advertising veterans. We have built and scaled advertising and affiliate networks to the tune of billions of clicks and generated hundreds of millions of dollars of revenue. We believe that the technologies that exist in the market today lack the performance, usability and functionality needed by marketers. Our singular goal at Everflow is to provide tools for marketers that will make them more productive and successful.

Sales Executive

Digital Remedy

•	Converted key agencies and brands as long-term clients. These partnerships increased Digital Remedy revenue from mobile clients
•	Partnered with key e-commerce brands to grow their brand awareness through performance based campaigns that were proven profitable by both parties.
•	Implemented and managed a performance driven e-commerce strategy that was proven profitable for both the partner and Digital Remedy
o	Strategy increased Digital Remedy's revenue 
•	Converted key traffic sources for both the Affiliate Marketing Team and Internal Media Buying Team that increased daily profit 
•	Established and implemented referral program partnerships strategy that generated a consistent funnel of new business through referrals as well as increased brand awareness for Digital Remedy.
•	Developed on boarding process for new traffic partners that prevented traffic fraud and poor quality publishers
•	Partnered with Marketing Team to develop client success stories into case studies and sales enablement materials that speak to the companies capabilities. 
•	Interviewed, selected, and trained new team members and interns

Senior Account Executive

• Work closely with direct advertisers to develop marketing strategies
• Identify offers which present immediate opportunities in web, mobile, search, native, and pay per call marketing.
• Coordinate with designing team to create high performing creative materials to increase performance (landing pages, banners, text ads, etc.)
• Capitalize on opportunities to improve ROI
• Work with traffic providers to negotiate terms, implement tracking, and test campaigns prior to launch
• Explore new opportunities to optimize and scale campaigns to drive revenue
• Consistently meet revenue goals and contribute to team growth
• Attend industry shows to build prosperous partnerships

Account Executive

Leadnomics

-Responsible for negotiating partnerships and executing business development initiatives across all Leadnomics advertisers. 
-Responsible for the day to day management and revenue growth.
-Optimize CPA/CPL campaigns to maximize ROI for all clients.  

Leadnomics is a digital marketing company headquartered in Philadelphia, with our partner network in New York City. Through our proprietary technology platform and focus on excellent user experience, we have developed an industry-leading solution and partner network that create more valuable relationships between consumers and service providers. Leadnomics’ business is about building quality customer pipelines, but our heart is our people: some of the brightest minds in technology, marketing, sales, analytics, operations, and more. Leadnomics’ employees are leaders, each with the power and talent to influence company—and industry—direction and success. We’re proud to support them in their creativity, innovation, and individuality.

Business Development Manager

Digital Roadmap

Digital Roadmap is a high quality traffic network that provides run of network cost per click traffic that can be geo targeted and optimized. 
-Handled all sales and outreach to new clients
-In charge of handling and managing all of our companies client's campaigns to make sure they are running smoothly and the client is alway happy.
-Only full time employee

Sales Representative/Account Manager 

North Jersey Public Adjusters Inc.

I have been working here on and off until 2012.  Once i graduated I worked full time as a public adjuster.  While here I have been becoming an insurance specialist, learning all the facets of insurance plans for home insurance. As a public adjuster I had to solicit my services to people after facing damage to their home or business or even losing said home or business.  In the sale process I had to negotiate the fee in which I would charge and build a trust and a report with said client in order to put them at ease after something so terrible just took place.   Once hired by the client it was my duty to represent the client against the insurance company in order to get them the maximum amount of money owed to them from their insurance company.  I would have to measure the damaged area of the building and come up with a price in which i felt fair for the insurance company to pay the insured and debate with said company on why i believe it to be a fair price.  Once everything is agreed upon we receive the money and give it to the client with our bill and close the claim.

Insurance Adjuster

Hey, I’m Drew! I’m the Senior Director of Business Development here at Everflow, and I thrive on driving efficiency and new business growth for B2B and D2C brands alike.

Originally from Jersey (where the best pizza lives—fight me!), I’m now based in NYC, soaking up the vibrant food scene and living the big city dream.
My journey into sales began early, thanks to being raised by 2 salespeople and my first gig delivering food.

I learned the art of the hustle and turned that pizza delivery role into a marketing and business development position after boosting sales by 30% in 8 months. It was a wild ride and ignited my passion for performance-based marketing, and I firmly believe that flexibility, experimentation, and a keen understanding of various marketing channels are crucial to running a successful program.

I've been doing this for 12 years and still love the people and dynamic nature of performance marketing. At Everflow, I lead outbound enterprise sales and new business development while mentoring our AE and SDR talent.

When I’m not collaborating with our agency + publisher teams or flying from conference to conference, you can find me engaging in friendly debates about why the East Coast is the best coast or dreaming about Chinese food.

Let’s connect if you’re looking to grow (or start) your affiliate program or just want to have some fun in the city. Peace!

taplio

The Battle

Tony Cohn

Drew Johnson

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