Everflow - Partner Marketing Platform

Leading content team and content strategy for top-rated SAAS platform, producing sales-enablement documents to drive pipeline from organic channels.

Director Of Customer Marketing

Senior Customer Marketing Manager

Storyteller and copy creator for case studies, one sheets, decks, and all materials that show how our solutions outperform the competition.

Customer Marketing Manager

Adscend Media LLC

Primarily focused on the growth of Adscend Media, HideoutTV, and other O & O properties through the cultivation, optimization, and management of crucial partnerships. Manages and assists the business development, publisher, and advertiser account management teams to help achieve significant revenue growth. Responsibilities further include developing and executing all communication strategies, including creating all public-facing and internal documents, social media engagement, outreach materials, and customer service support systems. Examples of materials created each quarter include media kits, one sheets, press releases, site copy, email templates, and long-form articles. 

Responsible for creating and executing marketing strategies for all company events, including webinars and in-person trade show attendance.

Accomplishments:
-Led efforts for company international and domestic trade show appearances, including prospecting, securing meetings, and meeting with prospective partners
-Generated $700,000+ in revenue for company through in-person meetings at mobile, video, and marketing conferences
-Created help center with 30+ articles and support ticket system to triage thousands of support tickets to appropriate team members
-Developed company-first press releases, social media presence, video ads, one sheets, ad kits and all major marketing materials
-Led direction of all marketing and communication materials, including all company website copy
-Led promotional efforts of all company solutions, including solution launches
-Executed first company webinar with 500 participants
-Created and executed first company in-person networking event, featuring 1,000 attendees
-Created content to help company reach page one results in major search engines for critical search terms, creating 30% of site traffic
-Developed framework for monetization and management structure for creators utilizing company video-sharing website

Director of Strategic Partnerships and Communications

NDemand Affiliates, INC.

Job Description: Responsible for managing a global network of affiliates. Duties included  motivating affiliates to run offers, informing affiliates of latest offer-related news, creating marketing materials to engage new and existing affiliates, recruiting new affiliates, processing affiliate requests, affiliate reporting, and vetting affiliate applications.

Accomplishments:
-Managed 3,000 affiliates per month
-Increased monthly revenue for 70% of managed affiliates 
-Represented company at major affiliate conferences
-Helped grow accounts of super affiliates to over $4,000 per month in revenue
-Started company social media presence.

Affiliate Manager

Tony Cohn Social Media Services

Services included account creation and management, channel messaging, contact building, coaching, advertising, competitor analysis, reputation management, social media audits, and reporting for clients.

Accomplishments:
-Created custom-tailored solutions to meet wide range of budgets for all clients
-Designed affiliate management system for international anti-virus company
-Developed first social presence for companies in variety of industries, including insurance, real estate, restaurant, and sports
-Increased dine-in sales for local Italian eatery by 15% through Twitter promotions

President

Spark Internet Marketing

Responsibilities consist of  executing social media and search engine optimization activities for a group of client accounts in diverse industries including the medical, service, sporting and hospitality fields. Monthly social media responsibilities include creating, executing and evaluating social media plans for new clients, taking into consideration the strengths of the client's brand and tactics used by competitors in the client's industry. Tactics used throughout the duration of a social media plan include contact or “friend” building, social profile optimization, social network participation, social media services and tools integration, best practices recommendations and report generation. Additional duties include providing social media coaching services to clients on an hourly billing rate when requested. Social services most often selected in social media plans include Twitter, Facebook, YouTube, and LinkedIn.

Monthly search engine optimization responsibilities include analyzing client campaign performance on a monthly, quarterly and yearly basis and then implementing current SEO tactics to help the client site achieve desired results. Common SEO tactics deployed for a client include link building, social media profile creation and participation, search engine submissions, map optimization, on-site changes, niche directory submissions, blog creation, and copywriting. Additional monthly optimization activities include competitor analysis, client reputation and social presence monitoring, technical site audits, client link analysis, and press release optimization.

Internet Marketing Coordinator

Paulson Management Group

Responsible for managing affiliate programs for outsourced program management company. Duties included vetting affiliates, program communications, affiliate recruitment and management, and program promotion via social and traditional media.

Affiliate Manager, SEO and Social Media Specialist

PeopleFinders.com

Worked to improve organizational organic search results through link building activities, social network participation, and original content creation in the forms of articles, press releases, site content, blog posts, and email copy. Job duties further included editing, producing and optimizing content for affiliate web sites PeopleSearchNews.com, PeopleSearchPortal.com, and Business BackgroundChecks.com.

SEO and Web Content Manager

Head of “Razzle Dazzle” At Everflow

I am a seasoned online marketing professional who specializes in growing partnerships and creating persuasive copy. With over ten years of experience, I am comfortable with all forms of networking and digital marketing strategy.

Tony Cohn

California Commission on the Status of Women and Girls

Executive Director

Interim Executive Director

Director of External Affairs

Director of Communications for state commission designed to eliminate inequities in state laws, practices, and conditions that affect California’s women and girls. 

Senior leadership team member with multiple direct reports responsible for strategy, program and partnership development and implementation, department management, media relations, crisis communications, fundraising and development and external affairs.  

Collaborator in design and implementations of  7.9 million-dollar Women's Recovery Response effort to Covid-19 in California while continuing to manage External Affairs and Communications.

Interim Operations Director: Managed implementation and administration of the $10M College Student Right to Access Act Program, office move and lease negotiations, Executive Director search, HR and personnel, managed staff, budget, fundraising and development and daily operations.

Spearheaded the CCSWG "Your Vote is Your Voice" program with the Secretary of State and other partners to encourage women to speak up during elections by voting.

Developed and managed program of international diplomacy exchanges on gender equity in partnership with the US Department of State and the Northern California World Trade Center.

Created and executed a comprehensive communications strategy and evolving messaging for traditional media, digital media, web, and creative content. Developed and executed communications, media, and public opinion strategy; managing external and media relations; rebrand and redesign of front-facing collateral; and utilizing messengers to advance campaign objectives.

Provided support for the Office of the First Partner to promote statewide Equal Pay program (Apple, Gap, Twitter, Cisco).

Oversaw and produced materials for statewide reports, partnerships and events with LeanIn.org, CA Women Lead, CA Secretary of State, Go Biz, DIR, Governor's reports, and the Mount Saint Mary's University's annual Report on the Status of Women and Girls.

Director Of Communications

Activism Articulated Communications

The foundation of any successful change effort is sound strategy coupled with effective communications and connection. I bridge the gap between communications, public policy efforts, community organizing, and local government to build strong coalitions for effective change. Some of my work includes: 
Recent work/clients include:
Political Campaign Consulting: (Noah Phillips, Tamika, Debra Lucero, Ray, Marshal Tuck (ACSA). Issues include: Prop 55, Prop 98, LCFF, AB1220.)

Build. Black. Coalition: (Sierra Health Foundation, SacACT, NAACP, Greater Sacramento Urban League, Voice of the Youth, Black Lives Matter Sacramento, and the Sacramento Kings.)

Trans Lifeline: Crisis management and rebrand for multimillion-dollar international nonprofit undergoing extreme leadership change.

2nds at CLARA: Full event production of a monthly event designed to bring together multiple community projects with local civic leaders and historically underserved communities. 

We Said Enough: Negotiated targeted partnerships and media opportunities for members of WSE, a coalition of Capitol staffers, lobbyists and legislators standing up to sexual harassment in Sacramento.

50 Women Can Change the World: Media consultant for “Take the Lead” program cohort of 50 women working in media and entertainment designed to achieve gender parity within these industries.

Women’s March Sacramento: Media consultant and contracted crisis management expert for 30,000+ Women’s March in Sacramento, CA. 

WM B.L.A.C.: Strategy consultant for Women’s March Black Leadership Action Coalition.

CAST LA: Media consultant for largest anti-human trafficking organization in California.

#NoDAPL Campaign: All public relations and media for the Cheyenne River Sioux tribe and Chairman Harold Frazier in their efforts against the building of the Dakota Access Pipeline. 

Black Women United: Worked with local organizers to plan and execute the first Black Women’s March

Founder/CEO

Association of California School Administrators

•	Developed and implemented statewide advocacy campaigns supporting Prop 55, Prop 98, LCFF, AB1220.
•	Provided regular media training, public speaking, lobbying, C-suite consulting for California and National superintendents/education leaders.
•	Grew the organization’s social media accounts by over 600% in under 3 years.
•	Produced materials designed to grow membership and provide education on issues such as DACA, grassroots advocacy for educators, and produced video speaker series averaging two million views, featuring interviews with notable educators and celebrities (Marlee Matlin, Jose Antonio Vargas, Temple Grandin, LeVar Burton, Monique Morris, Timothy Shriver)
•	Managed a wide range of  projects focused on legislative advocacy and equity initiatives
•	Wrote and edited compelling Op-eds, press releases, op-eds, fact sheets, policy briefs, blog posts, and email campaigns. Acted as on the record spokesperson for associations.

External Affairs Liaison (Governmental Relations/Federal Advocacy/Equity)

Social Media strategy and management for a 20,000 member association of California school administrators. Manage all social media accounts, develop strategies, crisis communications, trend watching, analytics and analysis. Provide social marketing and promotional support for over 150 educational programs each year, equity projects and two CA PACS. Provide in-house and statewide training in social media to members and staff.

Social Media Manager/Strategist

The Art Institute of California-Sacramento

The Art Institute	                                           Faculty, 2012-present
Highlights: I am a consistent high scorer on both student and organizational assessments. I teach for fun and because I love the work. I currently supervise a survey of Digital Film and Video, Photojournalism, Media Theory and  Literacy, Principles of Photography, Media Business Practices, Documentary,  Intermediate Video Production, Visual Language and Culture.  

Faculty

Hearst

KCRA 3 / Hearst                                                                                                         Assignment Editor, 2010-2014 Honors: I took lead on the Asiana Airlines crash from the desk and was Emmy-nominated in “Breaking News” category in 2014. The station was rated #1 in market share for three of the four years I worked as the Assignment Editor.                                                                                                                                                    Highlights: I took responsibility for major strategic planning initiatives and establishing new internal communications strategies within existing best practices. I wrote scripts for on-air talent, updates for Live Wires, covered stories for the web, wrote social media updates and engaged with viewers on a daily basis in a 24-hour news cycle. I have covered all major events of the time I was there including  the Japanese tsunami, and crisis at Fukushima, Arab Spring, Maiden, Isis, Bin Laden’s capture, the Sacramento Rail yard explosion and more. I pulled together my passions for human rights and new media to help over 20 reporters tell important stories and move journalistic initiatives into a space where they could be realized in the rapidly changing media landscape.

Assignment Editor/Associate Producer

RGBB LLC

RGBB, LLC                                                                                                                  Brand Management, 2008-2010
Honors: Management and marketing efforts placed artist from relative obscurity to #5 on the Billboard breakout dance charts, resulting in a 2009 OMA Award for “Best New Hip-Hop Artist”.
Highlights: I provided management and supervised Public Relations/marketing strategy for an independent award-winning musician and was responsible for all contract negotiations, synch deals (KIA, NBA), album creation and promotion, PR, film deals, booking, tour planning, international and domestic travel and directed and produced music videos which ran on on MTV, VH1 and Spike TV. I secured artist placement in national commercials and two globally released films as well as in opening act slots for Peaches, Leighton Meester and Debbie Harry

Publicist

Corbis

Honors: I was the youngest personal art director for NY Magazine’s primary art director, editing his personal work and producing high-level creative briefs for corporate and media clients.
Highlights: I directed and conceptualized global campaigns and hundreds of photo shoots for both corporate and media clients. I wrote creative briefs for some of the world’s best photographers and helped them to realize their visions and the vision of the client. I managed and recruited photographers to serve a variety of domestic and international commercial markets and edited their imagery and post-production work

Art Director

Freelance Producer/ Prod Supervisor

•	2009 Published “Martial Law” commended by the British Government
•	Photographer/PA - “Slip Away “ Dir. by Tina Scorzafava (2010) winner, OUTFEST LA
•	Producer-NYC Fashion Week ‘Producer for Dex NY -10 Shows total (2009)
•	Associate Producer, “Salamander” Dir. Jen Heck (2009) * Iris Prize nominated
•	Producer / Co-Director-“ROCKET” music video, LOGO/MTV (2009

Producer

Prosper

Honors: Winner of the 2008 Folio Award for “Best Redesign”
Highlights: I was brought in to establish and build the Photo Department for a rebranded luxury finance magazine.  I produced and executed creative briefs for 40+ art pages per month and worked closely with the Art Director to redesign the entire publication resulting in a 2007 Folio award.

Photo Editor

Washington Post |  The Smithsonian

Internships:
The Washington Post.com, Photo Editing and Video Production                                                                
The Smithsonian, Photography Department

Internships

I am a highly effective collaborative leader and solutions architect with 20 years of experience setting strategic direction, managing teams, consulting on gender equity and inclusion, facilitating positive change at community, state, and national levels. I have a proven track record in developing and leading strategy and execution for coalitions, state agencies, and associations. I am an expert in crisis management and internal and external communications and advocacy including executive, media relations, external relations, government, and nonprofit and strategic partnerships. 

Superpowers: Political power mapping, strategic planning, strengths-based leadership, advocacy, program implementation and design, crisis communications, organizational development, and thought leadership. I possess superior interpersonal, outreach and strategic skills capable of facilitating innovative solutions in fast-paced environments to solve long-term problems. 

Functional areas include:
strategic planning  complex problem solving  cross-functional teams  risk mitigation  adaptive leadership  crisis communications  metrics & data analysis  community engagement  inclusion & culture  reputation management  policy & legislation  coalition building

Strengths-based leader:  Individualization. Strategy. Command. Activator. Futuristic. Determined to change the world by fixing one giant problem at a time. 

AWARDS AND SERVICE
 
•	Board Member & External Affairs Chair, Sacramento Friends of the Arts (2018-present)
*      Board Member, Sacramento LGBT Center (2020-present)
•	Nehemiah Emerging Leaders Program Senior Fellow (Class X)
•	Coro Fellow Alumni (2019)
•	Next City Vanguard Fellow (40 urban innovators under 40) (2019)
•	Stonewall Democrats PAC Board (2019-present)
•	Sacramento Women Democrats Policy Committee (2017-present)
*      Advisory Committee member: Sacramento Women’s March, Up Kindness

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Tony Cohn

Darcy Totten

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