Everflow - Partner Marketing Platform

Leading content team and content strategy for top-rated SAAS platform, producing sales-enablement documents to drive pipeline from organic channels.

Director Of Customer Marketing

Senior Customer Marketing Manager

Storyteller and copy creator for case studies, one sheets, decks, and all materials that show how our solutions outperform the competition.

Customer Marketing Manager

Adscend Media LLC

Primarily focused on the growth of Adscend Media, HideoutTV, and other O & O properties through the cultivation, optimization, and management of crucial partnerships. Manages and assists the business development, publisher, and advertiser account management teams to help achieve significant revenue growth. Responsibilities further include developing and executing all communication strategies, including creating all public-facing and internal documents, social media engagement, outreach materials, and customer service support systems. Examples of materials created each quarter include media kits, one sheets, press releases, site copy, email templates, and long-form articles. 

Responsible for creating and executing marketing strategies for all company events, including webinars and in-person trade show attendance.

Accomplishments:
-Led efforts for company international and domestic trade show appearances, including prospecting, securing meetings, and meeting with prospective partners
-Generated $700,000+ in revenue for company through in-person meetings at mobile, video, and marketing conferences
-Created help center with 30+ articles and support ticket system to triage thousands of support tickets to appropriate team members
-Developed company-first press releases, social media presence, video ads, one sheets, ad kits and all major marketing materials
-Led direction of all marketing and communication materials, including all company website copy
-Led promotional efforts of all company solutions, including solution launches
-Executed first company webinar with 500 participants
-Created and executed first company in-person networking event, featuring 1,000 attendees
-Created content to help company reach page one results in major search engines for critical search terms, creating 30% of site traffic
-Developed framework for monetization and management structure for creators utilizing company video-sharing website

Director of Strategic Partnerships and Communications

NDemand Affiliates, INC.

Job Description: Responsible for managing a global network of affiliates. Duties included  motivating affiliates to run offers, informing affiliates of latest offer-related news, creating marketing materials to engage new and existing affiliates, recruiting new affiliates, processing affiliate requests, affiliate reporting, and vetting affiliate applications.

Accomplishments:
-Managed 3,000 affiliates per month
-Increased monthly revenue for 70% of managed affiliates 
-Represented company at major affiliate conferences
-Helped grow accounts of super affiliates to over $4,000 per month in revenue
-Started company social media presence.

Affiliate Manager

Tony Cohn Social Media Services

Services included account creation and management, channel messaging, contact building, coaching, advertising, competitor analysis, reputation management, social media audits, and reporting for clients.

Accomplishments:
-Created custom-tailored solutions to meet wide range of budgets for all clients
-Designed affiliate management system for international anti-virus company
-Developed first social presence for companies in variety of industries, including insurance, real estate, restaurant, and sports
-Increased dine-in sales for local Italian eatery by 15% through Twitter promotions

President

Spark Internet Marketing

Responsibilities consist of  executing social media and search engine optimization activities for a group of client accounts in diverse industries including the medical, service, sporting and hospitality fields. Monthly social media responsibilities include creating, executing and evaluating social media plans for new clients, taking into consideration the strengths of the client's brand and tactics used by competitors in the client's industry. Tactics used throughout the duration of a social media plan include contact or “friend” building, social profile optimization, social network participation, social media services and tools integration, best practices recommendations and report generation. Additional duties include providing social media coaching services to clients on an hourly billing rate when requested. Social services most often selected in social media plans include Twitter, Facebook, YouTube, and LinkedIn.

Monthly search engine optimization responsibilities include analyzing client campaign performance on a monthly, quarterly and yearly basis and then implementing current SEO tactics to help the client site achieve desired results. Common SEO tactics deployed for a client include link building, social media profile creation and participation, search engine submissions, map optimization, on-site changes, niche directory submissions, blog creation, and copywriting. Additional monthly optimization activities include competitor analysis, client reputation and social presence monitoring, technical site audits, client link analysis, and press release optimization.

Internet Marketing Coordinator

Paulson Management Group

Responsible for managing affiliate programs for outsourced program management company. Duties included vetting affiliates, program communications, affiliate recruitment and management, and program promotion via social and traditional media.

Affiliate Manager, SEO and Social Media Specialist

PeopleFinders.com

Worked to improve organizational organic search results through link building activities, social network participation, and original content creation in the forms of articles, press releases, site content, blog posts, and email copy. Job duties further included editing, producing and optimizing content for affiliate web sites PeopleSearchNews.com, PeopleSearchPortal.com, and Business BackgroundChecks.com.

SEO and Web Content Manager

Head of “Razzle Dazzle” At Everflow

I am a seasoned online marketing professional who specializes in growing partnerships and creating persuasive copy. With over ten years of experience, I am comfortable with all forms of networking and digital marketing strategy.

Tony Cohn

Head of Account Management, EMEA

Senior Customer Success Manager - Enterprise

Senior Customer Success Manager | Onboarding

Customer Success Manager

As a BDM for WPP proprietary technology: Dynamic Content (a SaaS product that focuses on marketing content optimization), I worked closely with the Global Sales Director and the technical and account management teams. I managed global and most strategic partners. I safeguarded a flourishing adoption and expansion by strategically engagement and planning of the company’s products and solutions in my clients’ service portfolio.
 
These partners have different departments and labels over the globe. With my experience, I understood what kind of challenges each department or label was experiencing, and I could provide solutions for these challenges. Whether it was a local or global challenge, I found solutions that could apply for C-level executives and technical teams. My focus and determination unfolded these global partnerships into prosperous long-term results.
_In 2018, we rolled out our technology in 17 countries in Europe.
_In 2019, we rolled out our technology in North America and Southeast Asia.

Global Business Development Manager

Business Development Manager (EMEA)

Stichting Fight Like a Woman

Advocates gender equality and inclusion at the workspace

Co-Founder

Hill+Knowlton Strategies

Key account: adidas, Dyson
Key responsibility: responsible for digital social media communication strategy. 

Part of WPP Group. My main account Adidas Originals. In addition, I worked on projects for Dyson and Gap. 

One of our campaigns was nominated as the most engaging/popular campaign by Digitaling. (http://www.digitaling.com/articles/21424.html, we are at No. 6). 

In particular I: 
•	provided social & digital strategic guidance to clients;
•	mentored the account team;
•	ensured on-schedule delivery within the allocated budget;
•	actively contributed to the strategic thinking processes;
•	planned and prepared presentations;
•	ensured the effective implementation of standard processes: briefings, meeting reports, project follow up until completion, contract preparation until signature, payment follow-up.

Account Director 

Factory Design Labs

Key account: The North Face
Key responsibility: The North Face brand positioning & campaign launch for China. 

At Factory I worked on clients: The North Face, Oakley, Air New Zealand, and Converse. 

I was the 2nd hire of Shanghai office, with other colleagues, we pitched and won The North Face-account, successfully launched The North Face 2013 integrated Campaign, including TVC, OOH, Digital and event. In 2014, we produced The North Face China’s first TV commercial, working with an award-winning director, shot in South Africa. In addition I:
•	consulted for the North Face digital campaign launch, their sustainability event, and the North Face social media campaign;
•	launched Air New Zealand 1st China safety video, consulted on their social media campaign;
•	worked on the Oakley 2013 summer campaign creative.

Associate Account Director

Franchise Iood industry

During this period I took a “break” from my career to try to achieve a long held ambition: to own my own business. Owning a shop, specially a snack bar was very different from working for a company. In doing so I learnt a lot about managing people, dealing with stress, planning and budgeting and meeting goals. I eventually sold the business..

Independent Entrepreneur

Leo Burnett Greater China Group

Key account: Coca-Cola
Key responsibility: Integration Marketing Communication, leading agency for Coca-Cola 2008 Olympic Games 

At Leo Burnett I worked as part of an integrated team dedicated to the Coke 2008 Olympic Games campaign. I initiated and executed all kinds of relevant creatives working closely with our creative department. I presented creative work to clients, maintaining daily contact with clients, media and online companies and other partners. In particular I worked on various projects of the Coca-Cola 2008 Olympic Games Campaign, including 
•	“Olympic Torch Relay” launch TVC; 
•	Coca-cola product video production;
•	Welcome Torch event coordination; 
•	the successful launch of Coca-Cola “Happiness Factory” campaign at the end of 2008;
•	the successful launch of Coke Zero TVC/OOH in 2009;
•	working with partners (digital, social, media, event, PR agencies)on Integrated Marketing Communication Plan.

Account Manager

Hudson Global

Team Coordinator

I enjoyed working with a team, delivering great work using technology, and building relationships with Clients. I have been fortunate to work with a group of creative people where we combined work & fun.

taplio

The Battle

Tony Cohn

Cindy Shen

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