The Legal Profession’s Top Ghostwriter | 25M + views on LinkedIn | Creative Director at CONTENDER | Co-Founder of UNrationed | Author of In the Creative Arena

If you're an attorney, the people you want to talk to—potential clients, referral sources, and talent—are all on this platform. 

And while your traditional marketing channels are intensely competitive, the feeds of the people you want to reach on LinkedIn are ripe for the picking. 

We're still early in the content creation game on this platform, which has more than a billion users worldwide and ~200 million in the United States. 

Very few attorneys or law firms have even made an effort to stand out.

CONTENDER helps attorneys produce LinkedIn content that resonates with the people you want to reach, so they can Know, Like, and Trust you.


ARE YOU READY TO...

- Become a trusted AUTHORITY in your market?
- Grow your audience and dramatically increase your reach on LinkedIn? 
- Build a recognized PERSONAL BRAND?

🟦 GHOSTWRITING SERVICES 
- Our done-for-you LinkedIn content produces results for growing your presence and your firm. 

🟦 LINKED LAWYER BOOTCAMP
- I’ve developed the premier training program for lawyers looking to level up on LinkedIn. 

About Me 

I’m a former lawyer and current serial entrepreneur based in a forest north of Toronto, where I live with my wife and 2 little monsters. 

I’m the author of In The Creative Arena: Why Creativity Is Key To Building Your Future.

I’m also a co-founder of: 
CONTENDER (www.contenderllc.com)
Unrationed (www.unrationed.com)

Anthony Albrecht

I'm giving 1 person a spot in Darren McKee's Social Selling Cohort that starts next week. 

When I left the practice of law in October 2021, I had no idea how LinkedIn worked. 

I had 368 connections, almost all of whom I'd met in real life. 
I'd never posted beyond announcing new jobs and sharing firm press releases. 

Today, my LinkedIn ghostwriting agency employs 4 people full time and a few more part-time. 

CONTENDER's revenue has grown more than 300% since my first full-time year in 2023. I like our chances of hitting 7 figures in 2026.

We've amassed 75 million + impressions and the strongest roster of LinkedIn lawyers anywhere. 

How'd I get from there to here? 

Thousands of reps. Thousands of hours. A whole lot of motivation. 
And invaluable guidance from people like Darren McKee. 

For my money, Darren is the best LinkedIn social seller on the planet. 

We connected in 2021. He's one of the first people I emulated. 
When he started offering coaching in 2022, I was his first coaching client. 

Since he started offering these cohorts almost 2 years ago, I've done one myself. 
I've put 5 team members through them. 
I've brought Darren in for a private training with my team. 

I can say with 100% certainty that I couldn't have built what I've built here without Darren's example, guidance, and support. 

He plays this game the right way.
He has the right mindset.
He understands the tactics and practices that attract and direct attention. 

If you're looking to lean into LinkedIn in 2026, you want to spend time with Darren. 

Darren has helped hundreds of folks get better at LinkedIn. 
Seats in his cohorts cost $1,500. 
I'm offering a seat in his December cohort on me. 

The cohort consists of: 
• 3 Zoom calls (Mondays at noon EST starting next week) and 
• the most active, supportive LinkedIn DM thread you've ever seen. 

I'm ideally looking to gift this seat to somebody in the Legal world but am open. 

If you're interested, drop DARREN in a comment or a DM to me. Tell me 2 things: 
1. What you're hoping LinkedIn can help you do. 
2. Why you think this could help you get where you're trying to go. 

Since the first Zoom is Monday, I'll pick somebody by EOD today. 

And if you're on the fence about whether to ping me, I told Darren I was going to do this and will look like a total dweeb if nobody reaches out. 

If nothing else, you can help me not look like a dweeb in front of my friend. ;-b

Tony Albrecht

Data-Driven Operations Leader | Digital Healthcare | Strategic Planning | Partnerships | Business Planning And Analysis | Servant Leadership

I have led transformative projects with small teams at startups and large global teams for a Fortune 15 company. I am passionate about empowering others and driving positive change in the world.

I'm a lifelong learner who knows that strong operations, solid strategic planning and a culture of good communication are the pillars for success. 

My team has been responsible for multi-million-dollar CRM/ERP implementations, creation of analytics frameworks, development of sales, marketing, and implementation playbooks, and 10+ Mergers and Acquisitions.

My career focus has been in the healthcare/medical device/digital healthcare space, but I am open to other industries. My experience spans sales, strategy, business development, marketing, operations and analytics providing me with a comprehensive understanding of the whole ecosystem.

Highlights Include:

* Developing a comprehensive enablement plan and revamping the sales and marketing processes and workflows, which led to a 45% improvement in forecasting accuracy.

* Implementing operational workflow changes in marketing, professional services, and sales, saving over 20 hours per week and $500k annually in administrative costs.

* Overseeing the integration of 10 M&A projects resulting in annual operational cost savings of over $2M by eliminating redundant processes.

* Introducing a cross-functional whitespace tool that identified $20M in overlooked pipeline opportunities.

* Establishing a telehealth care model that increased patient volumes by 30%.


My skills include:

Operational Leadership
Business Planning
Healthcare and Medical Device sectors
Expertise in building Sales/Revenue Operations infrastructure
CRM, CPQ, ERP Implementation and Business Leader
M&A management
Project management
Data Analytics
Change Management 

I can be reached at sherri.carpineto1@gmail.com

Sherri Carpineto

Nothing reminds you that you’re unemployed like Thanksgiving dinner.
The questions.
The side glances.
The “you’ll bounce back” pep talks from someone who’s been at the same job since 2004.

It’s not just the layoff that hurts.
It’s being expected to smile through it.

The truth is, layoffs don’t take holidays.
They follow you to the table.
They sit quietly beside the cranberry sauce.
They echo in every “So what’s next?” from a cousin you haven’t seen in five years.

You don’t need to perform gratitude just because it’s November.
You’re allowed to feel the grief, the fear, the fatigue.

Not everything needs a silver lining.
Not every loss needs to be “a blessing in disguise.”

Sometimes it’s just hard.
And that’s the most honest thing you can bring to the table.

Be a good human

My husband called me early this morning to pick him up, his car was undrivable after a bad accident.

Not the 7am call anyone wants. Or the call anyone wants ever. 

When I arrived his whole front end of his car was gone. The car likely totaled. The rubber brake pad came slipped off the brake and he hit another car. 

Not on our 2025 bingo card or in our financial plans. 

After a year of incredible challenges - losing our dog, my husband hospitalized and struggling with medical issues, my son injured, stitches in my toe, damage to our home…. 

It’s just….not what we needed. 

It’s been a horrible year of challenges.

But we were able to pay the tow truck driver. We will, with some challenges, be able to get a car with insurance money. 

He is ok, the most important thing. 

And we both have jobs to go to this week.

So many do not. I remember in 2023 when I was in a car accident, hit from behind, when I was laid off. 

The anxiety was even worse. 

If you are so inclined, please help my holiday drive for laid off workers. 

I am happy to provide receipts. 

And target (yes I know we don’t want to support them) has a gift card sale right now if you’re so inclined - that’s great too)

I have many more families to help… but 2025 you’re giving me a challenge 

Please consider giving. 

Please consider sharing your story.

Please comment on this post for more engagement. 

And please let’s hope 2026 is the best year for all of us 🥰

Be a good human

My new job and toilet paper together. 🧻 




You may be wondering why my new job consists of a large box of toilet paper…

Well today we finished our last box from the COVID-era. Yes 2021-ish time frame.

During Covid I was laid off after 15 years. Home-schooling kids, and fearful of what was next for me. 

I landed a new job 5 months later and in 2023 the same year my dad got ill and died, I was laid off again. 

Same anxiety. 

But during Covid so many helped, there was so much community and kindness amongst the fighting about masks 

And this is why this holiday drive means so much to me. 

My new job for the next few weeks consists of making magic for those who don’t have any this year.

And with SO many amazing donors… we are doing just that 

Because the world is upside down. People fight daily but parents and the kids who didn’t ask for layoffs deserve help.

I still have 20+ families I can help. Likely  more I haven’t answered.

If you’d like to donate, ways in comments. 

One more week to get all the gifts delivered on time 

And if not, please just comment and support. 

Because in Covid times it was hard and scary  but people were in together 

Be a good human

https://lnkd.in/efA656g2

No alternative text description for this image

A man commented on my post and told me I’m a “scam” because I coach people in life and careers.

Honestly?
If helping people untangle their burnout, their self-doubt, their Sunday dread, and their “why am I crying in the laundry room again” moments is a scam,  then adulthood is the biggest Ponzi scheme of all time.

You think I’m the threat?
Buddy, have you seen real life?

People are juggling:
	•	jobs that drain them
	•	kids who need something every 4 minutes
	•	aging parents
	•	a sense of purpose that evaporated sometime in 2019
	•	and stress-snacking behind a closed pantry door

But yes.
My 60-minute Zoom calls are apparently the danger.

Meanwhile the internet is like:
Just manifest!
Just be grateful!
Just hustle!
Just take a bubble bath!

Okay, thanks “experts” that fixed absolutely nothing.

Here’s the truth:
People don’t need perfection.
They don’t need toxic positivity.
They don’t need another corporate buzzword.

They need support.
They need direction.
They need someone in their corner when everything feels heavy.
They need a plan, some accountability and to be seen. 

If that makes me a scam?

Then I’m the nicest scammer on LinkedIn.

And at least I’m out here “scamming” people into believing in themselves again.

Be a good human

I was laid off and could use some new warm winter clothes and learning activities for my 8 month old son. 



This was the DM I got. 


Santa doesn’t need to bring huge toys to all kids..  

But also still looking for:

Large beanbag chair for autistic child to read 
Massage guns and recovery for teenage athlete (think I got this right) 
New kitchen gadgets and cooking stuff tor a child who is teaching herself to cook 
Legos always Lego sets! 
Arts and crafts for younger kids 
Pens for drawing for teenage girl 

Come on LinkedIn we have a little more work to do.  

I still have at least 15 families to help before I shut down this drive for now. 

I’m hoping to raise another $2000. Every penny goes to families in need. 

GoFundMe and Venmo (no fees) in comments as well as this mom’s story.

Every dollar is helpful 

Please COMMENT on my post to help the algorithm too.

Thank you. thank YOU. 💕 for bringing holiday magic 

Be a good human

Here’s the truth no one wants to admit on LinkedIn:

Gratitude isn’t always inspirational.
Sometimes it’s messy, angry, and born from pure survival.

I’m not grateful because “everything happens for a reason.”
(That’s a lie we tell people so they stop talking about their pain.)

I’m grateful because I lived through things I shouldn’t have had to.

The burnout that companies call “a busy season.”
The layoffs that hit people who gave everything.
The pressure to be a perfect parent, perfect employee, perfect human all while running on empty.
The moments I kept working through heartbreak, exhaustion, and fear because life didn’t give me a choice.

I’m not grateful for any of that.
I’m grateful I didn’t let it harden me.
I’m grateful I held onto kindness when the world wasn’t kind back.
I’m grateful I didn’t become bitter, even when I had every reason.

Everyone posts the polished version of gratitude.

Here’s mine:

I’m grateful I didn’t break.
I’m grateful I didn’t quit.
And I’m grateful I don’t pretend the hard parts didn’t happen.

If your gratitude this year feels complicated, uncomfortable, or a little bit angry, 
you’re not alone.

Some of us are saying “thank you”
not because things were easy, 
but because we survived them

Be a good human

Crazy thought here:
You’re allowed to love your job and still count down to Friday like it’s a national holiday.

Both things can be true.
And honestly?
Most weeks… they are.

Be a good human

It’s the holiday season aka the busiest time of year to layoff or fire people. 

Goes to show how humanity is just not a part of the work world for so many. 

So the next time a company says, we’re all family. 

Think if your family would fire you and ruin your holidays (they may ruin your holidays but that’s different!) 

Be a good human

Sometimes you just need to grab what you want and hold on tight… even if others don’t think you should have it..

That’s what Cooper believes anyway. 

We all need a little bit of unapologetic determination and grit in our lives 

Be a good human. Or a good bloodhound.

If you’re willing to donate to laid off parents who need some presents this holiday season please comment 

If you need help with presents please comment and I’ll get back to you for details 

Thanks for giving starts now 

Be a good human

Thank you LinkedIn. Thank to this amazing community. 

YOU all are the magic.

Hoping to keep it going for the next week.

Together it’s possible.

If you’re laid off… there IS hope 

There is kindness.

There is help 

Be a good human 

https://lnkd.in/efA656g2

More links in comments 

Still more wish lists to fulfill 

Anyone have connections to get a Switch 2 for a single mom with special needs kids? 

A giant beanbag chair for an autistic boy who wants to read? 

PlayStation gift cards?

New sneakers for teenagers?

Lots of arts and crafts?

graphical user interface, text, application

Anyone else still not used to the time change?

Because every day at 4:58 PM my body politely informs me that we’re done here. 

Shut it down. Bedtime. But…….

 My responsibilities are thinking something else. 

I still have emails, homework help, dinner, laundry, and a sudden existential crisis to handle.

This season is exhausting. But at least we’re all delusional together.

Be a good human

If you post an open to work post PLEASE make sure it’s set to allow everyone to comment not just connections. 

I see so many who have it set to connections only (I have done this accidentally) and it can greatly limit your reach.

Oh and use that Open to Work post to let yourself shine. Don’t waste time and space on your previous company 

S - share what you’ve done 

H - Highlight the impact you’ve made with metrics 

I - Invite others to connect and network with you 

N Niche down instead of saying open to anything and everything 

E - Elaborate on what you want, who you are, and why you matter 

SHINE 

Be a good human

Somewhere along the way, women were told that ambition expires once you have kids.

That choosing flexibility means you don’t care about growth.
That wanting a bigger career makes you selfish.
And wanting a slower season makes you “unmotivated.”

I reject all of it.

Working moms are allowed to want more.
More leadership.
More money.
More time.
More joy.
More balance.
More purpose.
More flexibility.
More LIFE.

You’re allowed to want a promotion.
You’re allowed to want to be home for dinner.
You’re allowed to want to build something of your own.
You’re allowed to dream of a different path entirely.

You’re allowed to want BOTH stability and excitement.
Both rest and ambition.
Both motherhood and career growth.

It doesn’t make you less committed.
It doesn’t make you unrealistic.
It doesn’t make you ungrateful.

It makes you honest.

I wish more women heard this:
Wanting more doesn’t mean you’re failing where you are. It means you’re growing.

And we deserve workplaces and lives that let us grow without guilt.

The Good Human Project
“Coaching with a Conscience”

Be a good human

😢 it’s been an emotional week 


Showing the biggest struggles and the most amazing generosity all at once.

Thank you Feast & Fettle PlayMonster toys and SO many amazing donors.

We will be able to help many…

But stories like yhjs… so many more to help. 

If you need help please reach out… I will do my best 

If you can help please see my comments for donations 

OR please COMMENT AND like and share too

Engagement is hard 

I am also free coaching to anyone laid for before and of the year as time allows before Istart paid coaching again next year 

Thank you for helping 

Thank you for trusting me with your stories 

Thank you for renewing my faith in humanity 

Be a good human.

There is light where there is darkness 


We can’t help everyone but for one more week I am determined to help more 

Even $10 or $20 donation for every person that sees this will help.

No scams. No strings. Just humanity. 

Be a good human 

Ways to help in comments 

OR please COMMENT to increase visibility

https://lnkd.in/efA656g2

“My husband and I both lost our jobs this year and we are still looking for a new positions. I am trying to stay positive but it has been very difficult year for us. 

This Christmas definitely feels a little bit different. We decided not to do any gift exchange but try to get something for our son. I am hopeful 2026 will be better for everyone”

Another DM today. 


I am halfway to my first GoFundMe goal and SO many more inbox like this family waiting to be helped.

If we can get 250 people to donate $25 I could help SO many children this holiday season 

Let’s bring hope and magic to those struggling thanks to corporate decisions 

Be a good human

Stop shaming people who don’t want to work for themselves. 

People who want to work in a company still “bet on themselves.” 

They bet that they know their priorities, desires, and what makes them happy. 

I applaud entrepreneurs as much as I do corporate workers.

You can be laid off at any time just as your business can fail. 

Instead of shame or pretending you’re better than..  let’s meet people where they are.

Some people want meaning, what their own thing, want a job with purpose. 

Some just want a paycheck to find their purpose outside of work. 

Less judgement more help makes the world better. 

Be a good human

taplio

The Battle

Anthony Albrecht

Sherri Carpineto

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Performance ScoreAnthony Albrecht's LinkedIn Performance

Performance ScoreSherri Carpineto's LinkedIn Performance

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taplio

The Battle

Anthony Albrecht

Sherri Carpineto

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Anthony Albrecht's LinkedIn Performance

Performance ScoreSherri Carpineto's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAnthony Albrecht's LinkedIn Performance