The Legal Profession’s Top Ghostwriter | 25M + views on LinkedIn | Creative Director at CONTENDER | Co-Founder of UNrationed | Author of In the Creative Arena

If you're an attorney, the people you want to talk to—potential clients, referral sources, and talent—are all on this platform. 

And while your traditional marketing channels are intensely competitive, the feeds of the people you want to reach on LinkedIn are ripe for the picking. 

We're still early in the content creation game on this platform, which has more than a billion users worldwide and ~200 million in the United States. 

Very few attorneys or law firms have even made an effort to stand out.

CONTENDER helps attorneys produce LinkedIn content that resonates with the people you want to reach, so they can Know, Like, and Trust you.


ARE YOU READY TO...

- Become a trusted AUTHORITY in your market?
- Grow your audience and dramatically increase your reach on LinkedIn? 
- Build a recognized PERSONAL BRAND?

🟦 GHOSTWRITING SERVICES 
- Our done-for-you LinkedIn content produces results for growing your presence and your firm. 

🟦 LINKED LAWYER BOOTCAMP
- I’ve developed the premier training program for lawyers looking to level up on LinkedIn. 

About Me 

I’m a former lawyer and current serial entrepreneur based in a forest north of Toronto, where I live with my wife and 2 little monsters. 

I’m the author of In The Creative Arena: Why Creativity Is Key To Building Your Future.

I’m also a co-founder of: 
CONTENDER (www.contenderllc.com)
Unrationed (www.unrationed.com)

Anthony Albrecht

Jelson sent me a cold DM asking if I need a VA. 
I don’t. But yesterday, I sent him $600 anyway. 

Why'd I do that? 

I like running experiments out here. 

And the peculiar truth is, Jelson Jr. Grothe DM'd me at a time when I'm not looking for VA support...

I am, however, in the market for someone to send $600 to. 

And without knowing it, Jelson sold me. 

How? 

He’s posting consistently. 
He’s generous in how he’s showing up. 
After reading a few of his posts, I'm interested in Jelson. 

He’s got a wife, a 1-month-old daughter, and a sincere desire to put in the work to make good things happen. 

Very quickly, I was rooting for him. 
Watch this video, and I think you’ll be rooting for Jelson too. 

That’s how he became my guy. 

I've run a lot of LinkedIn experiments over the last 4 years.
This one's different.  

I seriously don’t need a full-time VA right now. I’m posting this video hoping that somebody might. 

And I’d love it if getting $600 from a total stranger for no reason was the second-best thing Jelson gets out of this.  

I'll keep you updated. ;-)

Tony Albrecht

Taking lawyers from invisible to unforgettable on LinkedIn | “The Yoda of LinkedIn” for Lawyers

I’ve generated > $1,000,000 in revenue from LinkedIn. But let’s rewind to October 2021…

I was walking away from the practice of law 6 months after moving to Canada. 

My buddy Joshua and I had hatched a plan for me to join his consulting company. I was going to be MMG’s first Director of Business Development. 

My job—

Sell Salesforce implementations to nonprofit organizations. 

It was Josh who said to me, You’re going to need to learn how to do LinkedIn. 

I was not excited. 

Through 12 years as a lawyer, I’d more or less ignored LinkedIn
I had roughly 368 connections here. 
And I’d met just about every one of those people out in the real world. 

But I told Josh I’d try. 

I did Justin Welsh’s Operating System course. 
I paid more attention to LinkedIn. 
In January 2022, I started posting daily. 

I got the hang of it.

More views. More followers. More conversations. 

But 1 thing I did NOT get…
More sales. 

9 months into my time with MMG, I had sold precisely 0 Salesforce implementations to nonprofit organizations. 

Zero. 

But I did sell my first LinkedIn ghostwriting contract that month. 

Josh and I had a heart to heart. He told me I might want to take a proper crack at LinkedIn ghostwriting, a thing that would have occurred to me as a way to make money a year earlier. 

He offered to be my partner or my investor. 

So that’s what we did. 

3 years later, here we are. 
CONTENDER has generated more than $1 million from this platform. 
A team that started with just me is now 9. 
A future I’m excited to pursue. 

I tell you all that to tell you this—

I’ve sucked at LinkedIn far longer than I’ve been good at it. 
If you suck at LinkedIn today, I feel you. 

Once it clicks for you, things can flip very quickly. 
And it’s worth it.

Over the last ~3 months, I’ve spent > $10k on 4 people I mention in this post. 

In October, I joined 60 other creative entrepreneurs at Robb Gilbear’s Do Bold Shit event in Toronto. Many in that room have become friends over the last couple of years. 

2 days after the event ended, I bought my ticket to DBS 2026. 

There’s a bit of the $10k I mentioned. 

At that event, I met Kyler Miles, who was capturing video content for Robb. He also gave an awesome talk about how to build a high-leverage YouTube channels. 

Kyler and I are working together for the next 6 months as I take a proper crack at YouTube. 

There’s another chunk. 

Also at that event, Natalie Evie shared that her company is shifting directions. She wanted to help her excellent VA Nath find her next role.  I told Natalie to put me in touch. 

Nathslei Gerona has been a full-time CONTENDER for a month. She's doing an awesome job. 

Finally, I watched Rina Rovinelli and Dan Shaikh give a talk about the power of telling your story from stages. 

5 minutes later, I walked up to Rina and said, "We need to work together.”

I signed on for speaker coaching. 10 days from now, I’m taking the stage in my first Speaker Slam competition. 

That’s the fourth piece of that > $10k I’m talking about. 

(I've also reserved a booth of 8 for the Speaker Slam event. Of the 8 people who’re coming, my wife Sawil is the only person I did not meet through LinkedIn.) 

Why am I telling you all this? 

Everything I'm talking about in this post has happened directly because of LinkedIn. 

Very few people see the value of building your Linkedin network. 

And a lot of folks who DO seem some utility view it primarily as a way to GET something (money, clients, etc) rather than an opportunity to GIVE something. 

I am a node in this network. 
So are you. 

So are Robb and Rina and Kyler and Natalie and Nath. 

The more we invest INTO our networks (with our time, our attention, our money, etc), the more we will receive. 

So yes, I’ve spent a good deal money with the people. And I’m grateful to have the margin to do it. 

But I’m not being altruistic here. 
I’m placing bets. 

I’m betting that strengthening my bonds with these other nodes in my Linky network will lead to compounding benefits for me, my business, and my family. 

You can do the same thing. 
With money, your time, and your attention. 

At the risk of engagement baiting....

You leaving a comment on this post, for instance, is you placing a bet that you're strengthening the bond between you and me just a little bit. 

Placing that bet isn’t likely to pay off for you today. 
But over time, those little bets can create a stronger bond between us. 

It’s that bond that leads to opportunities. 

I fear this post is too woo woo for some.
My hope is it helps 1 person think different about LinkyLand. 

We'll see. ;-) 


----
I got 4 of 25 spots left for my Linky Foundations workshop next Friday: 
https://lnkd.in/efZncmZe

This is a straight-up sales post. 
I'm running a 90-minute workshop on Jan 23. 

If you've been wondering: 
• How do these people come up with enough ideas to post this much? 
• I get what a DM IS. But who in god's name would I send one TO? And WHY? 
• How do I send DM's that other folks will actually respond to? 
• Why don't my posts break 2k impressions and theirs get 9 million?
• Using real words...Can anybody explain what a personal brand is? 
• Can I actually use this thing to get new clients? 
• Why does the stuff on my feed always seem to suck? 
• Photo? No photo? Selfie? 
• Is your beard real, Tony? 

I'm going to answer all of these questions and more during my LinkedIn Foundations workshop. 

My goal for this workshop is that you're going to get more insight into how to navigate and leverage this platform in these 90 minutes than throughout the rest of your career combined. 

Or at least I'll take a crack at it. 

The peculiar truth is that we're all ON LinkedIn because we felt like we NEEDED to create profiles for our jobs.

But we all learned LinkedIn the wrong way. 

This platform is not the place to: 
• look for jobs
• stash your digital resume, and 
• share firm press releases. 

I mean, you can do all those things here. But that's just scratching the surface. 

What I discovered back in 2022 (and have spent the last 4 years studying every day) is that when you understand some basic principles about how energy and attention move out here, leveraging the platform to attract attention and create opportunities gets—I won't say easy—let's say readily doable. 

I've been playing around with the 4 foundational P's: 
• presenting (how you show up) 
• positioning (where you sit in the network vis a vis everybody else—this matters a ton)
• posting (you know this one), and 
• participating (DM's, comments, and so on). 

I've generated more than $1M in revenue directly from LinkedIn. 
I've worked with a bunch of the best-known lawyers on this platform.
I've studied this game from dozens of vantage points while amassing 70M + views. 
I've helped generate referrals, hires, clients, speaking opportunities, and an invite to the Bachelorette. 

And yet, I've spent 3x as long ignoring this platform during my career as an attorney as I have leveraging it as....whatever it is I am now. ;-) 

I'm designing this workshop with entrepreneurial lawyers in mind, but the ground we'll cover will apply across a lot of different industries. 

It's at noon EST on Friday, Jan 23rd. 

You can register here: 
https://lnkd.in/efZncmZe

Cost is $167. If you're strapped for cash due to circumstance or geography but really want to be in this zoom room, DM me. I'll bet we can work it out. 

7 of the 25 spots are already locked down. 

Let me know if you've got questions, and thanks for reading this far. 

You got any burning questions about LinkyLand?

Why'd I sign up for an inspirational speaking competition? 

I feel like the "right" answer is—
To inspire people with my story. 

Is my story all that inspiring though? 

I don't know. I think of my story largely as the story of a guy who:
• was very lucky in life
• almost screwed it all up with booze and
• managed to avoid catastrophe by learning to get out of his own way.  

If there's something inspiring in my story, it's the idea that change is possible. 

A guy could wake up in a Guamanian jail cell 3 months into his career as a lawyer...
way down a hole toward moral bankruptcy and self-destruction...
And turn it around. 

But I didn't apply to be on the Speaker Slam stage tomorrow might because I think anybody needs my story. 

I applied because getting on stage freaks me out. 
And I needed a new creative challenge that feels like an edge. 

I've spent 6 weeks preparing a 5-minute speech with the help of Daniel Burns. 

Yesterday Sawil Ghorany and my kids helped me figure out what I'm going to wear. 

If you're interested in coming out or watching the livestream, ticket info is here: 
https://lnkd.in/ePFJgxBF

I feel ready. We're going to let it rip. 

Should be fun...I think.

Here are 37 guesses as to why your LinkedIn strategy isn't working. 

1. You’re too focused on vanity metrics (likes, impressions, etc).

2. You haven’t played the game long enough to get good. 

3. Your favorite thing to post on LinkedIn is how much you dislike LinkedIn.

4. You're not standing out from the other 10,000 people who say they do the same thing.

5. You’re afraid of what your boss, coworkers, former colleagues, friends, acquaintances, or total strangers might think of yours posts. 

6. You think posting is enough. 

7. Your posts read like SEO blog posts.

8. You see LinkedIn as a billboard to post ON, not a network to tap INTO.

9. You are falling into the fuzzy math trap (if I can get X followers and Y number of them buy my $38 product) I’ll make 2 gajillion dollars). 

10. You’re selling something people don’t want. 

11. You’re selling something people say they want but aren’t willing to pay for. 

12. You’re selling something people do want, but can’t afford.

13. You’re selling something people want and can afford, but they don’t see you as THE person qualified to deliver. 

14. You sell in every post. 

15. You’re aiming your offer at the wrong group of people.  

16. You’re selling something you don’t understand. 

17. You don’t know what Personal Branding means. 

17. You don’t care about the thing you’re selling. 

18. You think you’re selling a product or service when you need to be selling a solution to a problem. 

19. You think Personal Branding is stupid, fatuous, vacuous, hideous, and/or insidious. 

20. You’ve priced your thing too low. 

21. You have not learned the difference between lead gen and demand gen.

22. You don’t even know what demand generation is. (I didn't before 2023)

23. You’re playing this game as a lone wolf.

24. You don’t show the POV (point of view) from your corner of the universe. 

25. You’re selfish with your attention. 

26. You don’t comment on other people’s posts. 

27. You don’t even try to find posts interesting enough to comment on. 

28. You haven’t decided who your target audience is. 

29. You haven’t clarified your ICP (ideal client profile). 

30. Your ICP is not specific enough. 

31. Your ICP is the wrong ICP. 

32. You’re allergic to the DM’s (because of spam). 

33. You’re allergic to the DM’s because you don’t want to be spammy. 

34. You’re one of the people sending DM's that makes other people sneeze. 

35. You don’t have a strategy at all. 

36. You haven’t found product market fit—yet. 

37. You haven’t gotten into the flow out here—yet. 

But you can. 

If you:
- want to, 
- are determined enough to stick with it, & 
- get maybe just a little bit lucky.  

I can rattle off 37 Linky mistakes because I’ve made almost every one of these. 😉

We're all learning in real time. 
You can too. 

Any favorite mistakes you've made from my list? 

----
PS - 5 spots left in my LinkedIn Foundations workshop on Jan 23: 
https://lnkd.in/efZncmZe

I have a new client who posted 50 times in 2025.
With our first 3 posts over the last 2 weeks: 

• 2 have already spread farther than 31,867 views (his top post last year) and 
• 2 are among the top 3 posts re: engagements. 

My client is the same law firm owner who's been showing up out here. He hasn't changed much over the last month. 

So how can we do that? 

Why am I able to take somebody who’s been trying to make LinkedIn work and dramatically improve their performance overnight? 

You might see these stats and think I’m running a scam over here. That the reach and engagement are a product of pods (basically paid engagement) or shenanigans. 

That’s not what I’m doing. 

I’ve spent a lot of time thinking about what the "secret" (if there is one) might be. 

I think it boils down to 2 things. 

1. After writing thousands of posts, I understand how to shape writing to fit LinkedIn. 

This is the technical side of what we do. 
Writing hooks. 
Including details. 
Keeping posts aerodynamic. 

That’s a big part of it. 

But I think the second thing is more important. 

2. I’ve learned how to get the ‘good stuff’ from clients. 

By that, I mean I’ve learned how to mine a person’s career and life to find stories that can resonate with folks. 

This client’s best 2 posts ever have now come in the last 2 weeks. 
But the subject matter of those posts happened years ago. 

My guy just needed some help getting those stories out. 

If you want to make posts that spread out here, you don’t need to hire CONTENDER. 

You probably do need to learn these 2 skills. 

If you’ve got any questions about how to do that, feel free to drop them below, I’ll do my best to answer. 



------------
My LinkedIn Foundations Workshop happening Friday is sold out. 
The last of the 25 seats got snapped up Monday. 

I'm going to do it again on Friday, Feb 27. 
You can find the info and registration for that one here: 
https://lnkd.in/eKD9dcyn

And I'll DM an original poem of gratitude to the first 2 people to register. ;-b

Here’s 1 counter-intuitive thing that can absolutely destroy a post’s reach out here—

Posting a link with the auto-populated image. 

Marshall Friday ran into this one a couple weeks ago. He posted about how a post of his that included a link just didn’t move. 

Marshall’s conclusion in the moment was that Linky still hates links in posts. 

But no. Linky is fine with links in posts. I promise. 

What happened was when Marshall dropped the link in the draft, Linky automatically generated that visual of what the link leads to. 

That’s what killed the post. 

It makes no sense that this is true. 

But I’ve made this mistake enough times that I can confirm it’s a thing. 

How can you avoid this pitfall? 

When you drop the link in your draft, the image pops up. 
If you hover over the image, you’ll get a little X up there. 
Click that. 

The image disappears. 
You’re good to go.

I ran a new experiment out here last week. 
This was the experiment—

If I post a poll asking if folks are interested in a workshop on the basics of gaining traction on LinkedIn...

a) would anybody raise their hands? and if so
b) would any of those people be totally new on my radar? 

I only kept the poll open for 24 hours (instead of 3 or 7 days). 

37 votes. 

20 for "Yes where do I sign up?"
9 for "Maybe depends on my mood."
2 for "Naw dude, I'm good." 
And 5 for "I'm sorry but...Who are you?" 

So I had 29 folks raise their hands to say they'd like to know more. 

My next experiment is seeing how many of those folks actually register. 

At this workshop, we'll run through some LinkedIn 101 stuff about: 
• positioning
• personal brand 
• content creation and ideation 
• engagement (commenting and dm'ing). 

I’ve spent the last 3 years helping lawyers attract attention and opportunities here. 

3 of the top 10 US lawyers on LinkedIn per Favikon are on my roster. 

My goal here is that we meaningfully improve your understanding of LinkedIn and your content game in 90 minutes. 

I'm limiting us to 25 people in the zoom room on Friday, Jan 23rd at noon EST. 

If you're interested, details are here. 
https://lnkd.in/efZncmZe

Feel free to dm me with any questions about the workshop, LinkedIn more generally, the meaning of life. I've got thoughts on all of the above.

Be consistent. Be generous. Be yourself. | “The Yoda of LinkedIn” for Lawyers

Data-Driven Operations Leader | Digital Healthcare | Strategic Planning | Partnerships | Business Planning And Analysis | Servant Leadership

I have led transformative projects with small teams at startups and large global teams for a Fortune 15 company. I am passionate about empowering others and driving positive change in the world.

I'm a lifelong learner who knows that strong operations, solid strategic planning and a culture of good communication are the pillars for success. 

My team has been responsible for multi-million-dollar CRM/ERP implementations, creation of analytics frameworks, development of sales, marketing, and implementation playbooks, and 10+ Mergers and Acquisitions.

My career focus has been in the healthcare/medical device/digital healthcare space, but I am open to other industries. My experience spans sales, strategy, business development, marketing, operations and analytics providing me with a comprehensive understanding of the whole ecosystem.

Highlights Include:

* Developing a comprehensive enablement plan and revamping the sales and marketing processes and workflows, which led to a 45% improvement in forecasting accuracy.

* Implementing operational workflow changes in marketing, professional services, and sales, saving over 20 hours per week and $500k annually in administrative costs.

* Overseeing the integration of 10 M&A projects resulting in annual operational cost savings of over $2M by eliminating redundant processes.

* Introducing a cross-functional whitespace tool that identified $20M in overlooked pipeline opportunities.

* Establishing a telehealth care model that increased patient volumes by 30%.


My skills include:

Operational Leadership
Business Planning
Healthcare and Medical Device sectors
Expertise in building Sales/Revenue Operations infrastructure
CRM, CPQ, ERP Implementation and Business Leader
M&A management
Project management
Data Analytics
Change Management 

I can be reached at sherri.carpineto1@gmail.com

Sherri Carpineto

December 2025 my husband died suddenly.  

October 2023 my dad died 6 weeks after a Glioblastoma diagnosis.

April 2010 my mom died 11 weeks after a lung cancer diagnosis. 

Our family has experienced an inordinate amount of heartache and loss.

And I’ve also realized over and over again how much life changes in an instant. 

Hustle is great. Moving up the ladder is great. 

But tomorrow is NOT guaranteed.

Putting off joy and vacations and PTO and life for later is a gamble no one should take.

Achieve your dreams. Work hard. Have goals. But please make sure you’re present and you make memories 

Because some day those memories will be all you have to hold close.

I guarantee that amazing work project or promotion will be forgotten.

This from someone who sacrificed career for caretaker and financially now isn’t in the place I could be. 

But memories are forever and I will never regret those. 

Be a good human


This GoFundMe and other ways were created to help my boys fulfill their wish of staying in our home: 

https://lnkd.in/esi8HEfZ
Venmo: Sherri-Carpineto (4504 is last 4) 
Zelle: Sherri.carpineto1@gmail.com 
PayPal sherriandjoe@hotmail.com

Home Depot just announced 800 layoffs AND return to office 5 days a week for workers. 

While this is consistent with trends these days - hire too many and lay people off without care, and then force butts in seats…

Doing this all at once is a double gut punch. 

Remaining workers will now absorb extra work and be required to be in-office to do it.

After losing my husband suddenly last month, and the chaos that has entailed since, I can’t imagine working in an office 5 days a week for an employer who may lay me off soon anyway. 

Actually I can. I did work for managers and companies like that when I lost my mom, had numerous miscarriages and my son was diagnosed with life-changing diseases.

Home Depot is laying people off to increase speed and agility - aka likely AI and to appease shareholders and increase revenue. 

Bottom line is bottom line. That’s all they care about.  So make sure you care about you. 

Make yourself relevant at work. Work hard and make an impact because that’s who you are and you believe in what you do.

But make yourself relevant outside of work even more. Your family doesn’t need more speed and agility and won’t lay you off.

And you never know when you’ll lose them.

Be a good human

I’m excited to share my new job and project!!!!!


My holiday drive raised $7000 for presents for kids whose parents have been laid off.

I want to do it again… but with birthday gifts.

https://lnkd.in/eH5gAR4k

My husband Joe LOVED buying gifts and was the best gift giver.

Here’s a way to honor him 

As I just celebrated my husband’s birthday, the first one without him, I realize how important it is celebrate everything 

And kids all deserve a present for their birthdays.

Birthdays are often the first to go when laid off parents just need to pay the electric bill. 

I remember the stress so well. 

Would you be willing to contribute? 

My hope is to get wishlists from parents and spend between 50-75 per child of a laid off parent.

I could use your help as unfortunately I cannot donate thousand dollars as I did in December now.

I am happy to provide receipts, pics for proof as I was accused of scamming people by a few on LinkedIn. 

In a time when my world came crashing down, the best way for me to stand tall again is to be able to shine the light and help community 

I hope you’ll help, too. 

The Joe Carpineto birthday drive begins now…

If you have a child with a birthday wish you’d like to fulfill please comment below 

If you’d like to help I’m including the link in comments (and other ways if you’d prefer) 

If you can comment, like, share, suggest people who may need help 

Let’s make a difference in supporting kids and laid off parents 

And in Joe’s memory 💕

Be a good human

Receipts and screenshots offered 

https://lnkd.in/eH5gAR4k

In case you prefer: 
Zelle: Sherri.carpineto1@gmail.com
Venmo: Sherri-Carpineto (last four 4504) 
PayPal: sherriandjoe@hotmail.com

This last month since I lost my husband has been about surviving… not thriving.

Surviving non-stop house issues 

Huge snow storms

Sick kids 

Grief 

A celebration of life 

Mountains of paperwork 

Bratty dogs 

My kids and I… we’ve survived and honestly sometimes that IS thriving. 

Not every day is easy or sunshine and roses or belongs on a motivational calendar 

And when I spent time the last few weeks looking at pics for a slide show at my husband’s celebration…

This picture… an early on anniversary pic.. reminds me that memories never fade 

And surviving will turn to thriving again.

If you’d like to help our boys… we’re so appreciative 

Venmo: Sherri-Carpineto 
Zelle Sherri.carpineto1@gmail.com (save the spam)
GFM: https://lnkd.in/esi8HEfZ

Be a good human

No alternative text description for this image

Amazon has announced they are laying off 16,000 people. 

16 THOUSAND.  

They did go on to say that laying people off every few months isn’t their new rhythm. 

But it sure seems that way. Could have fooled me 

And UPS is laying off 30,000, ironically enough as they stop shipping low cost Amazon packages. 

30 THOUSAND. 


This is certainly part of AI. But it is not just a tech issue or an AI one 

If you’re employed, even happily….

Make sure you keep a brag book NOW so you remember 

Keep you Resume updated and relevant 

Take the call from a friend of recruiter and make an intro for them if you’re not interested. You never know if you’ll need them. 

Update LinkedIn with new accomplishments NOW

And realize networking is NOT transactional. It’s every day community building. Do it now not when you need help. 

And if you’re laid off or you see the red flags?  🚩 Take advice with a grain of salt but always advocate fiercely for you and don’t be afraid to ask for help. Now or later 

How can I help?

Be a good human

Posting about being a mom on LinkedIn is unprofessional. 



People always comment on my posts about mom’ing and asking if it belongs here. 

I need to hide being a mom in interviews, in phone calls, and now on LinkedIn posts too?

I can’t hide the most important aspect of my life and the job that’s provided me with more skills than any other in my career. 

I am a mom. First. Always. 

I am a working mom. Always.

I believe in advocating for women in the workplace. 

I believe in paid parental leave/ paid caretaker leave. Better access to childcare. 

I believe in talking about how being a working mom isn’t all rainbows and puppy dogs 

AND how I wanted to be a stay at home mom when my kids were little. 

I talk about how my career suffered because I stayed at jobs that allowed flexibility

And I apologize for none of it. 

We need companies to support working moms (and dads and caretakers)

We need products that cater to this demographic 

We need to be confident in who we are, and for me that’s a mom. 

I can’t hide who I am… it goes against all I believe in. 

In and out of work. 

Be a good human.

Our whole work team is together this week without me. I wasn’t invited.



Ok, I’m just kidding.  I uninvited myself. 

I was actually supposed to speak and train teams at our annual kick-off. I look forward every year to the energy it brings and being in-person with so many people. 

I’ve been working non-stop for the last 15 months on big impactful projects I was excited to train on.

But only a month out from losing my husband, and helping my boys figure out this “new” life, traveling wasn’t in the plans.

It will be again someday. Maybe a few months, maybe 6.  Who knows.

Life and grief and kid’s well-being has no timelines. 

It’s all dependent on how my kids are, childcare plans, ability to make it work. 

Life is infinitely more complicated now that I’m an only parent 

And my kids are grieving their biggest cheerleader.

Life is hard. So hard. But what I AM grateful for is a team that has stood by me.

Picked up the slack. Said don’t worry, care for your family. 

I didn’t take any bereavement leave, just a week of already scheduled PTO the week of Christmas when my husband died.

But I know I can take time. I know things will get done. I know I’ll be supported. 

And I know I can still do amazing things at work while taking care of the two most important things in my life - my sons. 

That to me is work/life balance. Not some equal time… that never works

As I work through mountains of paperwork and what if’s the next few months, I’ll be working long hours until April on this project, too.

And then I’ll take a much needed breather

But until then? I am grateful to not just be employed, but to be valued.

I’ll still miss my co-workers this week. Being on a Teams call just isn’t the same 

Be a good human.

Dow chemical is laying off 4500 people worldwide so they can transform to outperform 

Aka more AI.  And yet somehow the labor market is stable and all is well in the world…

Amazon layoffs = 16k
UPS = 30,000 (attrition or not) 
Home Depot = 800
Pinterest = 15% of employees around 700 to focus on AI

This isn’t a tech problem. This is a market problem.

If you’re employed and reading this PLEASE keep networking NOW

Show up on LinkedIn. Post. Comment. Be relevant, relatable, and available.

I have seen so many open to work posts the last few days from people who haven’t networked or been on LinkedIn since the last time they were job searching. 

Start from a position of power.

Because whether we want to believe it or not, ALL of us are just one number on a spreadsheet away from redundancy 

And for those who are solopreneurs, keep contacts because business ownership isn’t a guarantee either 

Be a good human. Look out for YOU and help your community, too.

If you’ve been impacted by layoffs I hope to open more 15 minute coaching chats in coming weeks, likely end of February, just for a quick plan and see how I can help - no money or pitching.

1 month into the year and this post holds true. 

The word present and along with adding grace remain my words this year.

What was Month 1 like for you?

Be a good human

Being a widow at 49 years old is not how I could have imagined 2025 ending.

But here I am with this new “label.”


2025 saw endless challenges but I was also able to raise 7k to buy gifts for kids whose parents have been laid off 

I was able to take on a new job at work and had to absorb the work of others after layoffs and do it well 

I was able to start my coaching business - helping 12 paid clients land jobs and giving away 75+ hours of free coaching. 

I don’t know what 2026 will hold for our family - but I know it won’t be easy. And I know my boys deserve the best. 

So my word of the year is present. 

Present for my kids. For myself. For life. For Joe’s legacy 

Because time is something we never have enough of. 

I will carry on Joe’s legacy of kindness 

Be a good human 

If you’d like to help my kids and I as we navigate after years of medical challenges and layoffs have made life difficult:

Venmo: Sherri-Carpineto (4504 last 4) 
Zelle: Sherri.carpineto1@gmail.com 
GoFundMe: https://lnkd.in/esi8HEfZ

No is a full sentence.

Setting boundaries doesn’t make you less of a team player. 

Advocating for yourself doesn’t make you overpowering. 

Giving your opinions and sharing expertise doesn’t make you overbearing. 

Asking for what you believe is fair doesn’t make you difficult 

Being confident doesn’t make you rude. 

Negotiating doesn’t make you ungrateful. 

Instead being an employee who is respected, valued, listened to and paid fairly makes you an asset 

Don’t let anyone tell you differently. The more confidence you have with a keen ability to speak up AND listen, the more you’ll bring to the world 

Be a good human.

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The Battle

Anthony Albrecht

Sherri Carpineto

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Performance ScoreAnthony Albrecht's LinkedIn Performance

Performance ScoreSherri Carpineto's LinkedIn Performance

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taplio

The Battle

Anthony Albrecht

Sherri Carpineto

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Anthony Albrecht's LinkedIn Performance

Performance ScoreSherri Carpineto's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAnthony Albrecht's LinkedIn Performance