The Legal Profession’s Top Ghostwriter | 25M + views on LinkedIn | Creative Director at CONTENDER | Co-Founder of UNrationed | Author of In the Creative Arena

If you're an attorney, the people you want to talk to—potential clients, referral sources, and talent—are all on this platform. 

And while your traditional marketing channels are intensely competitive, the feeds of the people you want to reach on LinkedIn are ripe for the picking. 

We're still early in the content creation game on this platform, which has more than a billion users worldwide and ~200 million in the United States. 

Very few attorneys or law firms have even made an effort to stand out.

CONTENDER helps attorneys produce LinkedIn content that resonates with the people you want to reach, so they can Know, Like, and Trust you.


ARE YOU READY TO...

- Become a trusted AUTHORITY in your market?
- Grow your audience and dramatically increase your reach on LinkedIn? 
- Build a recognized PERSONAL BRAND?

🟦 GHOSTWRITING SERVICES 
- Our done-for-you LinkedIn content produces results for growing your presence and your firm. 

🟦 LINKED LAWYER BOOTCAMP
- I’ve developed the premier training program for lawyers looking to level up on LinkedIn. 

About Me 

I’m a former lawyer and current serial entrepreneur based in a forest north of Toronto, where I live with my wife and 2 little monsters. 

I’m the author of In The Creative Arena: Why Creativity Is Key To Building Your Future.

I’m also a co-founder of: 
CONTENDER (www.contenderllc.com)
Unrationed (www.unrationed.com)

Anthony Albrecht

I'm giving 1 person a spot in Darren McKee's Social Selling Cohort that starts next week. 

When I left the practice of law in October 2021, I had no idea how LinkedIn worked. 

I had 368 connections, almost all of whom I'd met in real life. 
I'd never posted beyond announcing new jobs and sharing firm press releases. 

Today, my LinkedIn ghostwriting agency employs 4 people full time and a few more part-time. 

CONTENDER's revenue has grown more than 300% since my first full-time year in 2023. I like our chances of hitting 7 figures in 2026.

We've amassed 75 million + impressions and the strongest roster of LinkedIn lawyers anywhere. 

How'd I get from there to here? 

Thousands of reps. Thousands of hours. A whole lot of motivation. 
And invaluable guidance from people like Darren McKee. 

For my money, Darren is the best LinkedIn social seller on the planet. 

We connected in 2021. He's one of the first people I emulated. 
When he started offering coaching in 2022, I was his first coaching client. 

Since he started offering these cohorts almost 2 years ago, I've done one myself. 
I've put 5 team members through them. 
I've brought Darren in for a private training with my team. 

I can say with 100% certainty that I couldn't have built what I've built here without Darren's example, guidance, and support. 

He plays this game the right way.
He has the right mindset.
He understands the tactics and practices that attract and direct attention. 

If you're looking to lean into LinkedIn in 2026, you want to spend time with Darren. 

Darren has helped hundreds of folks get better at LinkedIn. 
Seats in his cohorts cost $1,500. 
I'm offering a seat in his December cohort on me. 

The cohort consists of: 
• 3 Zoom calls (Mondays at noon EST starting next week) and 
• the most active, supportive LinkedIn DM thread you've ever seen. 

I'm ideally looking to gift this seat to somebody in the Legal world but am open. 

If you're interested, drop DARREN in a comment or a DM to me. Tell me 2 things: 
1. What you're hoping LinkedIn can help you do. 
2. Why you think this could help you get where you're trying to go. 

Since the first Zoom is Monday, I'll pick somebody by EOD today. 

And if you're on the fence about whether to ping me, I told Darren I was going to do this and will look like a total dweeb if nobody reaches out. 

If nothing else, you can help me not look like a dweeb in front of my friend. ;-b

Tony Albrecht

Research leader @ Mayo Clinic | Follow me for insights on habits, productivity, and self-actualization | On a mission to normalize health

70% of American adults are overweight or obese. 
40% of cancers are preventable. 
72% of adults report health impacts due to stress.

I've worked with 300+ cancer patients as a health and wellness coach at the Mayo Clinic. 
And I've noticed a few things during this time:

-No one wants to be unhealthy
-Medications and procedures can keep you alive
-But it's lifestyle change that will help you build resilient health

And there's an unfortunate misconception out there that health is difficult to build. 
That "exercise" = self-imposed suffering
That "healthy foods" = kale smoothies
That joint pain is normal. 

But if you've got a demanding professional life, you need to implement low-friction habits and routines to preserve your health. 90 minutes at the gym 5x/week is not an option. 

This is the stuff I help people with. 
Simple health that will last a lifetime. 
So you can back to  your mission. 

Over the course of 12 weeks, we’ll develop habits and routines that will help you lose the weight, dissolve the stress, and reclaim your health. 
Should we talk?
DM me. 

About me

I’m a Returned Peace Corps Volunteer (Zambia) and Mayo Clinic-certified health and wellness coach.

I’m the author of the twice-weekly email newsletter 66.1 (66point1.com), which merges science and common sense to help you live healthier, for longer.

Marcus Frick

Had a "New Year's Resolution" conversation today. 
Raised a few questions. 

If you're...

Overweight.
Stressed out.
Struggling to sleep.

And looking at the calendar, deciding what kind of resolution you want to make come the New Year.
Wondering if, before the New Year, the holidays are just going to make all these problems even worse...

Is there anything you could do today to set yourself up for success come January 1?
Does improving your life have to wait until the calendar reads "2026"?

Care to have a conversation? 
I'm crowdsourcing some wisdom gathering.
5 minute interview on 1-3 things you can do in the final 6 weeks of 2025 to make sure you hit the ground running in 2026. 
Send a DM and we'll find a time. 

Or maybe you'd prefer to share your thoughts in the comments?

Building healthy founders, people, and companies

Rules, rules, rules!
Yuck.

Sleep 8 hours/night. 

But why, then, are there nights when you sleep for 5 hours and feel great?
Or others when you sleep for 9 hours and feel like you got hit by a train?

Drink 3 Liters of water/day. 

But what if you’re not thirsty?
Why would you drink water if you’re not thirsty?
If you’re eating a whole foods diet, do you need to drink the same amount of water as if you were eating a diet full of processed foods?

Eat 2,000 calories per day. 

What if you’re a super athlete?
What if you have a sedentary job?
Spent the day traveling?
What foods should make up these 2,000 calories anyway?

Who makes these rules?
Are they working?

Want to figure out what works for you?
DMs are open.

Talked to a CEO + founder client this afternoon. He called to say thanks. His people are losing weight, more productive, happier, less stressed. 

I reminded him that he’s the one who connected his people with their health guy. And he’s good at picking high-potential people. 

His sales guy was expecting to have a down quarter (“Q4 is always slow”). He’s on track to have his second-best month in the 5 years he’s been at the company. What happened?

“I’ve got more energy so I’ve been reaching out to prospects more.”
 
I asked the founder why he invested in this kind of support for his people. What sort of ROI was he hoping to see?

His answer, “Not really worried about ROI. Not everyone has access to this kind of thing and I figured it could help them.”

Can doing the right thing for your people really help your bottom line???

Overdid it on Thanksgiving stuffing?

7 ways to lose 1 pound this week: 

1. Walk additional 7000 steps/day
2. Skip dessert every day for the next week
3. Don’t eat for 1 whole day (ask your doctor)
4. Don’t drink anything for 1 whole day (not recommended!)
5. Replace Coke with Olipop
6. Replace 2 beers after work with a walk
7. Turn every “touchpoint” into a walking meeting

Is there one in here that might work for you?
Or something that didn’t make the list that might be your ticket to 1 pound?

Doctor (or spouse?!) told you you’d do well to lose a pound this week?
Send a DM.

Client texted today to cancel this afternoon’s call. She’s sick, Thanksgiving is coming, the works. 

No sweat. Same day + time next week? 

Yep. 

I went to change the calendar invite immediately. 
Client had already sent a new invitation with updated day and time. 

What if we all operated like this client?
Wouldn’t the world be a better place?

I drive a 2006 Toyota 4Runner. 
221,642 miles. 
The “Maintenance Required” light came on the other day. 
Means it’s time for an oil change. 

Was driving out to the mountains to look for elk and got to wondering…

What happens if I ignore “Maintenance Required”?
At what point does “Maintenance Required” turn into “Check engine”?
If I never changed the oil, how long would the engine last?

Now that you’re imagining me standing next to a smoldering 4Runner with my thumb in the air…

What’s the health lesson?

Impact vs intent. 
Righting reflex. 
Don't ruin Christmas dinner!

Open article: Help a loved one? by 66point1.beehiiv.com

3 things I heard this week: 

-"I'm walking 12,000 steps/day."
-"My clothes aren't so tight anymore!"
-"My girlfriend told me she's proud of the progress I'm making."

You have the support you need to get where you want to go?
Going to lone wolf it? 
Got a plan?

Say you lose 10 pounds by 12/31/2025...who's the first person to notice?

Open article: Why are we doing this? by 66point1.beehiiv.com

taplio

The Battle

Anthony Albrecht

Marcus Frick

Followers

Posts

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Performance ScoreAnthony Albrecht's LinkedIn Performance

Performance ScoreMarcus Frick's LinkedIn Performance

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taplio

The Battle

Anthony Albrecht

Marcus Frick

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Anthony Albrecht's LinkedIn Performance

Performance ScoreMarcus Frick's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAnthony Albrecht's LinkedIn Performance