The Legal Profession’s Top Ghostwriter | 25M + views on LinkedIn | Creative Director at CONTENDER | Co-Founder of UNrationed | Author of In the Creative Arena

If you're an attorney, the people you want to talk to—potential clients, referral sources, and talent—are all on this platform. 

And while your traditional marketing channels are intensely competitive, the feeds of the people you want to reach on LinkedIn are ripe for the picking. 

We're still early in the content creation game on this platform, which has more than a billion users worldwide and ~200 million in the United States. 

Very few attorneys or law firms have even made an effort to stand out.

CONTENDER helps attorneys produce LinkedIn content that resonates with the people you want to reach, so they can Know, Like, and Trust you.


ARE YOU READY TO...

- Become a trusted AUTHORITY in your market?
- Grow your audience and dramatically increase your reach on LinkedIn? 
- Build a recognized PERSONAL BRAND?

🟦 GHOSTWRITING SERVICES 
- Our done-for-you LinkedIn content produces results for growing your presence and your firm. 

🟦 LINKED LAWYER BOOTCAMP
- I’ve developed the premier training program for lawyers looking to level up on LinkedIn. 

About Me 

I’m a former lawyer and current serial entrepreneur based in a forest north of Toronto, where I live with my wife and 2 little monsters. 

I’m the author of In The Creative Arena: Why Creativity Is Key To Building Your Future.

I’m also a co-founder of: 
CONTENDER (www.contenderllc.com)
Unrationed (www.unrationed.com)

Anthony Albrecht

I'm giving 1 person a spot in Darren McKee's Social Selling Cohort that starts next week. 

When I left the practice of law in October 2021, I had no idea how LinkedIn worked. 

I had 368 connections, almost all of whom I'd met in real life. 
I'd never posted beyond announcing new jobs and sharing firm press releases. 

Today, my LinkedIn ghostwriting agency employs 4 people full time and a few more part-time. 

CONTENDER's revenue has grown more than 300% since my first full-time year in 2023. I like our chances of hitting 7 figures in 2026.

We've amassed 75 million + impressions and the strongest roster of LinkedIn lawyers anywhere. 

How'd I get from there to here? 

Thousands of reps. Thousands of hours. A whole lot of motivation. 
And invaluable guidance from people like Darren McKee. 

For my money, Darren is the best LinkedIn social seller on the planet. 

We connected in 2021. He's one of the first people I emulated. 
When he started offering coaching in 2022, I was his first coaching client. 

Since he started offering these cohorts almost 2 years ago, I've done one myself. 
I've put 5 team members through them. 
I've brought Darren in for a private training with my team. 

I can say with 100% certainty that I couldn't have built what I've built here without Darren's example, guidance, and support. 

He plays this game the right way.
He has the right mindset.
He understands the tactics and practices that attract and direct attention. 

If you're looking to lean into LinkedIn in 2026, you want to spend time with Darren. 

Darren has helped hundreds of folks get better at LinkedIn. 
Seats in his cohorts cost $1,500. 
I'm offering a seat in his December cohort on me. 

The cohort consists of: 
• 3 Zoom calls (Mondays at noon EST starting next week) and 
• the most active, supportive LinkedIn DM thread you've ever seen. 

I'm ideally looking to gift this seat to somebody in the Legal world but am open. 

If you're interested, drop DARREN in a comment or a DM to me. Tell me 2 things: 
1. What you're hoping LinkedIn can help you do. 
2. Why you think this could help you get where you're trying to go. 

Since the first Zoom is Monday, I'll pick somebody by EOD today. 

And if you're on the fence about whether to ping me, I told Darren I was going to do this and will look like a total dweeb if nobody reaches out. 

If nothing else, you can help me not look like a dweeb in front of my friend. ;-b

Tony Albrecht

Kevin Grunewald

Empower Pharmacy

TA Sourcer

PeopleScout

•Saved over 30% in recruitment costs by sourcing candidates internally, minimizing the need for agency support.
•Maintained a 75% interview-to-offer ratio by implementing effective screening and evaluation techniques.
•Coordinated cross-functional recruitment processes, supporting hiring teams in reducing time-to-fill by 20%.

Talent Acquisition Partner

SunPower Corporation

•Maintain Workday Core HCM data and process onboarding transactions.
•Prepare new hire checklists for managers.
•Assist Talent Acquisition with a variety of onboarding duties including relocation and review of offer letters.
•Serve as coordinator for new hire background checks.
•Assist with the User Management system used for new employees, transfers, promotions, and terminations.
•Ensure the Workday system complies with company policies and regulatory requirements.
•Maintain user access and security settings to protect sensitive.

Recruiter/HRIS Systems Analyst

GE Renewable Energy

•Directed GE Renewables in the Hydro, LM-wind, and Power Grid sectors across North America and Europe, overseeing the project lifecycle and aligning with client service objectives.
•Managed time zone differences, facilitated international teamwork, and enhanced communication to address project challenges, ensuring proactive compliance with OFCCP requirements.
•Managed and developed a comprehensive talent pipeline through networking, sourcing campaigns, and recruitment tools.
•Delivered strategic consulting support, understanding business demands, collaborating with hiring managers and HR partners, and aligning recruitment to company standards.
•Achieved significant milestones in 11 months by coordinating 8-10 daily meetings: filled 125 engineering roles, managed 70 projects with a 98% closure rate, and reduced time to fill by 92%.
•Provided exceptional customer service through global offer generation via Workday, complied with company policies, and collaborated with the people operations team to enhance the offer process.
•Utilized social media, professional networks, and job boards for recruiting, initiated think tanks, and resolved Workday issues, demonstrating comprehensive expertise in talent acquisition.

Sr. TA Partner/LM-Wind lead

Recourse Communications, Inc.

•A highly productive recruitment team of two was managed by me, who consistently hired 28 new employees every month over four months, resulting in positive feedback from the client director and several program managers for outstanding performance and accomplishment.
•Organized a pivotal recruitment campaign for a leading global pharmaceutical firm, assuming a cross-departmental role to enhance the project's success.
•Managed a portfolio of 16 high-priority positions daily, with direct oversight from one recruiter, ensuring optimal productivity and efficient candidate sourcing via multifaceted platforms, including ATS systems (Exelare and Oracle), LinkedIn Recruiter, and Indeed.
•Led a team to expedite 50 new hires monthly over four months, delivering the project ahead of schedule and earning commendations from the client's director and key program management team members.
•Demonstrated exceptional organizational skills and an understanding of talent acquisition nuances by successfully managing 25-60 high-level requisitions simultaneously.
•Effectively utilized advanced applicant tracking systems (Exelare and Oracle) and proactive engagement with LinkedIn Recruiter and Indeed to streamline recruitment processes and improve candidate reach.
•Provided management and clients with daily and weekly progress updates by developing comprehensive system reports and meticulously tracking key performance indicators and production metrics.

Talent Acquisition Manager

•Collaborated closely with project managers to source and deliver top-tier candidates across various industries, such as aerospace, IT, manufacturing, healthcare, renewables, and hospitality.
•Achieved outstanding performance in managing high-volume requisition loads, overseeing 25-60 requisitions simultaneously across a wide geographic area.
•Strategically structured daily schedules to align with fluctuating client demands, ensuring optimal productivity and responsiveness to immediate hiring needs.
•Identified, screened, and hired 75 candidates within six months, exceeding departmental hiring targets by 100%.

Sr. Recruiter

Walgreens

•Increased revenue by 30% and reduced costs by 20% within 14 months, exceeding sales targets through strategic merchandise management.
•Ensured rapid resolution of inquiries and complaints and maintained rigorous planogram integrity by leading a proactive and efficient ASM team.
•Created a highly productive team environment by using Theatro for daily briefings, creating detailed task lists, and nurturing growth through one-to-one sessions.
•Ensured compliance with critical updates, including COVID-19 protocols, while championing a culture of continuous improvement in order to maximize team engagement and performance.

Assistant Store Manager

Loving Arms

•Ensured 98% data integrity in Workday through daily quality checks, enabling reliable workforce planning.
•Streamlined self-service workflows, cutting onboarding time by 30% and enhancing user satisfaction.
•Automated key HR tasks, reducing manual effort by 40% and errors by 25% within six months.
•Facilitated Workday training, reducing support requests by 25% and increasing end-user proficiency.
•Developed dashboards, cutting report generation time by 50% and boosting utilization among leaders.

Workday Consultant

Recruiting | Sales | Marketing | Engineering | Tech | Career Guide

10 years of experience in Talent Acquisition with 3 years of experience in Workday HRIS. 
Strategic thinker and effective communicator with a mix of technical competence and an innate ability to communicate with industry professionals, consistently delivering high-impact results. 

*Accomplishments*
>2021, hired 100 people in Biopharma, Technical Engineering & Tech.
>2022, hired 125 people in Technical Engineering across all sectors of Renewables.
>2023, hired 150 people across the United States in Renewables, Skilled Trades, and Field Operations.
>2024, hired 150 people across the Midwest in Skilled Trades, Engineering, IT, Supply Chain.

Outside of work, I'm passionate about creating impactful, authentic content that connects with real people, whether it's career tips, personal branding insights, or everyday motivation. As a content creator and career strategist, I love partnering with brands that align with my message and audience.

If you’re a brand looking to collaborate on sponsored content, campaigns, or creative partnerships that drive value and visibility, let’s connect. You can reach out to me about potential partnerships or brand deals at kgrunewald22@gmail.com 

Check out the links on my website to learn more!


DISCLAIMER! 
1:1 calls are not to discuss opportunities at my current employer, nor is it a guarantee of employment.

Talent Acquisition Partner II

-Working together with my regional ops managers on projects at our San Jose, Sacramento,
  Arizona & North Hollywood offices for our technical install and service teams.
-Currently working in a multi-functional team across multiple time zones.
-In an unfavorable market, I've been able to hire residential electricians for multiple locations
across the US.
-Working with candidates internally and externally to get referrals.
-Rewriting job descriptions and doing market research with the Sr. leadership team.
-Negotiating compensation on offers to candidates.
-Increased applicant pool by 30% in the last 5 months by sourcing and doing deep dive
Boolean searches, resulting in higher quality hires for our residential Install and service teams.
-Grew a previously stagnant talent pool by 25% in the last 2 months, resulting in a 35%
reduction in time-to-fill for our residential electrician roles.

Just applied for my first job at 7:48am this morning since being laid off. By 8am I have an email from their Hr team wanting to set up time to chat with me. 

The job market may not be as bad as I thought. 

Timing and persistence are still everything. 

Keep pushing forward! we got this.

Hi everyone! I’m seeking a new role and would appreciate your support. If you hear of any opportunities or just want to catch up, please send me a message or comment below. I’d love to reconnect. 

I've met some amazing people and done some great things while at Empower. I'm grateful for the opportunity. 

About me & what I’m looking for:
I’m looking for Talent Acquisition Specialist and Talent Acquisition Recruiter roles. I’m open to on-site roles in the surrounding Houston area.

Looking for Talent Acquisition Specialist and Talent Acquisition Recruiter roles

Companies are still hiring during the holidays! 

Keep applying to jobs
Keep interview prepping. 
Keep showing up. 

We have a month left of 2025. 

For those who are currently on the job hunt. 
Consider this your message to keep going.

I was recently on a candidate phone screen and asked the candidate to share their accomplishments with me.

They paused... Then they said. 
“I don’t know… I just did my job.”

But when we dug deeper, here’s what “just my job” really meant.

→ They led a process improvement that saved their team 190 hours a year
→ They mentored three new hires
→ They resolved an issue that had been open for 6 months
→ They were the “go-to” person for the entire department

And yet, they didn’t see any of it as valuable.

Here’s the thing:
Most people underestimate themselves.
Not because they lack ability, but because they’re used to carrying the load quietly.

If that’s you, here’s your reminder:

-You are doing more than you think.
-You bring more than you realize.
-You matter more than you give yourself credit for.
-Your value is not “just part of the job.”
-Your value is the reason the job works.

Get a journal, start documenting your wins.

My friend got rejected from a role last week.
Not fun. Not exciting. Not the news anyone hopes for.

But instead of giving up, he replied and simply said:
“Thank you for the update if there are any roles better aligned to my background in xx field, I’d love to stay connected.”

And guess what?

The recruiter actually responded.
Not with a generic template.
Not with a dead end.
Not with silence. 

She said:
“I think you’d be a better fit for another team with my company let me introduce you to their recruiter.”

Within 48 hours, he had a new interview lined up.
Within a week, he had an offer.

Same company.
Different team.
Better alignment.
Better timing.

It was the door he didn’t even know existed,  he just needed someone to point him toward it.

Here’s the lesson:
Rejection isn’t always the end.
Sometimes it’s a redirect.
Sometimes it’s a better fit waiting around the corner.
And sometimes all it takes is asking to stay in the conversation.

Alignment & timing are everything.

Want more job search journal stories like this? 
Let me know, and I’ll keep them coming.

11/15

2025 has been a wild ride. 

Ended 2024, being laid off. 
Now, ending 2025, being laid off again.  

One of the biggest things that's saved me when I've been at my lowest?

My LinkedIn network.

Talking with people and connecting is what can make your network feel like a "gold mine." 

I've met some amazing people on this platform. 
Don't shy away from it. There are still people reaching out with opportunities. 

My open-to-work post in 2024 was how I was referred to my last role. 

I'm grateful for many things: friends, family, and all of you who follow and support me. I truly appreciate it! 

I'll continue putting out content that helps others.

Cheers to 2025 🥳 
Onward to bigger and better things in 2026.

My Creator Rewind 2025

I talked to a candidate the other day who told me..

“This is the first time I’ve felt heard in months.”

All I did was slow down.
Ask a few questions.
Listen without rushing.

Sometimes that's what people remember the most.
How you made them feel.

Hiring isn’t just filling a role.
It’s treating people with dignity along the way.

10/15

My face when a co-worker sends out an email only to accidentally forward the entire email thread to leadership with past conversations attached lol

Do they have university classes on how to send emails?

Asking for a friend.

Why creating content on LinkedIn can help you get hired faster. 

People who create content communicate differently.
→They know how to explain their thinking.
→They know how to share ideas clearly.
→They know how to tell their story.
→They know how to speak with confidence and clarity.

I’ve seen this play out countless times. Candidates who post. 
→ Have a stronger executive presence
→ Are better at articulating impact
→ Understand their strengths
→ Show up with more confidence
→ Build trust faster

Because content isn't just about posting.
→Content is practice.
→Practice communicating.
→Practice being seen.
→Practice organizing your thoughts.
→Practice telling your story publicly.

If you’re job searching, here’s my advice:

Create a monthly content plan and start posting.
Your resume shows what you’ve done.
Your content shows who you are.
And employers hire both.

Block your calendar monthly to make time for job searching and set aside time to create a content calendar. What do you want to be known for? What are your passions or interests? 

In the last two roles I've had, I was referred.
The hiring managers knew what I was about from my LinkedIn.

It really does help keep the interview more like a conversation that way.

taplio

The Battle

Anthony Albrecht

Kevin Grunewald

Followers

Posts

Engagements

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Performance ScoreAnthony Albrecht's LinkedIn Performance

Performance ScoreKevin Grunewald's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Anthony Albrecht

Kevin Grunewald

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Anthony Albrecht's LinkedIn Performance

Performance ScoreKevin Grunewald's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAnthony Albrecht's LinkedIn Performance