The Legal Profession’s Top Ghostwriter | 25M + views on LinkedIn | Creative Director at CONTENDER | Co-Founder of UNrationed | Author of In the Creative Arena

If you're an attorney, the people you want to talk to—potential clients, referral sources, and talent—are all on this platform. 

And while your traditional marketing channels are intensely competitive, the feeds of the people you want to reach on LinkedIn are ripe for the picking. 

We're still early in the content creation game on this platform, which has more than a billion users worldwide and ~200 million in the United States. 

Very few attorneys or law firms have even made an effort to stand out.

CONTENDER helps attorneys produce LinkedIn content that resonates with the people you want to reach, so they can Know, Like, and Trust you.


ARE YOU READY TO...

- Become a trusted AUTHORITY in your market?
- Grow your audience and dramatically increase your reach on LinkedIn? 
- Build a recognized PERSONAL BRAND?

🟦 GHOSTWRITING SERVICES 
- Our done-for-you LinkedIn content produces results for growing your presence and your firm. 

🟦 LINKED LAWYER BOOTCAMP
- I’ve developed the premier training program for lawyers looking to level up on LinkedIn. 

About Me 

I’m a former lawyer and current serial entrepreneur based in a forest north of Toronto, where I live with my wife and 2 little monsters. 

I’m the author of In The Creative Arena: Why Creativity Is Key To Building Your Future.

I’m also a co-founder of: 
CONTENDER (www.contenderllc.com)
Unrationed (www.unrationed.com)

Anthony Albrecht

I know it's a goofy thing to say...
But LinkedIn changed my life. 

I ignored the platform through my 12 years as a practicing attorney. 

It was only after I left the practice in late 2021 that I started paying more attention to the platform. 

Watching what folks like Darren McKee and Robb Gilbear were doing, I realized LinkedIn wasn't what I thought it was...

The most boring social media network on the planet. 
The world's biggest online bulletin board. 
The place to stash my digital resume. 

I started to see LinkedIn as a place to: 
• express myself genuinely 
• meet interesting people 
• create opportunities. 

I didn't have my own business then. That came later. 

What set me on that trajectory was recognizing that I'd learned LinkedIn the wrong way. 

And if I approached this platform differently, I could get different results. 

LinkedIn empowered me to build CONTENDER, a business that employs 6 full-time people. 
We're going to break 7 figures in revenue this year. 
And we're just getting warmed up. 

I told the fuller story of how LinkedIn changed my life (and it's potential to change yours) in the first video on my new YouTube channel. 
https://lnkd.in/gFyRQ6a3

If you'd be willing to subscribe to my channel on how to magnetize your LinkedIn presence, I'm in your debt. 
Bonus points for leaving a comment. ;-) 

Has LinkedIn changed your life (yet)?

Tony Albrecht

“The Yoda of LinkedIn” for Lawyers | Helping you go from invisible to unforgettable out here.

There has never been a better time to start posting on LinkedIn than right now. 

If that strikes you as the self-serving talk of a guy who sells LinkedIn stuff, fair enough. 

But I truly believe that. 
Here’s why. 

People love lamenting:
• How reach has dropped. 
• How terrible the algorithm is.
• How hard it is to get engagement. 

They’re almost always saying some version of—

My posts are not getting enough attention. 

That’s understandable. Indeed, organic reach appears down in a ton of circumstances. 

But organic reach is not actually the point. 

Nobody pays the rent with organic reach. 
Nobody buys a truck with likes and comments. 
Nobody covers their kids’ tuition with impressions. 

We all want Linky to shower us with organic reach. 
But reach is not the real goal. 

What we’re really after out here…

Is opportunities. 

New clients. 
The next hire. 
More customers. 
The next job offer.
More awareness that you’re the go-to expert in your domain and market. 

If I offered you 1 million impressions or 1 new client, which are you taking? 

I’m taking the client every time. 

And I don’t actually NEED more impressions to land more clients. 

What I can use is MORE people starting to pay attention to LinkedIn for the fist time. 

The more people who do that, the harder it might be to get organic reach. 

But that’s fine. Because it also means there are more people plugged into the network. 

Each of those people is another source of potential opportunities. 

This is why I’m not worried about the drop in reach. 
It’s corresponding with the LinkedIn network getting stronger. 

And if you’re consistently depositing your energy into this network, you’re building up your social capital here. 

That social capital has never been more valuable than it is today. 
And I’ll bet it all that social capital here will be more valuable a year from now than it is today.

That’s why I’ve never been as bullish on LinkedIn as I am right now. 

How about you? 



------
I've got 12 spots left for my LinkedIn Foundations Workshop next Friday, Feb 27th. 

You can find the info here: 
https://lnkd.in/eKD9dcyn

A new client has seen 128,485 impressions from her first 4 posts. My favorite part about this—

I’ve had very little to do with her fast start. 

Over the last 6 months, I've spent a lot more of my time coaching people on LinkedIn. Both clients and my team. 

And nobody has gotten more of that coaching attention than Jess Sargus. 

When Jess joined us in September, she had never written a post for somebody else. 

Our corest of core values at CONTENDER is—

We are all players. 

Everybody here wants the ball.
Everybody wants to make good things happen when we get the ball. 

And we understand that the key to delivering when we get the ball is to prepare. 

Jess is a consummate player. 

Humble. Capable. Driven. 

In less than 6 months, she has gone from 
• Beginner to 
• Very good at what she does. 

It's been awesome to see. 

And for this client specifically, Jess squared these posts up well by: 
• listening to our client sharing stories and opinions she really cares about; 
• shaping them into aerodynamic posts; and 
• crafting detailed, evocative hooks. 

If you're working on developing your skills out here as a writer, creator, and digital networker—

Focus on getting reps.
The results will take care of themselves. 


---------
10 of the 25 spots still available for my LinkedIn Foundations Workshop this Friday. 

If you're interested in leveling up out here:
https://lnkd.in/eKD9dcyn

Helping high performing founders close premium B2B/B2C clients + grow with buyer-led selling, high trust closing, LinkedIn and AI

Imagine a business that grows with ease, because your sales system actually fits you.

Clients you’re excited to work with.
Content that sparks real conversations.
Offers you can confidently sell without pressure
And consistent revenue that doesn’t depend on hustle or hacks.

I help coaches, consultants, and fractional experts turn LinkedIn attention into a predictable pipeline with buyer-led messaging, signal-based outreach, and high-trust closing.

That’s what I help coaches, consultants, fractionals and founders build, with The Elegant Sales System™ method.

Telling your business' story through right content 
Driving engagement that results in interest, engagement, messages and requests
Market in a way that warms an audience and places you at the front of mind
Keeping ROI in mind with a focus on conversion rather than views

→ You’re posting, but not converting
→ Getting DMs—but not decisions
→ Sales calls stall out or ghost
→ Your offer isn’t landing like it should
→ Leads feel random or hard to qualify

It’s not that you’re mediocre at sales.
You just don’t have a system built around how real people buy.

That’s what we fix inside The Client Acquisition Club.
I teach a no-pressure, sales process that combines:

✔️ Warm outbound
✔️ Buyer-led conversations
✔️ Follow-up flows that don’t drop the ball
✔️ AI to speed things up, not water them down
✔️ Real messaging that speaks to your client’s actual pain points
✔️ Scaling your business beyond $10K a month so you can focus your energy on what matters

Even if you're a consultant with big B2B cycles that are complex, we help you navigate the buyer matrix.

- Generate more leads, clients, and business without relying only on referrals or networking
- Create different income streams with courses, speaking + brand deals
- Magnetize your brand & build trust with premium buyers
- Consistently hit $20K+ months without working harder
- Shift from 1:1 to scalable hybrid group programs
- Sell with confidence & sell as you

I also work 1:1 with consultants and coaches who want deeper support and accountability as they grow into consistent 5-figure months (and beyond).

If you’re ready to build a sales process that finally matches your skill set and values…

I open 5 spots a month for a client acquisition audit: 

📩 DM me “CLUB” to get started or book a call here: 
https://calendly.com/charlotte-lloyd-sales/client-acquisition-club-introductory-call

🎧 Listen in or catch interviews here: https://linktr.ee/charlottelloyd

taplio

The Battle

Anthony Albrecht

Charlotte Lloyd

Followers

Posts

Engagements

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Performance ScoreAnthony Albrecht's LinkedIn Performance

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taplio

The Battle

Anthony Albrecht

Charlotte Lloyd

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Anthony Albrecht's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAnthony Albrecht's LinkedIn Performance