Toni McLelland MSc FRSA

1st Life Group

A London based boutique business consultancy specialising in working with Third Sector, Social Causes, NGOs and Social Entrepreneurs. We are experienced troubleshooters and turnaround specialists assisting you to navigate change, crisis as well as business development for futureproofing. I have a particular passion for services serving vulnerable groups and young people as well as social impact, mobility and justice.

www.1stlifegroup.com | +44 (0)203 504 0250 | info@1stlifegroup.com
Refer to client testimonials on linkedin and website

Management Consultant- Social Causes & Social Entrepreneurship

Queen of Compassion - we work with organisations and businesses to become more Compassionate 
Explore our 7 step guide which includes an audit and action plan
Or get in touch if we can assist with our 4Ps approach (Purpose People Planet Profit (Performance)
https://1stlifegroup.com/services/the-compassionate-business/

Founder - The Compassionate Business and Compassionate Leadership

The Sporting Club

Member and Co Host of The Sporting Club Wales twice monthly 'Coffee Mornings' in Cardiff. Supporting the Vision and Mission of Sporting Club UK invited guests are able to join us for 'Coffee Conversation and Connection plus Co Work in our exclusive members lounge in Cardiff. Membership includes access to members lounges and exclusive events across the UK plus networking and business opportunities.

The Sporting Club | Wales Ambassador & Co Host | Member 

Careers Wales

Board Member and serving Committee Member for The Impact and Performance Committee
Promoting DEIB, Compassionate approaches, measuring impact and ensuring there are suitable opportunities for professional and business development in all communities across Wales

Non Executive Director

UK Government Wales/Llywodraeth DU Cymru

Business Mentor - Social Entrepreneur Start Ups

Llywodraeth Cymru / Welsh Government

Big Ideas Wales-Business Role Model. Speaker & Facilitator for Social Entrepreneurship and Start Up Programmes for schools, colleges and universities. Inspirational talks, workshops, business planning & Start Up advice with a focus on public interest causes

Business Wales - Start Up & Social Entrepreneur Programme

The RSA (The royal society for arts, manufactures and commerce)

Working at the heart of innovation with other changemakers and leaders who are catalysts for improvement and change in social causes.

RSA Fellow

ForbesBLK

Member

Business Advice Australia

Business advisor and consultant to Start Ups and Social Entrepreneurs with a particular interest in Social and Public Causes, Social Impact, Social Justice and Social Mobility.

Business Consultant-Start Ups & Social Entrepreneurs

G100: Mission Million

UK Chair - Business Consulting 

Della Leaders Club

Honorary Board Member & Business Mentor- Della Leaders Club- Risk & Crisis Management - Management Team | London
Mentoring, assisting and empowering social entrepreneurs with business- assessing risk and managing crisis

Honorary Board Member & Mentor- Risk & Crisis Management 

✨Critical Friend for C-Suite Leaders & Boards in Social Causes✨Change & Crisis Specialist✨Business Mentor for Social Entrepreneurs & Start Ups✨Queen of Compassion & DEIB Veteran with 30+ years wisdom & #TonisFairyDust✨

I'm a straight-talking Business Mentor / consultant with specialist knowledge of Social Causes. As a business turnaround specialist I assist boards & C-Suite to navigate crisis & embed change for sustained business growth. 

As Queen of Compassion DEIB underpins my work & I use my 5Ps (Purpose People Planet Profit or Performance) to futureproof business, this comes from years of strategic experience leading large multidisciplinary teams & multi-million-pound budgets in central government, PLC, private & charitable causes. 

SO WHY ME?

When you engage me as a business mentor or consultant, you get:

✨ 3 decades of strategic business experience in DEIB, criminal justice, SEND, disability, social care &  high-profile public critical incidents (e.g.London riots, Grenfell, bombings)  
✨Understanding of compliance, regulatory inspection, safeguarding & business continuity (most business mentors don't know these areas well)
✨A passion for social entrepreneurs to be paid for their cause
✨Appreciation of my unique 5 pillar assessment ‘BLEND’ Model, DEIB & Compassion for lasting results.

Working with larger businesses in organisational development i'm the safe, experienced lead having assisted household names such as, Coca-Cola, BBC, Home Office, Ministry of Justice, MIND & NHS. 

So yes, I’m the person you want on board in a crisis.! My clients describe me as a"critical friend" i'm compassionate, straightforward & described as Fairy Dust personified. 

Notable achievements include:

🎯Identified >£1 million uncharged fees in an audit for PLC company<2 weeks.
🎯An ‘outstanding’ inspection for The Ministry of Justice < 6 months in post
🎯Cut agency staff expenditure by 80k per month (£1 million loss per annum)<2 months.
🎯Delivered diversity training for the Met Police for Stephen Lawrence Macpherson Inquiry 
🎯Assisted a start up from minus deficit to £117k in 8 months

I take time to understand people whilst inspiring, supporting & empowering. Although working with larger corporations, I share my learning, experience & gifts with social entrepreneurs starting out on their journey.

SO ARE YOU :-

✔️An organisation requiring specialist advice or inclusive approaches
✔️Looking to develop business acumen to lead an organisation well or secure a C Suite| Board role 
✔️A social entrepreneur| Start Up wanting advice (ROI< 2 months)

Perhaps curious about my 'BLEND' Model or need some #TonisFairyDust? 

If you need a committed, compassionate business mentor or management consultant with decades of experience, making a difference & impact call +44 (0)203 504 0250

Critical Friend & Business Mentor - Social Causes & StartUps 

A London based boutique business consultancy specialising in working with NGOs and Social Entrepreneurs. We support business in DEIB, Social Impact, Social Justice, Social Mobility areas, and Public Interest Causes. In layman's terms it could be organisations, coaches and consultants who provide services for vulnerable groups e.g Disability, Specialist Education, Social Care and Criminal Justice. 

Work with us if you are:-

💎Organisation- navigating change, crisis, or need to introduce DEIB & Compassionate Leadership
💎Social Entrepreneur or Start Up- Looking to develop your service offer and gain clients
💎A Professional looking to advance professionally in this area to a C Suite or board role

When you work with us you will become a market leader differentiating you from the crowd, we will futureproof or grow your business with the application of the 4Ps People Purpose Planet and Profit (or performance) with clear strategies and practical assistance with support to gain clients and grow.

www.1stlifegroup.com | +44 (0)203 504 0250 | info@1stlifegroup.com

Refer to client testimonials on linkedin and website

Microsoft

Conceived and implemented integrated marketing communication plans that maintained brand consistency, maximized effectiveness, met measurable objectives, and executed customer relationship management strategy 
 Deliver partner experiences and sales and marketing execution with device builders and channel partners
 Own the execution of commercial Digital plans, Land Global programs/ campaigns/ tools
 Digital storytelling, Enhance Partner Digital Skills, Create and monitor Partner digital campaigns, Map customer journey and share voice of customer, Manage Etail engagements, Raise the Digital IQ of the team & Brand custodian

Senior Marketing Manager

Accolite

Marketing Strategy & Media Planning 

•	Planning & managing all marketing campaigns based on pre-planned calendar (quarterly & yearly plans)
•	Formulating marketing budgets and steering various ATL & BTL initiatives and tracking its effectiveness
•	Liaison with creative, media agencies and manage appropriate media selection & buying thereafter
•	Developing 360 degree media and ensuring the deployment of strategy in the appropriate manner across various platforms including ATL, BTL, Digital and Events

Brand Management

•	Conceptualising various marketing campaigns / ideas, to build brand awareness as well as to support immediate business objective
•	Designing campaign communication strategy according to brand guidelines
•	Ensure strict adherence to the brand guidelines. Responsible for safeguarding the brand and recommending appropriate usage across markets and businesses
   
Event Management

•	Exhibiting in Media & Broadcasting events i.e. NAB New York, NAB Las Vegas, IBC Amsterdam, FIBEP & AMEC
•	Coordinating and organizing Trade Shows, Summits, Conferences & other touch points to generate leads

PR & Media Relations

•	Managing business media relations with support from PR agency and acting as point of contact for all business media relations
•	Established and developing company’s corporate relationships with all print, online and broadcast media

Analytics & Marketing Automation Tools
•	Provide leadership, innovation and creativity for the development of communication & engagement channels. Introduce and implement new tools in the system- Outbrain, Mailchimp, Taboola, Reddit, SEMRush, SugarCRM, Email Tracker, Acton & Infusion Soft (Marketing Automation Tool)
•	Cultivating different research tools to do competitive analysis like Hoovers, Leads 411, Skrapp, ClearBit, PrivCo, Discover.org, GetProspect
•	Expertise in analytics tool to track the visitor’s footprints i.e Google Analytics, Hushly, Mixpanel

Sr. Marketing Manager

Digital Nirvana, Inc.

Marketing Manager

Connect Informatics

•	Developed new promotional campaigns in order to increase the sales by 25% 
•	Tapping the overseas market (Middle East, South Asia & Africa) strategically in order to reach the targeted audience with an increase of revenue by 20%
•	Building & Implementing Go-to-market strategy (GTM) for the brand (Social, PR, PPC, Events)
•	Develop & manage field marketing programs to drive opportunity generation and pipeline acceleration
•	Expertise in Influencer Marketing- Content Marketing
•	Strategize SEO/SEM, website development and content publishing, email, social media and display advertising campaigns
•	Develop Event plan and manage the cross-functional implementation
•	Continuously work towards optimization of spends and performance based on the insights. 
•	Managing different Advertising agencies & Affiliate Channel Partners in order to generate the Business
•	Design & Driving social strategy for the clients like Etisalat, DU, Oman Telecom, STC, Skoda, Toyota, LG, Samsung
•	Liaising with other business units/stake holders and Corporate Marketing to ensure all marketing initiatives are consistent / coordinated with the plans and overall goals of the company

Sr. Product Marketing Manager

Adobe

•	Work on Account Strategy and Media Plans in sync with the objectives of the upcoming campaigns
•	Campaign builds, Audits, Performance Analysis, Optimization and recommendations on including/excluding audiences / genres / creatives etc
•	Work in-sync with Product team – Adobe Media Optimizer (AMO) and improve the efficiency of campaigns or analyze consumer behavior with new features in dashboard / UI.
•	Provide client recommendations in order to include –Display re-targeting, mobile, social, creative, and analytics
•	Key account management for the international accounts like Thermofisher, Sears, ShopBop, K12, Graigners-Canada, Crocs, Askmebazaar.com, MakeMyTrip

REVE Systems (S) Pte Ltd

•	Engaged in marketing functions like product planning & roadmaps, consultation & business development, pre analysis data and post analysis of product launch
•	Expertise in organizing of Events in Domestic (India) & International geographies (USA, Barcelona, Singapore, UAE, Saudi Arabia, Philippines, Thailand, Qatar, UK, Hong Kong)
•	Liaising with different national & international PR Agencies (Text100, PRNewswire, Crossword PR) for launching the mobile app globally
Managing:
o	SEO, SMO, SEM, Display & PPC Campaigns, Social Media (LinkedIn & Facebook) and E-mail & Mobile Marketing for branding & lead generation
o	International Payment Gateway Vendor (Paypal & Asia Pay) for integration with the website
•	Cementing healthy relationship with Gartner Analyst (Market Consulting Company) for formulating company strategy
Highlights:-
•	Merit of increasing:
o	Market share by 70% in ME Region through VoIP Software application products
o	Revenues, profits & market share by 10% by developing new market segments strategies
o	Customer base by 80% through proper coordination

•	Successful in:
o	Achieving revenue & profit targets by 100% by implementing strategy in order to confine the growth of the product and company
o	Closing Million USD plus deal with different ISP and Telco’s Provider
•	Received appreciation for ensuring individual sales & accounts achievements of 100% by taking initiatives to explore new market segments measures
•	Launched E-mail / SMS / WhatsApp based marketing campaigns that improved average campaign Click through rate (CTR) by 60% year-on-year
•	Successfully launched Mobile App in ITW USA in 2015

SS 40Under40 Marketer | Marketing Strategist | Branding & Advertising Therapist | Content Specialist | Event Mgt | Story Narrator

Marketing Strategist | 14+ Years of Growth-Focused Experience Across B2B, B2C & B2A Segments

With over 14 years of strategic marketing experience, I specialize in building and executing integrated marketing campaigns that drive measurable results across B2B, B2C, and B2A audiences. I’ve led high-impact initiatives for leading global organizations, including Microsoft, Adobe, and Accolite, helping shape brand narratives, enhance digital visibility, and generate qualified pipeline.

My expertise spans demand generation, GTM strategy, brand management, PR, and event marketing—aligned with data-driven decision-making. I’ve successfully utilized platforms such as Salesforce, HubSpot, Outbrain, and Tableau to optimize multi-channel campaigns and customer engagement at every stage of the funnel.

Whether it's launching a product, scaling a campaign, or entering new markets, I bring a results-oriented mindset and a passion for blending creativity with analytics to deliver marketing that moves the needle.

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Toni McLelland MSc FRSA

Anshul Agarwal

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