🔥 Tom Slocum

The SD Lab

I help B2B sales teams fix outbound and build top-of-funnel engines that actually deliver

Over the last 18 years I’ve been on every side of the outbound game from full cycle sales to SDR, from ops to leadership I’ve built motions from zero, led teams in the trenches and turned broken outbound into predictable pipelines

Since 2022 I’ve partnered with sales leaders across SaaS, logistics, facilities and more to reset their outbound motion and get their teams back on quota

The Outbound Accelerator (8–12 weeks)
This isn’t theory. I embed with SDR teams to coach, train and rebuild their processes. Weekly live workshops. Hands-on sessions. Custom playbooks. By the end your reps aren’t just booking more meetings they’re booking better ones. Leaders leave with a team and a system they can trust to perform

Why leaders bring me in
18 years in outbound across multiple industries
Tactical expertise from someone still on the phones
Proven results: SDR orgs seeing 20–30% lifts in meetings booked within one quarter

From cubicle cold calls to helping companies like Kustomer and ServiceChannel scale outbound systems that last

Founder | CEO

lemlist

Brand Ambassador 

Nooks

Advisor | Brand Ambassador

Sendspark

Since June 2023 I’ve had the pleasure of collaborating with Bethany the co-founder of Sendspark and Ben Wright in supporting, promoting and integrating Sendspark into my daily sales activities. As a brand ambassador I actively use Sendspark for all my video needs—from prospecting and proposals to trainings—and share my experiences through my LinkedIn brand.

Sendspark has become my go-to tool because it genuinely enhances how I connect with clients and prospects. It’s a tool I believe in and I’m excited to represent it. I also get to work closely with the Sendspark team to create engaging and fun content that showcases the power of their platform.

Check em out 🤘

Brand Ambassador

Gartner

Gartner Peer Community is Gartner's next generation online destination designed to increase value through timely answers and meaningful peer connections

I am a Founding Peer Community Ambassador to contribute insights on B2B sales, sales leadership and enterprise go to market among other topics

Peer Ambassador: B2B Sales, Sales Leadership & Enterprise GTM

LinkedIn Learning Community

Hand selected by LinkedIn as one of their 2025 Sales Beacons a community of the most impactful, consistent and credible voices in B2B sales

As part of their invite only Club Navigator program I contribute thought leadership around outbound, SDR development, cold calling and sales coaching helping reps and teams navigate the modern sales landscape

• Featured in the LinkedIn Sales Navigator blog and showcase content
• Regularly share real, tactical strategies that move the profession forward
• Collaborate with top sellers and creators to elevate industry best practices

This isn’t about influence its about impact and creating space for real ones doing real work to lead from the front

Sales Beacon – LinkedIn for Sales

Sendoso

• Collaborated with the team to help develop strategies for personalized engagement and relationship building

• Provided insights and brainstormed ideas to drive creative solutions and initiatives

• Work closely with the CEO and industry advisory group to shape the future of engagement

Strategic Advisor

Humantic AI

- Authentic Selling Evangelist 
- Advising the team on product and positioning
- Attending strategy meetings to share best practices and review current processes in place
- Evangelize and help define a new product category
- Consulting the team on sales and marketing funnel generation

Sales Assembly

As the industry’s only Scale-as-a-Service platform, Sales Assembly is the trusted partner for leading B2B Tech companies on their journey to Scale Better, Scale Faster, and Scale Smarter.

Featured Thought Leader

RevGenius

Member

During my tenure as Program Director, Community Manager and RevLeague Founder at RevGenius I partnered with Jared Robin and the RG team to orchestrate an extraordinary community growth journey from July 2020 to May 2022. Together we transformed a community of 2,000 members into a thriving force of 40,000+ members.

In October 2020 I took a bold stride by creating RevLeague. A micro-community within RevGenius. In an era marked by the isolation of remote work, RevLeague emerged as a dynamic haven for Sales Leaders, SDRs, and AEs seeking collaboration, support, and empowerment. We crafted a vibrant space where walls couldn't confine us. Enabling individuals to connect, share, and thrive.

Guiding RevLeague to over 2,000 members, I fostered a dynamic environment with weekly office hours, stimulating competitions, and collaborations with esteemed sponsors like Ambition, SalesScreen, and ConnectandSell. This journey was a testament to our collective drive to uplift and amplify the growth of sales reps in the evolving landscape.

With my contributions as a Program Director, Community Manager, and RevLeague Founder I embraced the opportunity to fuel connections, inspire growth, and foster an unwavering spirit of camaraderie within the RevGenius community.

Program Director | RevLeague Co-Founder | Community Manager

Your Future Homie- In- Law | Founder @ The SD Lab | Sales Consultant | 7x Strategic Advisor | 4x Sales Leader | SDR Coach | #empathyactivist

Hey I’m Tom I help B2B leaders, SDR teams and founders fix broken outbound when pipeline is dry and reps are stuck spinning

After 18 years in sales from 400+ daily cold calls in a cubicle to building $3M+ in pipeline from scratch I’ve built a repeatable system that gets outbound back on track

Here’s how I help

Weekly workshops (theory + tactical execution)

Rebuilt call flows, messaging and targeting

Sequencing + workflow installation

Call reviews with live coaching + scorecards

Fast performance gains tied to KPIs

Client Wins

Kustomer → 50%+ lift in meetings → 100% SDR attainment in 3 months
ServiceChannel → 30% SQL lift with sharper messaging + coaching
Rockledge, Distran → 10–20 meetings/month booked after outbound reset

I’ve also worked with brands like ServiceChannel, Kustomer, Apollo, ZoomInfo, Smartlead, Surfe and more to coach teams and represent their tools

Outbound isn’t dead it just needs fixing

👉 Want sharper messaging, predictable pipeline and reps who book meetings?

Book an Outbound Strategy Tour (Featured below)

Or join my newsletter (7K+ readers) for free outbound playbooks (below)

Founder

The SD Lab is a top-of-funnel sales consulting agency. The SD Lab offers customized services to help businesses optimize their sales process and achieve measurable results. The SD Lab offers a 14-week Revenue Acceleration program, Custom Sales Playbooks, and Team Coaching packages that cover all things Top of Funnel. If you're looking to optimize your sales process and achieve sales success, The SD Lab is here to help. Let's work together to transform your sales approach

Riley Blaisdell 🦏

Leavitt Group Northwest

Business Development Specialist

West Sound Human Resource Management Association (WSHRMA)

Working in a voluntary position on the board as Secretary for the WSHRMA. My job is to take minutes of chapter meetings and provide notice of meetings and general correspondence. 

For our monthly luncheons, I am responsible for keeping attendance and providing food for the event.

Secretary

Paycor

Major Market Account Executive

AMMEX Corporation

Oversaw and managed end-to-end B2B wholesale account ownership to achieve sales quota and assigned strategic account objectives a thorough deep understanding of the customer base, organizational structure, and knowledge of the influencers within those organizations. 

•	Grew a book of business from $1.3M+ in 2014 to $35.6M+ in 2021 by establishing and fostering customer relationships and leading solution development efforts that best address customer needs.
•	Achieved a 38% average margin by building and scaling product sales within the defined business segment to drive exponential channel growth.
•	Increased market share in the automotive industry from 3-4% to 16% by networking with existing and new clients to provide new products and upsell product gaps.
•	Earned numerous awards and recognitions, including the 2021 Supplier of the Year for a Buying Group, 2021 Sales Rep of Q3, and 2015 Core Value Legend.

Enterprise Sales Specialist

National Sales Representative

Receivables Performance Management

Maintained a complete debt collection portfolio per contracting agreements and FDCPA rules and regulations.

•	Reached and exceeded company quotas, achieving numerous recognitions as the top monthly grosser and building a large book of business with accounts on a payment plan.
•	Improved team performance by collaborating with management to train and supervise new or underperforming employees on industry best practices.
•	Increased debt collection revenue by selling services and educating the consumers on how to pay their debts in full within a timely manner.
•	Provided exceptional communication, customer service, and problem-solving skills to resolve issues.

Debt Collector

In 2013, I entered B2B sales, building my book of business by cold calling 📞. This is a full-cycle role. My first deal closed a month outside of training for a whopping 345.00! The days of 90-100 cold calls a day paid off 💵.

We had a bell 🔔 you would ring for new business orders. After that first ring, I set a goal not to ring it unless the start-up order exceeded 10k. It took me seven months to earn it with an order of 29k 💵.

Eventually, I was closing high 6-figure to low 7-figure deals 💰.  

August 4th, 2022, a meeting popped up on my calendar to connect. Once HR appeared on the screen, I racked my brain to try and piece together what I did that could cause this. I happened to get laid off 🤔.

As a father of two kids on a single income, I felt like a failure. I went downstairs and apologized to Megan because I felt like I let her down 😔.

I took the time to grieve and heal. I wanted to land in tech sales, but I had no experience or college degree backing me. 

I started to lurk 👀 on LinkedIn with my 217 connections in September of 2022. I began to hand out connection requests like Oprah handed out keys 🔑. That method didn't work. 

On October 7th, 2022, I made my first post. It didn't go well. Shortly after, I created a post about myself seeking employment 🆘, and I went from 3-4 interviews a week. To 10-15 per week 📈. Thanks to the community.  

A quick stint at Paycor opened doors to the Employee Benefits space and landed at Leavitt Group NW.  
 
It's time to serve.

We have two kids. Titan, our son, was diagnosed as autistic, high-functioning, and non-verbal. He has proven experts wrong by how far he has come. I am so proud and admire your grit and determination. 

Our daughter Mine Mae was born six years after Titan. She is obsessed with her brother Titan and knows Jen Allen's voice because Winning The Challenger Sales was part of her bath time routine. 

Megan is my better half. She is strong, squats more than your boyfriend 🤣, and is a huge advocate for our children. 

I miss a heavy barbell but fell in love with golf on 12-7-2019 ⛳. I played my first round in the rain and shot a 132. Don't worry. I have gotten better and love it. I am Hawaiian but from the big island of California! 🤣🤣

You can find me on LinkedIn cheering 📣 and sharing LinkedIn's VIP list.  

Welcome to my community. Engage is the rage. The party is in the comments. 

Mahalo Nui Loa. 

Let's connect!

taplio

The Battle

🔥 Tom Slocum

Riley Blaisdell 🦏

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