🔥 Tom Slocum

Your Future Homie- In- Law | Founder @ The SD Lab | Sales Consultant | 7x Strategic Advisor | 4x Sales Leader | SDR Coach | #empathyactivist

Hey I’m Tom I help B2B leaders, SDR teams and founders fix broken outbound when pipeline is dry and reps are stuck spinning

After 18 years in sales from 400+ daily cold calls in a cubicle to building $3M+ in pipeline from scratch I’ve built a repeatable system that gets outbound back on track

Here’s how I help

Weekly workshops (theory + tactical execution)

Rebuilt call flows, messaging and targeting

Sequencing + workflow installation

Call reviews with live coaching + scorecards

Fast performance gains tied to KPIs

Client Wins

Kustomer → 50%+ lift in meetings → 100% SDR attainment in 3 months
ServiceChannel → 30% SQL lift with sharper messaging + coaching
Rockledge, Distran → 10–20 meetings/month booked after outbound reset

I’ve also worked with brands like ServiceChannel, Kustomer, Apollo, ZoomInfo, Smartlead, Surfe and more to coach teams and represent their tools

Outbound isn’t dead it just needs fixing

👉 Want sharper messaging, predictable pipeline and reps who book meetings?

Book an Outbound Strategy Tour (Featured below)

Or join my newsletter (7K+ readers) for free outbound playbooks (below)

Founder

The SD Lab is a top-of-funnel sales consulting agency. The SD Lab offers customized services to help businesses optimize their sales process and achieve measurable results. The SD Lab offers a 14-week Revenue Acceleration program, Custom Sales Playbooks, and Team Coaching packages that cover all things Top of Funnel. If you're looking to optimize your sales process and achieve sales success, The SD Lab is here to help. Let's work together to transform your sales approach

Matthew Lakajev ☎️

Get 5+ more warm leads/wk from LinkedIn with our 3Cs system | Work with me and 435 creators in the program link below | DM me CREATOR SYSTEM and let’s chat

Founder & CEO

Matt Lakajev 🚀

AGI is here.

In 4 days I built a self-learning coaching platform.

Want to see it?

1) Comment BUILD
2) I'll share link in post in 24 hrs

From scratch.

Git. Claude Code 4.6. Supabase. Cloudflare.

Day 1 → Full database. 16 tables. Live.
Day 2 → AI scoring engines. Self-learning. Deployed.
Day 3 → MCP server. Everything connected.
Day 4 → Gamified client dashboard. Shipped.

No developers, agency or code written.

Just me talking in my undies...

This GIF isn't even final product.

1 yr ago this would've cost $1M and taken 6 months.

Want to see it?

1) Comment BUILD
2) I'll share link in post in 24 hrs

Matt Lakajev

Anyone who says "Don't cold DM" is an idiot

Last year I Cold DMd Ali Abdaal and booked a call

I then helped him for FREE for 60 mins on LinkedIn
I then coached his program for 90 mins for FREE also.

I asked for nothing in return.

Then I saw him on the The 505 Podcast

I then asked Ali if I could get an intro.

He said "Yeah send me the message and I'll forward it"

So, I cold DMd Brayden Figueroa

And guess what?

We recorded the pod this morining.

Cold DMs work. Your just suck.

And if you want to get better at them?

I just recorded a 30 FREE training

Where I show the EXACT DMs I sent to Ali and Brayden.

Go to my YouTube and under LIVE and check it out.

But what do you think?

Cold DMs? Yay or Nay?

Join The LinkedIn Marketing Gym - Scale to $30k+/mth on LinkedIn using Content and DMs. For solo founders or teams <​3 people. Already posting and DMing. Want to 3-5x calls per week.

My 17 yr old client just closed $75,000

I recorded 90 min training. Here it is - https://lnkd.in/g6CqEvzs

1) Comment 17
2) In 24 hrs I'll add the link in this post

So set a reminder on your phone, and come back.

And remember

He’s sending 10 DMs/day in Maths Class

You sent 0 because you were afraid.

A teenager is beating you...

All these idiots telling you to "post more"

Bro. My client closed 3 deals with 1 DM.

All he did was

1 - Do my niche training
2 - Change 1 single DM
3 - Close $10k in 6 days...

Want to see the training for FREE?

See the link in my Comments.

Oh, and I nearly forgot.

I got LIVE on YouTube and LinkedIn

DAILY at 11.30am AEDT.

Come say hi.

I'll show you how to ACTUALLY make $ on LinkedIn

Then come join my LinkedIn Marketing Gym.

K thx bye.

This ChatGPT prompt says if your LinkedIn post

Will get you LEADS or LIKES.

STEAL IT

Paste this into ChatGPT, drop in your latest post, and watch it diagnose exactly why your content isn't converting.

---

"I'm going to give you a LinkedIn post and a description of my business, who I sell to, and what my offer is. Tell me the percentage chance this post generates an inbound lead vs just gets likes.

Here's how to score it:

STEP 1 — THE WINDOW TEST (does it stop the right person?)

Check the Reflection:
- Does the reader see THEMSELVES in the first 2 lines? Not "that's interesting" — "that's ME." Score the identity match: are there specific nouns from their world (their job, their tools, their daily frustrations) or is it generic?
- Score: 0-20

Check the Gift:
- Once they click "see more," is there an obvious payoff? A framework, a diagnosis, a belief flip, a "finally someone gets it" moment? Or is it vague inspiration?
- Score: 0-20

Check the Step-Through:
- Is there a clear next action? (DM, comment, profile visit, link click) Or does the post just... end?
- Score: 0-10

Check the Present Test:
- If they click through to my profile after reading this, will they find more content that matches? Or will they think "wait, this wasn't actually for me"? (I'll tell you about my profile/offer so you can judge this.)
- Score: 0-10

STEP 2 — LANGUAGE MATCH (does it sound like their world?)

Check across 5 layers:
- Functional: Does it use the VERBS of their daily life? (Not marketing-speak — their actual routines)
- Technical: Does it use insider vocabulary only they'd know?
- Cultural: Does it reference shared experiences from their world?
- Psychic: Does it voice the internal monologue they never say out loud?
- Narrative: Does it describe the repeating story loop of their life?
- Score: 0-20

STEP 3 — CARRIER TRUST (do they trust the human behind this?)

Check these signals in the post:
- Lived Credibility: Does the author sound like they've actually done this, not just studied it?
- Proof Proximity: Are there results from people like the reader?
- Motive Transparency: Is it clear why the author is sharing this?
- Values Polarity: Does this post attract the RIGHT people and repel the wrong ones? Or does everyone "kind of agree"?
- Score: 0-20

THEN GIVE ME:

1. Total score out of 100
2. Translate that to: "X% chance this generates an inbound lead, Y% chance it just gets likes"
3. The #1 reason it will fail to convert (be specific and direct)
4. Rewrite my hook (first 2 lines) so the right person's brain screams "that's me"
5. One line I should add that would spike Carrier Trust

Be brutal. I don't want encouragement. I want a diagnosis.

My business: [DESCRIBE HERE]
My ideal client: [DESCRIBE HERE]
My post: [PASTE HERE]"

---

Paste it. Be honest about your business. Drop your score below.

If you got under 40% — your content is doing community service, not lead generation.

I fed Claude 4.6 everything I know about LinkedIn.

What it spat out gave me chills.

5,000 words of LinkedIn Gold

Want it?

1) Comment 4.6
2) In 24 hours I'll add link to the post

20 files. 850+ clients. $172M in results.

My entire second brain. One AI.

I pointed it at 3 real clients:

Bill — recruiter. Booked out for weeks.
Bec — <2,000 followers. 1 post 20 leads
Ehsan — Career coach. 5 meetings per post.

Same system. Same results.

19 engines scored every profile 85+.

This is what world-class LinkedIn looks like.

Want it?

1) Comment 4.6
2) In 24 hours I'll add link to the post

Claude 4.6 is 🤯 Steal my $5M Linkedin System

In 10 minutes, for FREE. SCREENSHOT THIS!!!

LinkedIn Coaches charge $20,000 for this.

How to do it:

1) Screenshot each slide
2) Add into Claude or ChatGPT
3) Build your entire contnet strategy

The same one that

Made me $5M, got 50k leads and 100k followers.

Your complete LinkedIn content system — built in 10 minutes.

This is just the beginning.

This Friday I'm running a FREE live workshop

Where I build your entire LinkedIn System from scratch LIVE — using Claude Opus 4.6.

Register below for FREE

Session 1: https://lnkd.in/gyCUysBp

Session 2: https://lnkd.in/gGj-Dq6t

Are you using Claude 4.6 now?

♻️ REPOST this so more people can see it.

$5M LinkedIn Content Plan

I've generated 500,000 inbound leads from LinkedIn

No joke. People gave me their details like 10 times each

Name, Email and Phone Number.

$0 spent on ads and 100% organic content

All while I'm sitting in my undies at my computer, while my dog Teddy looks at me like a weirdo with the Dyson fan on 10 cause it's so damn hot in Sydney.

So yeah. You know it'll be dope.

Enjoy reading you Legend!

View newsletter: How To Make Money On LinkedIn

I built a 50,000+ email list and got 500,000 opt-ins using 100% organic LinkedIn content — without spending $1 on ads. And in this article, I'm going 

Open article: How to get inbound leads on LinkedIn by Matt Lakajev • 15 min read

How I got 50,000 inbound leads on LinkedIn

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The Battle

🔥 Tom Slocum

Matt Lakajev 🚀

Followers

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Performance ScoreMatt Lakajev 🚀's LinkedIn Performance

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The Battle

🔥 Tom Slocum

Matt Lakajev 🚀

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Matt Lakajev 🚀's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMatt Lakajev 🚀's LinkedIn Performance