🔥 Tom Slocum

Your Future Homie- In- Law | Founder @ The SD Lab | Sales Consultant | 7x Strategic Advisor | 4x Sales Leader | SDR Coach | #empathyactivist

Hey I’m Tom I help B2B leaders, SDR teams and founders fix broken outbound when pipeline is dry and reps are stuck spinning

After 18 years in sales from 400+ daily cold calls in a cubicle to building $3M+ in pipeline from scratch I’ve built a repeatable system that gets outbound back on track

Here’s how I help

Weekly workshops (theory + tactical execution)

Rebuilt call flows, messaging and targeting

Sequencing + workflow installation

Call reviews with live coaching + scorecards

Fast performance gains tied to KPIs

Client Wins

Kustomer → 50%+ lift in meetings → 100% SDR attainment in 3 months
ServiceChannel → 30% SQL lift with sharper messaging + coaching
Rockledge, Distran → 10–20 meetings/month booked after outbound reset

I’ve also worked with brands like ServiceChannel, Kustomer, Apollo, ZoomInfo, Smartlead, Surfe and more to coach teams and represent their tools

Outbound isn’t dead it just needs fixing

👉 Want sharper messaging, predictable pipeline and reps who book meetings?

Book an Outbound Strategy Tour (Featured below)

Or join my newsletter (7K+ readers) for free outbound playbooks (below)

Founder

The SD Lab is a top-of-funnel sales consulting agency. The SD Lab offers customized services to help businesses optimize their sales process and achieve measurable results. The SD Lab offers a 14-week Revenue Acceleration program, Custom Sales Playbooks, and Team Coaching packages that cover all things Top of Funnel. If you're looking to optimize your sales process and achieve sales success, The SD Lab is here to help. Let's work together to transform your sales approach

Keith Laughner

I simplify the sales process | FOLLOW for tips & tricks

Some of the best advice I've ever received and continue to pass along to the people I work with is, "figure out what you love, and then find a way to get paid for it." Since I can ever remember, I've always gravitated towards and been fascinated by coaching and building teams - I legitimately love watching someone become successful by implementing a skill that I taught them. 

I've been fortunate enough to "get paid for what I love" by building teams across the startup world since 2015. I'm most proud of doing so from scratch, where I can take an environment with minimal momentum and hire smart people, implement scalable processes, train, coach, and watch these teams excel in their space. I've helped multiple companies improve all of their productivity metrics by well over 300%, and I don't see myself letting down anytime soon - did I mention that I love this stuff :)

If you'd like to drive more pipeline and close more business this year, here are ways I can help:

→ Playbook design 
→ Talk track creation
→ Hiring processes that will ensure you're hiring  top performers over-and-over
→ Group Coaching
→ 1:1 Coaching
→ Send me a message to work together!

Phone: 805.729.3105
Email: keith@kmlsales.com
Twitter: https://twitter.com/laughnerkeith

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The Battle

🔥 Tom Slocum

Keith Laughner

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