🔥 Tom Slocum

The SD Lab

I help B2B sales teams fix outbound and build top-of-funnel engines that actually deliver

Over the last 18 years I’ve been on every side of the outbound game from full cycle sales to SDR, from ops to leadership I’ve built motions from zero, led teams in the trenches and turned broken outbound into predictable pipelines

Since 2022 I’ve partnered with sales leaders across SaaS, logistics, facilities and more to reset their outbound motion and get their teams back on quota

The Outbound Accelerator (8–12 weeks)
This isn’t theory. I embed with SDR teams to coach, train and rebuild their processes. Weekly live workshops. Hands-on sessions. Custom playbooks. By the end your reps aren’t just booking more meetings they’re booking better ones. Leaders leave with a team and a system they can trust to perform

Why leaders bring me in
18 years in outbound across multiple industries
Tactical expertise from someone still on the phones
Proven results: SDR orgs seeing 20–30% lifts in meetings booked within one quarter

From cubicle cold calls to helping companies like Kustomer and ServiceChannel scale outbound systems that last

Founder | CEO

lemlist

Brand Ambassador 

Nooks

Advisor | Brand Ambassador

Sendspark

Since June 2023 I’ve had the pleasure of collaborating with Bethany the co-founder of Sendspark and Ben Wright in supporting, promoting and integrating Sendspark into my daily sales activities. As a brand ambassador I actively use Sendspark for all my video needs—from prospecting and proposals to trainings—and share my experiences through my LinkedIn brand.

Sendspark has become my go-to tool because it genuinely enhances how I connect with clients and prospects. It’s a tool I believe in and I’m excited to represent it. I also get to work closely with the Sendspark team to create engaging and fun content that showcases the power of their platform.

Check em out 🤘

Brand Ambassador

Gartner

Gartner Peer Community is Gartner's next generation online destination designed to increase value through timely answers and meaningful peer connections

I am a Founding Peer Community Ambassador to contribute insights on B2B sales, sales leadership and enterprise go to market among other topics

Peer Ambassador: B2B Sales, Sales Leadership & Enterprise GTM

LinkedIn Learning Community

Hand selected by LinkedIn as one of their 2025 Sales Beacons a community of the most impactful, consistent and credible voices in B2B sales

As part of their invite only Club Navigator program I contribute thought leadership around outbound, SDR development, cold calling and sales coaching helping reps and teams navigate the modern sales landscape

• Featured in the LinkedIn Sales Navigator blog and showcase content
• Regularly share real, tactical strategies that move the profession forward
• Collaborate with top sellers and creators to elevate industry best practices

This isn’t about influence its about impact and creating space for real ones doing real work to lead from the front

Sales Beacon – LinkedIn for Sales

Sendoso

• Collaborated with the team to help develop strategies for personalized engagement and relationship building

• Provided insights and brainstormed ideas to drive creative solutions and initiatives

• Work closely with the CEO and industry advisory group to shape the future of engagement

Strategic Advisor

Humantic AI

- Authentic Selling Evangelist 
- Advising the team on product and positioning
- Attending strategy meetings to share best practices and review current processes in place
- Evangelize and help define a new product category
- Consulting the team on sales and marketing funnel generation

Sales Assembly

As the industry’s only Scale-as-a-Service platform, Sales Assembly is the trusted partner for leading B2B Tech companies on their journey to Scale Better, Scale Faster, and Scale Smarter.

Featured Thought Leader

RevGenius

Member

During my tenure as Program Director, Community Manager and RevLeague Founder at RevGenius I partnered with Jared Robin and the RG team to orchestrate an extraordinary community growth journey from July 2020 to May 2022. Together we transformed a community of 2,000 members into a thriving force of 40,000+ members.

In October 2020 I took a bold stride by creating RevLeague. A micro-community within RevGenius. In an era marked by the isolation of remote work, RevLeague emerged as a dynamic haven for Sales Leaders, SDRs, and AEs seeking collaboration, support, and empowerment. We crafted a vibrant space where walls couldn't confine us. Enabling individuals to connect, share, and thrive.

Guiding RevLeague to over 2,000 members, I fostered a dynamic environment with weekly office hours, stimulating competitions, and collaborations with esteemed sponsors like Ambition, SalesScreen, and ConnectandSell. This journey was a testament to our collective drive to uplift and amplify the growth of sales reps in the evolving landscape.

With my contributions as a Program Director, Community Manager, and RevLeague Founder I embraced the opportunity to fuel connections, inspire growth, and foster an unwavering spirit of camaraderie within the RevGenius community.

Program Director | RevLeague Co-Founder | Community Manager

Your Future Homie- In- Law | Founder @ The SD Lab | Sales Consultant | 7x Strategic Advisor | 4x Sales Leader | SDR Coach | #empathyactivist

Hey I’m Tom I help B2B leaders, SDR teams and founders fix broken outbound when pipeline is dry and reps are stuck spinning

After 18 years in sales from 400+ daily cold calls in a cubicle to building $3M+ in pipeline from scratch I’ve built a repeatable system that gets outbound back on track

Here’s how I help

Weekly workshops (theory + tactical execution)

Rebuilt call flows, messaging and targeting

Sequencing + workflow installation

Call reviews with live coaching + scorecards

Fast performance gains tied to KPIs

Client Wins

Kustomer → 50%+ lift in meetings → 100% SDR attainment in 3 months
ServiceChannel → 30% SQL lift with sharper messaging + coaching
Rockledge, Distran → 10–20 meetings/month booked after outbound reset

I’ve also worked with brands like ServiceChannel, Kustomer, Apollo, ZoomInfo, Smartlead, Surfe and more to coach teams and represent their tools

Outbound isn’t dead it just needs fixing

👉 Want sharper messaging, predictable pipeline and reps who book meetings?

Book an Outbound Strategy Tour (Featured below)

Or join my newsletter (7K+ readers) for free outbound playbooks (below)

Founder

The SD Lab is a top-of-funnel sales consulting agency. The SD Lab offers customized services to help businesses optimize their sales process and achieve measurable results. The SD Lab offers a 14-week Revenue Acceleration program, Custom Sales Playbooks, and Team Coaching packages that cover all things Top of Funnel. If you're looking to optimize your sales process and achieve sales success, The SD Lab is here to help. Let's work together to transform your sales approach

SmartLam North America™

- Sales and production planning
- Zoho Analytics and reporting
- Production forecasting 
- Revenue forecasting 

Software Stack:
- Microsoft Office
- Microsoft Excel
- Zoho Analytics
- Zoho Creator
- Zoho CRM
- ChatGPT 
- Netsuite
- Notion

Sales & Operations Planner

AV Pro

- Sales and system design of audio-visual, network, and security systems
- Startup leader after reacquiring AV Pro assets from Chorus
- Personally sold 67% of last 12 months revenue
- My Sales:  $840,000+ in last 12 months
- Sales Cycle:  1 week - 12 months
- Deal Size:  $2500 - $340,000+

Account Executive / Project Manager

- Led Alabama sales team of six sales professionals and one sales admin
- Focused on growing recurring revenue and security accounts
- Total Sales:  $2,600,000+ annualized
- Sales Cycle:  1 week - 6 months
- Deal Size:  $750 - $55,000+

Sales Manager (Chorus SmartSecure)

Audio Video Excellence, Inc (AVX)

- Sales and system design of audio-visual, network, and security systems
- Sales Cycle:  2 weeks - 18 months
- Deal Size:  $5000 - $350,000+

Account Executive

- Led 20+ team members across two verticals in three regions
- Managed inventory, scheduling, install, and service teams
- Integrated two operating divisions into one unit

Director of Operations (Chorus SmartSecure)

- Implemented and administered ConnectWise software suite
- Managed New Builder Program onboarding and training
- Member of leadership team during rebrand of AV Pro
- Chorus SmartSecure acquired assets of AV Pro

Project Manager (Chorus SmartSecure)

- Sales and system design of audio-visual, network, and security systems
- Closed largest two jobs in company history
- Sales Cycle: 1 week - 12 months
- Deal Size: $1000 - $300,000+
- Total Sales: $750,000+

Account Manager

AmeriGas

Leadership Focus:  safety, sales, cx, distribution, install, service

- 2500+ Customers in middle Tennessee
- 1MM+ gallons delivered annually
- FY 2018: 125% of Budgeted EBITDA
- FY 2018: 167% of YOY EBITDA
- FY 2018: Top 10 in KPIs

District Manager

Precious in His Sight

- Grew from home based to brick and mortar retailer
- Expanded from children’s wear to women's apparel
- 25,000+ Facebook page likes & group members
- Selling channels: Facebook, Instagram, Shopify
- Private label manufacturing in four countries

Co-Owner

ENCO Electronic Systems

- Sales and system design of audio-visual, network, and security systems
- Sales Cycle: 2 weeks - 2 months
- Deal Size: $2500 - $150,000+

- Responsible for purchasing and vendor relationships
- Job staging, product sourcing, and product testing
- Digital signage installation and implementation
- Video conferencing design and installation

Purchasing Manager

Leadership Focus:  safety, sales, cx, distribution, install, service

- 2000+ Customers across seven counties
- 1MM+ gallons delivered annually
- FY 2014: 171% of Budgeted EBITDA
- FY 2014: 255% of YOY EBITDA
- FY 2014: Top 10 in KPIs

LifeSouth Community Blood Centers

Leadership Focus: donor recruitment, hospital relations, compliance

- 13,000+ blood donations collected annually
- 25+ team members total on three teams
- One collection site and two mobile units
- Five hospitals in local distribution network

Regional Manager

BBVA

Financial Sales Advisor

I developed a love for business operations during my nine years in retail. Retail taught me how to create great customer experiences, P&L management, showed me what I was missing as a leader, and more. It's a highlight of my career to this day from opening two new stores to being nominated for a national award.

Though the titles have changed through the years, I'm still very passionate about leadership and customer satisfaction. I've started a couple businesses, helped start others, and rebuilt a few more over time. I've added to my experience in human resources, sales management, and business planning and strategy to name a few.

Most important is my why. That's my family starting with my wife, two sons, and our goldendoodle. Everything I do is to create a better life for them. We're usually on a sports field somewhere and we love it. I try to read when I find the time, I love music to escape or focus, and I enjoy learning and connecting with my inner nerd.

taplio

The Battle

🔥 Tom Slocum

Daniel Hewett

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