🔥 Tom Slocum

The SD Lab

I help B2B sales teams fix outbound and build top-of-funnel engines that actually deliver

Over the last 18 years I’ve been on every side of the outbound game from full cycle sales to SDR, from ops to leadership I’ve built motions from zero, led teams in the trenches and turned broken outbound into predictable pipelines

Since 2022 I’ve partnered with sales leaders across SaaS, logistics, facilities and more to reset their outbound motion and get their teams back on quota

The Outbound Accelerator (8–12 weeks)
This isn’t theory. I embed with SDR teams to coach, train and rebuild their processes. Weekly live workshops. Hands-on sessions. Custom playbooks. By the end your reps aren’t just booking more meetings they’re booking better ones. Leaders leave with a team and a system they can trust to perform

Why leaders bring me in
18 years in outbound across multiple industries
Tactical expertise from someone still on the phones
Proven results: SDR orgs seeing 20–30% lifts in meetings booked within one quarter

From cubicle cold calls to helping companies like Kustomer and ServiceChannel scale outbound systems that last

Founder | CEO

lemlist

Brand Ambassador 

Nooks

Advisor | Brand Ambassador

Sendspark

Since June 2023 I’ve had the pleasure of collaborating with Bethany the co-founder of Sendspark and Ben Wright in supporting, promoting and integrating Sendspark into my daily sales activities. As a brand ambassador I actively use Sendspark for all my video needs—from prospecting and proposals to trainings—and share my experiences through my LinkedIn brand.

Sendspark has become my go-to tool because it genuinely enhances how I connect with clients and prospects. It’s a tool I believe in and I’m excited to represent it. I also get to work closely with the Sendspark team to create engaging and fun content that showcases the power of their platform.

Check em out 🤘

Brand Ambassador

Gartner

Gartner Peer Community is Gartner's next generation online destination designed to increase value through timely answers and meaningful peer connections

I am a Founding Peer Community Ambassador to contribute insights on B2B sales, sales leadership and enterprise go to market among other topics

Peer Ambassador: B2B Sales, Sales Leadership & Enterprise GTM

LinkedIn Learning Community

Hand selected by LinkedIn as one of their 2025 Sales Beacons a community of the most impactful, consistent and credible voices in B2B sales

As part of their invite only Club Navigator program I contribute thought leadership around outbound, SDR development, cold calling and sales coaching helping reps and teams navigate the modern sales landscape

• Featured in the LinkedIn Sales Navigator blog and showcase content
• Regularly share real, tactical strategies that move the profession forward
• Collaborate with top sellers and creators to elevate industry best practices

This isn’t about influence its about impact and creating space for real ones doing real work to lead from the front

Sales Beacon – LinkedIn for Sales

Sendoso

• Collaborated with the team to help develop strategies for personalized engagement and relationship building

• Provided insights and brainstormed ideas to drive creative solutions and initiatives

• Work closely with the CEO and industry advisory group to shape the future of engagement

Strategic Advisor

Humantic AI

- Authentic Selling Evangelist 
- Advising the team on product and positioning
- Attending strategy meetings to share best practices and review current processes in place
- Evangelize and help define a new product category
- Consulting the team on sales and marketing funnel generation

Sales Assembly

As the industry’s only Scale-as-a-Service platform, Sales Assembly is the trusted partner for leading B2B Tech companies on their journey to Scale Better, Scale Faster, and Scale Smarter.

Featured Thought Leader

RevGenius

Member

During my tenure as Program Director, Community Manager and RevLeague Founder at RevGenius I partnered with Jared Robin and the RG team to orchestrate an extraordinary community growth journey from July 2020 to May 2022. Together we transformed a community of 2,000 members into a thriving force of 40,000+ members.

In October 2020 I took a bold stride by creating RevLeague. A micro-community within RevGenius. In an era marked by the isolation of remote work, RevLeague emerged as a dynamic haven for Sales Leaders, SDRs, and AEs seeking collaboration, support, and empowerment. We crafted a vibrant space where walls couldn't confine us. Enabling individuals to connect, share, and thrive.

Guiding RevLeague to over 2,000 members, I fostered a dynamic environment with weekly office hours, stimulating competitions, and collaborations with esteemed sponsors like Ambition, SalesScreen, and ConnectandSell. This journey was a testament to our collective drive to uplift and amplify the growth of sales reps in the evolving landscape.

With my contributions as a Program Director, Community Manager, and RevLeague Founder I embraced the opportunity to fuel connections, inspire growth, and foster an unwavering spirit of camaraderie within the RevGenius community.

Program Director | RevLeague Co-Founder | Community Manager

Your Future Homie- In- Law | Founder @ The SD Lab | Sales Consultant | 7x Strategic Advisor | 4x Sales Leader | SDR Coach | #empathyactivist

Hey I’m Tom I help B2B leaders, SDR teams and founders fix broken outbound when pipeline is dry and reps are stuck spinning

After 18 years in sales from 400+ daily cold calls in a cubicle to building $3M+ in pipeline from scratch I’ve built a repeatable system that gets outbound back on track

Here’s how I help

Weekly workshops (theory + tactical execution)

Rebuilt call flows, messaging and targeting

Sequencing + workflow installation

Call reviews with live coaching + scorecards

Fast performance gains tied to KPIs

Client Wins

Kustomer → 50%+ lift in meetings → 100% SDR attainment in 3 months
ServiceChannel → 30% SQL lift with sharper messaging + coaching
Rockledge, Distran → 10–20 meetings/month booked after outbound reset

I’ve also worked with brands like ServiceChannel, Kustomer, Apollo, ZoomInfo, Smartlead, Surfe and more to coach teams and represent their tools

Outbound isn’t dead it just needs fixing

👉 Want sharper messaging, predictable pipeline and reps who book meetings?

Book an Outbound Strategy Tour (Featured below)

Or join my newsletter (7K+ readers) for free outbound playbooks (below)

Founder

The SD Lab is a top-of-funnel sales consulting agency. The SD Lab offers customized services to help businesses optimize their sales process and achieve measurable results. The SD Lab offers a 14-week Revenue Acceleration program, Custom Sales Playbooks, and Team Coaching packages that cover all things Top of Funnel. If you're looking to optimize your sales process and achieve sales success, The SD Lab is here to help. Let's work together to transform your sales approach

Clint Hinkle

Quicksale Real Estate

We're cash buyers of off market properties nationwide. We sell to private and institutional investors  looking to fix and flip or hold for longterm rental. 

Sold $800k in our first 3 months.

Leading a team of 10

https://www.quicksalerei.com

Number One Cleaners

Residential and Commercial cleaning services.

Sold the business to focus on real estate.

ZoomInfo

Corporate New Business Team

Q1 - 140% Quota Attainment 

Meet with 40 businesses a month advising on GTM and business development best practices. 

Left to pursue my own business

Account Executive

ServiceChannel

Prospect and utilize consultative selling strategies to foster relationships with multiple stakeholders at Enterprise accounts with sales cycles of 6 months, closing average deal sizes of $500k.

Research customer pain points, create customized business cases to illustrate ROI. Utilize active listening strategies, converting customers from legacy systems to modernized SaaS.

Created 1.3MM in pipeline in my first four months with a $730k deal set to close in May.

Create out bound strategies leveraging Linkedin Sales Nav, Zoominfo, Clearbit, Salesloft, UserGems, Alyce, Regie AI.

Enterprise Account Executive

Malomo

Promote company and develop recruiting marketing strategy to generate 400 applicants in 2-day period, growing SDR team to from 2 to 8 within 2 months and saving $100K in recruiting fees

Create training and onboarding processes for new sales hires covering industry knowledge, technology stack (SalesLoft, HubSpot, LinkedIn Sales Navigator, Chili Piper, Gong.ai, Vidyard, SalesQL), reducing ramp up period by 50% (4-2 weeks)

Optimize email campaign practices and develop email cadences, improving email deliverability and increasing email open rates by 60% (25% to 40% open rates)

Develop sales strategy and present 150+ demos to DTC ecommerce clients in the retail, cosmetics, food & beverage, and apparel industries, growing pipelines by $525K within 5 months ($3K average deal size)

Laid off due to economy

Sales Development Director

Pushpay

Prospect and utilize consultative selling strategies to foster relationships with multiple stakeholders at nonprofits with sales cycles of 5-7 months, closing average deal sizes, SaaS fee plus processing fees equaling around $75K in annual value. 

Research customer pain points, create 40+ customized product demos, and utilize active listening strategies, converting customers from legacy systems to modernized SaaS solutions.

Identify ideal clients and develop targeted email campaigns for database management/giving platform and custom app, generating conversations and closing deals with lost opportunities.

Left after there was 100% turnover on the Enterprise team including all BDR's, AE's, Manager, Director, and VP.

esellas

Managed 2 account executives, 2 SDRs, RevOps associate, and a marketing consultant to lead and develop a GTM strategy to target key enterprise accounts, securing a $5M annual contract with the fastest growing retailer in the US.

Conducted market research to define new ICP, determined pain points and product-market fit, and developed a strategic outreach plan, creating a $16M pipeline in 4 months in a new market from scratch.

Utilized targeted engagement strategies with CIOs/CTO and discussed digital transformation opportunities.

Implemented an account-based marketing approach and GTM strategy centered around client’s API marketplace.

Blended consulting approach with modern selling techniques/tools (LinkedIn Sales Navigator, social selling, Apollo, Salesforce, Vidyard), breaking into new enterprise markets with Fortune 1000 tech companies.

Collaborated with a team to originate targeted outreach to client’s ICP (IoT, IT Services, SD-WAN, and IT Security), and developed messaging, cadence, and implementation strategies, forming channel partner relationship with VMWare.

Laid off due to funding

Enterprise Sales Director

Binova Group

Launched field testing for new patented product and negotiated exclusive distribution rights to US with an international manufacturer, launching new product/concept, securing pilot program, and potential 3-year contract valued at $22MM.

Created an AIA accredited course for product and presented to 1K+ influential professionals, establishing strategic relationships with architects, engineers, and commercial real estate agents.

Collaborated with municipalities on benefits and specifications of product, amending legislation to allow installations.

Partnered with international partners to improve sales strategy and process, reducing ramp time for new reps by 30%.

Laid off due to covid.

National Sales Director

Head Investment Partners

Passed Series 7 exam.

Developed strategy to target high net worth individuals for financial and risk management services, securing $1M AUM.

Reviewed and partnered with branding and marketing agency, revamping logo, website, and all marketing collateral.

Vice President Of Business Development

workspace interiors, inc.

Led team of 30 designers, project managers, installers, and sales reps and established new culture for 2 locations, growing company from $4M in annual revenue to $14M within 4 years.

Created new order processes and process improvements in sales/marketing strategy, increasing gross margin by 50% and securing clients in the healthcare, education, and government sectors.

Mentored 9 sales representatives on sales strategies and identified adjustments, increasing performance within the team and margin for Fortune 500 clients by 2-5% for contracts totaling $4M-$8M+ annually.

1 of 40 dealers (out of 600) awarded Platinum Partners Award for excellence in growth and revenue.

Introduced 3 additional revenue streams, resulting in a triple digit new client growth and $1M in additional revenue.

Vice President of Sales

Once I turned 40 I realized I wasted a lot of time chasing titles and comp packages. 

The biggest thing holding me back was I'm not wired to be an employee.

I was fortunate in my 20s to have autonomy, managing the PNL of an eight figure business and turn it around after a disgruntled manager let things fall apart on his way out. 

I managed to lead a second turnaround after that in B2B closing 6-8 figure deals. 

But once Covid hit, I got laid off and leveraged LinkedIn to break into tech. They tried to pigeon hole me in mostly just sales roles or leadership with not much authority over meaningful budget. 

After a handful of companies ran into funding issues, I did end up at a publicly traded company just to quickly realize this was not the path for me.

I wasn't going to put the company before my family and realized I needed to make a big change. I had a friend in real estate doing extraordinarily well. I quit my secure job and I went to work for commission only to learn the business.

There's been a lot of ups and downs, and since then I've launched my own real estate business, briefly a cleaning company that I sold, and now partnered back with my mentor to launch a real estate community to help those learn the same.

I am no longer money focused as my priority is building a life around being present with my wife and kids and only doing work I enjoy. 

While I don't want to be broke. I realized my family would rather have me be present physically, mentally, and emotionally over having a larger house, more stuff and even more vacations. 

It's a new path I'm walking and still learning every day and hope to help others do the same. Fortunately I realized this with my daughters being 10 and 6. Hoping to inspire others to realize the same before it's too late.

I do work with those one on one from career transition, prioritizing family, or even launching their own business. 

Feel free to shoot me a dm if you think I can help.

We're cash buyers of off market properties nationwide. We sell to private investors and hedge funds looking to fix and flip or hold for longterm rental. 

https://www.quicksalerei.com

taplio

The Battle

🔥 Tom Slocum

Clint Hinkle

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