Tom Jacquesson

Tweet Hunter

Trusted by 7100+ paying customers.

Grow your audience on X (Twitter) in less than 5min/day. Content inspiration, AI writing, automation, analytics and more.

Founder

HelloAsso

Product Owner

HelloAsso is the leading solution to help non-profit organizations collect online payments of all kind, including donations, memberships, product sales and crowdfunding. We provide our solutions to non-profit organizations for free through an alternative and durable business model.

In charge of managing paid acquisition channels, including SEA, Social Ads, and affiliation.

Paid Acquisition

Ironhack

Growth Manager

Independant

Consulting on digital marketing strategy and performing online marketing campaigns on most self-served platforms (SEM, Facebook/Instagram Ads, LinkedIn Ads, and more).

Clients : Wweeddoo | Savoir Dessiner | SharePay | Monster Messenger

Digital Marketing Specialist

LaBoxHomme

Recruited right after launch to manage this project and help it grow into a sustainable company.

Missions :
- Marketing & Communication
- Product Development (online & offline)
- Recruiting & Management
- Partnerships & Suppliers
- Accounting

Results :
- 4 000 subscribers within 12 months of activity
- €1M in revenue within 12 months
- Retention and ARPU increase

AppiNest

AppiNest conceives and builds mobile apps that transform your daily routines.

Our product, Pistache, helps motivate your children to do their chores (such as cleaning up their room or brushing their teeth) through an educational and fun mobile app.

- 150K+ downloads in France
- 220K€ raised in private funding
- 70K€ raised in public funding
- Millions of chores done with Pistache, and thousands of families' lives changed

Tasks :
- Product conception and improvement
- Analysis of user flows and key usage metrics
- Creating and executing the acquisition strategy
- Recruiting for marketing and communication related positions
- Management of marketing team
- Creating fund raising slide decks and pitching to investors

Co-Founder & CMO

Dialekta

• Supervises development of new products and services
• Manages all mobile campaigns and strategies
• Trains and supervises new recruits

Director of Innovation & Mobile

• Creates and executes strategies for online campaigns on multiple platforms, including Google Adwords, Facebook, Youtube and other networks, for various big and small clients
• Plans the campaigns to fit the clients' needs, makes recommendations on: budget, media, creative units
• Performs the follow-up of the campaigns and analyzes results for campaign optimization
• Extensive use of Google Adwords,Google Analytics, and Microsoft Excel
• Specializes in mobile and app advertising, with multiple apps attaining the top spots of the App Store in different categories and generating thousands of downloads

Media Strategist

IAB Canada

• Active member of the Mobile Committee
• Lecturer at Series-X IAB: Mobile 2.0

Lecturer, Member of Mobile Committee

Helping 6200+ LinkedIn creators build a personal brand with 🧿 Taplio

Co-Founder

*Trusted by 2600+ LinkedIn creators, freelancers and employees* 👉 the LinkedIn tool that helps you create better content and build relationships.

Rohan Kapur

BYOB - Build Your Own Brand

We help you:

1) Build a Personal Brand, consistently. (77% of internet users trust a person's online brand)

2) Simplify your job hunt (An average job hunt involves 16+ applications,10+ hrs per week to design candidature info and can last up to 6 months.)

Reach out to us on our website below or message me here, if you're looking for 1,2 or both :)

Founder & CEO

Zomato

• Improved CSAT for Premium and High AOV customers by 20%
• Optimised and reduced cost at an overall org level by 10-15% through vendor rationalisation

Program Manager - Customer Experience

• Led a team of 10 generating an annual turnover of $4.9m and 3.7m orders
• Achieved an annual run rate GMV of $19.5m and maintained +60 Merchant Net Promoter Score
• Member of Zomato’s recruitment panel for the India supply team

Area Lead

Awarded the "Rising Star" for surpassing Pre-Covid Ad Revenue the fastest for any zone in Delhi 

• Re-launched the zone post lockdown and hit 110% recovery of Pre Covid-Ad revenue in December’20
• Led a team of 4 to achieve the highest ever annual advertising revenue run-rate of $324K for the zone
• Strategized and executed the launch of Zomato Pro by building a supply of 400+ restaurants generating an annual run-rate of $1.54m GMV

Area Sales Manager - Dining Out

Awarded "Sales Rockstar" for achieving the highest GMV globally for Zomato Pro Restaurants 

• Headed a portfolio of strategic accounts billing $486K of annual advertising revenue. Ranking 2nd in India and 1st in NCR
• Globally ranked number 1 for generating a GMV of $7.03m annually from Zomato Gold restaurants
• Re-shaped the Dining Out suite of products with Zomato Pro, Gourmet Delivery, and Contactless Dining to adapt to the market post the NRAI Logout Movement and Covid19

Manager - Enterprise Business

Awarded "No.1 Sales Manager" in Zomato Gold For FY 2018-2019 

• Member of the launch team of Zomato Gold contributing to 15% (180 restaurants) of the city’s supply and grew the member base from 18,000+ to a sustainable 300,000 by driving user acquisition and retention
• Scaled up Delhi to 1100+ in 12 months making it the No.1 city across 43 cities 
• Brands onboarded: The Beer Cafe, Nando's, Lite Bite Foods, First Fiddle Restaurants, BigFish Ventures, Cafe Delhi Heights, Kylin, FIO, The Prankster Group, The Downtown Group, The Oberoi, Taj Hotels, Le Meridien etc.

Key Accounts Manager - Gold

Funbars Hospitality Pvt. Ltd.

Funbars Hospitality is the parent company for Flyp@MTV Café , the world’s first ever MTV themed cafe and Viacom 18’s first venture into the F&B industry 

• Executed alliances with brands, celebrities and liquor companies for Viacom18’s cafes across India
• Brands collaborated with: Diageo, Pernod Ricard, UBL, Beam Global, Longhorn Energy Drink, Coca Cola, Pepsi, Banter, Gaana.com and PayTM
• Programmed, managed and executed events involving 52 artists a month across 3 venues across India

Business Development Manager

dineout.co.in

Awarded "Kickstarter" in 2017

• Generated an annual revenue of $81K through media and B2B sales along with being part of the strategy team for launching Dineout’s 1st Great Indian Restaurant Festival
• Handled strategic accounts like Olive, Impresario, First Fiddle Restaurants, Big Fish Ventures at the national level along with key standalones and chains specific to the NCR area
• Centrally facilitated the execution of marketing campaigns such as Great Indian Restaurant Festival, UBERapproved, Cyberhub 2.0, IPL-T20, Delhi Cocktail week and Beer Month

Key Account Manager

Communicus, Inc.

• Drafted the research specific metadata for Ad Campaigns of AT&T, Target, HP, Miller Lite, Domino's
• Administered all quality control processes for current and legacy studies in order to ensure error-free, accurate and consistent data

Data Quality Associate

Bank of America Merrill Lynch

•Implemented an internal pilot for a business requirements management platform to streamline and standardize the process of gathering requirements across the Wealth Management division

•Formulated 4 detailed user guides covering the main components of the tool and demonstrated each of the component’s core functionalities for team training

•Headed the liaison role between the 3rd party vendor and my team to validate the tool, conduct training and information sessions to fix defects and accelerate the pilot

Business Analyst

University of Arizona

•Place and stock clean dishes, utensils, and cooking equipment in storage areas and serving stations

•Organize over 1000 dishes, glassware, flatware, pots, and/or pans using dishwashers or by hand

•Oversee and administer the main kitchen work areas, equipment, and utensils

Student Services Officer

Max Life Insurance Company Limited

•Gained business insight into Insurance Business and understood the Performance Management Framework from Business Intelligence (BI) point of view

•Using Excel as the primary tool, contributed towards efficient management reporting and effective data analysis by rationalizing 30 reports and dashboards combined, pertaining to various distribution channels 

•Working in the Business Intelligence department provided exposure to Business Analytics.

Summer Intern

Ghostwriter for Founders & CXOs on LinkedIn, Wall Street Times, US Insider, NY Weekly, Forbes & Medium | Resume Writer for Fortune 500 & MAANG Placements

~ I love coffee, sales, writing, and food in that order :)

~ Currently I do 2 things to pay the bills:

1) Make building a personal brand easy for Founders, CEOs, CXOs and anyone who wants to build one. 

{I've written over 100K words for people across: Technology, Clean Energy, Hospitality, Sales, Medical, Audit, Fintech, Real Estate, Fitness, Construction, Venture Capital and so on....}

2) Reduce the anxiety of Job Seekers looking to change their job.

{In my lifetime, I've reviewed and designed over 2000 resumes across geographies like USA, Middle East, India, Singapore, Australia etc.}

The "BIG" brands {Social Proof, guys} I've been associated with, are mentioned in my headline above, the featured section and my work experience below.

~ Thanks to being an entrepreneur, I have to do a lot of content marketing on my own, so in case you are still reading this and want to check out my attempt at it, { Checkout our socials in the footer of www.byob.net.in }

~ In case you want to know about how I used my learnings across the last 8 years from:

1. Cracking 400+ interviews
2. Managing over $27m annually 
3. Writing content that gets read

To launch BYOB, head over to https://medium.com/@rohan4kapur

~ I love cold dms, if you are good at it don't hesitate to reach out, I will respond.

An average job hunt involves 16+ applications,10+ hrs per week to design candidature info and can last up to 6 months. 

65% of internet users trust a person's online brand.

Utilising our internal BYOB engine we cover one’s personality in a 360° manner with the aim to increase the odds of landing a job interview.

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The Battle

Tom Jacquesson

Rohan Kapur

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