Tom Jacquesson

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Founder

HelloAsso

Product Owner

HelloAsso is the leading solution to help non-profit organizations collect online payments of all kind, including donations, memberships, product sales and crowdfunding. We provide our solutions to non-profit organizations for free through an alternative and durable business model.

In charge of managing paid acquisition channels, including SEA, Social Ads, and affiliation.

Paid Acquisition

Ironhack

Growth Manager

Independant

Consulting on digital marketing strategy and performing online marketing campaigns on most self-served platforms (SEM, Facebook/Instagram Ads, LinkedIn Ads, and more).

Clients : Wweeddoo | Savoir Dessiner | SharePay | Monster Messenger

Digital Marketing Specialist

LaBoxHomme

Recruited right after launch to manage this project and help it grow into a sustainable company.

Missions :
- Marketing & Communication
- Product Development (online & offline)
- Recruiting & Management
- Partnerships & Suppliers
- Accounting

Results :
- 4 000 subscribers within 12 months of activity
- €1M in revenue within 12 months
- Retention and ARPU increase

AppiNest

AppiNest conceives and builds mobile apps that transform your daily routines.

Our product, Pistache, helps motivate your children to do their chores (such as cleaning up their room or brushing their teeth) through an educational and fun mobile app.

- 150K+ downloads in France
- 220K€ raised in private funding
- 70K€ raised in public funding
- Millions of chores done with Pistache, and thousands of families' lives changed

Tasks :
- Product conception and improvement
- Analysis of user flows and key usage metrics
- Creating and executing the acquisition strategy
- Recruiting for marketing and communication related positions
- Management of marketing team
- Creating fund raising slide decks and pitching to investors

Co-Founder & CMO

Dialekta

• Supervises development of new products and services
• Manages all mobile campaigns and strategies
• Trains and supervises new recruits

Director of Innovation & Mobile

• Creates and executes strategies for online campaigns on multiple platforms, including Google Adwords, Facebook, Youtube and other networks, for various big and small clients
• Plans the campaigns to fit the clients' needs, makes recommendations on: budget, media, creative units
• Performs the follow-up of the campaigns and analyzes results for campaign optimization
• Extensive use of Google Adwords,Google Analytics, and Microsoft Excel
• Specializes in mobile and app advertising, with multiple apps attaining the top spots of the App Store in different categories and generating thousands of downloads

Media Strategist

IAB Canada

• Active member of the Mobile Committee
• Lecturer at Series-X IAB: Mobile 2.0

Lecturer, Member of Mobile Committee

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Co-Founder

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Email Conversion Copywriter 

Copywriter

Apex Industries

After completing my graduation, I joined my family business.

We had recently established a new factory and needed a manager to oversee all the operations.

So I was chosen for the role.

In my short term of 8 months, I helped the business:

-increase the production cycle by 2 times
-manage stock & inventory for smoother operation
-optimize data with Excel and Notion for easy collaboration
-design a production chain to help manage the workforce better

But this is what I lost in the process:

-my core values
-freedom of choice
-business-mindedness
-6 hrs daily in commute
-quality time with my wife
-my mental health was in shambles
-valuable time I could’ve spent learning

No offense to the company or my family, this wasn’t their fault.
It was mine.

I was trying so hard to do something that I didn’t want to!

I struggled at it for 8 months.
Then, I decided that I wanted out.


So I gathered everybody

And told them about my misery

And informed them that I’d be leaving

To do something that I was meant to do

A new venture, a totally different adventure

And asked for their Blessings! and they were all happy!

And now here I am making my future with my own bare hands!

Can’t say it’s all good, but hell, I’m in love with the smell of Freedom.


But here’s what you were looking for:

-I care about values more than money. 

-I’m all about freedom & authenticity. If you’re not right for me, I’ll let you know

-I am great with Excel and Notion, I digest and organize data like a frickin’ machine

-Combine those two with my marketing strategies, plus my copywriting skills, and I’ll be a treat

Manager

Aljamea-tus-Saifiyah

In my Graduation year,

Our university hosted one of the biggest events in our community

An event that lasted for 18 days, and was attended by over 7000 guests, daily!

Our hostels were transformed into guest accommodations,

and we, the students were made responsible for event management

Being the most senior class, we had to oversee everything from prep to execution.

I was made responsible for 500 high-profile guests.

that meant I was responsible for:

-receiving them
-making sure they’d settled in
-asking them if they needed anything else?
-see if they were comfortable in their rooms or not
-ensuring smooth flow management to and fro event halls
-making sure that their dietary needs were met if they had any
-being available for any queries or complaints they had during the event

The event was a hit.

10 days of prep
18 days of events
28 sleepless nights
always being on call
AND 500 HAPPY FACES
Accomplishment enough!

But that’s not why you’re here.

you’re here to see if I’m capable enough


So here’s what I learned:

-how to survive 28 days without sleep

-how to keep up a smile no matter what

-how to manage 500 people tirelessly for 10 days

-people get tired easily, you’ll have to keep innovating

-food is the only thing that can calm down angry people


What does this mean for you?


-I can easily learn what your customers want

-that means, I can give them exactly what they want

-If you have any queries or concerns, you can always reach out

-Sleepless nights do not bother me, what needs to be done, needs to be done

Event Manager

You’re probably wondering if that’s a real job. It's not!

the university I studied at had a very unique rule:
Breakfast was managed, prepared, and served by the students themselves!

Sounds absurd right? it’s not!

This rule gave us the opportunity to learn:

-cooking
-cleaning
-budgeting
-food presentation
-time management

So at the beginning of every year, faculty members would select 2 students to run the breakfast committee

One would head the committee and manage finances and procurement, the other would assist in Menu planning

In my Graduation year, I was chosen to head the committee

That meant I was responsible for:

-managing over $1000 per week
-filling the tummies of 550 students every day
-making sure all food items were delivered on time
-constantly innovating and finding ways to diminish costs
-communicating and building relationships with vendors and suppliers

All of that, along with writing my Dissertation!

talk about pressure!

Anyways, not only did I manage to write my dissertation (which I aced, btw) (win)
But also everyone loved the breakfast that year! (win-win)
Plus, I managed to save the committee around $1500 without compromising quality! (in fact, we switched from low-quality products to high-quality) (win-win-win)

But here’s what I learned that’ll interest you:

-working under pressure (Diss.+550 students+$1000/week)
-delivering the best results with the lowest costs possible (Budgeting)
-effective communication to build relationships (low cots+high quality)
-beating the odds to ace every project (aced my diss.+550 happy faces+$1500 saved)
-the importance of time management and the pleasure of delivering on time (Diss+food)

So, if you do decide to work with me, You’ll know that:

-I’ll deliver what I promise no matter what
-I can handle pressure without batting an eye
-I’m all about respecting your time, and mine as well
-I'll over-deliver after quoting the lowest price possible
-no misunderstandings as I’m excellent at communication

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Tom Jacquesson

Ilyas Khorakiwala

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