Tom Pisello

Tom Pisello is a founder, CEO, speaker, and author with over 30 years of experience in value marketing and selling, sales enablement, and go-to-market (GTM) strategy. He is the founder of and Partner at Genius Drive, a consultancy that helps organizations communicate, quantify and activate their value with prospects and customers.

Tom is also a growth evangelist and a purpose-driven leader who founded Growth through Grief, a ministry and resource for widowers, and the Business Value Collective (BVC) a community for value-centric sales, marketing and customer success professionals. 

Tom has authored several books on value management, enablement, and selling (Evolved Selling and Frugalnomics Survival Guide), and is the host of the Value Coffee Talk podcast. Tom is passionate about helping others achieve their personal and professional goals through value storytelling and leveraging a growth mindset.

When not at work, you can find Tom working out, running, playing piano, writing poetry and articles at a local Flatiron coffee shop, checking out vintage 356 or air-cooled 911 Porsches (for when he has a garage again), or walking the streets of New York City (with the Staying Alive soundtrack playing in his head).

Founder / CEO

Helping organizations better craft, communicate and quantify their value story to ever-more economic focused prospects and customers.

🚀 Announcing Value-Driven 2026: Accelerating into the Outcome Economy 🚀

We are thrilled to launch Value-Driven 2026, a first-of-its-kind independent live event designed for leaders who are driving the future of value communication, quantification, and activation in B2B GTM teams.

📍 May 21, 2026 @ Manhattan Motorcars Chelsea, NYC
📍 A day-long gathering of more than 150 GTM, Sales, Value, and Enablement leaders to learn, share, and network.

Why this matters:
In today’s Outcome Economy, buyers are no longer focused on features or innovation alone. They demand tangible business value outcomes. 

At Value-Driven 2026, you’ll discover how to transform your organization’s approach to value-led growth with practical insights, proven frameworks, and actionable strategies you can use right away.

🔥 At this event you will:
• Learn what top GTM leaders and analysts predict for value-led strategies next.
• Gain real insights into what CFOs and buyers really want.
• Network and exchange best practices with peers and industry experts.
• Checkout the best 🏆 value automation / AI providers including: Symbe , QorusDocs , Spotlight.ai , Mainstay , and more ...

💡 Early Bird Pricing Available ... secure your spot before it’s gone!
👉 Register today: https://lnkd.in/gqcwYaUN

🚔 Let’s accelerate into the Outcome Economy together! ⚡️

#ValueSelling #ValueLedGrowth #GTM 
Genius Drive
Business Value Collective

Founder/Partner @ value selling consulting firm Genius Drive | Podcaster | Author | Helping B2B Solution Providers accelerate Value-Led Growth, to better communicate, quantify & activate value with customers & prospects.

🚨 The Outcome Economy is here, and CFOs are driving it. 💼📊

Gartner’s 2026 CFO priorities send a clear message to GTM teams:
✅ Cost optimization is still #1
📈 Growth is still funded, but only when outcomes are measurable
🧠 CFOs are engaging earlier, especially in renewals, expansions, and AI initiatives

💰The bottom-line: Expect tougher questions: “What value, how fast, and why not build it ourselves?” Value can’t be implied anymore, it must be proven in boardroom-ready financial terms. 

👉 Check out our latest insights article: https://lnkd.in/dMF66Ev4
 
#CFO #ValueSelling #OutcomeEconomy Genius Drive Business Value Collective

🚀 The Outcome Economy is here, and it’s changing everything.

#B2B buyers no longer want features, roadmaps, or static business cases. They want proof of outcomes 📊

In the 95th episode of the Value Coffee Talk podcast, I sit down with Gartner Analyst & Fellow David Yockelson to unpack:
☕ Why the shift from solutions to outcomes is accelerating
🤖 How AI is amplifying value, and exposing broken processes
💰 Why pricing must evolve to reflect outcomes achieved
🔁 Why value affirmation is now critical for retention and expansion
⚖️ How product-led and value-led growth work better together

If your GTM strategy hasn’t adapted to how buyers measure success today, this is a must-listen.

🎧 Listen in here: https://lnkd.in/dUrzZ3TG

#OutcomeEconomy #ValueSelling
Business Value Collective
Genius Drive

Open article: Episode 95: Gartner: The Outcome Economy and Shift to Value-Led Growth by geniusdrive.com

Episode 95: Gartner: The Outcome Economy and Shift to Value-Led Growth

Everyone in B2B says “value matters.” But the gap between value belief and value execution has never been wider. ⚠️

👉 Check out the research + our take in this new Insights article: https://lnkd.in/diKytGXt

#ValueSelling #GTM #B2B
Genius Drive 
Business Value Collective

🎙️ New Value Coffee Talk Episode!

In this episode, I’m joined by Sultan Semlali, Value Coach and Global Value Consulting Director at Sitecore, to explore:  “The Importance of the Human-Touch in AI-powered Value Consulting.”

👉 Listen here: https://lnkd.in/dhTjHDuv

#ValueEngineering #AI #ValueSelling
Genius Drive
Business Value Collective

WorkForce Software

VP Value Engineering and Customer Success

Established global value engineering program to help potential and current customers quantify the value of automating and improving critical workforce management processes including:
Time and Attendance
Absence and Leave Management
Scheduling
Fatigue Risk Management
by implementing our cloud-based workforce management solutions for the modern world. 
Value Consulting work with partners - SAP Value Engineering(Business Transformation)  and Oracle Insight teams - on ROI analyses.

Director Customer Value Program

GrowthSpace

Targeted coaching in strategy, value selling and go to market planning -- delivering a unique experience that contributes to employees’ professional development and personal growth, Enjoying helping others perform their best at work!

Executive Coach

Blue Green Interactive

Responsible for Sales, Project Management and Service Delivery

Blue Green Interactive provides
- Technology Planning and Development
- Technical Management including Program and Project Management
- New Product and Service "Go To Market" Strategy Development
- Marketing Plan Development
- Content Creation, Curation, Sourcing and Management
- Analytics and Measurement
 
Blue Green Interactive is a Michigan-based Woman Owned Small Business.

Principal

Cengage Learning

Responsible for marketing programs and development of best practices for marketing success metrics

Director Marketing Programs

IHS Automotive (Now S&P Global)

Grew revenue from Analytic and research studies, Directed team of 22 Consultants delivering billable and pre-sales consulting services

Director Analytical and Advisory Services

Applied Consulting Group Inc.

Delivered service line packaging/re-messaging projects and international marketing and sales strategy development projects

Owner

MSX International

Led team of Consultants responsble for creating complex business outsourcing solutions including people, processes and technology elements for major accounts in auto, transportation, medical product verticals. Rolled out process to quantify business value and ROI of solutions. Led team of Corporate  Account Managers.

Vice President/Director Business Solutions and Account Management

Established US and UK IT services business unit, Responsible for business unit performance and Sales, Marketing and Software Development teams, Led unit to ISO 9001 certification for web development, Microsoft Certified Solution Provider

Director of Information Technology

Technology Planning, Develop technology solutions for outsourcing projects, Implement JDE/Oracle ERP systems, Performed due diligence for IT company acquisitions,

Director Information Systems Planning

Manager Systems Engineering

Systems Engineer

My passion is simple -- let's use the data to drive toward strategic goals and add some objective success measures along the way!  Change is hard but I can help! 

Whether through 
- development of economic impact studies(ROI) models to build a case for technology investments
- measurement of value realization of tech and marketing programs
- data-driven demand generation programs
- re-vamped product positioning and improved strategic marketing processes
- improved customer targeting
- sophisticated data analytics to support critical decision-making 
- launch of a new website or mobile app
- coaching and leadership development or 
even the creation of a new consultative sales process, 

I can help you pinpoint which "dials" to turn and create and execute plans to make strategic plans a reality.

If I can't help, I may know others who can. I'm known as an "Integrator" and enjoy connecting people with others that can help them achieve their goals! If you need a connection or want to discuss hockey, new tech or a hot,new travel destination - message me.

I'm proud to have worn many hats in my career such as:
Programmer, Analyst, IT Business Unit Leader, Vice President Pre-Sales and Account Management, Project Manager, Consultant, Analytics Practice Leader, Strategist, Marketing Director, Coach and Volunteer.

I speak "tech" and business, marketing and sales.

I have enjoyed learning about and working in several different international industries: Automotive, Software, Professional Services, e-Learning and Publishing --
at some of the most diverse and interesting companies on the planet such as: GM, Ford, Toyota, Chrysler, Honda, Nissan, MB, Fiat, CNH, Internet start-ups, Service Companies, Insurance, Non-profits, Higher-Ed, K-12 Schools, Public, State and Local Government and Special Libraries.

I'm known for getting new ideas from the screen or whiteboard to the bottom line, starting quick, moving fast and measuring and problem-solving along the way. Let's get going!

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Tom Pisello

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The Battle

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Tom Pisello's LinkedIn Performance

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