Tom Pisello

Tom Pisello is a founder, CEO, speaker, and author with over 30 years of experience in value marketing and selling, sales enablement, and go-to-market (GTM) strategy. He is the founder of and Partner at Genius Drive, a consultancy that helps organizations communicate, quantify and activate their value with prospects and customers.

Tom is also a growth evangelist and a purpose-driven leader who founded Growth through Grief, a ministry and resource for widowers, and the Business Value Collective (BVC) a community for value-centric sales, marketing and customer success professionals. 

Tom has authored several books on value management, enablement, and selling (Evolved Selling and Frugalnomics Survival Guide), and is the host of the Value Coffee Talk podcast. Tom is passionate about helping others achieve their personal and professional goals through value storytelling and leveraging a growth mindset.

When not at work, you can find Tom working out, running, playing piano, writing poetry and articles at a local Flatiron coffee shop, checking out vintage 356 or air-cooled 911 Porsches (for when he has a garage again), or walking the streets of New York City (with the Staying Alive soundtrack playing in his head).

Founder / CEO

Helping organizations better craft, communicate and quantify their value story to ever-more economic focused prospects and customers.

🚀 Announcing Value-Driven 2026: Accelerating into the Outcome Economy 🚀

We are thrilled to launch Value-Driven 2026, a first-of-its-kind independent live event designed for leaders who are driving the future of value communication, quantification, and activation in B2B GTM teams.

📍 May 21, 2026 @ Manhattan Motorcars Chelsea, NYC
📍 A day-long gathering of more than 150 GTM, Sales, Value, and Enablement leaders to learn, share, and network.

Why this matters:
In today’s Outcome Economy, buyers are no longer focused on features or innovation alone. They demand tangible business value outcomes. 

At Value-Driven 2026, you’ll discover how to transform your organization’s approach to value-led growth with practical insights, proven frameworks, and actionable strategies you can use right away.

🔥 At this event you will:
• Learn what top GTM leaders and analysts predict for value-led strategies next.
• Gain real insights into what CFOs and buyers really want.
• Network and exchange best practices with peers and industry experts.
• Checkout the best 🏆 value automation / AI providers including: Symbe , QorusDocs , Spotlight.ai , Mainstay , and more ...

💡 Early Bird Pricing Available ... secure your spot before it’s gone!
👉 Register today: https://lnkd.in/gqcwYaUN

🚔 Let’s accelerate into the Outcome Economy together! ⚡️

#ValueSelling #ValueLedGrowth #GTM 
Genius Drive
Business Value Collective

Founder/Partner @ value selling consulting firm Genius Drive | Podcaster | Author | Helping B2B Solution Providers accelerate Value-Led Growth, to better communicate, quantify & activate value with customers & prospects.

🚨 The Outcome Economy is here, and CFOs are driving it. 💼📊

Gartner’s 2026 CFO priorities send a clear message to GTM teams:
✅ Cost optimization is still #1
📈 Growth is still funded, but only when outcomes are measurable
🧠 CFOs are engaging earlier, especially in renewals, expansions, and AI initiatives

💰The bottom-line: Expect tougher questions: “What value, how fast, and why not build it ourselves?” Value can’t be implied anymore, it must be proven in boardroom-ready financial terms. 

👉 Check out our latest insights article: https://lnkd.in/dMF66Ev4
 
#CFO #ValueSelling #OutcomeEconomy Genius Drive Business Value Collective

🚀 The Outcome Economy is here, and it’s changing everything.

#B2B buyers no longer want features, roadmaps, or static business cases. They want proof of outcomes 📊

In the 95th episode of the Value Coffee Talk podcast, I sit down with Gartner Analyst & Fellow David Yockelson to unpack:
☕ Why the shift from solutions to outcomes is accelerating
🤖 How AI is amplifying value, and exposing broken processes
💰 Why pricing must evolve to reflect outcomes achieved
🔁 Why value affirmation is now critical for retention and expansion
⚖️ How product-led and value-led growth work better together

If your GTM strategy hasn’t adapted to how buyers measure success today, this is a must-listen.

🎧 Listen in here: https://lnkd.in/dUrzZ3TG

#OutcomeEconomy #ValueSelling
Business Value Collective
Genius Drive

Open article: Episode 95: Gartner: The Outcome Economy and Shift to Value-Led Growth by geniusdrive.com

Episode 95: Gartner: The Outcome Economy and Shift to Value-Led Growth

Everyone in B2B says “value matters.” But the gap between value belief and value execution has never been wider. ⚠️

👉 Check out the research + our take in this new Insights article: https://lnkd.in/diKytGXt

#ValueSelling #GTM #B2B
Genius Drive 
Business Value Collective

🎙️ New Value Coffee Talk Episode!

In this episode, I’m joined by Sultan Semlali, Value Coach and Global Value Consulting Director at Sitecore, to explore:  “The Importance of the Human-Touch in AI-powered Value Consulting.”

👉 Listen here: https://lnkd.in/dhTjHDuv

#ValueEngineering #AI #ValueSelling
Genius Drive
Business Value Collective

Dr. Stephen Timme, PhD Finance

Forbes Business Development Council

Official Member

FinListics Solutions

FinListics Solutions is a B2B sales leadership company that promotes insight-led selling. FinListics enables B2B sales professionals elevate their sales to the C-suite. 
FinListics provides an end-to-end solution — combining industry-specific  hands on education that explains the “how” their solutions deliver business benefits with the analytics that show the “how much” are the financial benefits — FinListics equips sellers to position their solutions in the terms of the decision maker’s bottom line.
   
With decades of experience and expertise, FinListics helps sales professionals close larger deals quicker through proven selling techniques, quality sales intelligence, and tools to map their solutions to clients’ goals, strategies, initiatives and key financial and operating metrics.

FinListics is used by thousands of sellers in more than 30 countries worldwide.

President & Founder

Georgia Institute of Technology

Adjunct Professor

Worked directly with UPS executives on a special project focused on developing a relationship between Supply Chain Management and Financial Performance.

Scholar in Residence

Georgia State University

Professor of Finance

Emory University Goizueta Business School

Founder & President at FinListics Solutions, Amazon Best Selling Author, and Member Forbes Business Development Council

Dr. Timme is founder and president of FinListics. Over the past two decades, FinListics has helped dozens of companies and thousands of sales professionals better serve their clients by boosting their knowledge of finance and relevant metrics and how their solutions relate to business goals and challenges. “Buying executives want insight not only into how a seller’s solutions can help them achieve goals and implement initiatives, but how much value they can help create,” explains Stephen. It’s no longer enough to recite a solution’s features, functions and superlatives from sales brochures. Sales professionals need to understand how their company’s solutions will affect their client’s bottom line. FinListics’ Insight-Led Selling provides the business, industry, and financial insights needed to speak the buyer’s language. 

Prior to founding FinListics, Stephen was a Professor of Finance at Emory University and Georgia State University, and an Adjunct Professor at the Georgia Institute of Technology. He earned his BBA and PhD from Georgia State University.

He is on the board of directors at Camp Trach Me Away and Sunshine on a Ranney Day both of which help special needs children and young adults live more fulfilling lives.  

FinListics Solutions is a B2B sales leadership company that promotes insight-led selling. FinListics enables B2B sales professionals elevate their sales to the C-suite. 
FinListics provides an end-to-end solution — combining industry-specific  hands on education that explains the “how” their solutions deliver business benefits with the analytics that show the “how much” are the financial benefits — FinListics equips sellers to position their solutions in the terms of the decision maker’s bottom line.
   
With decades of experience and expertise, FinListics helps sales professionals close larger deals quicker through proven selling techniques, quality sales intelligence, and tools to map their solutions to clients’ goals, strategies, initiatives and key financial and operating metrics.

FinListics is used by thousands of sellers in more than 30 countries worldwide.


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