Tom Pisello

Tom Pisello is a founder, CEO, speaker, and author with over 30 years of experience in value marketing and selling, sales enablement, and go-to-market (GTM) strategy. He is the founder of and Partner at Genius Drive, a consultancy that helps organizations communicate, quantify and activate their value with prospects and customers.

Tom is also a growth evangelist and a purpose-driven leader who founded Growth through Grief, a ministry and resource for widowers, and the Business Value Collective (BVC) a community for value-centric sales, marketing and customer success professionals. 

Tom has authored several books on value management, enablement, and selling (Evolved Selling and Frugalnomics Survival Guide), and is the host of the Value Coffee Talk podcast. Tom is passionate about helping others achieve their personal and professional goals through value storytelling and leveraging a growth mindset.

When not at work, you can find Tom working out, running, playing piano, writing poetry and articles at a local Flatiron coffee shop, checking out vintage 356 or air-cooled 911 Porsches (for when he has a garage again), or walking the streets of New York City (with the Staying Alive soundtrack playing in his head).

Founder / CEO

Helping organizations better craft, communicate and quantify their value story to ever-more economic focused prospects and customers.

🚀 Announcing Value-Driven 2026: Accelerating into the Outcome Economy 🚀

We are thrilled to launch Value-Driven 2026, a first-of-its-kind independent live event designed for leaders who are driving the future of value communication, quantification, and activation in B2B GTM teams.

📍 May 21, 2026 @ Manhattan Motorcars Chelsea, NYC
📍 A day-long gathering of more than 150 GTM, Sales, Value, and Enablement leaders to learn, share, and network.

Why this matters:
In today’s Outcome Economy, buyers are no longer focused on features or innovation alone. They demand tangible business value outcomes. 

At Value-Driven 2026, you’ll discover how to transform your organization’s approach to value-led growth with practical insights, proven frameworks, and actionable strategies you can use right away.

🔥 At this event you will:
• Learn what top GTM leaders and analysts predict for value-led strategies next.
• Gain real insights into what CFOs and buyers really want.
• Network and exchange best practices with peers and industry experts.
• Checkout the best 🏆 value automation / AI providers including: Symbe , QorusDocs , Spotlight.ai , Mainstay , and more ...

💡 Early Bird Pricing Available ... secure your spot before it’s gone!
👉 Register today: https://lnkd.in/gqcwYaUN

🚔 Let’s accelerate into the Outcome Economy together! ⚡️

#ValueSelling #ValueLedGrowth #GTM 
Genius Drive
Business Value Collective

Founder/Partner @ value selling consulting firm Genius Drive | Podcaster | Author | Helping B2B Solution Providers accelerate Value-Led Growth, to better communicate, quantify & activate value with customers & prospects.

🚨 The Outcome Economy is here, and CFOs are driving it. 💼📊

Gartner’s 2026 CFO priorities send a clear message to GTM teams:
✅ Cost optimization is still #1
📈 Growth is still funded, but only when outcomes are measurable
🧠 CFOs are engaging earlier, especially in renewals, expansions, and AI initiatives

💰The bottom-line: Expect tougher questions: “What value, how fast, and why not build it ourselves?” Value can’t be implied anymore, it must be proven in boardroom-ready financial terms. 

👉 Check out our latest insights article: https://lnkd.in/dMF66Ev4
 
#CFO #ValueSelling #OutcomeEconomy Genius Drive Business Value Collective

🚀 The Outcome Economy is here, and it’s changing everything.

#B2B buyers no longer want features, roadmaps, or static business cases. They want proof of outcomes 📊

In the 95th episode of the Value Coffee Talk podcast, I sit down with Gartner Analyst & Fellow David Yockelson to unpack:
☕ Why the shift from solutions to outcomes is accelerating
🤖 How AI is amplifying value, and exposing broken processes
💰 Why pricing must evolve to reflect outcomes achieved
🔁 Why value affirmation is now critical for retention and expansion
⚖️ How product-led and value-led growth work better together

If your GTM strategy hasn’t adapted to how buyers measure success today, this is a must-listen.

🎧 Listen in here: https://lnkd.in/dUrzZ3TG

#OutcomeEconomy #ValueSelling
Business Value Collective
Genius Drive

Open article: Episode 95: Gartner: The Outcome Economy and Shift to Value-Led Growth by geniusdrive.com

Episode 95: Gartner: The Outcome Economy and Shift to Value-Led Growth

Everyone in B2B says “value matters.” But the gap between value belief and value execution has never been wider. ⚠️

👉 Check out the research + our take in this new Insights article: https://lnkd.in/diKytGXt

#ValueSelling #GTM #B2B
Genius Drive 
Business Value Collective

🎙️ New Value Coffee Talk Episode!

In this episode, I’m joined by Sultan Semlali, Value Coach and Global Value Consulting Director at Sitecore, to explore:  “The Importance of the Human-Touch in AI-powered Value Consulting.”

👉 Listen here: https://lnkd.in/dhTjHDuv

#ValueEngineering #AI #ValueSelling
Genius Drive
Business Value Collective

Bart Fanelli

Field Operator and Executive with 25+ Years Experience | All aspects of Field and Revenue Operations. Executive Advisor, Entrepreneur,  Co-author, The Success Cadence:  Unleash Your Organization’s Rapid Growth Culture. Transformational and Results-based Leadership from $60M-$1.5B+ and direct/indirect people responsibility 275+.  Technology career focused on providing exceptional and predictable sales performance through a strong process, methodologies and best practices Globally while remaining coachable and coaching and developing others.  Proven with a history of innovation and building high performing global teams including:

- New build and Re build at scale
- Pre & Post IPO
- Span of Control 275+  
- Revenue $60M to $1.5B+
- Global GTM, Field & Operations
- Global Channel, GSI & MSP Design, Build, Integrate
- Global Field Marketing & Events
- Global Market & Industry Specialization
- Global Sales Messaging & Best Practices 
- Global Value Selling, SaaS Land, Adopt, Expand, Renew (LAER) Framework
- Global Sales Process, Tools, Technical & Leadership Enablement   
  
Specialties: Bridging the Gap between Investment Banking, Venture Capital, Private Equity and Operational Executives. Rebuilding, Start Ups, Team Building, Sales Execution, Sales Leadership, and Global Operations

- 2024 Featured interview “The High Performance Sales Leader” podcast 
- 2023 Featured Interview “Elite Selling” podcast
- 2021 Featured Interview "Legends of Sales & Marketing" podcast 
- 2019 Co Authored "The Success Cadence"
- 2017 HBR "How a Fast-Growing Startup Built Its Sales Team for Long-Term Success"
- 2017 TSIA STAR Award, Innovation in Expand Selling Lead Generation Programs
- 2016 Bronze Medal, Best in Sales Onboarding from the Brandon Hall Group
- 2015 Qvidian Sales Playbooks Revolutionary Award  
- 2014 ATD Global Excellence In Practice, Splunk Sales On-Boarding 
- 2011 BMC Board of Directors Operational Efficiency Award "Honorable Mention" Global Field On-Boarding

Founder

Grow Together

Over the last decade, we’ve scaled high-performance teams at ~40% CAGR.
Not because of a shortcut.

Because of consistency.

Most experienced leaders already know this - but under pressure, we drift from it.

The fundamentals matter, and hard conversations matter.

1. Clarity at the point of entry
- Adults perform better when expectations are explicit
- No ambiguity & No guessing

2. Skill built in the flow of work:
- Not separate training
- Learning → Doing → Improving - on a real cadence

3. Accountability to the operating model:
- Not as control, but as respect
- Ownership sharpens performance

None of this is new.

But disciplined execution of what we already know works is what compounds results.

Lower CAC, Higher Productivity, Predictable Growth

Professional leadership isn’t micromanagement.

It’s clarity + coaching + accountability - consistently applied for High Performance. 

I am Bart Fanelli. I believe in #oneteam. I lead Skillibrium, a platform that helps your team #growtogther for high performance.

I enjoy connecting with fellow GTM leaders who are serious about performance.

If you would like to explore Skillibrium and learn how to create a high-performance team, DM me #oneteam InspiredInsider.com 🎤 Dr. Jeremy Weisz

Surrounded by greatness, with a common understanding that people don’t relate to orders and directions. 

They relate to leadership that creates purpose, belonging, and belief.

Thanks for an excellent discussion Horst Schulze co founder of The Ritz-Carlton Hotel Company, L.L.C. and Leroy Hite  founder of Cutting Edge Firewood Voices To Connect #oneteam

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The Battle

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