Tommy P.

Leasing & Marketing Manager that pivoted into technical recruiting and then again into defense recruiting. 

2+ years of people management experience as a team lead and manager. 
3+ years of recruiting experience from college, on-site office support, technical and non-technical roles. From entry-level to leadership executive roles. 

Specialties:

Career Advice & Job Search Strategy
Career Assessment & Planning
Interview Preparation
Salary Negotiation
Career Coaching
Personal Branding
Resume Design
LinkedIn Profile Optimization
Employer Branding & Recruitment Marketing
Team Training & Corporate Development
Social Media in the Workplace
Recruiting
Employee Experience
Talent Acquisition & Retention Strategies

Associate Talent Acquisition Business Partner - Aeronautics Systems (AS)

* Hiring/Networking Event Sourcing 

Inviting the BEST talent to attend hiring/networking events across the US for opportunities to support Northrop Grumman’s Aeronautics Systems sector. 

Searching for cleared and uncleared professionals in:
•	Engineering (Flight Sciences, Survivability, Systems, Test, Mechanical, Software, Design, Manufacturing, Industrial, Vehicle, Stress, and more)
•	Business Management (Multi-Functional)
•	Global Supply Chain
•	Project Management
•	Tech Support


ATS: Workday
Sourcing tools: LinkedIn Recruiter, Clearance Jobs, HireEZ, SeekOut, HBCU Connect

isolved

Product Marketing Manager, Product Solutions Marketing

Lore Party Media

Co-Founder and Team Leader at Lore Party Media.

Spearheaded the development and management of a dynamic team, producing six diverse podcast shows.

Led go-to-market strategies for new show launches, driving audience engagement and market presence.

Directed key projects in new show development, advertiser acquisition, and marketing strategy.

Actively involved in the creative process: producing, hosting, writing, and editing podcast episodes.

Composed original musical scores for various episodes.

Achieved a significant reach, with the network consistently garnering 35,000 to 50,000 downloads per month.

Co-Founder/Producer

SupplyShift

Executed new product marketing strategies, achieving a 35% increase in market penetration and 25% customer acquisition growth in a year.

Enhanced lead generation by 40% and sales conversions by 30% through targeted product messaging, differentiating products in the market, targeting specific buyer personas, and driving demand generation through content creation.

Collaborated in product roadmap development, accelerating product cycle by 20% and improving marketing-sales alignment by 15%.

Developed and executed innovative product marketing strategies, including GTM initiatives, for new offerings, enhancing market penetration and customer acquisition.

Collaborated closely with Product Managers and cross-functional teams, influencing product roadmaps and strategic direction, aligning with marketing and sales opportunities.

Product Marketing Manager

MindForge LLC

Led campaigns for training, communication, and data products, increasing competitive intelligence and market positioning by 30%.

Produced content and communications, boosting new sales conversations by 20%.

Influenced product development as a customer voice, enhancing satisfaction and reducing pain points by 15%.

Monitored industry trends, analyzed competitors, and conducted consumer segmentation to inform marketing strategies, enhance consumer education, and boost client conversion rates.

Collaborated with cross-functional teams, managed project timelines, and provided safety training while identifying and addressing product gaps.

Drove product strategy, defining business requirements and customer experience priorities.

Implemented and integrated marketing platforms, ensuring alignment with end-user needs and business objectives.

Contributed to creating compelling content and customer communications, driving new sales conversations.

Hahn Loeser & Parks LLP

Incorporated digital and direct mail approaches to enhance marketing strategies.
Provided education and personalized social media plans for partners and associates.
Boosted engagement and client conversion.

Senior Marketing Coordinator

The J.M. Smucker Company

Managed social media accounts for The J.M. Smucker Company’s consumer, natural foods, and coffee brand portfolios.
Created processes and strategies for surprise and delight activations, as well as organic social media content. 
Monitored paid campaigns to better understand consumer sentiment. 
Made recommendations, such as paid flighting change, and new messaging strategies to address consumer concerns and negative sentiment spikes.
Used Sprinklr to interact with consumers on and off of our owned social media channels. 
Built dashboards to measure share of voice on social media vs. existing and emerging competitor brands.
Used social listening tools to monitor what consumers are saying about our brands and relevant topics on and off of our owned social media channels.
Facilitated cross-marketing/brand team collaborative projects to build and share best practices and assist with brand requests and activations.
Wrote copy for organic social media content. 
Sourced user-generated content for use on our owned social media platforms.

Social Media Manager - Consumer, Natural Foods & Coffee

Hyland

Administrator for Hyland Community, a B2B site hosted on the SiteCore platform.
Managed projects related to programmatic marketing, product marketing, site content, and community management/development.
Used interpersonal skills to foster relationships with internal and external stakeholders and address issues with site functionality, as well as facilitated cross-departmental training for internal stakeholders.
Worked in conjunction with our Scrum Team to create user stories, gather internal and external stakeholder feedback for use in the management of the product backlog. 
Managed content in the product backlog to ensure there were no duplicate items. 
QA tested completed items in the sprint backlog to ensure they met the definition of done as agreed upon by the Scrum Team and set by the Product Owner. 
Created blog posts and video content with helpful tips, tricks, and tutorials to educate users. 
Implemented site governance processes & standards.

Hyland Community Manager (Product Management)

Developed Content for Hyland’s Community Site i.e. Blogs, Forums, Video Content.
Coordinated and managed cross-departmental projects and initiatives. 
Provided support for new and existing Hyland Community members.
Admin for the Hyland profiles website.

Hyland Community Support Specalist (Product Management)

Apple

Provided world-class in-store technical/customer support.
Assisted in sales, technical support, and training initiatives.
Championed new initiatives to achieve team/store sales and Net Promoter goals.

Technical Specialist

Product Specialist

WiredViews

Created and maintained a weekly calendar of social media posts for our various clients.
Assisted with strategic planning and brand development initiatives.
Managed social media accounts for various clients.
I stayed up to date on new trends in social media trends through daily research.
Proofread and edited sales and marketing documentation.
Created reports on social media performance.

Marketing Intern

TOAST inc.

Managed social media marketing and community management efforts.
Created content for social media platforms.
Developed and executed Google+ strategy to increase awareness and engagement of the brand and increase page ranking on Google. 
Developed and executed Google Adwords campaigns.
Performed marketing research and provided strategic recommendations.

Social Media Marketing Specialist

Welcome to my LinkedIn profile! I am Lawrence Edward Kelly, a seasoned Marketing Manager with a rich tapestry of experience spanning over a decade in the realms of product management and marketing. My journey has been fueled by a relentless pursuit of strategic innovation, workflow optimization, and tool implementation.

At the heart of my expertise lies a deep-seated ability to lead teams towards enhancing marketing platforms. My career is punctuated with notable achievements, including a consistent track record of driving growth and operational efficiency through meticulous strategic planning and the continuous improvement of marketing workflows.

Core Competencies:

Strategic Marketing & Product Management: I excel in steering product strategy, aligning it with market demands and customer expectations.

Workflow Optimization & Tool Implementation: Proficient in leveraging tools like Google Analytics, Salesforce, HubSpot, and Asana to streamline operations and augment efficiency.

Leadership & Team Development: I take pride in building and nurturing high-performing teams, fostering an environment of collaboration and innovation.

Data-Driven Decision Making: My decisions are anchored in robust analytics, ensuring that every strategy is backed by empirical data.

Academic Experience:

Bachelor of Business Administration, Marketing - Kent State University (Dec 2013)
Continuous learning through certifications in Sales Enablement, Content Marketing, and Google Analytics 4.

Career Milestones:

As a Product Marketing Manager at Supply Shift, I led the strategic direction and implementation of marketing workflows, contributing to a significant increase in lead generation.
At MindForge LLC, I honed my skills in product strategy and marketing platform integration.
My roles at Hahn Loeser & Parks LLP and The J.M. Smucker Company were pivotal in developing my expertise in market studies, digital marketing strategies, and social media management.

What Drives Me:
I am deeply passionate about aligning marketing strategies with business objectives and user needs. My approach is always customer-centric, ensuring that every marketing initiative resonates with the target audience while contributing to the overall business growth.

Connect with Me:
I am always open to networking and discussing the ever-evolving landscape of marketing. Feel free to connect with me here on LinkedIn, visit my personal website at lawerencekelly.com, or drop me an email at lawerence.e.kelly@gmail.com.

taplio

The Battle

Tommy P.

Lawerence Kelly

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?