American Landmark Properties 

Operating Engineer

Kale Realty

Real Estate Broker

Headline Music LLC

Chief Executive Officer

Transwestern

Sodexo

Rivers Casino Des Plaines

Engineer 1

Hey Everyone! I am a man with many passions. Some of them include real estate, cryptocurrency, NFT's, web3 related topics and entrepreneurship! I have worked as a building engineer for the past 10 years. Outside of the normal 7-3, I created a mobile app called Headline Music in 2018, started an NFT collection called SBUDZ, got my real estate license and traded in the stock market for ALL THINGS CRYPTO! 

Oh yea, my wife and I also had 2 girls in less than a year...Im here to educate, innovate, learn and enjoy every day I can. Any questions, shoot me a message. I would love to connect

Tommy Bauer

On Par with Maury Povich 

As a Short-Form Video & TikTok Strategist, I lead the end-to-end content strategy for a high-profile, guest-driven podcast, transforming long-form interviews into viral short-form video moments across TikTok, YouTube Shorts, and Instagram Reels. My focus is on driving significant audience growth and engagement through trend-driven content creation, optimized platform distribution, and data-backed strategy refinement, while also contributing to content-based monetization initiatives. Guest include: Connie Chung, Gary Vee, Barbara Corcoran, Sean Avery, Andre Drummond, Lewis Black and more...

Content Manager Short-form and Social Media Strategy 

Independent Consultant

𝐍𝐞𝐰 𝐋𝐞𝐯𝐞𝐥 𝐑𝐚𝐝𝐢𝐨, Digital Marketing Specialist • Jan 2024 – Present 
➥ Custom radio network serving global brands from Foxwoods Resort Casino in CT to MGM Grand Resort & Casino in Las Vegas.

𝐓𝐚𝐠𝐌𝐢𝐱: Industry and Artist Relations Consultant • Oct 2024 – Present 
Growth and content strategy for start-up revolutionizing live music/event industry by synchronizing high-quality audio with live video clips in real time.

𝐁𝐞𝐫𝐢𝐟𝐲: Industry & Artist Relations (Sept 2024 – Present)
B2B marketing and content strategy for all-in-one authentication, brand protection, engagement, and marketing tool using NFC chips powered by blockchain. 

𝐒𝐡𝐢𝐥𝐥𝐞𝐫: Content & Industry Relations • Apr 2023 – Jan 2024
➥ Advise on content monetization for web3 start-up cofounded by Snoop Dogg. Deliver innovative solutions for artists, brands, NFT projects, and influencers.

𝐘𝐞𝐥𝐥𝐨𝐰𝐇𝐞𝐚𝐫𝐭: Content Marketing • Jan 2022 – Aug 2022 
➥ Strategized activations & client programs with renowned partners, generating $1M+ revenue across verticals through tech-driven fan engagement solutions.

𝐒𝐨𝐧𝐠𝐜𝐥𝐢𝐩: Content Creation & Programming • Jun 2021 – Jan 2022
➥ Developed & executed content strategies for music-integrated social and digital platforms, enhancing audience engagement and driving monetization opportunities for brand partners.

𝐍𝐄𝐗𝐓 𝐌𝐮𝐬𝐢𝐜: Artist Development & Content • Jun 2020 – Jun 2021
➥ Initiated and cultivated industry relationships. Collaborated with artists and their teams on launch campaign strategy from inception through execution.

𝐔𝐧𝐢𝐯𝐞𝐫𝐬𝐚𝐥 𝐌𝐮𝐬𝐢𝐜 𝐆𝐫𝐨𝐮𝐩, Music Editor/Curator • May 2020 – Feb 2021
➥ Curated Island-branded playlists based on genre, theme and mood for current and catalogue roster on DSP partners, Spotify, Apple Music, and others.

➥ 𝐕𝐞𝐯𝐨: Content Editor • May 2016 – Jun 2020 
Transformed playlist strategy, driving viewership and plays for the fourth largest video website in the world: 4M+ viewers.

Content Strategist | Client Relations Consultant

Welcome to the Music Lounge

Create engaging and insightful content that celebrates music and its impact on
culture. Delve into the exclusive world of MTV’s Music Department during the launch and height of Total Request Live with hosts and former MTV team members, Andrew Schiffman and Perry Turcotte, as they chat with MTV and record label executives, music programmers, VJs, and artists about the music lounge on the 25th floor of MTV that would make or break an artist.

Responsibilities include: Booking guests, editing, social media planning and execution, copywriting, partnership development and data analysis.

Podcast Co-host/Creative Content Creator 

ZUUS MEDIA INC

Exited MTV Networks and joined the executive team for this pre-launch start-up as head of programming and artist relations. Curated over 200 digital channels, led content marketing strategy for emerging talent and festivals, including Firefly and Mayhem.

Director of Programming Strategy & Industry Relations

Viacom

Developed content strategies to connect MTV with artists, focusing on Rock. Increased channel reach by 27%, launched iconic shows (The Osbournes, Newlyweds), and drove multi-platform campaigns for artists like Linkin Park. Created VMA marketing strategies and partnered with brands like Pepsi to deliver innovative, music-focused campaigns. Promoted 2X in 12 years, from manager to director and ultimately senior director.

Senior Director, MTV Programming Strategy & Planning 

Coordinator MTV/MTV2 Multiplatform Program Planning and Scheduling

Executive Assistant Program Planning and Scheduling MTV

Department Assistant Corporate Communications/MTV Networks

SRO PR

Coordinated media outreach and PR for national and regional tours including Coachella and The Vans Warped Tour. Supported tour press and publicity for entire roster of artists; namely, Korn, Deftones, Heart, and Tom Petty.

Public Relations 

I help artists, brands, and executives build and execute strategic content plans to amplify messaging, create authentic connections with audiences, drive reach and engagement across platforms.

My career began at SRO PR in LA, where I gained hands-on experience in tour and artist publicity for influential brands. From there, I joined MTV and advanced through progressive roles within programming, developing and executing cross-platform content strategy to launch, reposition, or advertise tentpole events like the VMAs, new channels, experimental programming, and some of the most recognizable franchises in music television.

For the past 10 years, I’ve helped several start-ups in music and web3 to develop and execute growth strategy. I’m an early adopter of technology, love rolling up my sleeves to find new ways to reach an audience that break through the noise, and have a knack for striking the right balance between groundbreaking and familiar to foster authentic engagement. 

My superpower is getting to the heart of a brand and developing content, campaign, and platform strategy to connect, engage, and convert. I thrive in collaborative environments and am passionate about mentoring junior team members to help them reach their full potential.

I’m also a proud dad of two girls and have lived in NY with my wife for the past 20 years. LinkedIn builds great relationships and I’m on LinkedIn to expand my network. InMail me or email me at Andrew1.Schiffman@gmail.com to connect.

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