Retail brands don’t need more content.

They need more buyer and customer conversations.

(and less "follow up" emails)

I help CPG founders and distributors turn LinkedIn into a retail pipeline engine in 90 days.

I’ve closed $100M+ in sales into places like Home Depot, Walmart, and Canadian Tire, and now I build modern social selling systems that create:

> Qualified meetings

> Account influence

> Distribution leverage

> Revenue conversations before the actual pitch

If you want LinkedIn to drive real pipeline this quarter, message me.

Tom Harman 🧠

Anyone charging money for a LinkedIn course is about to go out of business.

My friend Harry Phokou is running a FREEEEE live 3‑day Live Event on March 6th, 7th, and 8th at 5PM CET to help you build your 2026 Game Plan on LinkedIn.  

He’s not about vague “personal branding” nonsense and actually knows his sh*t. 

(and is one of the reasons I charge $8,000 / month for services)

Across the three days he’ll cover: 

- How to post content that leads to real conversations 

- How to outbound and book new opportunities 

- How to package what you do so people clearly see the value  

The Details: Your 2026 LinkedIn Game Plan 

•  When: March 6th, 7th, & 8th 
•  Time: 5 PM CET 
•  Where: Live on Zoom   

https://lnkd.in/dxnM3QCT   

Repost and help spread the word.

ps. that's me in Tromso, Norway a few weeks ago.

Tom Harman

DM’s ​> Content (and it’s not even close)

I only got 211 post impressions last week, but closed a $20,000+ deal.

How?

DMs > Content

Two 7-figure agencies built. 300+ clients scaled. Your business is next.

Founders, open your LinkedIn DMs right now. 

How many feel like they were written by a human?
How many mention something personal about you?
How many made you laugh?

Probably none. 

Because everyone's automating.
Everyone's blasting the same template to 500 people.
Wondering why no one responds.

Meanwhile, Tom Harman booked 25 calls in February alone for his side business. 

He has a full-time job. 
Only spends one hour a day in the DMs. 

His ICP is $100M CEOs. 
His response rate is 50%. 

Here's his rule for every single DM he sends:
"Could I send this message to anyone else in the world?"

If yes? He doesn't send it.

One of his best openers referenced a founder's frozen pizza brand. 
He asked whether pineapple belongs on pizza.

That CEO replied within the hour.

The fastest way to anyone's heart, regardless of how successful they are, is humour.

Personality. Proof that you actually looked at their profile.

Honestly, it doesn’t require that much work. 

The benchmarks across 10,000 conversations we've run:

→ 200 connection requests/week to ICP 
→ 30% acceptance rate = 240 new connects/month 
→ 30% response rate from personalised DMs = 72 conversations 
→ 25% book a call = 18 qualified calls per month

18 qualified calls a month.

Any agency owner, coach or consultant landing 18 qualified calls a month will scale their business.

And Tom does it in an hour a day. 
Whilst working a full-time job.

Success in the DMs is pretty simple:

Stop automating and start being human.

It's also just more fun.


What’s the best DM you’ve ever received?

Broil King

Executive Vice President of Product & Operations

Vice President of Product Management - Grills & Accessories

Vice President of Product Management - Grills

Business Development Manager

Onward Manufacturing Company

Marketing team leader for Onward Manufacturing Company Limited.

Marketing Manager

Executed the marketing plan for Onward Manufacturing Company Limited

Marketing Coordinator

Experienced EVP with demonstrated success in the consumer products industry. Skilled in Customer focussed Business Management, Business Development, Procurement, Supply Chain, Strategic Planning, and International Business. Strong product management professional with a Masters focused in Business Administration from Wilfrid Laurier University.

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The Battle

Tom Harman 🧠

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The Battle

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Colin Kirvan

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Tom Harman 🧠's LinkedIn Performance

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