Retail brands don’t need more content.

They need more buyer and customer conversations.

(and less "follow up" emails)

I help CPG founders and distributors turn LinkedIn into a retail pipeline engine in 90 days.

I’ve closed $100M+ in sales into places like Home Depot, Walmart, and Canadian Tire, and now I build modern social selling systems that create:

> Qualified meetings

> Account influence

> Distribution leverage

> Revenue conversations before the actual pitch

If you want LinkedIn to drive real pipeline this quarter, message me.

Tom Harman 🧠

I only got 211 post impressions last week, but closed a $20,000+ deal.

How?

DMs > Content

Tom Harman

DM’s ​> Content (and it’s not even close)

Two 7-figure agencies built. 300+ clients scaled. Your business is next.

Founders, open your LinkedIn DMs right now. 

How many feel like they were written by a human?
How many mention something personal about you?
How many made you laugh?

Probably none. 

Because everyone's automating.
Everyone's blasting the same template to 500 people.
Wondering why no one responds.

Meanwhile, Tom Harman booked 25 calls in February alone for his side business. 

He has a full-time job. 
Only spends one hour a day in the DMs. 

His ICP is $100M CEOs. 
His response rate is 50%. 

Here's his rule for every single DM he sends:
"Could I send this message to anyone else in the world?"

If yes? He doesn't send it.

One of his best openers referenced a founder's frozen pizza brand. 
He asked whether pineapple belongs on pizza.

That CEO replied within the hour.

The fastest way to anyone's heart, regardless of how successful they are, is humour.

Personality. Proof that you actually looked at their profile.

Honestly, it doesn’t require that much work. 

The benchmarks across 10,000 conversations we've run:

→ 200 connection requests/week to ICP 
→ 30% acceptance rate = 240 new connects/month 
→ 30% response rate from personalised DMs = 72 conversations 
→ 25% book a call = 18 qualified calls per month

18 qualified calls a month.

Any agency owner, coach or consultant landing 18 qualified calls a month will scale their business.

And Tom does it in an hour a day. 
Whilst working a full-time job.

Success in the DMs is pretty simple:

Stop automating and start being human.

It's also just more fun.


What’s the best DM you’ve ever received?

Emmetros - creators of SparxConnect

Director, Marketing

Igloo Software

Team Lead, Marketing Enablement

Onward Manufacturing Company (Broil King)

Collaborated with senior management and the marketing team to define and execute marketing programs to address various business needs. Projects included: market research, consumer surveys, dealer communications, and dealer acquisition and prospect tracking.

Marketing Manager (Contract)

Unitron Global

Supported the development, implementation and continuous improvement of the company’s digital engagement strategy.  Provided consultation, content, tools and training to increase the capabilities of country marketing teams to leverage digital channels to achieve their marketing objectives.

• Led the development of the company’s first integrated digital marketing strategy, establishing priorities and a foundation for selecting, budgeting and measuring future programs 
• Established strategy and content plan for Unitron corporate identity on top 3 social media platforms; resulting in organic growth of LinkedIn followers by 45% or 100+ /month.
• Implemented a digital asset management site to reduce risk and increase efficiencies for the sharing of thousands of marketing assets with 20 country marketing teams and their customers
•Consulted with global marketing groups to provide planning and content support for e-marketing and social media tactics and tools (Hootsuite)

Marketing Manager, Digital Marketing Enablement

Developed and implemented an annual corporate public relations plan and global communication programs to drive brand awareness and growth. Responsible for drafting key messages, news releases, articles, and promotional collateral; planning executive media interviews; producing sales tools; and supporting country marketing teams in producing and executing local plans. 

• Researched, applied and secured two international product design awards (first for Unitron) for the launch of a new hearing device; led a global promotion plan which resulted in coverage outside industry media outlets
• Defined targets and supported the execution of PR plans with 6 country marketing teams, resulting in editorial coverage in all countries and establishing PR as an integral part of marketing plans
• Developed a multi-channel customer engagement marketing program (B2B and B2C) which included promotional web and POS collateral, event promotions and measurement tracking 
• Developed training and presentation materials to enable sales and customer support staff to communicate the company story and key brand differentiators   
• Directed and published interviews (written and video) with executives, technical and audiological experts and end users to websites, print collateral, e-newsletters, social media and public relations outlets

Marketing Manager, Brand Communications and Public Relations

Planned and executed Unitron’s online marketing strategy which included the research, development and management of all web-based marketing sites and tools, and the supporting content strategy.  

Managed a team and sourced a network of creative and technical suppliers. Collaborated with cross-functional product launch teams to bring product communications online in 11+ languages. 

Developed and executed an annual corporate PR plan which included creating key messages, news releases and editorial articles while managing complex web programs.

Received a ‘Unitron EAR Award for Outstanding Contribution and Performance’ for leading the launch of a complex website design project with a new content management system (CMS) to support 14 country websites in 11 languages.

Marketing Manager, Web and Public Relations

NCR Corporation

Led the planning and execution of all marketing communication programs to both internal and external audiences in support of global sales and marketing objectives. Promoted to managing a team with a $1M+ budget, and building and executing an integrated global communication plan reviewed quarterly by senior management.

- Senior Marketing Communications Consultant (August 2006 – May 2008) 
- Group Manager, Marketing Communications (May 2003 – August 2006) 
- Program Manager, Marketing Communications (June 1996 - May 2003)

Key accomplishments include:
- Initiated, designed and launched the division’s first web-based communications vehicles: Global Sales Intranet, Partner Channel Extranet, and Customer Portal
- Spearheaded the creation of the division’s first product brand identity guidelines which included naming, trademarks, logo design, copywriting style and creative approach
- Created many direct mail campaigns to increase brand awareness and generate sales leads; one program, when combined with telemarketing, drove over $1M in incremental revenue
- Established public relations as a valued function by delivering annual plans with measurable objectives; resulting in an increase in coverage from an average of 10 hits/yr. to greater than 120 hits/yr.
- Designed and edited a customer e-newsletter targeted at senior management in the US major bank market
achieved an average of 60% open and 40% click-thru rates
- Received an ‘NCR Outstanding Achievement Award’ for the successful delivery of a unique, multi-channel product launch promotional plan

Marketing Communications Manager

Implemented all HR programs, including: compensation, benefits, training, performance, employee relations, and satisfaction surveys for a designated group of associates.  Managed headcount planning and recruited for all positions.	

Received an ‘NCR Outstanding Achievement Award’ for developing and implementing NCR’s first pre-employment testing and hiring process for manufacturing positions, and hiring 50+ staff in 7 weeks.

taplio

The Battle

Tom Harman 🧠

Ann Marie Lang

Followers

Posts

Engagements

Likes

Performance ScoreTom Harman 🧠's LinkedIn Performance

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taplio

The Battle

Tom Harman 🧠

Ann Marie Lang

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Tom Harman 🧠's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreTom Harman 🧠's LinkedIn Performance