Tom Hunt

$3.6m ARR. $0 raised. I have no idea what I'm doing.

Jan 2014.

I'm walking home from a depressing New Year's trip to Oslo with an ex. girlfriend.

It's raining in East London.

I made a decision:

I would replace my management consulting salary (£42,000) by the end of the year.

I had no idea from where, but that was the goal...

I just about hit it and left the corporate world.

And I haven't been back since.

Fast forward a decade and I've:

- Tried and failed with 17 businesses
- Invested in 11
- Learnt a LOT

The one that is finally working is called Fame:

- We have a weird culture (in a good way)
- We start and grow podcasts for B2B businesses
- We are fully remote and have 75 full-time team members

I live for our awesome team at Fame, building businesses and great marketing.

I post about them here 🤗

Founder & CEO

We start and grow the world's most profitable B2B podcasts.

Clients include:

👉 IDEO
👉 Workday
👉 HighRadius
👉 People.ai
👉 Zendesk
👉 Bevy
👉 Circle
👉 Suzy
👉 Mazars
👉 LeanData
👉 CXL
👉 Ramp
👉 Alibaba
👉 Signify
👉 eToro

We don't review CVs.

We don't use an ATS.

We don't ask for cover letters.

And we barely spend money on job ads.


Here's our hiring process:

1. Candidates come inbound
2. We review their LinkedIn profile
3. They do a short test task
4. First interview: competency-based
5. Final interview: values-based

That's it.


No six-round marathons
No "upload your resume then retype it"
No AI scanning for keywords


Just people looking at real work and having conversations.

HR SaaS businesses told everyone that hiring needs to be complex.

It doesn't.


You don't need expensive software to find good people.

Agree?

$4.5m ARR. $0 raised. I have no idea what I’m doing.

No alternative text description for this image

I cancelled a 1-1 with someone on my team.


Why?

- They were thriving
- Their OKRs were progressing well
- I had nothing meaningful to contribute

So why have the meeting?

Why waste their time because I'm insecure about doing my job?


It's called macro-management.

HINT: the opposite of micro-management.


Here’s how it works:

- They work where they want
- You provide the insight, tools and resources
- You remove barriers, blockers and distractions
- They decide the "how"
- You trust them

Put simply:

You enable.
You assist.

Then you stay in your lane...

Not theirs.

Agree?

We hired a project manager for $7 per hour in 2022.

Now he's earning $40K a year.

That's higher than 98% of earners in the Philippines.


We made him a deal:

"Where you are right now limits what we can pay you because you don't generate enough value. But the more problems you can solve for us, the more we can pay you."

E.g. we hired him for what he could become, not what he was.


He got a payrise in year 2, then in year 3, he takes on another role.

Now he's:

- Project manager
- Video editor

Maybe more in the future.


The best hires have the right attitude toward growth.

Skill gaps close with time and effort.

Character gaps rarely close.

No one is clapping when you get the second resignation email of the day.

No one is clapping at 6:37am on a Saturday as you’re combing through the P&L.

No one is clapping when it’s your 17th decision of the day.

No one is clapping when you're the only person around to reply to the angry customer.

No one is clapping when payroll looms and the bank balance isn’t where it should be.

No one is clapping when you can’t think of anything else on a Sunday afternoon.



There’s a lot of hype around starting a business these days…

I’m not sure it’s for everyone.

Most people chase salaries and titles.
Smart people choose who they work with.

Specifically: their manager.

Here's why:

A bad manager...
- Drains your energy
- Protects their position
- Watches your every move

A great manager...
- Explains why things work
- Protects you from politics
- Supports your development


The truth?

You may spend more time with your manager than your spouse.

Choose wisely.

Fame bootstrapped to $4.5M ARR by charging LESS.

Plus we:

- Spend less than 2% of revenue on ads
- Have a 1 person sales team
- Raised $0

How?

By focusing on the one metric everyone ignores...

Retention.


1️⃣ Strong inbound engine

Outbound and ads cost more, both to book a sales call, but also in the skill (and therefore cost) of the person who needs to run the call.

Instead:

- SEO
- Personal brand
- Bottom of the funnel Google Ads


2️⃣ Charge less

E.g. the Amazon model.

The more you charge, the more likely you will be cut when the CFO and CEO review the monthly P&L.


3️⃣ Objective performance metrics

We used to track client happiness, now we track client objectives.

Happy clients churn, successful clients don't.


4️⃣ Build a retention culture

The team laugh everytime I say "retention is the foundation of growth" because I say it so much.

Hire, fire and promote based on retention.



The formula:

1️⃣ Strong inbound engine
2️⃣ Charge less
3️⃣ Track objective performance metrics
4️⃣ Build a culture of retention

And please, say it after me:

Retention is the foundation of growth.

As soon as I met Cristian and Alexandru in person, I knew I had to go.

They are the first reason I'm hosting a panel at Tekpon AI Summit 2025 in Bucharest.


The second reason is that I've spent the last 5 years working in my bedroom (pretty much).

$4.5m ARR from behind a screen.

It's working.

But now it's time to crawl out of the cave, and into real life.


So if you're in Bucharest on November 25th, come say hi.

Let's talk AI.
Let's talk marketing.
Let's talk LinkedIn.

Just let's actually talk.

Be like Taylor Swift...


At least that's what I told the awesome people at the Turing x SYSTM Growth Summit yesterday.


Why?

She nailed The Fame Formula:

1. Make really good content in a specific niche
2. Be seen around other famous people in the niche

First she did it with country, and now she does it with pop music.


It's also what we need to do in B2B.

B2B buyers are only in the market 3% of the time. We need to get them to know, like and trust us during the other 97% of the time.

How?

Two steps:

1. Content Format
2. Content Positioning


1. Content Format

You've got three options:

Social: Easiest to grow, lowest influence. Great for reach, but people scroll past quickly.

Email/Written: Middle ground. More intimate than social, easier to produce than podcasts.

Podcast: Hardest to grow, highest influence, best for repurposing. One episode can become 20 pieces of content.

If I was to start again, I would pick the social platform that I liked best, and start there.


2. Content Positioning

Two parts:

- The Niche

Be as narrow as possible.

If you sell email marketing software, don't start a marketing podcast, don't event start a email marketing podcast, start the open-rate podcast.

- The Edge

The thing a customer would tell their friends. What makes you different? What's your unique opinion?


That's The Fame Formula:

Pick your format.
Nail your positioning...

And be like Taylor.

If you can’t share an agenda for the meeting, we shouldn’t be meeting.

When Taplio was acquired by lemlist, they got:

- $2m upfront
- Another $6m for hitting growth targets


I asked him if it was time for beach and cocktails...

"Absolutely not."

Tibo starting sourcing young, hungry founders to build more products.

He now runs 5 products, each with difference technical founders, whilst he focuses on their growth and building his personal brand.

Now $6m ARR.


The next exit will be much bigger.

Find out how in this episode of Confessions of a B2B Entrepreneur below 👇

One of our team members' machines was compromised.

And a client found out about it.

Somehow their Slack log in was posted in a data dump, which was flagged to a client's security team.

We immediately took the compromised machine offline for deep cleaning and changed a load of other passwords.

In the end, no breach occurred, but it was a scare.

This would likely not have happened if we were using Keeper Security, Inc. 

It’s the highest-rated password manager in the world for a reason. 

It solves both the security and the productivity problem:

- Zero-Trust Security: Keeper built its entire platform on a zero-trust, zero-knowledge architecture so your business data is encrypted on your device before it ever reaches their servers

- Instant Access: The KeeperFill feature automatically enters usernames and complex passwords for you

Keeper is built to scale with your business (securely) from day one.

Check out their Cyber Week offer linked in the first comment 👇

#ad #keepersecurity #cyberweek

Brand partnership • $4.5m ARR. $0 raised. I have no idea what I’m doing.

I Build Companies That Sell For Millions And Teach Founders How to Do the Same

Pre-order my new book in my featured section. ⬇️

1994:  Born in London and sent to live in Ghana.
Age 11: Came back to South London living on a 4th floor council estate.
Age 14: Started tutoring biz. Made £500 (woop).
Age 17: Started EntrepreneurXpress (sold for £110,000 wooop).
Age 21: Started Fanbytes with my friends in uni.
Age 21 - 27: A blur. Grew the team to 80 people, raised $2m in funding. Won clients like Deliveroo, Samsung and the UK Government.
Age 27: Sold the company to independent agency Brainlabs in a multi 8 figure deal (wooooop).
Age 29: Brokered two more business exits.
Age 30:  Building more sellable companies with great founders.

_

Two years ago, I started writing the book I wish I had when I was 18. 

Growing up I had big dream but also bigger doubts.

→ I didn’t know how to start. I didn’t know who to call,
→ I didn’t know if I was even capable.

That’s why I wrote 𝘞𝘩𝘢𝘵’𝘴 𝘚𝘵𝘰𝘱𝘱𝘪𝘯𝘨 𝘠𝘰𝘶?.

Eleven chapters, each one a cheat code. Things like

→ How to build a network from nothing.
→ How to stop living by other people’s scorecards.
→ How to take action before you feel ready.

These are the same cheat codes that took me from being an anxious, self doubting, self hating kid in South London… 

...to building and selling a company for tens of millions, and now running a portfolio that does £47 million a year.

I wrote this book for one reason: to help you get out of your own way.

What’s Stopping You is available to pre-order now. And I’d be grateful if you did.

Everything I wish I knew when I started.

Pre-order the book in the featured section. ⬇️

Timothy Armoo

Most people think they missed their shot.

The smart ones made their own.

Let’s be really clear about something.

You’re not unmotivated.
You’re just waiting to feel ready.

Truth is: You’re stuck because you’re still waiting for the green light.

There’s a moment where FINALLY you say, “I’m done waiting.”

And nothing else matters.
Nothing is going to hold you back.

Here’s the real cheat code:
The biggest unfair advantage is your ability to take action.

Start broke.
Start unsure.
Start scared.

But start.

Start today.


♻️ This hit? Repost to help another entrepreneur
🔔 Follow me Timothy Armoo if you’re the person who starts anyway

Join My Book Launch For FREE On January 10th In My Featured Section ⬇️

If you want to make money, go niche.

Earlier this week I went to a Teachable creator event, and what I saw was wild.

It reminded me just how much power there is in niches.

A few examples:

1. A guy had built a dog-training community so specific that his content was tailored to individual dog breeds. The more specific the breed, the higher the conversions. A whole operation built on hyper-niche dog behaviour.

2. A woman teaching Excel had quietly amassed 30,000 students on Teachable alone!!

3. A ton of language communities with people building MASSIVE communities around helping people learn languages.

Where there is passion, there is community.
Where there is community, there is a business.

I’ve believed for a long time that this is the future of marketing.

Seeing it up close made me even more certain.

Smart move by Teachable to lean into what I think is the next era of online business.


P.S. If you're building something in a niche community/interest, I'd love to chat.

#TeachablePartner

Pre-Order My New Book “What’s Stopping You?” In My Featured Section ⬇️

This is what they don’t teach you in school.

(11 lessons about building, scaling, and exiting businesses)

I asked 11 of my millionaire friends for their best advice to make more money.

This is what they said 👇



P.S. I’ve got something incredible for you…

On January 10th, myself, Lara Acosta, Chris Donnelly, Daniel Priestley, Simon Squibb, Tim Campbell, Kit Chilvers, and more are hosting the UK’s BIGGEST live event for my book 𝗪𝗵𝗮𝘁’𝘀 𝗦𝘁𝗼𝗽𝗽𝗶𝗻𝗴 𝗬𝗼𝘂?

→ Win £10,000 in funding
→ Learn from 7 world-class speakers
→ Any question you have (with VIP)
→ Get a TON of pre-order bonuses

Get your free ticket: https://lnkd.in/eAdyFm2p

LinkedIn Sales Navigator

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Trish Adudu - bbc | LinkedIn

I Asked 11 Millionaires For Their Best Advice

Africa has the highest rate of entrepreneurship in the world.

1-in-3 people is either starting or running a business.

But a lot of business also fail, because most are doing it without a map. There’s limited infrastructure, no playbook, and a lack of mentorship.

That’s why I’m deeply honoured to speak at TEDx in Kampala in 2 weeks.

Not because of the stage.
But because of what the stage stands for - helping people who have started despite everything.

I grew up in Ghana. My neighbour sold secondhand jeans from her front room. My uncle ran a small restaurant by the side of the road.

Everyone was figuring it out in real time.

Since I came back to London when I was 10, I built and exited a company in an 8-figure deal. I hired 100+ people. I made every mistake in the book.

This talk is my way of giving back.

To show what's possible.

And to show that nothing is truly stopping you.


P.S. Have you ever been to Uganda? Send me your recommendations!

This brand reached $1.4B valuation by just selling water.

In beer cans with skulls.

(save this post for later)

Liquid Death didn’t ride trends.

It hijacked them.

→ Skull cans
→ Metal riffs
→ The tagline “Murder Your Thirst”

They didn’t win because of ads or influencers. It won because it rewired how people see the category.

It’s viral branding that meets anti-corporate energy.

Most founders would’ve killed the idea before launch.

Wrong packaging.
Wrong tone.
Wrong price.

And yet…

That’s what makes this one worth studying. Not copying (it hit completely flat in the UK), but definitely worth studying.

This 4-step playbook turns your weird into your secret weapon... 👇


♻️ Repost to help another entrepreneur
🔔 Follow Timothy Armoo for frameworks to make more money

This $1.4 Billion Company Just Sells Water

Waiting for validation is the most expensive mistake you'll make.

I learned this the hard way.

When I started FanBytes at 21, practically everyone around me doubted me.

"Influencer marketing? That's not a real business."
"You're too young to run a company."
"This won't scale past uni."

My own relatives told me to get a proper job. Clients we wanted to sign wouldn't return my emails. Prospects laughed us out of meetings.

Basically we were just three kids from uni trying to convince Nike to trust us…

And I just kept waiting for someone credible to say we were onto something.

That validation never came, so we just kept building.

6 years later - we sold for 8-figures.

After the same, those exact same people who didn’t believe in us told everyone they “always knew” we’d make it. Relatives brag about my exit at family dinners. People in the industry suddenly wanted coffee meetings.

It’s wild how success rewrites everyone's memory.

But waiting for their approval would've killed us.

The gap between doubt and belief isn't time.
It's evidence.

Build the evidence.

And one day they'll pretend they believed in you the whole time.

You won't care. You'll be too busy building the next thing they don't understand yet.



📌 Want to unlock your dream life?

I went from growing up in a council estate to building a company and exiting for 8-figures.

On January 10th, myself, Lara Acosta, Chris Donnelly, Daniel Priestley, and more are hosting the UK’s BIGGEST live event for my book What’s Stopping You?

Get your free ticket here: https://lnkd.in/eAdyFm2p

Join My Book Launch On January 10th In My Featured Section ⬇️

I spoke to 700 graduates about how to build your dream career.

I came from a council estate and exited my company for 8-figures, so they wanted me to share my story.

I know that not everyone wants to build and sell a company, but there’s a playbook to building your dream career.

And no one teaches it.

Here was the playbook I shared:

1. 𝗜𝗻𝗽𝘂𝘁𝘀 = 𝗢𝘂𝘁𝗽𝘂𝘁𝘀.
Simple rule. You get out what you put in. Your results are a direct reflection of your effort. End of story.

2. 𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆 > 𝗜𝗻𝘁𝗲𝗻𝘀𝗶𝘁𝘆.
Going hard for a week then quitting is pointless. The game is won by showing up every single day, especially when it’s boring. Discipline beats motivation, always.

3. 𝗜𝘁’𝘀 𝗻𝗼𝘁 𝘁𝗵𝗮𝘁 𝗱𝗲𝗲𝗽.
Stop overthinking. That 'perfect' moment you're waiting for doesn't exist. Send the email. Ask the dumb question. Make the mistake. Speed of execution beats perfection 10/10 times.

4. 𝗬𝗼𝘂𝘁𝗵 𝗶𝘀 𝘆𝗼𝘂𝗿 𝘀𝘂𝗽𝗲𝗿𝗽𝗼𝘄𝗲𝗿.
Your 'lack of experience' is your biggest advantage. You have no old rules to unlearn and you understand the world as it is now. That's a perspective older generations pay millions for. Use it.

5. 𝗧𝗿𝗲𝗮𝘁 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳 𝗹𝗶𝗸𝗲 𝗮 𝘀𝘁𝗮𝗿𝘁𝘂𝗽.
You are your own CEO.

- Your skills are the product. Invest in R&D.
- Your personal brand is marketing. Build it.
- Your career path is your strategy. Don't be afraid to pivot.

Which one resonated with you most?


Shoutout to the team at Lloyds Bank for the invite.

To the grads: the game is just getting started. Go win.

The riskiest chance you'll ever take?

The one you don't take.

Everyone obsesses over why they can’t do something:

→ "What if I fail?"
→ "What if I lose money?"
→ "What if people judge me?"

But nobody talks about the cost of doing nothing.

Every time you choose safety over possibility, you're voting for a smaller version of yourself.

You're not just avoiding risk. You're also becoming someone who avoids risk…

These are the real questions you need to ask:

→ What if it works and I never tried?
→ What if I'm ready right now?
→ What if regret costs more than failure ever could?

Your future self isn't waiting for you to be ready.

They're waiting for you to be brave.

You thought that dreaming small was keeping you safe. But let me tell you this, it’s the most expensive choice you’ll ever make.

So you only have 2 options:

Take the risk now.
Or pay the price of regret.



📌 Want to unlock your dream life?

I went from growing up in a council estate to building a company and exiting for 8-figures.

On January 10th, myself, Lara Acosta, Chris Donnelly, Daniel Priestley, and more are hosting the UK’s BIGGEST live event for my book 𝗪𝗵𝗮𝘁’𝘀 𝗦𝘁𝗼𝗽𝗽𝗶𝗻𝗴 𝗬𝗼𝘂?

Get your free ticket here: https://lnkd.in/eAdyFm2p

The best business advice I can give you before 2025 ends:

(Watch this if you want to win in 2026)

Do the boring stuff insanely well.

I sold my last company for tens of millions of dollars, but not because we were the best.

When we were selling Fanbytes, 3 companies put in bids. They asked, “Are you the best influencer marketing company in history?”

And I said, ‘Not really.’

Sometimes we were good.
Sometimes we weren’t.

But we were consistent. For 6 years, we just showed up and grew steadily year after year.

While others were raising multiple millions in investment, we were focused on momentum, doing the work, getting clients results, over and over again.

And that’s what most people miss.

Success isn’t about heroics.

It’s about consistency.

It’s doing the boring things for an extended period so insanely well and in more volume than any sane person would find reasonable.


P.S. Are you willing to do boring work if it means winning?


🔔 Follow Timothy Armoo to become 1% to build, scale and exit your business.
♻️ REPOST to help another entrepreneur win

Stop reading random business books.

These 5 will give you an unfair advantage.

You don’t actually have a reading problem (even though you have 100s of books on your shelf that you haven’t read yet), you have an implementation problem.

It doesn’t matter how much you read, it matters how much you implement.

This is a list of the best books I’ve ever read.

In my experience, there are two types of entrepreneurs:

1. The ones who read everything, and stay stuck.
2. The ones who go deep on a few books, and build real companies.

The first group gets smarter.
The second group gets rich.

Be the second.

Your next breakthrough probably isn’t a new book. It’s doing the thing you already highlighted and forgot.

And if you do need a new book to read…

These are my recommendations 👇


—

And if something’s still stopping you…

I’ve got a recommendation for you.

I launched my book What’s Stopping You? a month ago.

This isn't about book sales. It's about reaching every person who needs permission to dream bigger.

If you’ve ever got value from my content, I’d love to deliver even more value at the live book launch. I’m hosting the UK’s BIGGEST live event together with Lara Acosta, Daniel Priestley, Chris Donnelly, Tim Campbell, Simon Squibb, and Kit Chilvers.

You can

→ Win £10,000 in funding
→ Learn from 7 world-class speakers
→ Any question you have (with VIP)
→ Get a TON of pre-order bonuses

Get your free ticket here: https://lnkd.in/eAdyFm2p

If You Liked These Books, You'l Love These

POV: Your mic cuts out mid-TED Talk in Uganda.

800 people staring at you.

Last week, I was giving this talk about overcoming obstacles (ironic, right?) when the audio just dies. Tech team's scrambling around, giving me the "5 minutes to fix" signal.

Now I've got a choice.

I can either stand there awkwardly while everyone checks their phones, or turn this into a chance to re-energise the room.

"Alright, we've got 5 minutes. Everyone up!"

Next thing, the whole room's on their feet. I love doing this. I love getting everyone to shout and jump.

I also spotted a woman in the back who wanted to pitch her business idea.

By the time my mic comes back, nobody even cares about the technical stuff anymore. We're all just buzzing from what just happened.

Perfect delivery isn't the point of speaking. 

It's about reading the room and working with what you've got.

So, next time something goes wrong, do this:

1️⃣ When something breaks, don't wait for someone else to fix it.

You're responsible for your own life and your own success. Take relentless action to get the best outcome possible.

2️⃣ Don't be afraid to give others the spotlight.

People remember how you made them FEEL. Make them feel like the smartest people in the room.

3️⃣ Your response to failure defines the outcome

In every failure, you have the choice: panic, or pivot. 


The moment when things go wrong can be a massive opportunity to get an even better outcome.


P.S. When was the last time you turned a disaster into a win?



📌 Speaking of turning obstacles into opportunities...

My book What's Stopping You? launches in only 8 weeks.

On January 10th, I'm hosting the UK's BIGGEST live event with 𝗟𝗮𝗿𝗮 𝗔𝗰𝗼𝘀𝘁𝗮, 𝗖𝗵𝗿𝗶𝘀 𝗗𝗼𝗻𝗻𝗲𝗹𝗹𝘆, 𝗦𝗶𝗺𝗼𝗻 𝗦𝗾𝘂𝗶𝗯𝗯, 𝗗𝗮𝗻 𝗣𝗿𝗶𝗲𝘀𝘁𝗹𝗲𝘆, 𝗧𝗶𝗺 𝗖𝗮𝗺𝗽𝗯𝗲𝗹𝗹, and 𝗞𝗶𝘁 𝗖𝗵𝗶𝗹𝘃𝗲𝗿𝘀.

→ Win £10,000 in funding 
→ Learn from 7 world-class speakers 
→ Get answers to YOUR specific challenges

Join the book launch for FREE here: https://lnkd.in/eTGPuv_f

(limited seats available)

You don't rise to your goals.

You fall to your environment.

I grew up on Old Kent Road council estate in South London, where most kids had their ambition beaten out of them before they turned 15.

Then I got a bursary to Christ's Hospital School.

Walking onto those grounds for the first time was wild.

Rugby fields bigger than my entire council estate.
Buildings older than my whole neighbourhood.
Kids casually chatting about ski trips.

I remember standing there, and I thought “There's absolutely no way I can be in this place and stay the same person I was yesterday.”

And that was exactly why I chose it.

Not for the education.

But because I needed to completely change my environment if I wanted a different life.

When you're suddenly surrounded by kids whose parents work in boardrooms instead of building sites, your brain starts working differently.
It changes EVERYTHING…

People always ask me how I went from council estate to selling my company for 8-figures.

It wasn't about working harder.
I just refused to stay in the environment that was keeping me small.

Most people try to build something massive while staying exactly where they are, surrounded by the same people who think their dreams are unrealistic.

That's like trying to get fit while living in McDonald's.

If you actually want different results, you need to physically put yourself in different surroundings.

Your environment is either lifting you up or weighing you down.

There's no middle ground.



📌 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗰𝗵𝗮𝗻𝗴𝗲 𝘆𝗼𝘂𝗿 𝗹𝗶𝗳𝗲?

I went from growing up in a council estate, and built a company that sold for 8-figures.

On January 10th, myself, 𝗟𝗮𝗿𝗮 𝗔𝗰𝗼𝘀𝘁𝗮, 𝗖𝗵𝗿𝗶𝘀 𝗗𝗼𝗻𝗻𝗲𝗹𝗹𝘆, 𝗗𝗮𝗻𝗶𝗲𝗹 𝗣𝗿𝗶𝗲𝘀𝘁𝗹𝗲𝘆, 𝗦𝗶𝗺𝗼𝗻 𝗦𝗾𝘂𝗶𝗯𝗯, 𝗞𝗶𝘁 𝗖𝗵𝗶𝗹𝘃𝗲𝗿𝘀, and 𝗧𝗶𝗺 𝗖𝗮𝗺𝗽𝗯𝗲𝗹𝗹 are hosting the UK's BIGGEST live event for my book What's Stopping You?

Get your free ticket here: https://lnkd.in/eAdyFm2p

This Place Changed My Life...

10 visuals that will transform your perspective:

(#6 could change everything for you.)

I wish I knew these lessons 15 years ago.

These visuals are from my new book What’s Stopping You?. Pre-order your copy to unlock the life you want: https://lnkd.in/eAdyFm2p

1. Small daily wins lead to big wins
↳ It’s not always the big leaps that change things
↳ The little daily wins stack up faster than you think

2. Do it scared
↳ You won’t always feel ready, and that’s fine
↳ Courage just doing it anyway without knowing whether it’ll work out

Original ideas are often the children of existing ideas
↳ Most great ideas are borrowed, then tweaked
↳ Take what’s out there, make it yours

Create your own luck
↳ Things start happening when you put yourself out there
↳ Luck’s just what shows up when you keep showing up

Take advice only from people living the life you want
↳ People love to give opinions, but most don’t walk the walk
↳ Only listen if they’ve built something you’d actually want

Split tasks in smaller pieces
↳ Big goals feel heavy when you try to do them all at once
↳ Break your big tasks into tiny steps, then just do the next bit

Be a person of value
↳ Doors open quicker for people who show up with something useful
↳ Help first, ask later. It pays off

It’s not that deep
↳ Most things aren’t worth the overthinking
↳ Take a breath, zoom out, and crack on

Keep making progress
↳ You don’t need to sprint, you just need to keep moving
↳ A little progress beats standing still every time

Make asymmetric bets
↳ Some things don’t cost much but could change EVERYTHING
↳ Place more of those bets. You only need one to land.

I'd love to know in the comments:

Which visual stuck out most to you?



P.S. These lessons are all from my book 𝗪𝗵𝗮𝘁’𝘀 𝗦𝘁𝗼𝗽𝗽𝗶𝗻𝗴 𝗬𝗼𝘂?

This book has all the lessons I learnt in my journey growing up in a council estate to building a company and exiting for 8-figures.

On January 10th, myself, Lara Acosta, Chris Donnelly, Daniel Priestley, and more are hosting the UK’s BIGGEST live event for my book What’s Stopping You?

Get your free ticket here: https://lnkd.in/eAdyFm2p

10 Visuals That Will Change Your Life

The best exits are engineered.

And James’ £3.1M deal is proof.

Most founders think revenue is enough to get a deal. It isn’t.

Exits aren’t won on EBITDA, they’re won on engineered narrative and buyer fit.

Here’s how we did it:

1. 𝗥𝗲𝘄𝗿𝗼𝘁𝗲 𝘁𝗵𝗲 𝘀𝘁𝗼𝗿𝘆.

“Just another online pharmacy” sounds small, and honestly won’t get you any offers.

We positioned him as a health infrastructure platform, built for scale and for integration. Strategic buyers saw it as scalable, not small.

2. 𝗙𝗼𝘂𝗻𝗱 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗯𝘂𝘆𝗲𝗿𝘀

Our AI agent scanned networks for intent signals in our network for companies actively exploring UK healthcare.

26 NDAs. 4 offers. All within a month.

3. 𝗖𝗿𝗲𝗮𝘁𝗲 𝗿𝗲𝗮𝗹 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝘁𝗲𝗻𝘀𝗶𝗼𝗻.

We didn’t rely on one buyer.

If you bring in multiple strategic players to the table, and make sure they knew it, you can let the tension do the work.

That’s how James walked away with a clean, full-cash offer.


This is how we help founders exit well, not just fast fast.

If you’re planning to sell in the next 6-24 months, book a call here: DealFlowAgent.com/Sage

This Founder Excited For £3.1M, All-Cash, In Only 9 Weeks

If you want to make 6-figures in 2026 from your website…

Read this.

Last month, I sat with a SaaS founder who was pulling his hair out. 10,000 monthly visitors, 3 closed deals.

From the same traffic, his competitor got 120 deals.

How?

They knew exactly who was on their website.

This used to be insanely hard to pull off, but can now be done by anyone with this simple software: Apollo Inbound.

You get traffic, but you know you can convert more if only you knew the exact person that was visiting your website.

That’s what Apollo Inbound fixes.

→ Identify key decision makers who are visiting your website
→ Scores each visitor and sends them to the right rep
→ Lets qualified buyers book meetings instantly
→ Automated the follow-up

Want to be the first in your industry to try it?

Try it here: https://lnkd.in/e8tq5tZN


#ad

How I Would Make £10K From Website Traffic

Hot take: Not everyone should have a personal brand.

(read this to get promoted in 2026)

You don’t need a large following, but you do need to be known for SOMETHING.

Here’s the truth: having 10k followers won't get you promoted, but being the AI expert at your company will.

What so many people get wrong is this…

Personal brand isn't posting on LinkedIn.
It's being the person people call when shit breaks.

Pick one gap at your company and learn it for 30 days until you own it completely.

No followers needed.
No content calendar.
Just competence.

And competence gets you opportunities.

While everyone's building their "brand," someone just learned how to train an AI and got promoted.

Be that person.



📌 It took me 10 years to figure out how to get unstuck.

I went from growing up in a council estate to building a company and exiting for 8-figures.
Now my book What's Stopping You? launches in only 8 weeks.

On January 10th, I'm hosting the UK's BIGGEST live event with 𝗟𝗮𝗿𝗮 𝗔𝗰𝗼𝘀𝘁𝗮, 𝗖𝗵𝗿𝗶𝘀 𝗗𝗼𝗻𝗻𝗲𝗹𝗹𝘆, 𝗦𝗶𝗺𝗼𝗻 𝗦𝗾𝘂𝗶𝗯𝗯, 𝗗𝗮𝗻 𝗣𝗿𝗶𝗲𝘀𝘁𝗹𝗲𝘆, 𝗧𝗶𝗺 𝗖𝗮𝗺𝗽𝗯𝗲𝗹𝗹, and 𝗞𝗶𝘁 𝗖𝗵𝗶𝗹𝘃𝗲𝗿𝘀.

If you like my content, you’ll love this.

We’ll help you overcome the challenges in front of you to unlock the life you’ve always dreamt of.

If you upgrade to VIP…
- You can ask the speaker questions
- You get a chance to win £10,000!

Get your ticket here: https://lnkd.in/eAdyFm2p

Dumb founders chase the peak.
Smart ones sell the momentum.
(This is exactly how we sold Fanbytes)

Trying to sell at the very peak is actually the worst strategy. You’re getting tired, growth is plateauing, and your story that could sell the business slowly gets weaker.

Dumb founders = sell at the peak
Smart founders = sell around 70%

Here’s why you should sell around 70%:

→ Revenue is climbing
→ The team is motivated
→ The buyer sees potential

Because when you exit, you’re not selling a business that’s done.

You’re selling the opportunity for someone else to take what you’ve built and grow it even bigger.

They’re asking:

“Is this business still growing?”
“Can we plug this into our own business to make scale it faster?”
“Will this make us more money in less time than building it ourselves?”

If the answer to these 3 questions is yes…

You’re so likely to get a deal.

Would you ever sell your business?


P.S. At DealFlowAgent, we help business owners find the right buyer for their business. If you’re looking to sell in the next 6-24 months, DM me “EXIT” for more info.

Founders - Don't Make This Mistake

These businesses will never trend on Twitter.

But they make more than 99% of start-ups.

Everyone's chasing the next AI startup while plumbers are quietly banking £2M a year.
These businesses are insane, and often overlooked.

The pattern is obvious:

- Local service roll-ups
- Boring B2B software
- Unsexy recurring revenue
- Infrastructure nobody thinks about

Steal these business ideas before everyone else catches on. 👇


P.S. If you have a business and you’re thinking of selling in the next 6-24 months, I’ve got something for you. At DealFlowAgent, we help you strategise the path to your exit to get you the best price possible. Send me a message if you want to know more.

These 7 Boring Businesses Make Stupid Money

I read 149 business books.

Most were a waste of time.

These 9 are worth it.

Join my live book launch: https://lnkd.in/eAdyFm2p

Most business books are just 300 pages saying what could've been a blog post. Or worse, they're all theory with zero practical application.

These 9 actually solve real problems:

𝗧𝗵𝗲 𝗖𝗼𝘂𝗿𝗮𝗴𝗲 𝗧𝗼 𝗕𝗲 𝗗𝗶𝘀𝗹𝗶𝗸𝗲𝗱 - Kishimi & Koga
Stop needing everyone's approval. This genuinely rewired how I see myself and others. If you're serious about peace of mind, start here.

𝗪𝗵𝗮𝘁'𝘀 𝗦𝘁𝗼𝗽𝗽𝗶𝗻𝗴 𝗬𝗼𝘂? - Timothy Armoo
All the shortcuts to unlock the life you want. I wrote this after selling my company for 8-figures. Every lesson from zero to exit, no fluff.

𝗕𝘂𝗶𝗹𝘁 𝘁𝗼 𝗦𝗲𝗹𝗹 - John Warrilow
Build a business that runs without you. Standardise everything, reduce your involvement, create something actually sellable. Not sexy, but essential.

𝗧𝗵𝗲 80/20 𝗣𝗿𝗶𝗻𝗰𝗶𝗽𝗹𝗲 - Richard Koch 
Find the 20% that drives 80% of your results. Shows you exactly where to focus so you work less and achieve more. 

𝗧𝗵𝗲 𝗣𝘀𝘆𝗰𝗵𝗼𝗹𝗼𝗴𝘆 𝗼𝗳 𝗠𝗼𝗻𝗲𝘆 - Morgan Housel 
Not just about getting rich, but staying rich - both in mindset and money. Makes you rethink every financial decision you've ever made.

𝗢𝘃𝗲𝗿𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲𝗱 - Daniel Priestley 
Create genuine demand. This is the formula: Right audience → strong message → warm-up → timed launch → scarcity → great delivery. 

𝗧𝗵𝗶𝗻𝗸 𝗙𝗮𝘀𝘁𝗲𝗿, 𝗧𝗮𝗹𝗸 𝗦𝗺𝗮𝗿𝘁𝗲𝗿 - Matt Abrahams 
Handle high-pressure conversations without freezing. Embrace spontaneity, structure your thinking, actually speak better when it matters.

𝗪𝗵𝗮𝘁'𝘀 𝗬𝗼𝘂𝗿 𝗗𝗿𝗲𝗮𝗺 - Simon Squibb 
Get crystal clear on what you actually want andS the excuses holding you back. Gives you the push and steps to finally start moving.

𝗛𝗬𝗣𝗡𝗢-𝗧𝗜$𝗜𝗡𝗚 - Mark Young 
Be more persuasive with a few subtle tweaks without being pushy. Improve your sales through psychology, not pressure.

Each book solves one specific problem.

No theory. 
Just tools.

That's the difference between the 9 and the other 140.

P.S. Which problem are you trying to solve right now?



📌 My book What's Stopping You? launches January 10th.

Join me, Lara Acosta, Chris Donnelly, Daniel Priestley, Simon Squibb, Tim Campbell, and Kit Chilvers at the UK's BIGGEST live event.

→ Win £10,000 in funding with VIP
→ Learn from 7 world-class speakers 
→ Get answers to YOUR specific challenges

Get your ticket and pre-order the book: https://lnkd.in/eAdyFm2p


Design inspiration by Matt Gray.

As 2025 comes to a close, it’s easy to look at the goals you didn’t hit.

And you feel stuck…

But most progress doesn’t look like giant leaps, it looks like small wins stacked over time.

One corner at a time.
One brick at a time.

Momentum, not magic.

If the task still feels too big, start smaller.
The important thing is that you start.

This is your reminder: Small moves count, they compound.

And they’re how everything big gets built.

What’s one small thing you did this year that made a big difference?


P.S. This is an illustration from my book What’s Stopping You? It contains the 11 cheatcodes to unlock the life you want.

If you like this illustration, I’m 100% sure you’ll love the book. We’re hosting a live event on January 10th - get your free ticket (and a ton of pre-order bonuses!) here: https://lnkd.in/eAdyFm2p

taplio

The Battle

Tom Hunt

Timothy Armoo

Followers

Posts

Engagements

Likes

Performance ScoreTom Hunt's LinkedIn Performance

Performance ScoreTimothy Armoo's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Tom Hunt

Timothy Armoo

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Tom Hunt's LinkedIn Performance

Performance ScoreTimothy Armoo's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreTom Hunt's LinkedIn Performance