Tom Hunt

$3.6m ARR. $0 raised. I have no idea what I'm doing.

Jan 2014.

I'm walking home from a depressing New Year's trip to Oslo with an ex. girlfriend.

It's raining in East London.

I made a decision:

I would replace my management consulting salary (£42,000) by the end of the year.

I had no idea from where, but that was the goal...

I just about hit it and left the corporate world.

And I haven't been back since.

Fast forward a decade and I've:

- Tried and failed with 17 businesses
- Invested in 11
- Learnt a LOT

The one that is finally working is called Fame:

- We have a weird culture (in a good way)
- We start and grow podcasts for B2B businesses
- We are fully remote and have 75 full-time team members

I live for our awesome team at Fame, building businesses and great marketing.

I post about them here 🤗

Founder & CEO

We start and grow the world's most profitable B2B podcasts.

Clients include:

👉 IDEO
👉 Workday
👉 HighRadius
👉 People.ai
👉 Zendesk
👉 Bevy
👉 Circle
👉 Suzy
👉 Mazars
👉 LeanData
👉 CXL
👉 Ramp
👉 Alibaba
👉 Signify
👉 eToro

We don't review CVs.

We don't use an ATS.

We don't ask for cover letters.

And we barely spend money on job ads.


Here's our hiring process:

1. Candidates come inbound
2. We review their LinkedIn profile
3. They do a short test task
4. First interview: competency-based
5. Final interview: values-based

That's it.


No six-round marathons
No "upload your resume then retype it"
No AI scanning for keywords


Just people looking at real work and having conversations.

HR SaaS businesses told everyone that hiring needs to be complex.

It doesn't.


You don't need expensive software to find good people.

Agree?

$4.5m ARR. $0 raised. I have no idea what I’m doing.

No alternative text description for this image

I cancelled a 1-1 with someone on my team.


Why?

- They were thriving
- Their OKRs were progressing well
- I had nothing meaningful to contribute

So why have the meeting?

Why waste their time because I'm insecure about doing my job?


It's called macro-management.

HINT: the opposite of micro-management.


Here’s how it works:

- They work where they want
- You provide the insight, tools and resources
- You remove barriers, blockers and distractions
- They decide the "how"
- You trust them

Put simply:

You enable.
You assist.

Then you stay in your lane...

Not theirs.

Agree?

We hired a project manager for $7 per hour in 2022.

Now he's earning $40K a year.

That's higher than 98% of earners in the Philippines.


We made him a deal:

"Where you are right now limits what we can pay you because you don't generate enough value. But the more problems you can solve for us, the more we can pay you."

E.g. we hired him for what he could become, not what he was.


He got a payrise in year 2, then in year 3, he takes on another role.

Now he's:

- Project manager
- Video editor

Maybe more in the future.


The best hires have the right attitude toward growth.

Skill gaps close with time and effort.

Character gaps rarely close.

No one is clapping when you get the second resignation email of the day.

No one is clapping at 6:37am on a Saturday as you’re combing through the P&L.

No one is clapping when it’s your 17th decision of the day.

No one is clapping when you're the only person around to reply to the angry customer.

No one is clapping when payroll looms and the bank balance isn’t where it should be.

No one is clapping when you can’t think of anything else on a Sunday afternoon.



There’s a lot of hype around starting a business these days…

I’m not sure it’s for everyone.

Most people chase salaries and titles.
Smart people choose who they work with.

Specifically: their manager.

Here's why:

A bad manager...
- Drains your energy
- Protects their position
- Watches your every move

A great manager...
- Explains why things work
- Protects you from politics
- Supports your development


The truth?

You may spend more time with your manager than your spouse.

Choose wisely.

Fame bootstrapped to $4.5M ARR by charging LESS.

Plus we:

- Spend less than 2% of revenue on ads
- Have a 1 person sales team
- Raised $0

How?

By focusing on the one metric everyone ignores...

Retention.


1️⃣ Strong inbound engine

Outbound and ads cost more, both to book a sales call, but also in the skill (and therefore cost) of the person who needs to run the call.

Instead:

- SEO
- Personal brand
- Bottom of the funnel Google Ads


2️⃣ Charge less

E.g. the Amazon model.

The more you charge, the more likely you will be cut when the CFO and CEO review the monthly P&L.


3️⃣ Objective performance metrics

We used to track client happiness, now we track client objectives.

Happy clients churn, successful clients don't.


4️⃣ Build a retention culture

The team laugh everytime I say "retention is the foundation of growth" because I say it so much.

Hire, fire and promote based on retention.



The formula:

1️⃣ Strong inbound engine
2️⃣ Charge less
3️⃣ Track objective performance metrics
4️⃣ Build a culture of retention

And please, say it after me:

Retention is the foundation of growth.

As soon as I met Cristian and Alexandru in person, I knew I had to go.

They are the first reason I'm hosting a panel at Tekpon AI Summit 2025 in Bucharest.


The second reason is that I've spent the last 5 years working in my bedroom (pretty much).

$4.5m ARR from behind a screen.

It's working.

But now it's time to crawl out of the cave, and into real life.


So if you're in Bucharest on November 25th, come say hi.

Let's talk AI.
Let's talk marketing.
Let's talk LinkedIn.

Just let's actually talk.

Be like Taylor Swift...


At least that's what I told the awesome people at the Turing x SYSTM Growth Summit yesterday.


Why?

She nailed The Fame Formula:

1. Make really good content in a specific niche
2. Be seen around other famous people in the niche

First she did it with country, and now she does it with pop music.


It's also what we need to do in B2B.

B2B buyers are only in the market 3% of the time. We need to get them to know, like and trust us during the other 97% of the time.

How?

Two steps:

1. Content Format
2. Content Positioning


1. Content Format

You've got three options:

Social: Easiest to grow, lowest influence. Great for reach, but people scroll past quickly.

Email/Written: Middle ground. More intimate than social, easier to produce than podcasts.

Podcast: Hardest to grow, highest influence, best for repurposing. One episode can become 20 pieces of content.

If I was to start again, I would pick the social platform that I liked best, and start there.


2. Content Positioning

Two parts:

- The Niche

Be as narrow as possible.

If you sell email marketing software, don't start a marketing podcast, don't event start a email marketing podcast, start the open-rate podcast.

- The Edge

The thing a customer would tell their friends. What makes you different? What's your unique opinion?


That's The Fame Formula:

Pick your format.
Nail your positioning...

And be like Taylor.

If you can’t share an agenda for the meeting, we shouldn’t be meeting.

When Taplio was acquired by lemlist, they got:

- $2m upfront
- Another $6m for hitting growth targets


I asked him if it was time for beach and cocktails...

"Absolutely not."

Tibo starting sourcing young, hungry founders to build more products.

He now runs 5 products, each with difference technical founders, whilst he focuses on their growth and building his personal brand.

Now $6m ARR.


The next exit will be much bigger.

Find out how in this episode of Confessions of a B2B Entrepreneur below 👇

One of our team members' machines was compromised.

And a client found out about it.

Somehow their Slack log in was posted in a data dump, which was flagged to a client's security team.

We immediately took the compromised machine offline for deep cleaning and changed a load of other passwords.

In the end, no breach occurred, but it was a scare.

This would likely not have happened if we were using Keeper Security, Inc. 

It’s the highest-rated password manager in the world for a reason. 

It solves both the security and the productivity problem:

- Zero-Trust Security: Keeper built its entire platform on a zero-trust, zero-knowledge architecture so your business data is encrypted on your device before it ever reaches their servers

- Instant Access: The KeeperFill feature automatically enters usernames and complex passwords for you

Keeper is built to scale with your business (securely) from day one.

Check out their Cyber Week offer linked in the first comment 👇

#ad #keepersecurity #cyberweek

Brand partnership • $4.5m ARR. $0 raised. I have no idea what I’m doing.

Nigel Thomas

David to Goliath

Founder

Alpha Inbound

Consultant

We run custom-built FB and TikTok campaigns for Health and Wellness Brands, decreasing their new customer cost by up to 20% in 90 days or less.

Here's how we help:

◼️ Set custom KPIs for the campaigns in line with your brand growth goals.
◼️ Establish a systematic testing approach, with a heavy focus on content.
◼️ Analyze how paid social is contributing to your entire ecosystem.
◼️ Focus on your bottom line revenue, not just ROAS.

Interested in learning more? DM me or book a discovery call using the form below.

Chief Executive Officer

-Built external relationships with key strategic partners
-Built internal infrastructure & operations to enable efficient scaling.
-Advised owner on core business strategies to drive the company forward.

Chief Growth Officer

Service to Millions

CEO | Founder

RealtyACCEL

Chief Operating Officer

AECOM

Quantity Surveyor

Northen Surveying Services Ltd

Junior Quantity surveyor

DECATHLON FRANCE

Department Manager

Book Consistent Qualified Calls From LinkedIn using our FlyWheel System (Tested on 300+ Clients) | DM ‘FlyWheel” To Learn More

You’re making it work. Just like most 'business' owners I meet.

But the truth?

You haven’t built a real business yet.

- You’re talented
- You’ve got some clients
- You know how to get results

But your sales call calendar? 
The inconsistent revenue? 
The never ending slack messages?

That’s the real problem.

Most agency owners I work with want three things:

1) Consistent pipeline with high quality leads
2) A team to delegate client work
3) Clarity on what to work on when

A business that works for you. Not a job.

Here’s how I help:

1) We position you to win premium retainers
2) We install a lead gen system to fill up your calendar
3) We fix your calendar so you can lead like a real CEO

And we do it together in a focused 90 day sprint

No fluff. No cookie-cutter advice. 

Just real support that drives results.

Here’s what that looks like:

📌 Tanner: From $15K with 1 client → $30K/month, in 4 months
📌 Sam: Doubled his agency and hired a new team in 90 days
📌 Tobi: Went from freelancer to $30K/month with A+ clients
📌 Alex: Scaled from $12k to $70k in 4 months
📌 Stephen: Scaled from $10k to $18k by increasing prices 
📌 Sammy: Grew by over 50% in 60 days and hired a team

And I’ve also done it all myself. Twice.

Built two 7-figure agencies from scratch.

Now I coach high-performing remote agency founders like you to do the same.

Minus the mistakes I made (LOL)

So if you’re:

- Running a marketing agency
- Already at $5K+/month
- Ready to grow without losing your sanity

→ Hit the ‘Book an Appointment’ button at the top of my posts

And let’s build the agency you actually want.

From $2K/month to outside Alex Hormozi's HQ.

Here's the roadmap of how he did it.

It didn't start in Vegas.
It started with a 21 year old called Victor Moen who'd been "an entrepreneur" since 15…
and felt like he'd failed at everything.

Marketing agencies.
Drop shipping.
Websites.
Nothing worked.

He was waking up depressed, scrolling YouTube,
waiting for the next hack to save him.

Then he built his affiliate agency
and stopped trying to figure it out alone.

When he finally got the structure he'd been missing,
he made 10k in 10 days from one action item he didn't even know existed.

He took the money, booked a flight,
and walked into Hormozi's workshop with his hands shaking.

What changed him wasn't hype.
It was finally doing the fundamentals he'd avoided for years.

And that's why we built the Agency Scaling Roadmap.
For the Victors of the world who have the drive… but no structure.

Inside the Roadmap:

• Financial engine (cash, margins, risk)
• Growth engine (cold email, LinkedIn, sales)
• Operational systems
• Hiring and delegation
• Long term authority and retention

If you want it, comment "Roadmap" in the comments and I'll send it over.
You must be connected with me to receive it.

PS. The roadmap is built to take your agency to $100k per month.

We help Agencies Sign 1-5 High Ticket Clients a Month using our FlyWheel System (Tested with 300+ Clients) DM Me “Scale” if you’re interested

You think your LinkedIn content isn't working.
458 views. 5 likes. 1 comment.

But here's what you can't see:

The ideal client you've been looking for...

1) They've read your last 12 posts. 
2) They've visited your profile 5 times. 
3) They've screenshot your frameworks. 
4) They've forwarded your content to their team.

But... They've never engaged once.

Not a single like. 
Not one comment. 
Nothing in your DMs.

Here's the problem:

They won't make the first move.

This is why you can't just post and pray.

1) Check who viewed your profile → DM them 
2) See who followed you this week → DM them
3) Notice someone's read multiple posts → DM them

Not the people commenting "Great post!" (They're just bots)

The silent ones. 
The lurkers. 
The profile viewers who never engage.

They're your hottest leads.

I messaged 25 of these people last week:

7 responded
4 booked calls
1 became a client

All from people who never liked a single post.

Your content brings them to the door. 
But you still have to open it.

Stop waiting for them to book a call. 
They won't.

Start conversations with your silent audience. 
That's where the real money is.

I tracked how a LinkedIn user became a $5,000 client.

Meet John.

Monday: Scrolls past your post during his commute
Tuesday: Likes it (doesn't read it)
Wednesday: Forgets you exist

But you got 50 likes, so you think it worked.

Newsflash:

1 LinkedIn post is NOT enough depth to build trust.

Maybe for $47 eBooks. But not for high-ticket clients.

Now, meet John, who pays you $5,000:

Touch 1-3: Posted 3 times. John scrolled past all of them.
Touch 4: Commented on HIS post. He noticed me.
Touch 5-6: Two emails. 2nd got forwarded to his team.
Touch 7: YouTube video. He watched during lunch.
Touch 8-9: More posts. Now he recognizes my name.
Touch 10: DM about his specific problem. He replied.
Touch 11: Shared his post. Real conversation started.
Touch 12: Got a DM: "Hey, can we jump on a call?"

12 touchpoints. 42 days. One customer.

While I was nurturing John, my competitor's "5 LinkedIn tips" post got 2,000 likes.

They celebrated going "viral."

I celebrated signing a $5,000 contract.

They got dopamine.
I got revenue.

The harsh truth the personal brand gurus won’t tell you:

That viral post with 500 comments?

→ 90% are other creators
→ 8% will never buy
→ 2% might be prospects

That "boring" case study with 1000 impressions?

→ Your next 3 clients watched it
→ Twice

The $1M question: Would you rather have:

1) 100,000 strangers see you once, OR
2) 100 buyers see you 10 times?

I know my answer.

Because depth beats reach.
Consistency beats virality.

Trust beats tricks.

Stop counting likes.
Start counting touchpoints.

Your ideal customer won't book themselves in for a call.

But they do need your help.

Watching silently.
Testing you.
Waiting to see if you'll still be here next month.

Will you?

We help Agencies Find, Book, and Sign 1-5 High Ticket Clients a Month using our FlyWheel System (Tested with 300+ Clients)

taplio

The Battle

Tom Hunt

Nigel Thomas

Followers

Posts

Engagements

Likes

Performance ScoreTom Hunt's LinkedIn Performance

Performance ScoreNigel Thomas's LinkedIn Performance

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taplio

The Battle

Tom Hunt

Nigel Thomas

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Tom Hunt's LinkedIn Performance

Performance ScoreNigel Thomas's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreTom Hunt's LinkedIn Performance