Tom Goodwin

Hello, I'm a digital business transformation specialist, and the founder of All We Have Is Now (AWHIN, Inc), a consultancy created to help companies unleash the power of new technology, with a focus on making better products and services and on consumer centricity.

I'm the host of "The Edge", an original series on Euronews which reaches 250 million households, explores the future of business and culture through technology and spotlights the companies and people taking bold leaps into what’s next.

And recently I wrote  Digital Darwinism, a business book that has been translated into seven languages, now in a brand new edition.

As you can see I've got 700,000 followers on here, after being voted as the #1 Voice in Marketing. I'm a global Keynote speaker, delivering over 100 keynote speeches at leading public and private events across more than 42 countries.  I like to span the gap between pundit and practitioner. 

I now advise Fortune 500 companies and startups on business transformation and innovation. As a proponent of “nowism,” a more practical form of futurism, I think that we have all the technology we need at our disposal and we can drive meaningful growth by taking action and using our imagination to unleash its power. 

Over the past 20 years, I've built a career spanning digital, creative/advertising, and media agencies, and studied the impact of new technology, new consumer behaviors, and changing rules of business. 

This experience informs my work in digital transformation and innovation. My work has been referenced in The New York Times and The Economist. I've published over 500 articles in publications including The Guardian, TechCrunch, Forbes, Digiday, Quartz, Marketing Week, Adweek, and the World Economic Forum. 

I don't know more than others, but I know enough to ask good questions and listen to those who know more about things.  My style is provocative. I do this to get better and more passionate answers, not because I care one iota about engagement stats or building a community, but because I'm curious and like to learn.

I passionately believe that we're alive at the most interesting time in the world, that new technology is making incredible things possible and that it creates enormously exciting and profound new things achievable for many people and businesses.  I also think change is misunderstood, that many things are not changing, that many movements create existential threats and I'm here to try to provide guidance through this.

Co-Founder

Realistically if you were to build your company today, it wouldn't quite look like it does.

Ambitious CEO's, CIO's and CMO's are wrestling with the altered economics, dynamics, threats and opportunities of a world where technology has changed consumer behaviors, expectations and altered how companies are valued by the stock market.

It's very easy to change in a superficial way. It's fast, cheap, risk free, and requires no political risk or buy in. Deep change is what makes a difference.

We use imagination, clarity, and optimism to provoke ambitious companies into meaningful change.

It starts with well intentioned provocation, rethinking the assumptions you've made, generating a new vision, then building new processes, structures and protocols for your future. It then requires a change of culture to foster an environment of innovation and agility.

If you are happy with robust thinking, honesty, and unleashing the power of bold optimistic thinking, please get in touch to find out more about our program and booking a provocation session.

This is a fake story on Facebook and it's harmless, right? 

It's not the most damaging story ever, it's not like selling a cure for cancer that does't work, or making up political stuff to energize the base, it's not going to destabilize the world.

But this is just where we are now. It's just how life is. 

It's a fake AI image, with fake quotes, about a thing that's not happening.

It takes you a site where lots of ads are jammed into your eyeballs.

Because that's the model now.

- Facebook makes the money from promoting this fake story, because they don't care that 10% of their revenue comes from scams.

- The fake newsite (Vibetunes) makes a bit of cash, Dazzling Dolphins gets to make cash and gets some followers.

- Meanwhile the story goes a little viral as 3000 people jump in saying" hey guys, this is fake", and meanwhile some suckers think it's all real.

And everyone wins,  right?

I do wonder what the cost of the current media environment is. 

When you have a generation of people that, at best, don't know what to believe and, at worst, believe in stuff that's not true. 

When I started in advertising in 2001,  we had a painstaking process where EVERY claim made in a TV ad would need to be pre-approved by the BACC.

To TAKE money or PLACE money with ads was a big deal, it was a responsibility.

And now because we put things in the internet, we lost that oversight.

Everyone shrugs and nobody cares, because it could have been worse. 

I do wonder how we can take back the  high ground. 

How we can create a media environment that's based around informing people. 

Not tricking them. 

And how to we get Facebook and other providers of absolute junk to be smashed into a pulp like they deserve to be. 

You're not a platform that isn't technical culpable, you're the problem. 

When you said move fast and break things, you broke trust. You broke the tacit rules of society, of decency, or responsibility. 

AI is great, but let's not use it to destroy trust at scale.

Business Transformation Consultant- A focus on pragmatic use of AI and how it impacts culture, workflows and business structure | Author | Keynote Speaker | Trainer | 4 x LinkedIn #1 Voice in Marketing

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