Tom Goodwin

Hello, I'm a digital business transformation specialist, and the founder of All We Have Is Now (AWHIN, Inc), a consultancy created to help companies unleash the power of new technology, with a focus on making better products and services and on consumer centricity.

I'm the host of "The Edge", an original series on Euronews which reaches 250 million households, explores the future of business and culture through technology and spotlights the companies and people taking bold leaps into what’s next.

And recently I wrote  Digital Darwinism, a business book that has been translated into seven languages, now in a brand new edition.

As you can see I've got 700,000 followers on here, after being voted as the #1 Voice in Marketing. I'm a global Keynote speaker, delivering over 100 keynote speeches at leading public and private events across more than 42 countries.  I like to span the gap between pundit and practitioner. 

I now advise Fortune 500 companies and startups on business transformation and innovation. As a proponent of “nowism,” a more practical form of futurism, I think that we have all the technology we need at our disposal and we can drive meaningful growth by taking action and using our imagination to unleash its power. 

Over the past 20 years, I've built a career spanning digital, creative/advertising, and media agencies, and studied the impact of new technology, new consumer behaviors, and changing rules of business. 

This experience informs my work in digital transformation and innovation. My work has been referenced in The New York Times and The Economist. I've published over 500 articles in publications including The Guardian, TechCrunch, Forbes, Digiday, Quartz, Marketing Week, Adweek, and the World Economic Forum. 

I don't know more than others, but I know enough to ask good questions and listen to those who know more about things.  My style is provocative. I do this to get better and more passionate answers, not because I care one iota about engagement stats or building a community, but because I'm curious and like to learn.

I passionately believe that we're alive at the most interesting time in the world, that new technology is making incredible things possible and that it creates enormously exciting and profound new things achievable for many people and businesses.  I also think change is misunderstood, that many things are not changing, that many movements create existential threats and I'm here to try to provide guidance through this.

Co-Founder

Realistically if you were to build your company today, it wouldn't quite look like it does.

Ambitious CEO's, CIO's and CMO's are wrestling with the altered economics, dynamics, threats and opportunities of a world where technology has changed consumer behaviors, expectations and altered how companies are valued by the stock market.

It's very easy to change in a superficial way. It's fast, cheap, risk free, and requires no political risk or buy in. Deep change is what makes a difference.

We use imagination, clarity, and optimism to provoke ambitious companies into meaningful change.

It starts with well intentioned provocation, rethinking the assumptions you've made, generating a new vision, then building new processes, structures and protocols for your future. It then requires a change of culture to foster an environment of innovation and agility.

If you are happy with robust thinking, honesty, and unleashing the power of bold optimistic thinking, please get in touch to find out more about our program and booking a provocation session.

This is a fake story on Facebook and it's harmless, right? 

It's not the most damaging story ever, it's not like selling a cure for cancer that does't work, or making up political stuff to energize the base, it's not going to destabilize the world.

But this is just where we are now. It's just how life is. 

It's a fake AI image, with fake quotes, about a thing that's not happening.

It takes you a site where lots of ads are jammed into your eyeballs.

Because that's the model now.

- Facebook makes the money from promoting this fake story, because they don't care that 10% of their revenue comes from scams.

- The fake newsite (Vibetunes) makes a bit of cash, Dazzling Dolphins gets to make cash and gets some followers.

- Meanwhile the story goes a little viral as 3000 people jump in saying" hey guys, this is fake", and meanwhile some suckers think it's all real.

And everyone wins,  right?

I do wonder what the cost of the current media environment is. 

When you have a generation of people that, at best, don't know what to believe and, at worst, believe in stuff that's not true. 

When I started in advertising in 2001,  we had a painstaking process where EVERY claim made in a TV ad would need to be pre-approved by the BACC.

To TAKE money or PLACE money with ads was a big deal, it was a responsibility.

And now because we put things in the internet, we lost that oversight.

Everyone shrugs and nobody cares, because it could have been worse. 

I do wonder how we can take back the  high ground. 

How we can create a media environment that's based around informing people. 

Not tricking them. 

And how to we get Facebook and other providers of absolute junk to be smashed into a pulp like they deserve to be. 

You're not a platform that isn't technical culpable, you're the problem. 

When you said move fast and break things, you broke trust. You broke the tacit rules of society, of decency, or responsibility. 

AI is great, but let's not use it to destroy trust at scale.

Business Transformation Consultant- A focus on pragmatic use of AI and how it impacts culture, workflows and business structure | Author | Keynote Speaker | Trainer | 4 x LinkedIn #1 Voice in Marketing

REIMAGINECHANGE.COM

High performance keynotes disrupting change exhaustion.  Australia’s #1 Change Resilience Keynote.

Integrating reality-based coaching, neuroscience and human centred change management.

𝗖𝗢𝗡𝗙𝗘𝗥𝗘𝗡𝗖𝗘 𝗧𝗘𝗦𝗧𝗜𝗠𝗢𝗡𝗜𝗔𝗟𝗦:

"Highly engaging and perfectly pitched. Ciara’s opening keynote was received exceptionally well.  It was a fabulously energising in-person session. Thank you for sharing your change expertise and commercial lens with our Victorian Leadership Team.  Allowing us to feel uncomfortable together and to reimagine change with a positive mindset.  We have a real appreciation for this collaboration."
𝗛𝗔𝗬𝗦 𝗥𝗘𝗖𝗥𝗨𝗜𝗧𝗠𝗘𝗡𝗧

"Ciara was brilliant…really fantastic!  She was right on the message and achieved all of the desired outcomes from our briefing. The culture and change messaging was very motivational." 
𝗝𝗟𝗟 

"Ciara was the most prepared keynote speaker we have ever had.  She even brought a spare brain! Her three keynotes were excellent and our attendees enjoyed leaving with her book 'Reimagine Change'. Ciara scored 4.78 out of 5 on the feedback survey. 40 countries, 24 hours, 3 signature keynotes. Excellent job."
𝗖𝗨𝗕𝗘𝗪𝗜𝗦𝗘

Change & Resilience | Keynote Speaker | Bestselling Author | Sydney Australia

Saxton Speakers

Saxton Speaker | Change Fatigue & Resilience Speaker

CEOWORLD magazine

Media Contributor | Opinion Columist

Deloitte Australia

Change Lead | Change Management | Deloitte Transformation

Bauer Media Group – Australia

Sales & Strategy | Bauer & ACP Magazines

Southern Cross Austereo

Sales Manager | SCA Brands

News Corp Australia

Sales Executive | EA to Sales Director of The Daily & Sunday Telegraph

Keynote Speaker | Awarded Author | Female Founder | Australia's Leading Voice on Change Fatigue & Resilience | Download your FREE MINDSET RESET📲

𝗛𝗔𝗩𝗘 𝗬𝗢𝗨 𝗡𝗢𝗧𝗜𝗖𝗘𝗗...

✔️ Everyone’s energy and enthusiasm for change has slowed right down.

LEARN TO EMBRACE CONTINUOUS CHANGE WITH CONFIDENCE.

The future of work is here and organisations are swiftly disrupting old views of high performance.   

Their advantage lies in equipping people to adapt and respond to the relentless demands and "change wars".

𝗜𝗧'𝗦 𝗧𝗜𝗠𝗘 𝗧𝗢 𝗥𝗘𝗜𝗠𝗔𝗚𝗜𝗡𝗘 𝗖𝗛𝗔𝗡𝗚𝗘® 
Discover the secrets to awaken change resilience, activate a mindset reset and accelerate adaptive leadership.

Ciara cuts through the white noise by transporting your conference attendees deep into the trenches of business transformation and the cut-throat corporate world.  It's raw, real and highly relatable.  

Ciara's 𝘬𝘦𝘺𝘯𝘰𝘵𝘦 𝘴𝘱𝘦𝘢𝘬𝘪𝘯𝘨 𝘦𝘯𝘨𝘢𝘨𝘦𝘮𝘦𝘯𝘵𝘴 kickstart mindset shifts and culture change by exploring the problems, the people impacted and the possibilities that arise from epic leadership lessons.

𝗕𝗘𝗬𝗢𝗡𝗗 𝗧𝗛𝗘 𝗦𝗧𝗔𝗚𝗘 
My priorities are simple:  
Deep work with clients and dedicated family time.  
Most weekends, you'll find me at my two sons' AFL games or outdoors with my cocker-spaniel.  

𝗧𝗘𝗦𝗧𝗜𝗠𝗢𝗡𝗜𝗔𝗟𝗦
"Ciara was phenomenal…by far the best facilitator and speaker that I have seen! She was warm, engaging, and welcoming. Having just finished the session, the room is absolutely feeling pumped and ready to tackle change moving forward!"

𝗣𝗔𝗚𝗘 𝗚𝗥𝗢𝗨𝗣

"Ciara is an amazing speaker with easy-to-digest advice!  Thanks for bringing the energy you bring to our 5-state forum tour.  We are already hearing good news stories from our teams implementing personal changes."

𝗖𝗢𝗠𝗠𝗕𝗔𝗡𝗞

"Ciara's session on change resilience was excellent.  Thank you for closing Day 1 on such a high!  Survey feedback showed that 90% of our delegates rated the session as excellent."

𝗔𝗟𝗣𝗠𝗔


𝗘𝗩𝗘𝗡𝗧 𝗣𝗟𝗔𝗡𝗡𝗘𝗥𝗦 & 𝗛𝗥 𝗟𝗘𝗔𝗗𝗘𝗥𝗦
Let's connect on dates, themes, and desired outcomes for your conference/event.

𝗖𝗜𝗔𝗥𝗔 𝗟𝗔𝗡𝗖𝗔𝗦𝗧𝗘𝗥 
•Australia’s leading Change Fatigue & Resilience Expert
•Keynote Speaker for Australian & International Conferences
•Best-Selling Author of ‘Reimagine Change’
•Thought Leader with expertise in AFR, Sky News, Women's Agenda
•Ex-Change Lead for teams of 500+, Deloitte Australia
•Alumna Sydney University, UNSW, Stanford & Mind Academy

𝗧𝗜𝗠𝗘 𝗧𝗢 𝗖𝗢𝗡𝗡𝗘𝗖𝗧
Access resources on the website:
🌐 www.reimaginechange.com
🎬 Watch the speaker reel 
🎤 Download speaker kit PDF
✈ Ciara travels from Sydney
📩 ciara@reimaginechange.com

taplio

The Battle

Tom Goodwin

Ciara Lancaster - Reimagine Change® Speaker

Followers

Posts

Engagements

Likes

Performance ScoreTom Goodwin's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Tom Goodwin

Ciara Lancaster - Reimagine Change® Speaker

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Tom Goodwin's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreTom Goodwin's LinkedIn Performance