Tom Goodwin

Hello, I'm a digital business transformation specialist, and the founder of All We Have Is Now (AWHIN, Inc), a consultancy created to help companies unleash the power of new technology, with a focus on making better products and services and on consumer centricity.

I'm the host of "The Edge", an original series on Euronews which reaches 250 million households, explores the future of business and culture through technology and spotlights the companies and people taking bold leaps into what’s next.

And recently I wrote  Digital Darwinism, a business book that has been translated into seven languages, now in a brand new edition.

As you can see I've got 700,000 followers on here, after being voted as the #1 Voice in Marketing. I'm a global Keynote speaker, delivering over 100 keynote speeches at leading public and private events across more than 42 countries.  I like to span the gap between pundit and practitioner. 

I now advise Fortune 500 companies and startups on business transformation and innovation. As a proponent of “nowism,” a more practical form of futurism, I think that we have all the technology we need at our disposal and we can drive meaningful growth by taking action and using our imagination to unleash its power. 

Over the past 20 years, I've built a career spanning digital, creative/advertising, and media agencies, and studied the impact of new technology, new consumer behaviors, and changing rules of business. 

This experience informs my work in digital transformation and innovation. My work has been referenced in The New York Times and The Economist. I've published over 500 articles in publications including The Guardian, TechCrunch, Forbes, Digiday, Quartz, Marketing Week, Adweek, and the World Economic Forum. 

I don't know more than others, but I know enough to ask good questions and listen to those who know more about things.  My style is provocative. I do this to get better and more passionate answers, not because I care one iota about engagement stats or building a community, but because I'm curious and like to learn.

I passionately believe that we're alive at the most interesting time in the world, that new technology is making incredible things possible and that it creates enormously exciting and profound new things achievable for many people and businesses.  I also think change is misunderstood, that many things are not changing, that many movements create existential threats and I'm here to try to provide guidance through this.

Co-Founder

Realistically if you were to build your company today, it wouldn't quite look like it does.

Ambitious CEO's, CIO's and CMO's are wrestling with the altered economics, dynamics, threats and opportunities of a world where technology has changed consumer behaviors, expectations and altered how companies are valued by the stock market.

It's very easy to change in a superficial way. It's fast, cheap, risk free, and requires no political risk or buy in. Deep change is what makes a difference.

We use imagination, clarity, and optimism to provoke ambitious companies into meaningful change.

It starts with well intentioned provocation, rethinking the assumptions you've made, generating a new vision, then building new processes, structures and protocols for your future. It then requires a change of culture to foster an environment of innovation and agility.

If you are happy with robust thinking, honesty, and unleashing the power of bold optimistic thinking, please get in touch to find out more about our program and booking a provocation session.

This is a fake story on Facebook and it's harmless, right? 

It's not the most damaging story ever, it's not like selling a cure for cancer that does't work, or making up political stuff to energize the base, it's not going to destabilize the world.

But this is just where we are now. It's just how life is. 

It's a fake AI image, with fake quotes, about a thing that's not happening.

It takes you a site where lots of ads are jammed into your eyeballs.

Because that's the model now.

- Facebook makes the money from promoting this fake story, because they don't care that 10% of their revenue comes from scams.

- The fake newsite (Vibetunes) makes a bit of cash, Dazzling Dolphins gets to make cash and gets some followers.

- Meanwhile the story goes a little viral as 3000 people jump in saying" hey guys, this is fake", and meanwhile some suckers think it's all real.

And everyone wins,  right?

I do wonder what the cost of the current media environment is. 

When you have a generation of people that, at best, don't know what to believe and, at worst, believe in stuff that's not true. 

When I started in advertising in 2001,  we had a painstaking process where EVERY claim made in a TV ad would need to be pre-approved by the BACC.

To TAKE money or PLACE money with ads was a big deal, it was a responsibility.

And now because we put things in the internet, we lost that oversight.

Everyone shrugs and nobody cares, because it could have been worse. 

I do wonder how we can take back the  high ground. 

How we can create a media environment that's based around informing people. 

Not tricking them. 

And how to we get Facebook and other providers of absolute junk to be smashed into a pulp like they deserve to be. 

You're not a platform that isn't technical culpable, you're the problem. 

When you said move fast and break things, you broke trust. You broke the tacit rules of society, of decency, or responsibility. 

AI is great, but let's not use it to destroy trust at scale.

Business Transformation Consultant- A focus on pragmatic use of AI and how it impacts culture, workflows and business structure | Author | Keynote Speaker | Trainer | 4 x LinkedIn #1 Voice in Marketing

Universidad de Los Andes

Responsible for significantly bolstering the disciplines' research strengths and
outputs in quality forums as well as giving International recognition through having
research that is some of the most heavily read and cited compared with others on
the faculty. Throughout my tenure, I have continued to bolster with International
impact and profile. Formed international connections and three Professors have
visited and, in some cases, formed strategic alliances with the University.

Associate Professor of Communication, Brand and Urban Creative Cultures

I was responsible to promote the faculty at American Marketing Association AMA San Francisco Conference 2017. This led to shortlisting 5 candidates, 4 campus visits, and 1 job placement.

Recruitment and Selection Committee Member

International Development and Relationship Committee Member

Universität Bayreuth

Lehrstuhl für Dienstleistungsmanagement, Sportinstitut.

Department of Services Management.

2013, 2014, 2015, 2016, 2017, 2018, 2019.

https://www.dlm.uni-bayreuth.de/en/team/visiting_professors/index.html

Visiting Professor in Sponsorship Communication and Adjunct Faculty.

RMIT University

Director of Postgraduate Programs in Advertising

Responsible for teaching postgraduate advertising, branding, and seminar
courses. I teach specialist electives in Sponsorship Communication and Advanced
Advertising. I also run the Masters Seminar which reconciles the latest
developments occurring in theory and practice. Have adopted responsibilities as
course coordinator for Advertising Internships. This involves being a key interface
between student placements and industry organizations. Eg., Grey Advertising,
JWT Advertising, Aegis Media (formerly Mitchell Communication Group), and
others.

Senior Lecturer in Advertising

Search and selection for faculty positions at all ranks, including Professor rank level.

Equivalent to University Senate in USA Universities, this is the top-level committee in the university. This committee decided on a range of issues regarding management and governance of the entire university and strategic planning and direction. This was not a small task with a university based across 3 continents, operating 10 campuses. Membership is around 20 people only.

University Level Academic Board Committee Member

I was responsible for setting research strategy and policy for the school which included decisions for around 240 academic staff and their research support and requests. This included ranking Ph.D. and master's students' applications and project funding.

School Research Committee Member

This committee is the critical interface between staff, school-university (policies), and students offering a formal forum to provide feedback. I was chair of this committee and provided input to Managers, full and part-time academics

Student Staff Consultative Committee Member

This was the critical leadership committee on all matters, including course improvements, program improvements, amongst other multi-level delivery planning.

School Teaching and Learning Committee Member

School Executive Committee Member

Program Director for Master of Communication

Acting Postgraduate Program Coordinator School of Applied Communication

Acting Discipline Leader

LMU Munich – Ludwig-Maximilians-Universität München

Institute for Market-based Management.
Munich Business School.



https://www.imm.bwl.uni-muenchen.de/personen/professoren/schwaiger/index.html

https://www.imm.bwl.uni-muenchen.de/3_lehre/veranstalt/global-advertising-principles/index.html

Visiting Professor in Marketing Communication

Saint Petersburg State University

Graduate School of Management (GSOM)

https://gsom.spbu.ru/en/

Visiting Professor of Marketing

Luma Research

Advertising Research Executive

𝙋𝙝.𝘿. 𝙑𝙞𝙨𝙞𝙩𝙞𝙣𝙜 𝙋𝙧𝙤𝙛𝙚𝙨𝙨𝙤𝙧 𝙖𝙣𝙙 𝘼𝙙𝙟𝙪𝙣𝙘𝙩 𝙁𝙖𝙘𝙪𝙡𝙩𝙮 𝙖𝙩 𝙐𝙣𝙞𝙫𝙚𝙧𝙨𝙞𝙩ä𝙩 𝘽𝙖𝙮𝙧𝙚𝙪𝙩𝙝.

Currently an Associate Professor of Communication, Branding and Urban Creative Cultures. Facultad de Administración, Universidad de los Andes. Bogotá, Colombia. He holds multiple University affiliations and teaches around the world. Brad is currently, visiting professor of Sponsorship and Services at the Department of Services Management, Universitat Bayreuth. Research active professor. His research concentrations include: association transfer effects (brand personality, brand image, brand crisis, place branding, creativity industries' effectiveness and social media dynamics) and statistical methods extensions (qualitative and quantitative). He is often sought out by interested faculty and research students from around the world to assist in solving methods problems. 

Papers available on:

Researchgate: 
https://www.researchgate.net/profile/Bradley_Wilson2

Google Scholar: 
https://scholar.google.com.au/citations?user=Bhp3eugAAAAJ&hl=en

Academia: 
https://uniandes.academia.edu/BradleyWilson/Books

Impact Story: 
https://impactstory.org/u/0000-0002-3703-6295

Research Id:
http://www.researcherid.com/ProfileView.action?returnCode=ROUTER.Success&Init=Yes&SrcApp=CR&queryString=KG0UuZjN5Wk66gKzjFy9gmb%252FwgeQMbJsmiPg1zRQZUI%253D&SID=7FiuIFPVtl8FuRVR8T3

Orchid Number:
orcid.org/000-0002-3730-6295

taplio

The Battle

Tom Goodwin

Bradley Wilson

Followers

Posts

Engagements

Likes

Performance ScoreTom Goodwin's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Tom Goodwin

Bradley Wilson

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Tom Goodwin's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreTom Goodwin's LinkedIn Performance