$250M Google Ads Freelancer | Building PPC Profit Club 🚀 | Top 100 Most Influential PPC Expert

I've spent 10 years managing over $1B in Google Ads spend for brands like Huel, Domino's and WeWork.

Then something shifted.

In early 2025, I sent a simple email asking if anyone wanted to learn the AI workflows saving me 15+ hours per week. I expected maybe 5-10 replies.

Over 100 marketers showed up to the masterclass.

The response was mind-blowing... not because AI is magic, but because there's a massive gap between what these tools can do and what marketers actually know how to do with them.

So I spent months developing practical, 80/20 workflows that deliver what marketers actually need -clarity, systems, and results.

Most "AI training" focuses on tools that'll be outdated in 6 months, with nothing to do with running actual campaigns.

I teach practical, AI systems that save marketers (or anyone who writes to persuade or sell) 15+ hours per week.

WHO I WORK WITH:

→ CMOs and marketing leaders who need their teams AI-ready (yesterday)
→ Marketing teams who tried AI and got generic garbage
→ Executives who want AI strategy, not parlor tricks

WHAT I'VE DONE:

✓ Trained 200+ marketers in AI-powered workflows
✓ Built systems that cut research time from 10 hours to 90 minutes
✓ Top 25 Most Influential PPC Expert (2025)
✓ Audited $1B+ in Google Ads spend

Brands: Huel, Domino's, WeWork, JustPark, Symprove, Nyetimber, Acquisition.com Portfolio Company

WHAT MAKES MY TRAINING DIFFERENT:

I don't teach tools. I teach systems.

- Context engineering (the #1 skill nobody's talking about)
- Source-backed workflows (hallucinations are expensive)
- Decision frameworks (not just "write me an email")
- Real marketing problems (not generic use cases)

WHAT CLIENTS SAY:

"I saved 4–5 hours on each audit—basically a full week of work. The final presentations blew clients away. It changed the game for me."
— Gabriel Necchi, PPC Specialist

"Tom's workshop makes you think differently—you deploy systems the next day. Saved me at least 10 hours a month."
— Yazid B., Google Ads Consultant

CURRENTLY DELIVERING:

- Corporate AI Training (remote workshops)
- Executive AI Strategy Sessions
- Cohort Programs for agencies and marketing teams
- Open To: Podcast Interviews, Speaking Engagements & Guest Lectures

DM me. My coffee machine is always ready ☕

Tomasz Abbott-Wieczorek

Ellis Bennett ACCA

Have you given up on managing accountancy & taxes for your business?

Setting up a business is no walk in the park, let alone managing the financial aspect of it.

It requires intense efforts to make sure you’re on the right track.

Miss one tax deadline, and you might end up paying double in penalty.

I know it’s overwhelming as a founder.

Now imagine you have an expert who takes care of all your accountancy and tax situation.

You don’t have to worry about taxes.
You don’t have to panic while planning your budget.
You know where you stand in terms of profits and losses.
You have someone you can rely on to manage the financials.

Amazing, isn’t it?

That’s what getting an expert feels like.

I’m Ellis, an ACCA Chartered Accountant, Director at EA Accountancy, and Author of The Solopreneur Start-Up Bible.

I help, advise, and guide start-ups, businesses, and young entrepreneurs through the whirlwind of accountancy and taxes.

I’ve served over 300+ satisfied clients, and I’m all in to help you!

Now, I’m not the accountant who speaks to you once a year in a robotic tone.

I’m more like your business partner.

I help you every step of the way (even acting like a therapist if you need one).

My services include:

• VAT
• Accounts
• Payroll
• Pensions
• Tax Advice
• Tax Planning
• Personal Tax
• Bookkeeping
• Accounting Software
• Company Incorporations
• Registered Office Address
• Capital Gains Tax Disclosures
• Business Planning And Advice

I also offer consultation for new business owners or people looking to hire an accountant so you have clarity for your next steps.

If you think I can help you with any of the above or would like to connect over a Discovery Call, feel free to drop me a DM.

Chartered Accountant

“I want £1m turnover by 2026.”

Cool.

Now answer the grown-up questions

- What profit margin are you running?
- What does the team structure look like?
- What’s your actual take-home pay?
- How many clients does that mean?
- How much pressure does that put on cashflow?

Because revenue goals without structure are just daydreams with a spreadsheet.

Reverse engineer it:

- £1m at 10% profit = £100k (not sexy)
- £1m at 30% profit = £300k (now we’re talking)

Same revenue.

Completely different lifestyle.

If your goals don’t include profit, cash, and sanity, you’re setting yourself up to hate the business you’re building.

Ellis Bennett FCCA

Simplifying Accountancy and maximising Tax Efficiency for Business Owners | Director - EA Accountancy 👨🏼‍💻 💸

“Smashing It” Culture Is a Joke

You know what I’m bored of?

“Smashing it.”

“Killing it.”

“Locked in.”

Mate.

You weren’t locked in.

You did 47 minutes on your laptop, checked your phone 19 times and called it deep work.

Everyone online is “smashing it”.

They’ll tell you they work 24/7.

No days off.

Different animal.

Up at 5am.

Grinding.

Meanwhile:

- Margins are average
- Cash flow is tight
- They don’t know their tax bill
- They avoid looking at their numbers
- They’re stressed every month end

If you’re doing £500k revenue,

Working “24/7”,

And taking home less than minimum wage…

You’re not smashing it.

You’ve built yourself a job.

Revenue is vanity.

Profit is sanity.

Cash is oxygen.

At EA, we care about:

- Net margin
- Cash in the bank
- Director take-home
- Scalability

Because “working 24/7” isn’t a flex.

It’s usually a sign something’s broken.

And “smashing it” doesn’t pay corporation tax.

Profit does.

If your accountant is a family friend…

You probably don’t have an accountant.

You have a favour.

One of the biggest red flags on a sales call:

“Yeah, he’s just a family friend. It’s easier.”

Easier.

So is skipping leg day.

Doesn’t build anything worth having.

Here’s what “family friend accountant” usually means for a £200k–£1m agency:

– You speak once a year
– No proper monthly numbers
– No margin analysis
– No forecasting
– No tax planning before year end
– No one challenging what you’re taking out

It’s comfortable.

And comfort is expensive.

When you’re trying to scale:

– 3 staff to 8
– £300k to £1m
– Chaos to structure

You don’t need “easy”.

You need:

– Weekly bookkeeping
– Monthly reports
– Cash flow forecasts
– Proper tax planning
– Someone who’ll say, “Why are your margins that low?”
– Someone who isn’t scared to challenge your drawings

Most family friends won’t challenge you.

Because they don’t want to make Christmas awkward.

But business isn’t Christmas dinner.

It’s war.

If your accountant feels “safe” and “easy”…

Ask yourself whether they’re helping you grow.

Or just helping you file.

Big difference.

Expert

The word gets thrown around like confetti.

Same way everyone who runs a half marathon and lifts a few weights suddenly calls themselves a hybrid athlete.

I’ve just completed another two HYROX events.
I’m training for a sub-3 marathon.
I can bench 120kg (1rep😂)
And I still wouldn’t call myself a hybrid athlete.

Put some respect on the word athlete.
I’m miles off it.

Because I understand how high the bar actually is.
That’s the difference.

Standards.

Business is no different.

Agency owners are constantly sold by “experts” who:
• Scaled one client
• Had one big quarter
• Went viral a few times
• Filed a handful of tax returns

That’s not expertise.
That’s exposure.

Expertise is repetition.
Pressure.
Edge cases.

Fixing things when they’re messy, not when they’re trending.
In my world that looks like:
• £200k agencies making nothing and not knowing why
• £500k agencies with “record months” but no cash
• £1m agencies drifting into VAT disasters
• Directors overdrawn by £100k
• Businesses growing themselves into the ground

That’s where depth is built.

In uncomfortable conversations.
In messy clean-ups.
In fixing pricing, margins and systems before they snap.
Same in training.

Anyone can complete one tough event.

Very few:
Track the numbers.
Fix weaknesses.
Respect the process.
Turn up again.
And again.
And again.

That’s the gap between participation and mastery.

Agencies don’t need hype.
They need operators who’ve seen what breaks at £300k, £500k and £1m and know how to fix it before it happens.

Standards matter.

If you want to be taken seriously,
Raise yours.

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Ellis Bennett ACCA

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The Battle

Tomasz Abbott-Wieczorek

Ellis Bennett ACCA

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