Tom McCormack

Graduate Assistant

I help people find clarity, purpose, and direction in their lives. 

Do you feel like you're on a brink of a breakthrough? 

It’s time to go on a journey of self-discovery and transformation.  

Don't worry about where it will ultimately lead; the path will illuminate itself with each new step. The key is to start walking and to continue when the inevitable challenges arise. This is where I can help. 

I am a transformation, mindset and career coach, and I take a holistic/integrative approach to the work I do. I have been on a personal and professional journey myself over the past decade, and my purpose is to help others catalyze change in their lives and careers. 

I can help you become a more balanced, fulfilled, and effective professional, partner, and parent. 

This involves a range of techniques and must be tailored to the individual and circumstances. 

If you'd like to learn more, you can follow me here on LinkedIn, subscribe to my email newsletter, or send me a direct message.

Career Coach

I help job seekers with all aspects of the job search, including: 

‣ Establishing a vision and outlining a path to make it a reality
‣ Facilitating group workshops
‣ Developing relationships with tech experts
‣ Learning about tech trends and best practices
‣ Curating and sharing resources for practice and further learning
‣ Introducing concepts related to tech ethics
‣ Sourcing job leads
‣ Conducting mock interviews and providing feedback
‣ Consulting on negotiation of salary and other compensation
‣ Reviewing portfolios, LinkedIn profiles, and cover letters
‣ Advising on resume optimization for applicant tracking systems
‣ Establishing personalized networking strategies
‣ Inspiring ideas for content creation 
‣ Sharing methods for building community and participating in professional discourse
‣ Providing motivation and perspective to shift mindset

The Estée Lauder Companies Inc.

Design System Designer

Fishbowl

High-growth startup during its industry comeback to lead the redesign of its legacy CRM SaaS platform for restaurants. Quickly promoted from Product Designer to Lead, driving design in a fast-paced environment where rapid iteration, cross-functional collaboration, and hands-on execution were essential. Partnered closely with engineers and data scientists to modernize the product, migrate to new infrastructure, and ship feature parity while introducing modern UX standards.

- Designed scalable dashboards that translated complex marketing data into clear, actionable insights, contributing to a 30% increase in NPS.
- Improved onboarding and campaign creation flows (Email/SMS), simplifying setup and driving higher engagement.
- Built and documented  design system library, consolidating UI patterns across old and new features to enable faster iteration and consistency.
Delivered responsive, conversion-focused redesigns for client-facing websites, improving clarity and reducing cognitive load.

Lead Product Designer

Product Designer

Liberty Mutual Insurance

Designed enterprise tools for insurance agents and direct-to-consumer products in one of the world’s largest, most regulated industries. Operating within a complex corporate environment where trust, compliance, and precision are paramount, I often had to dig deep across teams and systems to uncover requirements, validate data, and align stakeholders before solutions could be designed.
- Redesigned quoting workflows for 30,000+ agents, cutting quoting time by 15% and reducing error rates by 8%.
- Designed and maintained reusable component libraries that scaled across enterprise and direct-to-consumer platforms.
- Launched consumer-facing mobile app improvements for premium payments, enabling 50,000+ users to easily manage plans and methods.
- Applied user research findings into iterative design cycles, ensuring balance between business goals and customer needs.

Associate Product Designer

Awards-winning product designer with 4+ years of product design experience, which spans across highly regulated global insurance corporations, scaling design in a high-growth startup, and delivering a robust design system at a global conglomerate with 25+ sub-brands.

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The Battle

Tom McCormack

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