Tom McCormack

Graduate Assistant

I help people find clarity, purpose, and direction in their lives. 

Do you feel like you're on a brink of a breakthrough? 

It’s time to go on a journey of self-discovery and transformation.  

Don't worry about where it will ultimately lead; the path will illuminate itself with each new step. The key is to start walking and to continue when the inevitable challenges arise. This is where I can help. 

I am a transformation, mindset and career coach, and I take a holistic/integrative approach to the work I do. I have been on a personal and professional journey myself over the past decade, and my purpose is to help others catalyze change in their lives and careers. 

I can help you become a more balanced, fulfilled, and effective professional, partner, and parent. 

This involves a range of techniques and must be tailored to the individual and circumstances. 

If you'd like to learn more, you can follow me here on LinkedIn, subscribe to my email newsletter, or send me a direct message.

Career Coach

I help job seekers with all aspects of the job search, including: 

‣ Establishing a vision and outlining a path to make it a reality
‣ Facilitating group workshops
‣ Developing relationships with tech experts
‣ Learning about tech trends and best practices
‣ Curating and sharing resources for practice and further learning
‣ Introducing concepts related to tech ethics
‣ Sourcing job leads
‣ Conducting mock interviews and providing feedback
‣ Consulting on negotiation of salary and other compensation
‣ Reviewing portfolios, LinkedIn profiles, and cover letters
‣ Advising on resume optimization for applicant tracking systems
‣ Establishing personalized networking strategies
‣ Inspiring ideas for content creation 
‣ Sharing methods for building community and participating in professional discourse
‣ Providing motivation and perspective to shift mindset

ASSA ABLOY Global Solutions

Developed visually engaging websites and digital assets, enhancing user experiences and increasing engagement by 20%.
Created high-fidelity clickable prototypes, digital branding materials, and cohesive visual identities using Figma, Illustrator, and Photoshop.
Led user research and usability testing to inform design decisions and ensure high-quality, user-centered outcomes.
Collaborated with cross-functional teams to deliver visually consistent, on-brand designs for digital platforms.

UX/UI, Web Graphic Designer

Thinkful

- Conducted user surveys and interviews, and leveraged data to develop personas, empathy, journey maps, user stories, and flows to make informed design decisions.
- Utilized the double-diamond process and design sprint methodologies.
- Created adequate case studies to showcase findings and design decisions with clients and stakeholders. 

Produced professional projects from concept to completion including:
UX/UI Designer - ROAM APP / Link:
Joined the design team is a social media plan calendar app, that helps users to manage their social 
plans with friends.
- Designed Calendar and Map view calendar feature for the app.
- Managed research for the features.
- UX/UI designer operating sprints.
- Used Figma and Miro to conduct user research and create deliverables.

Solo UX/UI Designer - GOBUS APP / Link:
Tracking and navigational application for Midsized Metropolitan City, public transit system 
- The app provides ​​information upfront for lines, buses, and accurate timing.
- Utilized double diamond design process and user-centered design.
- Solo UX/UI designer.
- Used Figma, Miro, and Google form to conduct user research and create deliverables.
- Built a branded, high-fidelity clickable prototype using Figma and Illustrator.

UX/UI Designer

Gallery professional artist

Delivered large-scale murals and public art installations for community projects, including collaborations with the City of Phoenix and Valley Metro.
Exhibited in international shows, combining creativity and technical expertise to produce visually impactful art.

Illustrator & Painter

Ordibehesht Marketing and Design agency

Develop branding and design projects for clients, including children's clubs and animation studios.
Directed animation teams and illustrated storyboards, backgrounds, and character designs for a kids' TV show.
Create content strategies and social media designs.

Senior Graphic designer and Illustrator

Samsung Mobile

- Designing posters, catalogs, Logos, and calendars.
- Redesigned posters, catalog, and packaging from Korean design to Persian. 
- Conceived idea from Korean design and implement to Persian.

Graphic Designer

Designed promotional materials, including posters, catalogs, and branding assets.
Adapted Korean design concepts for the Persian market, ensuring cultural relevance and appeal.

GraphicDesigner

Hi there! I’m Farnaz, a UX/UI designer with a solid background in visual design and a passion for art. I've had the pleasure of collaborating in agile teams, focusing on creating user-friendly design solutions from start to finish. My approach blends diverse perspectives to tackle design challenges, always keeping the user at the center. As an artist, I infuse my artistic vision into my work, crafting designs that enhance everyday digital experiences and make them more enjoyable for everyone.

taplio

The Battle

Tom McCormack

Farnaz Mansouri

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