Founder of StrategyBreakdowns.com

TLDR: Worked in strategy consulting → Joined strategy team at Atlassian → Started writing strategy case studies → People liked them, so I left my job and went full-time

Tom Alder

8 things I've learned while living in Valencia for the past month:

1/ The "slow" culture made me realise how much day-to-day urgency you experience everywhere else.

2/ Europe is the best timezone - 4 hours of deep work before US Eastern gets online.

3/ The city is easy-going and beautiful, but not efficient. Restaurants with lines out the door and empty tables, busses show up 15 mins late (or not at all), 'the system is down' is almost a daily occurence.

4/ I love a siesta but find it nearly impossible to refocus afterwards. Better for marking the transition from work → life.

5/ Meeting people as a digital nomad requires more intentionality than I thought. 

6/ Everywhere you look, you see someone's creative touch. Tiles, balconies, door handles. Everything is decorative, even if in a small way. 

7/ I didn't see a single person on a laptop in a cafe. 

8/ Paella is more than just a regional dish. Everyone is quick to recommend their favourite spot, share tips and rules for ordering it correctly, and tell their Paella-based memories. People worship it here (rightly so!)

—

👉 P.S. If you enjoyed this post, you'll love my newsletter - a 3-minute breakdown of the strategy playbooks and growth hacks behind the world’s greatest companies.

Join 100,000+ strategy nerds from companies like Google, Meta, Atlassian, and Netflix: https://lnkd.in/g2FWfXGR

The team at beehiiv just showed me what they're launching next week.

I've analysed hundreds of product releases.

This one I'm gonna join live.

Most companies make tweaks and add tiny features.

beehiiv have been quietly building something that got me absolutely hyped.

Tyler Denk 🐝 and team have cracked something fundamental about how creators grow and monetise.

I can't share specifics (NDA), but here's what I can say:
If you're building a creator/media business in 2025, you should join us at the launch event!

Register here → https://lnkd.in/gh3tKmCZ

People always ask "How did you decide when to quit your job and go all-in?"

3 months after launching Strategy Breakdowns I told my boss I was leaving.

This was my napkin math:

The business was making just under $3k/mo.
~$2.2k from newsletter sponsorship, rest from affiliate revenue.

→ I was publishing 1 newsletter every 2 weeks
→ If I ran them weekly, that'd 2x sponsorship + 1.5x affiliate revenue

→ I had 1 sponsor per newsletter
→ If I had 2, that'd 2x sponsorship revenue again

→ I had 20k subscribers
→ If I grew to 50k, that'd 2x sponsorship + 1.5x affiliate revenue again

Q: If I quit my job, would the extra 40hrs per week be enough to publish 1 extra newsletter every 2wks, sell 4x as many ads, and speed-run an extra 30k subs by reinvesting all revenue into subscriber growth?

Once I laid out all the inputs, it became an easy 'yes'.

I could probably hit $10k/mo within a month or 2, even factoring some contingency if I couldn't sell 100% of my ad inventory.

Then if I kept growing the newsletter, and added new ways to monetise, I figured it wouldn't be too much drama to get to $20k/mo.

Quitting a high-paying tech job for a $3k/mo newsletter = crazy, risky, scary
Quitting a high-paying tech job for a (soon-to-be) $20k/mo newsletter = makes sense

Same business. 
Different frame.

Don't be afraid to math it out.
Goes a long way in building up conviction.

—

👉 P.S. If you enjoyed this post, you'll love my newsletter - a 3-minute breakdown of the strategy playbooks and growth hacks behind the world’s greatest companies.

Join 100,000+ strategy nerds from companies like Google, Meta, Atlassian, and Netflix: https://lnkd.in/g2FWfXGR

Valve makes $50 million per employee.

Microsoft? $18 million.
Apple? $2.4 million.
Meta? $1.9 million.

How does a 350-person gaming company eclipse every tech giant on the planet?

→ They built a 30% tax on PC gaming.

Every game sold on Steam. Every microtransaction. Every indie hit and AAA blockbuster. If it's sold on their platform, Valve takes 30%.

They do develop games themselves, but vast majority of their revenue comes from infrastructure, maintenance, and collecting.

What makes it even more remarkable:

Zero traditional management mechanisms.

Valve operates with a completely flat hierarchy. No managers assigning work. No executives approving projects.

Instead they pioneered several radical workplace practices like choose-your-own team, and peer-reviewed bonuses.

Your colleagues (not your boss) determine your compensation based on your contributions. The entire company votes on your impact.

The result:
336 employees shared $444 million in total compensation in 2021. That's an average of $1.3 million per person.

And the company is on track for $17 billion in revenue in 2025.

They proved something most large corporations forget:
You don't need more people. You need the right structure (business model + organisational model).

—

📖 If you liked this post, you’ll definitely enjoy my newsletter article Why Valve has no managers!

Take a look here: https://lnkd.in/gyDPxJQ5

Imagine you are a marketing manager working for Coca Cola in 1971.

To make your most important decisions, you might have access to things like:
• Sales info
• Customer surveys
• Financial metrics

IF you spend a few days (possibly weeks) digging around the company for them. Remember, no computers back then.

Now, imagine you had instant access to:

→ The 5x highest performing newspaper/billboard/bus-stop ads out of the 10,000’s of ads Pepsi Co are running globally.

→ Real-time dashboards showing the number of daily, weekly, and monthly walk-ins for a McDonalds store that you’re doing a deal with.

→ A system that tracks every soft drink consumer in the world, showing you exactly what magazine they are most likely to get their beverage news from, and accurate trend data showing you a spike in conversations about “sugar-free”.

All entirely for free, fully self-serve, without ever needing to contact any Pepsi staff, McDonalds partners, or magazine analysts.

That is the world we live in.

But most people don't fully appreciate this. 

Every internet user and interaction leaves digital footprints. These footprints (if you know where to find them) reveal insights that make traditional ‘strategy theory’ feel like guesswork.

Not leveraging an 'information advantage' for your most important decisions, projects, products etc today is like voluntarily boxing yourself into a cubicle at Coca Cola HQ in 1971.

My vote: let’s use the tools available to us!

That's why I created 'Websites & Traffic' - a training that transforms you into a modern data-driven strategist.

If you want to skyrocket your persuasiveness, impact, and progression (but you’re looking for a modern-day approach that doesn’t involve slugging through more abstract ‘strategy theory’), this is for you! 

→ https://lnkd.in/gcWA7dyd

Why change fails. Brilliant. 

Source: Lippitt-Knoster Model - The 5 Components of Organisational Change.

Amazon website from every year since 1997, in chronological order.

—

👉 P.S. If you enjoyed this post, you'll love my newsletter - a 3-minute breakdown of the strategy playbooks and growth hacks behind the world’s greatest companies.

Join 100,000+ strategy nerds from companies like Google, Meta, Atlassian, and Netflix: https://lnkd.in/g2FWfXGR

The Amazon website every year since 1998

AI NEWS: Fyxer AI ($1→25m ARR in 12mo) just dropped the biggest upgrade to their core product since launch.

Here's everything you need to know:

Fyxer's core product "Drafts" lives inside Gmail/Outlook, and it auto-drafts email replies in your voice for you to review, edit (if needed), and send.

They just released "Drafts 2.0" with a wall-to-wall revamp of product improvements:
→ better context searching (remembers past conversations to reply how you would)
→ dynamic tone detection (adapts to who you're emailing - client, manager, colleague etc)
→ smarter call scheduling (handles time zones automatically and finds times that suit everyone)

The result: users are now sending *twice* as many email drafts without edits.

Check out the draft it wrote below.

For anyone spending an hour+ on email: this is one of the apps that actually saves me tangible time + focus on a daily basis. 


For the product-led-growth nerds - onboarding is slick too. Starts working in 30 seconds with Gmail or Outlook signup. Automatically learns your voice. Zero setup or learning curve.

I love startups like this - simple idea with perfect execution.


Oh and I convinced the Fyxer team to give my readers a special signup offer https://lnkd.in/gsuYEPQP (Partner link)

This is how you print $$$ by running ads in newsletters:

(And no, it's not generic copy + CTA to 'sign up now')

I've run 100s of ads in my 100k reader newsletter.

Worked with the best growth marketers in the world at companies like Atlassian, Clay, Vanta etc and I think I might have the highest renewal rate in the industry.

Here is the no-fluff playbook for getting results from newsletter ads:

1/ Less is more.
Longer ad copy (and longer sentences) ALWAYS perform worse. This may seem counterintuitive, I know it's tempting to write paragraphs about your product, but the quicker readers can internalise your message the more likely they'll read it in full. Aim for ~3 sentences / bullets total.

2/ Scannable format
Our best performing ads have the following characteristics:
- Start with a catchy, intriguing, spicy headline in *bold*
- Short punchy lines/lists with line breaks for breathing room
- Button with unique CTA ("Show me my security score", "I want the free playbook")

3/ Specific objectives.
Don't assume the newsletter knows what you want. People default to impressions/clicks, but every time I dig deeper there's a more important goal: "I want our founding story going viral", "I want a pretty report with data and community screenshots to share with my boss (my promotion is coming up)", "I want to run an isolated test to see if a waitlist/free trial/free plan works for us". 

4/ Don't just run 1 ad. 
I'm not saying this because more ads = more spend. There are 3 reasons you NEED to test with multiple ads: a) it takes multiple touchpoints for decision-makers to take action (when was the last time you saw a brand for the first time and 30s later you're on a $99/mo plan?), b) you test multiple angles to learn what resonates, c) most newsletters do bundle discounts so its cheaper per ad/open/click. 1 ad = throwing money away.

5/ Keep a swipe-file.
Seems obvious but not enough people do this. Collate your highest-performing social posts. Your competitors' best FB ads. Your best-converting landing page. Leverage these for your ad copy - don't ever start from scratch.

6/ You want partnership, not just sponsorship.
If your 'partner' isn't actively helping you tighten your copy, learn from the data, leverage their high-performing assets, investing their own money + time + resources into ensuring you win, you need to run.

7/ Backend funnels are magic.
This might be the most important alpha of all. The sponsors that are ripping right now do some variation of: run ads to a lead magnet/webinar → capture email → survey to segment (optional) → email nurture with education + social proof + objection-handling → sales handoff to book a demo/whiteglove/welcome offer. 1 person can build this in 1 day with AI, and it gets >10x better results per ad.

I have just 3 ad slots in my newsletter left this year, then I'm increasing prices for '26. 

If you're targeting strategy nerds (founders, PMs, devs), DM me!

5 unconventional tactics I learned at Atlassian (your company should copy these):

1. Everyone reads customer feedback (literally everyone)

Every week, every employee gets an automated email with 3 randomly selected verbatim quotes from customers. Bug reports, success stories, feature requests.

Over time you start spotting patterns. You develop intuition for customer sentiment. When you're proposing something, you can back it up with qualitative data you rememeber reading.

2. No PowerPoint allowed, only memos

Good writing is good thinking. You can disguise terrible ideas with pretty slides.

Every idea, every meeting, every project, every roadmap lives as a Confluence page. Writing out your ideas forces you to get specific about what you actually want to say (and why it matters). 

3. Every team has visible KPIs

Based on your team and role, you always knew exactly what metric mattered most. OKRs aren't perfect, but they create MASSIVE clarity of direction.

You also always knew what your KPI was driving at the division or company level (ie. what it "rolled up" to). Month commentary from owners explaining movements makes it easy to tell what matters to teams across the whole company. 

4. Open by default

Jira boards and Confluence pages have full organisational sharing permissions toggled on by default. This is a small but hugely significant product design choice.

Unless you actively close it off, everyone in the company can find, read, and comment on your work. Google Docs and Word don't do this – which means every new doc feels "yours" instead of "ours." 

5. Roll out to employees first

When I worked there, Atlassian had over 10,000 employees. That's a pretty sizable testing ground, and every mature product team would roll out changes to Atlassians first (who were using these tools every day).

This lets you catch bugs and bulletproofs ideas before paying customers see them, and creates a friendly space for candid feedback.

The pattern: make transparency and feedback the default (not the exception) for every product, decision, and idea.

Happy building.

—

👉 P.S. If you enjoyed this post, you'll love my newsletter - a 3-minute breakdown of the strategy playbooks and growth hacks behind the world’s greatest companies.

Join 100,000+ strategy nerds from companies like Google, Meta, Atlassian, and Netflix: https://lnkd.in/g2FWfXGR

Ruben Hassid

Master AI before it masters you.

Founder

Master the AI revolution with me.

Go to: rubenhassid.ai

Step 1: Grab my $1 ChatGPT Pack.

→ 1600+ prompt library.
→ 100 AI tools, curated.
→ Free access to weekly videos.

Step 2: Get instant access to my course.

→ GPT-4 & content creation.
→ Midjourney & design.

Step 3: Follow my journey.

→ Twitter: @rubenhssd
→ Instagram: @rubenhassid.ai
→ Tiktok: @rubenhassid.ai
→ YouTube: @ruben hassid

Who am I?

☑️ Top #2 Linkedin Creator.
☑️ Top #15 AI Content Creator.
☑️ My content reached 50M+ people. 

Ranking: Favikon.

BREAKING: Google released a professional headshot prompting guide.

1. Take a clear photo of yourself.
2. Upload it to Gemini, by Google.
3. Click “Tools” and then “create images.”
4. Make sure it's on "Thinking" (bottom left).
5. Use this prompt guide: https://lnkd.in/dqKd-qGM.

____

Prompt: "A professional, high-resolution, profile photo, maintaining the exact facial structure, identity, and key features of the person in the input image. The subject is framed from the chest up, with ample headroom and negative space above their head, ensuring the top of their head is not cropped. The person looks directly at the camera, and the subject's body is also directly facing the camera. They are styled for a professional photo studio shoot, wearing a smart casual blazer. The background is a solid '# 141414' neutral studio. Shot from a high angle with bright and airy soft, diffused studio lighting, gently illuminating the face and creating a subtle catchlight in the eyes, conveying a sense of clarity. Captured on an 85mm f/1.8 lens with a shallow depth of field, exquisite focus on the eyes, and beautiful, soft bokeh. Observe crisp detail on the fabric texture of the blazer, individual strands of hair, and natural, realistic skin texture. The atmosphere exudes confidence, professionalism, and approachability. Clean and bright cinematic color grading with subtle warmth and balanced tones, ensuring a polished and contemporary feel."

tl;dr:
✦ Get your angle right. 
✦ Lighting is everything. 
✦ Dress for the job you want. 
✦ Use a solid, neutral studio background. 

Help others create better headshots ♻️ repost this.

PS: I write a newsletter to 172,000+ readers.
↳ Join us for free at how-to-ai.guide.

Professional Headshot Prompts (with AI) → 

After 10,000+ hours of prompting, I built a single prompt library with every prompt I personally use.

If you want to move faster, this is your shortcut.

Prompts you’ll find:

✦ Prompt Frameworks (structure, logic, clarity)

✦ Prompt Templates (plug-and-play, fast results)

✦ Marketing Prompts (ads, campaigns, growth)

✦ Writing Prompts (blog, copy, storytelling)

✦ Sales Prompts (outreach, closing, follow-ups)

✦ Business Prompts (strategy, planning, ops)

✦ Education Prompts (lesson plans, study guides)

✦ Image Generation Prompts (art, visuals, branding)

Copy-paste my best prompts into your own stack.

Want (free) access? 
↳ I’ll send the full Notion to everyone reposting ♻️.

Stop using ChatGPT for everything.

Here is a better AI, for each category:

1. ChatGPT + slides = gamma.app

☑ It's much better than PowerPoint.
☑ Create beautiful decks in seconds.
☑ Works like ChatGPT, with text prompts.

2. ChatGPT + writing = claude.ai

☑ It's much better to write with taste.
☑ It sounds better, more human than ChatGPT.
☑ Pro tip: teach it your "style", it's the best feature.

3. ChatGPT + voice-to-text = wispr.ai

☑ It's much better than typing.
☑ Correct it once, and Wispr will remember it.
☑ Trying it truly feels like magic. Super accurate.

4. ChatGPT + video editing = opus.pro

☑ It's much better than Adobe Premiere Pro.
☑ Upload your long video, or your YouTube link.
☑ It generates 20-40 perfect Tiktok-like videos.

5. ChatGPT + vibecoding = blink.new

☑ It's much better than WordPress.
☑ Treat like ChatGPT, but to build anything.
☑ Apps, websites, softwares, sky is the limit.

6. ChatGPT + searching the web = perplexity.ai

☑ It's much better than Google.
☑ The entire company's mission is to find answers.
☑ My go-to is to prompt both Perplexity + ChatGPT.

7. ChatGPT + artsy images = midjourney.com

☑ It's much better than any other AI for images.
☑ It's been years Midjourney is ahead. It still is.
☑ Do not expect perfect text, but artsy images.

8. ChatGPT + music = suno.com

☑ It's much better than any other AI for music.
☑ Feels like magic: type a prompt, get music.
☑ Some of them went viral already on Spotify.

♻️ Repost this list to help others discover better AI.

Stop using ChatGPT for everything.

Here is a better AI, for each category:

by Ruben Hassid

This AI is the "ChatGPT to find people".

And I can't believe what just happened:

It's a public dataset from Bright Data.

1. It's free. You create an account in like 1 min.
2. You prompt it like ChatGPT, "Find all [x people]".
3. You wait 5-15 min, and you have a complete list. 
4. Export your entire list to an Excel, with URLs.

ChatGPT can't. Not even Linkedin?

I have every AI consultant in NYC, SF & London.

This should take weeks, and $$$$ of dollars.

♻️ Repost this to help others find people with AI.

People think learning AI is hard. It’s not.

I found 14 free guides so you don’t have to:

1. How to AI - how-to-ai.guide
Perfect for non-technical people to master AI.

2. OpenAI Academy - academy.openai.com
The official academy of ChatGPT & OpenAI.

3. Coursera - https://lnkd.in/e8gQBJ9n
Learn Machine Learning with Andrew Ng.

4. Veo course - https://lnkd.in/dV69TkwH
The official guide to master Veo, the video model from Google (which is the best on the market).

5. Midjourney course - https://lnkd.in/divdXvMp
The quick & easy (and free) guide for Midjourney v7.

6. Perplexity Labs - https://lnkd.in/dYWTYyrT
The most interesting Perplexity feature, explained.

7. To replace consultants - https://lnkd.in/dy8wC9Xg
This one is me. But useful to master search & slides.

8. OpusClip to edit video - https://lnkd.in/dPyJskNM
The best AI to edit videos (to this day).

9. Write a thesis with AI - https://lnkd.in/dY8H7UDK
I made this guide for my ex. I'm not kidding.

10. Claude from A to Z - https://lnkd.in/dJGkd68m
The official guide for Claude, from Claude's team.

11. ChatGPT images - https://lnkd.in/dh45EePJ
Still me. But I cover 80% within 12 slides. Not bad.

12. Gemini prompting - https://lnkd.in/gbmYrKJB
The best prompt guide, straight from Google.

13. Guide to AI agent - https://lnkd.in/d_e2FP2u
OpenAI made this (somehow) unknown guide.

14. Deepdive into LLMs - https://lnkd.in/d2eAsrsa
If you have 3 hours → an absolute goldmine.

PS: I just made a doc with all of the best free AI guides. Access it → https://lnkd.in/ddUac-cD.

People think learning AI is hard. It’s not.

I found 14 free guides so you don’t have to.

By Ruben Hassid

 

You underestimate the power of good prompts.

Here are 5 frameworks to copy & paste:

(access my prompt guide: https://lnkd.in/dGYgcQ_7)

1 ‑ R‑A‑I‑N
☑ Act as a (ROLE)
☑ State the (AIM)
☑ Use the provided (INPUT)
☑ Hit the (NUMERIC TARGET)
☑ In this (FORMAT)

Example:
 ☑ ROLE: Senior product designer
 ☑ AIM: Redesign our fitness‑app onboarding to cut time‑to‑first‑workout by 30 %
 ☑ INPUT: Attached funnel metrics
 ☑ NUMERIC TARGET: 30 % improvement
 ☑ FORMAT: Mobile UI wireframe + KPI table

2 ‑ C‑L‑A‑R
☑ Given the (CONTEXT)
☑ List any (LIMITS)
☑ Describe the (ACTION)
☑ Define the expected (RESULT)

Example:
☑ CONTEXT: Raw Q1 sales data
☑ LIMITS: Focus on the 3 biggest churn drivers
☑ ACTION: Quantify impact & propose 2 fixes
☑ RESULT: Two‑slide executive brief

3 ‑ F‑L‑O‑W
☑ Specify the (FUNCTION)
☑ Set the audience (LEVEL)
☑ Define the (OUTPUT)
☑ Clarify the (WIN METRIC)

Example:
☑ FUNCTION: Travel copywriter
☑ LEVEL: First‑time solo travelers to Japan
☑ OUTPUT: 700‑word blog post
☑ WIN METRIC: 1 % keyword density + call‑to‑trip checklist

4 ‑ P‑I‑V‑O
☑ State the (PROBLEM)
☑ Provide key (INSIGHTS)
☑ Choose the (VOICE)
☑ Outline the desired (OUTCOME)

Example:
☑ PROBLEM: B2B SaaS missed ARR targets
☑ INSIGHTS: Diagnose bottleneck & reposition
☑ VOICE: Startup coach
☑ OUTCOME: Two plays + 90‑day revenue forecast

5 ‑ S‑E‑E‑D
☑ Describe the (SITUATION)
☑ Define the (ENDGOAL)
☑ Supply illustrative (EXAMPLES)
☑ List the (DELIVERABLES)

Example:
☑ SITUATION: Build a 4‑week prompt‑engineering cohort
☑ ENDGOAL: Fundamentals → domain adaptation
☑ EXAMPLES: Weekly hands‑on projects
☑ DELIVERABLES: Rubric + teaser tweet

I'm Ruben Hassid & I share daily guides on AI for non-technical people. Follow for weekly prompts.

And if you find it helpful, click on the ♻️ reshare button to help someone else prompt better.

RIP Mckinsey.

Use these prompts to replace $500/hr consultants:

1. Go to gamma .app
2. Click on "Create with AI".
3. Paste the prompt you need:

✦ SWOT Analysis
Create a 10–12 slide deck titled ‘SWOT for [BUSINESS/PROJECT]’. Include: brief overview, goals, Strengths, Weaknesses, Opportunities, Threats, top 5 priorities, 30-day action list.

✦ Competitor Comparison
Make a 10–12 slide deck ‘Competitor Snapshot: [INDUSTRY/REGION]’. Include: who the competitors are, price/features table, pros/cons, where we’re better/worse, and 3 moves to win in 90 days.

✦ Customer Persona
Build an 8–10 slide deck ‘Who We Serve’. Include: 2–3 personas with photo/quote, pains, goals, buying triggers, channels they use, and what message works for each.

✦ Value Proposition & Message House
Create a 8–10 slide deck ‘Why Choose [PRODUCT/BRAND]’. Include: problem in one line, promise in one line, 3 proof points, before/after example, short tagline options, and website hero copy.

✦ Go-to-Market Launch Plan
Produce a 12–14 slide deck ‘Launch Plan for [PRODUCT]’. Include: target customer, simple message, channels (email/social/partners), 4-week content calendar, small budget split, and launch checklist.

✦ Pricing Options
Create a 8–10 slide deck ‘Pricing for [PRODUCT/SERVICE]’. Include: good/better/best packages, what’s included, who each package is for, simple discount rules, and a clear recommendation.

✦ KPI Scorecard
Make a 8–10 slide deck ‘Scorecard for [TEAM/BUSINESS]’. Include: 6–8 must-have metrics, what each metric means, target vs current, how often to check, and who owns each metric.

✦ 30-60-90 Day Plan
Build a 10–12 slide deck ‘First 90 Days for [ROLE/PROJECT]’. Include: goals, quick wins, weekly rhythm, stakeholders, risks, and checklists for day 30, 60, and 90.

✦ Budget & Break-Even
Create a 8–10 slide deck ‘Simple Budget for [PROJECT/STORE/APP]’. Include: costs list, expected sales, break-even point, best/base/worst case, and money-saving ideas.

✦ Risks & Mitigations
Produce a 8–10 slide deck ‘What Could Go Wrong (and Plan B)’. Include: top risks in plain words, how likely/impactful each is (red/yellow/green), owner, and the backup plan.

I updated my free AI courses Google Doc.

Here's the list (and the links):

☑ The doc itself: https://lnkd.in/dwdzwMTN

How to AI - how-to-ai.guide
OpenAI Academy - academy.openai.com
Learn Machine Learning with Andrew Ng. https://lnkd.in/drXrma7u 
Veo course - https://lnkd.in/dbhDqqcp 
Midjourney course - https://lnkd.in/dKh_hD2F 
Perplexity Labs - https://lnkd.in/dAkB7fBe 
To replace consultants - lnkd.in/dy8wC9Xg
OpusClip to edit video - lnkd.in/dPyJskNM
Write a thesis with AI - https://lnkd.in/d_gzCTUg 
Anthropic Academy - https://lnkd.in/dzBrpgze 
Claude from A to Z - https://lnkd.in/dRTiyg9T 
ChatGPT images - lnkd.in/dh45EePJ
Gemini prompting - https://lnkd.in/dqc3AK6n 
Guide to AI agent - https://lnkd.in/d444VKxj 
Deep dive into LLMs - https://lnkd.in/d7i_ZsuH 
Nano Banana guide -  https://lnkd.in/d8R-Tz9r

---

My best GPTs (last updated, October 29th, 2025)

Prompt Maker - https://lnkd.in/ePWMRiKn
Mission GPT - https://lnkd.in/dWEX92vd
Color Theory - https://lnkd.in/dfcSWTJ8
Calendar GPT - https://lnkd.in/dwBVrJq2
Gamma PPT builder - https://lnkd.in/diJjvabn
Hook Generator GPT - https://lnkd.in/dFqETrPp
Business Plan - https://lnkd.in/dm3CpJKt 

---

My AI expert team

Alex Hormozi email expert: https://lnkd.in/dyGf5fhc 
Chris Voss negotiation: https://lnkd.in/eu8uw253
TED public speaking: https://lnkd.in/ey2aT9ge
Naval on Philosophy: https://lnkd.in/ecMsix4H
Pixar storytelling secrets: https://lnkd.in/diwYnSwm
Elon Musk on running a business: https://lnkd.in/esN-taQC
The Science behind productivity: https://lnkd.in/ed-GhspJ
Warren Buffet to invest (not to trade!!): https://lnkd.in/eixKq28P
Robert Greene on seduction and power: https://lnkd.in/dwqBexXz 

♻️ Repost this for others.

BREAKING: Google released nano banana pro.

Here's how to (exactly) prompt the new viral AI:

✦ 15 slides to master the prompting basics.
✦ Don't miss slide 15, it's a little bonus for you.
✦ I wrote a full guide here: https://lnkd.in/dZ96-CFS.

Help others prompting better by ♻️ reposting this.

PS: I write a newsletter to 161,000+ readers.

Join us for free at how-to-ai.guide.

NANO BANANA PRO PROMPTING GUIDE:

Stop wasting hours trying to learn AI.

I’ve already done it for you.

With one list. Zero confusion. And no fluff.

1. Set up your ChatGPT: https://lnkd.in/dqfRVBpC 
- Start here. The correct settings of ChatGPT.

2. 10,000 followers: https://lnkd.in/dsXdpxPv 
- Grow to 10,000 followers on Linkedin with AI.

3. Spend on AI: https://lnkd.in/dGUZFnNN 
- How much to spend on AI. $20? $200? $2,000?

4. GPT 5: https://lnkd.in/dqA5FBfR 
- The new ChatGPT 5 is accessible. But is it better?

5. Start: https://lnkd.in/dFfS3HxJ 
- How & where to start with AI.

6. You: https://lnkd.in/dSzFBSTh 
- How to train your ChatGPT to write like you.

7. Search: https://lnkd.in/dTZRgink 
- How to (best) search with AI. PS: It's not ChatGPT.

8. Consultant: https://lnkd.in/dy_Wuvdb  
- AI is eating up consulting. Master search & slides.

9. Prompts: https://lnkd.in/dUQEec5v 
- ChatGPT just revealed what people prompt.

10. Sins: https://lnkd.in/dd3yfhAJ
- 7 sins of prompting and exactly how to fix them.

11. Video: https://lnkd.in/daSiPi_d
- AI makes (good) videos: script → scenes → edit.

12. Atlas: https://lnkd.in/deQN82Kn 
- New ChatGPT Atlas browser is live.

13. Anything: https://lnkd.in/ddmEyKsn 
- How to master 80% of (vitually) anything (with AI).
 
14. Vibe: https://lnkd.in/dHM5g8Kg 
- How to vibe code (without any code).

___

1. Save this list for later (three dots, top right).
2. Share it with a friend by ♻️ reposting this image.
3. Subscribe to my paid newsletter: how-to-ai.store.

How to get ChatGPT to never sound like an AI again:

(save it for later, to copy & paste)

Prompt: "Act as my Anti-AI-Voice Editor.

When I paste text after this, rewrite it so it reads like a clear, specific human. Not like ChatGPT, Claude, or a generic “AI thought leader”.

Rules:

1. Preserve content, change only the voice

* Keep my ideas, claims, POV, tense, and person (I/you/we).
* Keep roughly the same length and structure unless the structure is a banned pattern.
* Don’t invent stories, numbers, or promises.
* Output only the edited text. No notes.

2. Hard-ban words (remove/replace with short, concrete language)
 
Banned words list (must not appear in the final output):

delve
realm
harness
unlock
tapestry
paradigm
cutting-edge
revolutionize
landscape
potential
findings
intricate
showcasing
crucial
pivotal
surpass
meticulously
vibrant
unparalleled
underscore
leverage
synergy
innovative
game-changer
testament
commendable
meticulous
highlight
emphasize
boast
groundbreaking
align
foster
showcase
enhance
holistic
garner
accentuate
pioneering
trailblazing
unleash
versatile
transformative
redefine
seamless
optimize
scalable
robust
breakthrough
empower
streamline
intelligent
smart
next-gen
frictionless
elevate
adaptive
effortless
data-driven
insightful
proactive
mission-critical
visionary
disruptive
reimagine
agile
customizable
personalized
unprecedented
intuitive
leading-edge
synergize
democratize
automate
accelerate
state-of-the-art
dynamic
reliable
efficient
cutting-edge
cloud-native
immersive
predictive
scalable
transparent
proprietary
integrated
scalable
plug-and-play
turnkey
future-proof
open-ended
intelligent
AI-powered
next-generation
always-on
hyper-personalized
results-driven
machine-first
paradigm-shifting

3. Hard-ban expression patterns — with approved rewrites

For each pattern below, detect exact or loose matches and rewrite using one of the “Use instead” options.

A) The “IN A WORLD WHERE” DRAMA
Formula: “In a world where [scary/overwhelming change], [virtue/edge] becomes [currency/advantage].”
Use instead (pick one):

* Today, [specific change]. So [practical implication for the reader].
* Because [concrete change], do [specific action] to get [specific result].

B) The “MOST PEOPLE VS FEW WHO” SPLIT
Formula: “Most people [lazy thing]. The few who win [disciplined thing].”
Use instead:

* Among [group], [specific stat/observation]. What works: [one tactic].
* Personal stance: I do [specific practice] to avoid [specific downside].

C) The “STOP DOING X. START DOING Y.” SWITCH
Formula: “Stop [old habit]. Start [new habit].”
Use instead:

* If you’re doing [X], switch to [Y] when [condition], because [reason].
* Replace [X] with [Y]: [1–3 concrete steps the reader can take].

....."

PS: I couldn't paste the entire prompt here.

Access the full prompt: https://lnkd.in/gkR5HNcW.

Stop saying “𝗗𝗼𝗻'𝘁 𝘂𝘀𝗲 𝗱𝗮𝘀𝗵𝗲𝘀” to ChatGPT.

Use this exact prompt instead:

(access my entire guide: https://lnkd.in/gXEupiXP)

Step 1: Open ChatGPT
Step 2: Go to “Personalization” (bottom left)
Step 3: Find “Custom Instructions”
Step 4: Add this specific prompt:

"Systematically replace em-dashes (“—”) with a dot (”.”) to start a new sentence, or a comma (”,”) to continue the sentence."

✦ My favorite AI guides: https://lnkd.in/dSj2SU9Z.
✦ My newsletter (also free) at how-to-ai.guide.

You want to share it with your network? ♻️ Repost it.

How to remove em–dashes in ChatGPT →   

The One Prompt For ChatGPT-5.1 

(to copy & paste, save for later)

Full GPT-5.1 guide: https://lnkd.in/dvP8QD_i
___

Act like the {ROLE best suited to this task}.

Goal: {OUTCOME}

Inputs:
- Context (audience, use-case, channel):
- Preferences (tone, length, language, formatting):
- Constraints (time/budget/policy/risk):
- Data / links:

Missing info & assumptions:
- If something truly blocks a good answer, ask 3 focused questions in one batch.
- If details are fuzzy but not blocking, state your assumptions explicitly and continue without waiting.

Solution persistence:
- Act as a senior autonomous collaborator.
- Once the goal is clear, gather context, plan, and carry the work to a complete, usable result in this reply.
- Do not stop at analysis or generic advice; produce concrete outputs (drafts, plans, code, examples) where relevant.
- If the user asks “should we do X?” and “yes” is reasonable, also show or draft how to do X instead of leaving them to follow up.

Working style:
- Be direct, practical, and truth-seeking.
- Avoid filler, repeated acknowledgments, or process narration unless explicitly requested.
- Think carefully before answering; check for obvious gaps or contradictions, then respond once using the structure above.

___

♻️ Repost this prompt to help others with AI.

ChatGPT is not the best at everything.

Here is the best AI to learn (anything):

→→ https://lnkd.in/dMcU-Cn6 ←←

✦ It's called NotebookLM.
✦ Entirely free, directly from Google.
✦ Built to learn exactly what YOU want to learn.

Here is a step-by-step guide on how to use it best:

Step 1. Create your own notebook.

☑ Go to notebooklm.google.com.
☑ Click on "Create a new notebook".
☑ Upload sources, like YouTube videos, PDFs...
☑ You can upload up to 50 sources. That's a lot.

This is what makes NotebookLM better than ChatGPT: you control what the AI knows & says.

Step 2. Explore the different features.

☑ Chat with it like ChatGPT.
☑ Create a podcast from your sources.
☑ You can (literally) join the podcast and talk to AI.
☑ Create a mindmap, quizzes, flashcards, reports...

The podcast is by far the craziest AI feature I have tested this year. It feels like a fever dream. Unreal. 

Step 3. Access my favorite notebooks.

☑ Email expert: https://lnkd.in/dyGf5fhc.
☑ Power expert: https://lnkd.in/dwqBexXz.
☑ Storytelling expert: https://lnkd.in/diwYnSwm.

Bonus: Master NotebookLM today.

I wrote a guide on my blog to master NotebookLM:
↳ click here: https://lnkd.in/dMcU-Cn6.

At the end of this newsletter, you will master:

1. How to find the best YouTube videos.
2. How to best use NotebookLM with YouTube.
3. Access all of my personal notebooks, with links.

♻️ Repost this to help your network discover it.

This is my favorite ChatGPT prompt shortcut.

(worth saving for later)

Add one of these at the very start of your prompt.
Example: ELI5: [your topic] → get a kid-friendly explanation.

(more prompt tips at: https://lnkd.in/dGYgcQ_7)
——

/ELI5 is used to explain as if to a 5-year-old.
/TLDR summarizes a very long text in a few lines.
/STEP-BY-STEP lays out reasoning step by step.
/CHECKLIST turns a response into a checklist.
/EXEC SUMMARY gives a quick executive-style summary.
/ACT AS makes ChatGPT speak in a specific role.
/BRIEFLY forces a very short answer.
/JARGON asks to use technical vocabulary.
/AUDIENCE adapts the response to a chosen audience.
/TONE changes the tone (formal, funny, dramatic, etc.).
/DEV MODE simulates a raw, technical developer style.
/PM MODE gives a project-management perspective.
/SWOT produces a strengths/weaknesses/opportunities/threats analysis.
/FORMAT AS enforces a specific format (table, JSON, etc.).
/COMPARE puts two or more things side by side.
/MULTI-PERSPECTIVE shows several points of view.
/CONTEXT STACK keeps multiple layers of context in memory.
/BEGIN WITH / END WITH forces starting or ending with something.
/ROLE: TASK: FORMAT: explicitly defines the role, the task, and the format.
/SCHEMA generates a structured outline or a data model.
/REWRITE AS: rephrases in a requested style.
/REFLECTIVE MODE prompts the AI to reflect on its own answer.
/SYSTEMATIC BIAS CHECK asks to identify biases.
/DELIBERATE THINKING forces slower, more thoughtful reasoning.
/NO AUTOPILOT forbids superficial, autopilot responses.
/EVAL-SELF asks for a critical self-evaluation of the response.
/PARALLEL LENSES examines from several angles in parallel.
/FIRST PRINCIPLES rebuilds from fundamental basics.
/CHAIN OF THOUGHT shows intermediate reasoning.
/PITFALLS identifies possible traps and errors.
/METRICS MODE expresses answers with measures and indicators.
/GUARDRAIL sets strict boundaries not to cross.

——

Subscribe for free at my newsletter on "how to AI" with English, not code → how-to-ai.guide.

RIP software.

This AI builds any software (in seconds):

And no. I don't talk about Lovable, but Blink.

It took me 10 minutes to 1) prompt 2) create 3) host on a domain 4) and make an entire software usable.

Here's the step-by-step (from the video):

1. Go to Blink .new
2. Upload pictures of the software you want to copy.
3. Or give it a prompt. Here's mine from the video:

Prompt: "Build a Typeform competitor."

4. Once you have generated the software, test it.
5. If there is an error, say it. It will correct it.
6. You can connect your Stripe to receive payments.
7. It's already hosted on a domain (with a URL).

The software industry is worth over $200 billion.

And AI is replacing it with screenshots & prompts.

♻️ Repost this video if you think it's the future too.

The Anatomy of a GPT-5.1 Prompt:

1. Role
Assign a clear identity for the model. Define who it should “be” while solving the task.

(to read the full guide on GPT-5.1: https://lnkd.in/dmcdTuY6)
 
2. Primary Objective
State the core outcome you expect. Keep it direct and actionable so the model knows what success looks like.

3. Scope
Outline what the model should focus on — and what it should avoid. Give boundaries that keep answers relevant.

4. Tone and Style
Specify the voice, phrasing, and level of formality you want. This ensures responses feel consistent and on-brand.

5. Structure
Explain how the answer should be organized. Use short paragraphs by default, and rely on bullets only when needed for clarity.

6. Autonomy and Reasoning
Tell GPT-5.1 to think through the task. Ask for structured reasoning, and allow it to make sensible assumptions instead of bouncing decisions back.

7. Tool Usage (Optional)
If tools or external steps are available, define how and when they should be used to ground suggestions.

8. Verbosity and Limits
Set expectations for depth and length. Keep responses concise unless the task requires more detail.

9. Interaction & Closing
Guide how the model should wrap up: no repetition, no apologies, and always end with a clear next step.

♻️ Repost this if you learned something.

NEWS: Gamma launched a new prompt library.

100+ prompts to kill PowerPoint (with AI):

→ Prompts for any use case. 
→ Prompts for consultants.
→ Prompts for marketers. 
→ Prompts for sales pros. 
→ Prompts for educators. 

Plus, Gamma now shares API and workflow guides:

→ Instantly send decks when deals close. 
→ Summarize webinar recordings into decks. 
→ Turn YouTube videos into 5-slide insight decks. 
→ Auto-create and send custom proposals. 
→ Generate carousels from a topic list. 

1. Access the prompt library here: 
↳ https://lnkd.in/dhQEYSSW

2. Access my list of free AI guides: 
↳ https://lnkd.in/ddUac-cD.

3. Or my own internal google doc: 
↳ https://lnkd.in/dSj2SU9Z.

4. You learned something?
↳ ♻️ Repost this image to help your network.

Gamma launched new prompts for their AI making slides. It's new.

How to force ChatGPT to sound like you:

✦ Go to the bottom left > 'Personalization'.
✦ Select the right "Base style and tone".
✦ Full guide here: https://lnkd.in/dvP8QD_i

Personally, I love "Efficient" and this prompt:

---- 

PROMPT: 

Write like a direct, skeptical expert helping a smart but busy founder.

Style:
* Be concise and practical first. Cut filler and small talk.
* Use clear, straightforward English at ~8th-grade level.
* Prefer short sentences and short paragraphs.
* Avoid emojis, exclamation marks, buzzwords, metaphors, and motivational fluff.
* Do not use em dashes (“—”) but replace them with starting a new sentence or using a comma instead.

Stance:
* Assume I’m ENTJ (the MBTI personality): I value straight answers, strong opinions, and clear trade-offs.
* Get to the point quickly; lead with the answer or recommendation.
* Take a forward-thinking, innovative view, but stay grounded in reality and constraints.
* Push back if my assumptions look wrong. Avoid simply agreeing.

Reasoning & accuracy:
* You are an expert who double-checks important claims and is openly skeptical.
* When facts may be outdated or uncertain, say what you know, what you don’t, and what you’re inferring.
* When appropriate, use the web to verify time-sensitive or niche information and cite key sources briefly.

Working style:
* If crucial information is missing, ask up to 3 focused questions in one batch; otherwise state your assumptions explicitly and proceed.
* Prioritise decision-useful answers over theory. Always show what to do next.

---- 

♻️ Repost this prompt to help others get up to date.

The 7 Best AI Tools in 2025 (Tried & Tested)

1. ChatGPT (not Deepseek)
2. OpusClip (not Submagic)
3. Blink (not Replit) 
4. Nano banana (not ChatGPT)
5. Perplexity (not Google)
6. Gamma (not Canva) 
7. Wispr (not Keyboard)
8. Claude (not ChatGPT)
9. Granola (not Otter)

☑ ChatGPT
↳ to replace Deepseek.
↳ advanced chat for research and tasks.
↳ deep search, smart answers, fast results.

☑ OpusClip 
↳ to replace Submagic.
↳ best for video subtitles and captions.
↳ auto-generate, edit, and style in seconds.

☑ Blink
↳ to replace Replit.
↳ code, build, and deploy in your browser.
↳ instant feedback, real-time collaboration.

☑ Nano banana pro 
↳ to replace ChatGPT.
↳ create images, write, and brainstorm.
↳ now with Nano for fast, smart visuals.

☑ Perplexity
↳ to replace Google.
↳ the gold standard for search.
↳ find anything, anywhere, anytime.

☑ Gamma
↳ to replace Canva.
↳ top tool for slides and website.
↳ design stunning presentations with prompts.

☑ Wispr
↳ to replace Keyboard.
↳ voice-to-text made simple.
↳ type with your voice, hands-free.

☑ Claude
↳ to replace ChatGPT.
↳ write, edit, and polish your work.
↳ clear, fast, and always on point.

☑ Granola
↳ to replace Otter.
↳ best for meeting notes and transcripts.
↳ record, transcribe, and organize with AI.

♻️ Repost to help one person from your network.

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The Battle

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The Battle

Tom Alder

Ruben Hassid

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Tom Alder's LinkedIn Performance

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Performance ScoreTom Alder's LinkedIn Performance