Founder of StrategyBreakdowns.com

TLDR: Worked in strategy consulting → Joined strategy team at Atlassian → Started writing strategy case studies → People liked them, so I left my job and went full-timeCheck it out → StrategyBreakdowns.comWe partner with companies like Atlassian, Notion, Intercom, Hubspot, Miro, Vanta, Clay, Mixpanel, and Ahrefs to reach 110k+ tech decision-makers. Click here to explore sponsorships → passionfroot.me/strategybreakdowns

Tom Alder

Apple makes $1 billion+ per year selling adaptors:

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👉 P.S. If you enjoyed this post, you'll love my newsletter - a 3-minute breakdown of the strategy playbooks and growth hacks behind the world’s greatest companies.

Join 110,000+ strategy nerds from companies like Google, Meta, Atlassian, and Netflix: https://lnkd.in/g2FWfXGR

The average enterprise employee spends 31 hours per month in unproductive meetings.

That's almost a full work week. 
Every single month. 
Gone.

And yet - meetings aren't the problem. BAD meetings are the problem.

The best hybrid teams i've seen don't have fewer meetings. 
→ They have better workflows that make every interaction count.

I genuinely think something's shifted in how teams think about productivity.

It used to be about individual output - more hours, more tasks, more hustle.

Now it's about connection quality and output. How seamlessly can 50 people across 12 timezones actually collaborate without losing their minds?

The companies figuring this out are pulling ahead. The ones still optimising for "busy" are falling behind.

--

Zoom is running a free summit on exactly this: how to make collaboration seamless across teams, locations, and timezones.

Feb 24 (EMEA) / Feb 25 (APAC)

If you're leading digital transformation, IT, or workplace strategy at a large org - worth grabbing a spot.

Register here: → https://zm.me/49SCY8r

#ad in partnership with the legends Zoom

Jamming with Rob Hoffman, Lara Acosta, and Tyler Denk 🐝 about our plans for 2026:

A few topics we discussed -

1. The reality of building while traveling the world.
2. Why vlogging is coming back for founders.
3. The timeless psychology of waitlists.
4. The bootstrapped AI SaaS paradigm.
5. Solopreneurship vs small vs big teams.

Honestly so refreshing to get new perspectives on things I’m actively wrestling with.
Also funny to see how the same decisions / problems / strategies resurface in peculiar ways, in such different contexts.

Would highly recommend following what these folks are up to if you haven’t already!

Rob and Lara are building Kleo.
Tyler is building beehiiv.

Incredible businesses powering many of the world's top creators and founders.

Feeling inspired. Let's build.

Every company spent the last 20 years building customer support processes that make people want to hang up.

Press 1 for billing. 
Press 2 for support. 
Press 3 to scream into the void.

Then came the "AI upgrade" - which mostly just replaced the robotic menu with a robotic voice.

Same frustration, different wrapper.

Here's what's actually changing now:
ElevenLabs just shipped Expressive Mode in their Agents platform.

The demo is WILD (video below). 

The agents don't just listen to what you say. 
They detect HOW you say it.

Tone.
Pitch. 
Pacing. 
Humour.
Feelings.

And they respond with the right delivery - using cue cards like [reassuring], [apologetic], and [enthusiastic] to match the moment.

Frustrated caller? The agent shifts to calm de-escalation.
Excited prospect? It matches the energy.
Confused customer? It slows down.

Previously, agent emotion was shaped entirely through voice selection and system prompts. Static. One-size-fits-all.
Now it's dynamic and contextual. Across 70+ languages (up from 32).
The turn-taking is different too. Their new transcription model captures intent and emotional cues so the agent times responses more like a human would.
The result: customers feel helped, not processed.
That's the gap most people miss about voice AI. The technology was never the bottleneck.

The emotional intelligence was.

Link to try below 👇

#ad #ElevenAgentsPartner

Every AI tool you've used in the last 2 years has the same interface:

A text box with a blinking cursor.

Quarterzip threw it away entirely.

Instead of building another chat wrapper, they built an AI that watches your screen share and guides you visually - like having a colleague sit next to you and point at things.

No SDK installation. 
No browser extension. 
No IT approval ticket.

Just a picture-in-picture window that sees everything you see. Any tool, any tab, any workflow.

Picture this:
- You’re onboarding to a new tool
- You brace yourself for a barrage of forgettable tooltips and painful ‘educational’ flows
- Instead, you click ‘Start Onboarding’ and you’re prompted to share your screen
- You share, and you’re placed directly in the app, with a helpful AI assistant in the corner that sees everything you see
- It’s trained on the help docs, all past onboarding calls, and can guide you through the journey whilst answering any question you might have along the way

They launched a week ago. Already running hundreds of AI-powered onboarding sessions a day with Apollo and Grab.

And the growth loop is elegant - every person who gets onboarded through Quarterzip sees the brand sitting inside the PIP window.

Product usage drives distribution.

I broke down the full strategy in this week's newsletter (link in the comments)

On July 7th, 2025, I added another SaaS idea to the pile:
A Chrome extension. SimilarWeb for builders. Traffic, revenue signals, founder socials, ads - all in a sidebar you can trigger when you visit any company's website.

A 9-bullet sketch of something I'd personally use a dozen times a day, if it existed.

Nothing came of it. Got buried under many more (half-baked) ideas.

Fast-forward 6 months.
The Figma team reached out about a partnership.
They wanted me to try their new prompt-to-app AI tool, Figma Make.

I mulled over the angle for a while, then realised I had the perfect test case.
Could I take a 6-month-old idea that had never left the notes app and turn it into a fully interactive, clickable product prototype? Without writing a single line of code? Without opening a design tool?

The pipeline I came up with:
→ 𝗡𝗼𝘁𝗶𝗼𝗻 (raw idea, 9 bullet points) 
→ 𝗖𝗹𝗮𝘂𝗱𝗲 𝗖𝗼𝗱𝗲 + 𝗪𝗶𝘀𝗽𝗿 𝗙𝗹𝗼𝘄 (interview to flesh it into a full PRD) 
→ 𝗙𝗶𝗴𝗺𝗮 𝗠𝗮𝗸𝗲 (PRD in, interactive prototype out)

One sitting later, I had my answer.
Here’s how it went down (link in the comments 👇)

Most newsletter sponsors get a terrible ROI.

All because they're advertising to the wrong readers.

Here's the thing about audience quality that most marketers miss:

1/ You need readers who make decisions.

This is the #1 mistake I see. Advertising to e.g. 1 million people containing 1k decision-makers, rather than 100k people containing 50k decision-makers.

71% of Strategy Breakdowns readers have meaningful influence over budget and procurement decisions at their company.

You need to get in front of the actual people who sign off on the tools, platforms, and services their teams use.

2/ Open rate is a proxy for trust.

Industry average open-rate is under 40%. Strategy Breakdowns sits at 55%, while earning the trust of 110,000 readers every week. Our sponsors inherit that trust.

3/ Niche is more efficient than broad.

A 110,000-person list of senior strategy and tech leaders doesn’t just contain *more* decision-makers than 500,000-person general business list - it is also costs less to advertise in. The signal-to-noise ratio is what makes our campaigns so efficient for sponsors looking to allocate their marketing budgets strategically.

4/ The seniority and industry breakdown matters.

- 30% Founder / C-level
- 20% VP / Director
- 40% Senior / Manager

Tech, consulting, and finance make up ~80% of our audience. I mean, these are literally the buyers.

5/ One ad isn't a campaign.

The sponsors who see the best results run 4 touchpoints minimum. Decision-makers don't act on first exposure, especially at this seniority level. (Honestly, when was the last time you saw a $100/mo tool for the first time and immediately pulled out a corporate card?) Plus, you need to test, learn, and iterate based on the data from each ad run.

6/ We treat it like a partnership (but actually).

Ad copy collaboration, custom AI tools we’ve built for partners, full 7-day and 14-day performance reports with 100% of the data we have available, ongoing input to optimise the campaign. Nearly every sponsor I work with (Atlassian, Vanta, Clay, Attio, Ahrefs, etc) comes back multiple times. 

Probably the thing I’m most proud of.

We have just 2 slots left before prices go up for Q2.

If your product is built for founders, PMs, engineers, or operators in tech - link to our full media kit in the comments 👇

How many DMs do you send per week on LinkedIn?

I build distribution and revenue engines for AI companies.

Over the past years, we’ve built one of the largest AI-focused ecosystems globally:

1.4M+ LinkedIn audience
530K+ AI newsletter subscribers

Our audience consists of founders, operators, investors and enterprise decision-makers across AI, SaaS, Cloud and enterprise technology.

This isn’t about impressions.
It’s about category positioning, authority and enterprise pipeline.

I work selectively with AI companies that want to:

• Establish category leadership
• Accelerate enterprise visibility
• Scale revenue through strategic distribution
• Build long-term ecosystem presence

Partnerships are structured around long-term strategic distribution not one-off sponsored placements.

Past collaborations include AWS, NVIDIA, Alibaba, Huawei, Red Hat, EY, BlackBerry and Synthesia.

For strategic partnership inquiries:
paul_akira_storm@icloud.com


Paul Storm

Google is offering FREE AI courses nwith certificates.

And almost nobody is talking about it.

If you’re not learning AI right now, you’re falling behind.

Here are 7 free AI courses from Google you can start today:

⸻

1️⃣ AI Fundamentals

Build a strong foundation in AI.
Learn core concepts + how to write powerful prompts using a structured framework.

🔗 https://lnkd.in/ddvC9pXm

⸻

2️⃣ AI for Brainstorming & Planning

Use AI as your creative co-pilot.
Brainstorm ideas, evaluate them, and prioritize smarter.

🔗 https://lnkd.in/dDHdinbj

⸻

3️⃣ AI for Research & Insights

Research in minutes, not hours.
Use Gemini and NotebookLM to summarize multiple sources instantly.

🔗 https://lnkd.in/di_mpJBh

⸻

4️⃣ AI for Writing & Communication

Turn messy meeting notes into clean summaries + action items with Gemini.

🔗 https://lnkd.in/d27xRvHq

⸻

5️⃣ AI for Content Creation

Generate high-quality images & videos with Gemini.
Turn boring slide decks into engaging visual presentations in Google Slides.

🔗 https://lnkd.in/dCzTWYrj

⸻

6️⃣ AI for Data Analysis

Track metrics.
Clean messy data.
Measure performance — faster.

🔗 https://lnkd.in/d7sAz78A

⸻

7️⃣ AI for App Building

Build a working web app using AI.
No code required.

🔗 https://lnkd.in/dUHQt78B

⸻

💡 The best part?
They’re free.
They’re practical.
And they come with certificates.

AI won’t replace you.
But someone using AI will.

Save this.
Share this.
Start today. 🚀

♻️ Repost so your network doesn’t miss this.
⚡ Follow Paul Storm for no-BS AI tools & insights that actually work.

AI Distribution & Strategic Partnerships | 1.4M LinkedIn Audience | 570K+ AI Newsletter | Enterprise Revenue Growth

50 LIFE RULES THAT ARE GOLDEN.
1. Always stand up while shaking hands with someone.
2. Never make the first offer in a negotiation.
3. Keep their secret if they have faith in you.
4. Return an automobile they lend you with the tank full.
5. Act passionately or don't act at all.
6. Shake hands firmly and stare the other person in the eye.
7. Take a solo trip and experience it.
8. There are clear reasons why you should never refuse a peppermint tablet.
9. If aging is your goal, heed advice.
10. Join the new individual at the office or school for dinner.
11. If you are furious and you are texting someone, complete, read, delete, and rewrite the message.
12. You avoid discussing business, politics, or religion at the table.
13. Set goals and work toward them in writing.
14. Present your case while showing people respect and tolerance.
15. Make a visit and phone your family.
16. Never look back and always learn from your experiences
17. Your personality ought to be one of loyalty and honor.
18. Never give money to someone you know won't be able to repay you.
19. Have faith in something.
20. Make your bed as soon as you wake up.
21. Take a shower and sing.
22. Maintain a garden or a plant.
23. Look up at the sky whenever you get the chance.
24. Recognize and utilize your strengths.
25. Embrace your work or quit it.
26. When you need assistance, ask for it.
27. Instruct someone in a value—ideally a modest one.
28. Express gratitude to the person who is reaching out to you.
29. Show your neighbors kindness.
30. If you brighten someone else's day, it will brighten yours as well.
31. Put yourself to the test.
32 Give yourself a treat at least yearly
33. Look after your well-being.
34. Always give a cheerful greeting.
35. Speak slowly, but think quickly.
36. Avoid speaking while full of mouth.
37. Always maintain a neat appearance, trim your nails, and shine your shoes.
38. Avoid voicing an opinion on topics you are unfamiliar with.
39. Don't treat others badly.
40. Approach each day as though it were your last.
41. Don't ever pass up the chance to keep silent.
42. Give someone credit for their work.
43. Have humility, even if it's not always present.
44. Always remember your origins.
45. Take trips whenever you can.
46. Resign from the step.
47 Take a rainy dance.
48. Keep going after your success.
49. Treat others fairly and defend those in need.
50. Acquire the skill of relishing solitude.

♻️ Repost this to help others in your network.
And follow Paul Storm for more!

No alternative text description for this image

>> 𝗧𝗿𝗮𝗱𝗶𝘁𝗶𝗼𝗻𝗮𝗹 𝗦𝗼𝗳𝘁𝘄𝗮𝗿𝗲𝘀 𝗮𝗿𝗲 𝗲𝘅𝗽𝗲𝗻𝘀𝗶𝘃𝗲!

So I compiled the best 𝗙𝗥𝗘𝗘 𝗮𝗹𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝘃𝗲𝘀!

Adobe Premier → Davinci Resolve
Adobe Lightroom → Darktable
Buzzsumo → Marketing Miner
Adobe After Effects → Natron
Adobe Animation → Pencil2D
Skill Share → Khan Academy
Adobe Audition → Audacity
Adobe Indesign → Scribus
ChatGPT4 → Huggingchat
Powerpoint → Libre Office
Adobe Photoshop → Krita
Matlab → GNU Octave
Salesforce → HubSpot
Illustrator → Inkscape
Keyhole → Analisa
Netflix → Freevee
Istock → Flickr

---

♻️ Repost this to help others in your network.
And follow Paul Storm for more!

>> Let’s accept this … 

It can feel overwhelming to use AI tools when there are so many…

The truth? 

AI is already replacing repetitive work faster than most teams can adapt.

The real problem isn’t too many tools, it’s not choosing the right ones. 
 
That’s why this AI Cheatsheet exists, to show you exactly which tools save hours of busywork every single day. 

It breaks down the best options across every category that matters for modern work.

➔  Here’s what it covers:

 - AI Chatbots
 - AI Presentation
 - AI Coding Assistance
 - AI Email Assistance
 - AI Image Assistance
 - AI Spreadsheet
 - AI Meeting Notes
 - AI Writing Generation
 - AI Scheduling
 - AI Video Generation
 - AI Graphic Design
 - AI Data Visualization

 
➔  Here’s what to master first:

 - Automate your admin work with AI schedulers
 - Write, design, and present faster with AI copilots
 - Turn ideas into visuals, videos, or insights in minutes
 - Focus on strategy, let AI handle execution

So, are you still doing manual work AI could finish in seconds?

----
👉 Love my content?

☑ Follow me Paul Storm  

👉 Found this helpful? Share it! ♻️

🚀 Build real apps faster than ever
Abacus AI Deep Agent turns plain English into production ready software
Frontend backend database business logic
All connected. All deployable.

🔗 Try Abacus AI Deep Agent
https://lnkd.in/daDgYXmz

🧠 Used by founders teams and builders who care about speed not demos.

>> 99% of professionals will ignore this.

And that’s exactly why they’ll be replaced.

Stanford University just made its AI education free to the world…

Learn from professors who shaped the field. The material is recorded, self-paced and free. This curriculum helps anyone getting started with, building or managing AI.

𝟭. 𝗖𝗦𝟮𝟮𝟭 - 𝗔𝗿𝘁𝗶𝗳𝗶𝗰𝗶𝗮𝗹 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲
→ Foundations of AI: search, reasoning, planning, decision-making:
https://hubs.li/Q03KwyM-0

𝟮. 𝗖𝗦𝟮𝟮𝟵 - 𝗠𝗮𝗰𝗵𝗶𝗻𝗲 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 (𝗔𝗻𝗱𝗿𝗲𝘄 𝗡𝗴)
→ Supervised learning, unsupervised learning, deep dive into algorithms.
https://hubs.li/Q03KwxSk0

𝟯. 𝗖𝗦𝟮𝟯𝟬 - 𝗗𝗲𝗲𝗽 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 (𝗔𝗻𝗱𝗿𝗲𝘄 𝗡𝗴)
→ Neural networks, CNNs, RNNs, best practices for building deep models.
https://hubs.li/Q03KwxTf0

𝟰. 𝗖𝗦𝟮𝟮𝟵𝗠 - 𝗠𝗮𝗰𝗵𝗶𝗻𝗲 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗧𝗵𝗲𝗼𝗿𝘆
→ Mathematical underpinnings and rigorous ML proofs.
https://hubs.li/Q03Kwy3r0

𝟱. 𝗖𝗦𝟮𝟯𝟰 - 𝗥𝗲𝗶𝗻𝗳𝗼𝗿𝗰𝗲𝗺𝗲𝗻𝘁 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴
→ Markov decision processes, Q-learning, policy gradients.
https://hubs.li/Q03KwxRt0

𝟲. 𝗖𝗦𝟮𝟮𝟰𝗡 - 𝗡𝗟𝗣 𝘄𝗶𝘁𝗵 𝗗𝗲𝗲𝗽 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴
→ Word embeddings, transformers, modern NLP architectures.
https://hubs.li/Q03KwxwQ0
 
When Stanford makes AI courses free, is it democratizing knowledge or raising the bar for everyone else?
----
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Don't miss out! For exclusive AI and tech insights trusted by 557,000+ professionals at Microsoft, Google, Amazon, and more—join my free newsletter for cutting-edge strategies to keep you ahead in AI.

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- Amazon Music: https://lnkd.in/daTPRypn
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🚀 Leverage AI, boost your career, and master the future with over 80+ AI
bestseller eBooks.

🔗 Get your eBooks here: https://lnkd.in/dY2bXE2e

Feeling stuck when prompting ChatGPT? 

You’re not alone. 

But what if you had a master key to unlock its full potential—on demand?

📌 Meet the Grok: All-in-One Cheatsheet—your ultimate prompt engineering sidekick. Whether you're a marketer, developer, entrepreneur, or just trying to get the most out of AI tools, this guide has something for everyone.

Here’s what makes it insanely valuable:

  🔹 Plug-and-play prompt formats for marketers, developers, and business owners

  🔹 A powerful C.R.E.A.T.E formula to refine and perfect your prompts

  🔹 Role-based guidance to help you ask questions like a pro (think Analyst, Copywriter, Coach…)

  🔹 Tailored outputs for any format—SEO keywords, essays, web copy, and more

  🔹 Pro tips for priming prompts like a human-AI whisperer

💡 Save this. Print it. Bookmark it.

This isn't just another cheatsheet—it’s a daily productivity accelerator for anyone serious about working smarter with AI.

👇 Drop a “🔥” if you want more practical resources like this.
  And tag a friend or teammate who NEEDS this on their desktop!

 Love my content?
 
Follow me Paul Storm   
 
Found this helpful? Share it!

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