Founder of StrategyBreakdowns.com

TLDR: Worked in strategy consulting → Joined strategy team at Atlassian → Started writing strategy case studies → People liked them, so I left my job and went full-timeCheck it out → StrategyBreakdowns.comWe partner with companies like Atlassian, Notion, Intercom, Hubspot, Miro, Vanta, Clay, Mixpanel, and Ahrefs to reach 110k+ tech decision-makers. Click here to explore sponsorships → passionfroot.me/strategybreakdowns

Tom Alder

Apple makes $1 billion+ per year selling adaptors:

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👉 P.S. If you enjoyed this post, you'll love my newsletter - a 3-minute breakdown of the strategy playbooks and growth hacks behind the world’s greatest companies.

Join 110,000+ strategy nerds from companies like Google, Meta, Atlassian, and Netflix: https://lnkd.in/g2FWfXGR

The average enterprise employee spends 31 hours per month in unproductive meetings.

That's almost a full work week. 
Every single month. 
Gone.

And yet - meetings aren't the problem. BAD meetings are the problem.

The best hybrid teams i've seen don't have fewer meetings. 
→ They have better workflows that make every interaction count.

I genuinely think something's shifted in how teams think about productivity.

It used to be about individual output - more hours, more tasks, more hustle.

Now it's about connection quality and output. How seamlessly can 50 people across 12 timezones actually collaborate without losing their minds?

The companies figuring this out are pulling ahead. The ones still optimising for "busy" are falling behind.

--

Zoom is running a free summit on exactly this: how to make collaboration seamless across teams, locations, and timezones.

Feb 24 (EMEA) / Feb 25 (APAC)

If you're leading digital transformation, IT, or workplace strategy at a large org - worth grabbing a spot.

Register here: → https://zm.me/49SCY8r

#ad in partnership with the legends Zoom

Jamming with Rob Hoffman, Lara Acosta, and Tyler Denk 🐝 about our plans for 2026:

A few topics we discussed -

1. The reality of building while traveling the world.
2. Why vlogging is coming back for founders.
3. The timeless psychology of waitlists.
4. The bootstrapped AI SaaS paradigm.
5. Solopreneurship vs small vs big teams.

Honestly so refreshing to get new perspectives on things I’m actively wrestling with.
Also funny to see how the same decisions / problems / strategies resurface in peculiar ways, in such different contexts.

Would highly recommend following what these folks are up to if you haven’t already!

Rob and Lara are building Kleo.
Tyler is building beehiiv.

Incredible businesses powering many of the world's top creators and founders.

Feeling inspired. Let's build.

Every company spent the last 20 years building customer support processes that make people want to hang up.

Press 1 for billing. 
Press 2 for support. 
Press 3 to scream into the void.

Then came the "AI upgrade" - which mostly just replaced the robotic menu with a robotic voice.

Same frustration, different wrapper.

Here's what's actually changing now:
ElevenLabs just shipped Expressive Mode in their Agents platform.

The demo is WILD (video below). 

The agents don't just listen to what you say. 
They detect HOW you say it.

Tone.
Pitch. 
Pacing. 
Humour.
Feelings.

And they respond with the right delivery - using cue cards like [reassuring], [apologetic], and [enthusiastic] to match the moment.

Frustrated caller? The agent shifts to calm de-escalation.
Excited prospect? It matches the energy.
Confused customer? It slows down.

Previously, agent emotion was shaped entirely through voice selection and system prompts. Static. One-size-fits-all.
Now it's dynamic and contextual. Across 70+ languages (up from 32).
The turn-taking is different too. Their new transcription model captures intent and emotional cues so the agent times responses more like a human would.
The result: customers feel helped, not processed.
That's the gap most people miss about voice AI. The technology was never the bottleneck.

The emotional intelligence was.

Link to try below 👇

#ad #ElevenAgentsPartner

Every AI tool you've used in the last 2 years has the same interface:

A text box with a blinking cursor.

Quarterzip threw it away entirely.

Instead of building another chat wrapper, they built an AI that watches your screen share and guides you visually - like having a colleague sit next to you and point at things.

No SDK installation. 
No browser extension. 
No IT approval ticket.

Just a picture-in-picture window that sees everything you see. Any tool, any tab, any workflow.

Picture this:
- You’re onboarding to a new tool
- You brace yourself for a barrage of forgettable tooltips and painful ‘educational’ flows
- Instead, you click ‘Start Onboarding’ and you’re prompted to share your screen
- You share, and you’re placed directly in the app, with a helpful AI assistant in the corner that sees everything you see
- It’s trained on the help docs, all past onboarding calls, and can guide you through the journey whilst answering any question you might have along the way

They launched a week ago. Already running hundreds of AI-powered onboarding sessions a day with Apollo and Grab.

And the growth loop is elegant - every person who gets onboarded through Quarterzip sees the brand sitting inside the PIP window.

Product usage drives distribution.

I broke down the full strategy in this week's newsletter (link in the comments)

On July 7th, 2025, I added another SaaS idea to the pile:
A Chrome extension. SimilarWeb for builders. Traffic, revenue signals, founder socials, ads - all in a sidebar you can trigger when you visit any company's website.

A 9-bullet sketch of something I'd personally use a dozen times a day, if it existed.

Nothing came of it. Got buried under many more (half-baked) ideas.

Fast-forward 6 months.
The Figma team reached out about a partnership.
They wanted me to try their new prompt-to-app AI tool, Figma Make.

I mulled over the angle for a while, then realised I had the perfect test case.
Could I take a 6-month-old idea that had never left the notes app and turn it into a fully interactive, clickable product prototype? Without writing a single line of code? Without opening a design tool?

The pipeline I came up with:
→ 𝗡𝗼𝘁𝗶𝗼𝗻 (raw idea, 9 bullet points) 
→ 𝗖𝗹𝗮𝘂𝗱𝗲 𝗖𝗼𝗱𝗲 + 𝗪𝗶𝘀𝗽𝗿 𝗙𝗹𝗼𝘄 (interview to flesh it into a full PRD) 
→ 𝗙𝗶𝗴𝗺𝗮 𝗠𝗮𝗸𝗲 (PRD in, interactive prototype out)

One sitting later, I had my answer.
Here’s how it went down (link in the comments 👇)

Most newsletter sponsors get a terrible ROI.

All because they're advertising to the wrong readers.

Here's the thing about audience quality that most marketers miss:

1/ You need readers who make decisions.

This is the #1 mistake I see. Advertising to e.g. 1 million people containing 1k decision-makers, rather than 100k people containing 50k decision-makers.

71% of Strategy Breakdowns readers have meaningful influence over budget and procurement decisions at their company.

You need to get in front of the actual people who sign off on the tools, platforms, and services their teams use.

2/ Open rate is a proxy for trust.

Industry average open-rate is under 40%. Strategy Breakdowns sits at 55%, while earning the trust of 110,000 readers every week. Our sponsors inherit that trust.

3/ Niche is more efficient than broad.

A 110,000-person list of senior strategy and tech leaders doesn’t just contain *more* decision-makers than 500,000-person general business list - it is also costs less to advertise in. The signal-to-noise ratio is what makes our campaigns so efficient for sponsors looking to allocate their marketing budgets strategically.

4/ The seniority and industry breakdown matters.

- 30% Founder / C-level
- 20% VP / Director
- 40% Senior / Manager

Tech, consulting, and finance make up ~80% of our audience. I mean, these are literally the buyers.

5/ One ad isn't a campaign.

The sponsors who see the best results run 4 touchpoints minimum. Decision-makers don't act on first exposure, especially at this seniority level. (Honestly, when was the last time you saw a $100/mo tool for the first time and immediately pulled out a corporate card?) Plus, you need to test, learn, and iterate based on the data from each ad run.

6/ We treat it like a partnership (but actually).

Ad copy collaboration, custom AI tools we’ve built for partners, full 7-day and 14-day performance reports with 100% of the data we have available, ongoing input to optimise the campaign. Nearly every sponsor I work with (Atlassian, Vanta, Clay, Attio, Ahrefs, etc) comes back multiple times. 

Probably the thing I’m most proud of.

We have just 2 slots left before prices go up for Q2.

If your product is built for founders, PMs, engineers, or operators in tech - link to our full media kit in the comments 👇

How many DMs do you send per week on LinkedIn?

Kevin Box🚀

Passionate about Personal Growth🔥Leadership | LinkedIn Top Voice | LinkedIn Creator Growth – ChatGPT Enthusiast⚡️Director of MPS + LinkedIn Engagement | Regis MBA

Most creators post without purpose—and wonder why nobody cares.

I know, because I was one of them.

♟️ No likes.
♟️ No reach.
♟️ No revenue.

I was stuck in a cycle of creating content that disappeared into the void.

Everything changed when I realized this:
Social media isn’t about shouting—it’s about building a brand that speaks for you.

Once I built a clear message and intentional strategy, everything accelerated:

1. +4,000 followers every week
2.  1.2M+ weekly impressions
3.  A growing community of creators, founders, and executives I now mentor

What I Do Now?

I help people like you:

✅ Establish thought leadership
✅ Grow on LinkedIn and X
✅ Turn content into community and revenue

My clients are thriving—many are now some of the most beloved and successful creators on these platforms.

What’s Next for You?

If your content feels invisible, I can help you fix that.
Check my Recommendations section—you’ll see exactly how I’ve helped others succeed.

Let’s connect and start building your influence.

#Fuelyourgrowth #linkedIn #business #Managed Print Services #leadership #DDChallenge #Art #sales, #ChatGPT #History #Artifical Intelligence, #fitness, health, certified trainer.

Director - MPS - Social Media Engagement - ChatGPT SME

Managed Print Services Specialist, Printers and copiers subject matter expert, leadership, sales, marketing, technology, ChatGPT Specialist, blogger, technical writing. 

Kevin Box

“Some people never understand what you bring to the table until they see you at another table.” - Unknown


✅ Most people don’t quit jobs.
✅ They quit being ignored.

If you don’t show your value, don’t expect it to be recognized.

Do this to make sure they see it before you end up at the other table.

1/ Stop over-explaining and start over-delivering.
↳ Results speak louder than your CV.

2/ Don’t wait for credit...claim your contributions.
↳ Say “I led,” not “I helped.”

3/ Communicate in outcomes, not effort.
↳ “I stayed late” won’t move the needle. “We hit 130% of goal” will.

4/ Make your wins visible without being loud.
↳ Use data and use updates. Let leadership connect the dots.

5/ Speak up in meetings—even if your voice shakes.
↳ Silence is often mistaken for agreement—or irrelevance.

6/ Align your work with what leadership values.
↳ Don’t optimize for busy. Optimize for impact.

7/ Ask better questions, not just for answers—but for strategy.
↳ The people who shape direction aren’t afraid to challenge it.

8/ Build allies before you need advocates.
↳ Value flows faster in systems that already trust you.

9/ Learn to say no to low-impact work.
↳ Don’t confuse being valuable with being available.

10/ Act like you’re already at the next level.
↳ Leadership sees who leads before they promote.
----------
If you don’t show them what you bring to the table,
don’t be surprised when they forget where you're sitting!

What’s would you add to the equation? 

♻ 𝗥𝗲𝗽𝗼𝘀𝘁 to be the inspire your network and follow me Kevin Box

𝗙𝗿𝗲𝗲 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗚𝗿𝗼𝘄𝘁𝗵 𝗪𝗼𝗿𝗸𝘀𝗵𝗼𝗽

📌 I'm hosting a free 90-Minute workshop on March 7th at 9:30 AM Central Standard Time on the 5 Secrets to Growing Your Personal Brand. 

Everyone who signs up and attends will receive 2 Free Gifts valued at $99. 

𝗖𝗹𝗶𝗰𝗸 𝗵𝗲𝗿𝗲 𝘁𝗼 𝗿𝗲𝗴𝗶𝘀𝘁𝗲𝗿 𝗳𝗼𝗿 𝘁𝗵𝗲 𝘄𝗼𝗿𝗸𝘀𝗵𝗼𝗽:

https://lnkd.in/g7X3CdiJ

#socialfuel

I help creators grow & monetize on LinkedIn | 101M+ impressions in 2024 | DM me to scale your reach.

Working for a poor boss will kill your career (No Joking!)


Keep this in mind
↓
Your career trajectory isn't just about your skills or work ethic—it's heavily influenced by the leadership you work under.

When you have a leader who recognizes your potential and invests in your success...

...every challenge becomes a growth opportunity, every project feels meaningful, and your confidence soars.

But when you're stuck under poor leadership, it slowly chips away at your motivation, stunts your professional development, and can derail years of hard work.

The difference between thriving and surviving in your career often comes down to one thing: the quality of your boss.

So, choose wisely!

Use my list as your guide to finding the right leader!

Here's 10 signs you're working for a great boss.

1. They Listen with Intent to Understand
↳ Great leaders don't just hear you—they actively listen and make you feel valued in every conversation.

2. They Respect Your Boundaries
↳ They understand work-life balance isn't optional. Your time outside work matters to them too.

3. They Show Genuine Gratitude
↳ From quick thank-yous to public recognition, they consistently acknowledge your contributions.

4. They Invest in Your Growth
↳ Your career aspirations are their priority. They provide training, resources, and new opportunities.

5. They Build Trust Through Transparency
↳ No guesswork needed—they communicate openly about goals, expectations, and your role in success.

6. They Leverage Your Strengths
↳ They know what you excel at and create opportunities that align with your natural talents.

7. They Support You During Challenges
↳ When life happens, they're flexible and supportive, not rigid and demanding.

8. They Foster a Positive Environment
↳ The workplace feels safe, inclusive, and energizing—somewhere you can bring your authentic self.

9. They Prioritize Your Well-being
↳ They actively monitor your workload and stress levels, choosing sustainability over short-term productivity.

10. They Lead by Example
↳ They don't just talk about values—they embody integrity, respect, and empathy daily.

If your current leader checks fewer than 7 of these boxes, it's time to start planning your exit strategy.

Your career is too important to waste under poor leadership.

♻️ Repost to inspire your network and follow me Kevin Box 🛡️

𝗙𝗿𝗲𝗲 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗚𝗿𝗼𝘄𝘁𝗵 𝗪𝗼𝗿𝗸𝘀𝗵𝗼𝗽

📌 We're hosting a free 90-Minute workshop on March 7th at 9:30 AM Central Standard Time on the 5 Secrets to Growing Your Personal Brand. 

Sign up and attend to receive 2 Free Gifts valued at $99. 

𝗖𝗹𝗶𝗰𝗸 𝗵𝗲𝗿𝗲 𝘁𝗼 𝗿𝗲𝗴𝗶𝘀𝘁𝗲𝗿 𝗳𝗼𝗿 𝘁𝗵𝗲 𝘄𝗼𝗿𝗸𝘀𝗵𝗼𝗽:

https://lnkd.in/g7X3CdiJ

#socialfuel

This will destroy your career as a leader. (Not joking)


Many leaders lack the business acumen most learn in their first semester of Business School.

And it’s killing their career growth.

According to the Harvard Business Review, leaders with a higher business acumen are 40% more likely to reach executive level positions.

In today’s competitive landscape, ambition isn’t enough. 

You need fluency in how business actually works.

Here's 6 business models every serious leader should master:

1/ McKinsey’s 3 Horizons
↳ Manage innovation across present, emerging, and future growth.

2/ Smart Insights Framework
↳ Align strategy with customer lifecycle and digital KPIs.

3/ Porter’s Five Forces
↳ Diagnose competitive pressures before they crush you.

4/ TAM SAM SOM
↳ Size your market the way VCs and C-suites expect.

5/ Ohmae’s 3 C’s
↳ Balance Company, Customer, and Competition for strategic clarity.

6/ GE-McKinsey Matrix
↳ Prioritize business units like a Fortune 500 exec.

What would you add to the list. Let us know in the comments. 

♻️ Repost to inspire your network and follow me Kevin Box 🛡️

𝗙𝗿𝗲𝗲 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗚𝗿𝗼𝘄𝘁𝗵 𝗪𝗼𝗿𝗸𝘀𝗵𝗼𝗽

📌 I'm hosting a free 90-Minute workshop on March 7th at 9:30 AM Central Standard Time on the 5 Secrets to Growing Your Personal Brand. 

Everyone who signs up and attends will receive 2 Free Gifts valued at $99. 

𝗖𝗹𝗶𝗰𝗸 𝗵𝗲𝗿𝗲 𝘁𝗼 𝗿𝗲𝗴𝗶𝘀𝘁𝗲𝗿 𝗳𝗼𝗿 𝘁𝗵𝗲 𝘄𝗼𝗿𝗸𝘀𝗵𝗼𝗽:

https://lnkd.in/g7X3CdiJ

#socialfuel

You can't learn to swim by reading about water. 


At some point, you have to get into the water. 

Most people remain paralyzed because they mistake learning for doing.

They believe success comes from watching others succeed.

From analyzing the journey instead of taking it.

From collecting insights instead of creating impact.

It doesn't work that way.

The reality?

You don't build strength by observing workouts. You do it through your own trial and error. 

Here are 7 visual reminders that punched me in the gut—and pushed me into action:

1/ You Can't Learn to Swim by Watching Others Float
↳ Get wet. Get messy. That's how progress works.

2/ Criticize Less. Contribute More.
↳ Opinions are cheap. Action costs something.

3/ Gossip Is a Detour. Involvement Is a Decision.
↳ One distracts. The other delivers.

4/ The Old You is Comfortable. Growth Isn't.
↳ Leave comfort. Find clarity.

5/ Encouragement is Free. Give It Away Generously.
↳ Your words may be someone's turning point.

6/ Read Less. Move More.
↳ Books don't build momentum. Steps do.

7/ Comparison is the Killer of Confidence
↳ You're not behind. You're just beginning.

Which one slapped you awake today?

Which truth hit you where it hurts?

♻️ Repost to inspire your network and follow me Kevin Box 🛡️

𝗙𝗿𝗲𝗲 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗚𝗿𝗼𝘄𝘁𝗵 𝗪𝗼𝗿𝗸𝘀𝗵𝗼𝗽

📌 I'm hosting a free 90-Minute workshop on March 7th at 9:30 AM Central Standard Time on the 5 Secrets to Growing Your Personal Brand. 

Everyone who signs up and attends will receive 2 Free Gifts valued at $99. 

𝗖𝗹𝗶𝗰𝗸 𝗵𝗲𝗿𝗲 𝘁𝗼 𝗿𝗲𝗴𝗶𝘀𝘁𝗲𝗿 𝗳𝗼𝗿 𝘁𝗵𝗲 𝘄𝗼𝗿𝗸𝘀𝗵𝗼𝗽:

https://lnkd.in/g7X3CdiJ

#socialfuel

You can't learn to swim by reading about water!

“The behavior you default to under pressure is the ceiling of your leadership.” — Kevin Box


Most leaders don’t fail because they lack strategy. They fail because they default...

☑️ Default to avoidance.
☑️ Default to blame.
☑️ Default to control.

When pressure hits, we don’t rise to the occasion—we fall to our patterns.

📍AVOIDANT leaders drop into Anchor mode:
 ↳ Delay decisions
 ↳ Stay quiet to keep the peace
 ↳ Trade progress for comfort

📍REACTIVE leaders' storm through:
 ↳ Sharp tone
 ↳ Urgency without clarity
 ↳ Fear-based control

If you're not intentional, these patterns will run your leadership.

The shift?

Above-the-line - behavior isn’t just better—it’s required.

1/ Sail: Adapt and adjust without losing momentum.
↳ Ask: What adjustment moves us forward?

2/ Lighthouse: Lead with calm, purpose-led clarity.
↳ Ask: What do people need clarity on?

Leadership isn’t tested when things are easy. It’s revealed when they’re not.

Which quadrant do you default to under pressure?

Leadership isn’t about knowing better.

It’s about behaving better under pressure.

That’s why I respect the work Preetie Boler LLB (Hon) is doing with Shiftcode.

Leadership - Gives leaders the language and tools to shift from default reactions to intentional leadership.

She’s currently running a 48-hour Amazon campaign with the Kindle edition priced at $0.99.
 👇

https://lnkd.in/gygSM58c

If this post made you reflect, follow Preetie Boler LLB (Hon) and get the book.

It’s a powerful starting point for leaders serious about raising their behavioral standard.

taplio

The Battle

Tom Alder

Kevin Box

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Performance ScoreTom Alder's LinkedIn Performance

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taplio

The Battle

Tom Alder

Kevin Box

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Tom Alder's LinkedIn Performance

Performance ScoreKevin Box's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreTom Alder's LinkedIn Performance