Founder of StrategyBreakdowns.com

TLDR: Worked in strategy consulting → Joined strategy team at Atlassian → Started writing strategy case studies → People liked them, so I left my job and went full-timeCheck it out → StrategyBreakdowns.comFor Partnerships Inquiries → passionfroot.me/strategybreakdowns

Tom Alder

This cheeky ad campaign is a masterclass in making people stop and laugh.

Airport billboards plastered with uncomfortably close faces and... features. 

Imagine touching down after 20hrs of international travel and seeing a 20ft nostril.

You'll probably chuckle, jump in an Uber, and remember that nose for weeks.

This is how you win the attention economy in 2026.

—

📌 P.S. I originally came across this campaign because it was going viral and came up on one of my ‘outlier trend’ dashboards. 

Lots of people asked me how I set this up, so I made a free tutorial teaching you exactly how I spot these trending topics / content / products in a few seconds (using free tools): https://lnkd.in/dnxsxJRm

In 2025 I went from $13k/mo to $24k/mo.

In 2026 I'm chasing $50k.

But honestly, my biggest wins were outside of work:

→ Packed up my cosy life in Australia
→ Donated/sold 90% of my physical possessions
→ One-way flight across the world

I've spent the last few months living in: Manhattan. Brooklyn. Barcelona. A tiny beach town called Torredembarra about an hour south of Barca. Valencia. Granada. Madrid. New York again. And now, East London.

2 years ago this was literally a dream I scribbled in a journal. 

Still feels totally surreal when I stop and think about it.

Thank you for reading this past year.

Let's win in 2026.

Anyone in London - hit me up!

—

👉 P.S. If you enjoyed this post, you'll love my newsletter - a 3-minute breakdown of the strategy playbooks and growth hacks behind the world’s greatest companies.

Join 110,000+ strategy nerds from companies like Google, Meta, Atlassian, and Netflix: https://lnkd.in/g2FWfXGR

The Xbox website in 2004.

Bring back the weird and wonderful web.

—

👉 P.S. If you enjoyed this post, you'll love my newsletter - a 3-minute breakdown of the strategy playbooks and growth hacks behind the world’s greatest companies.

Join 110,000+ strategy nerds from companies like Google, Meta, Atlassian, and Netflix: https://lnkd.in/g2FWfXGR

Summer 2009: Airbnb was stuck at $200 per week (!) in revenue… for 8 months straight.

Founders Brian Chesky and Joe Gebbia were running out of money and hope.

When they looked at their worst-performing listings, they all had something in common: "The photos sucked."

People were using flip phone cameras or blurry unedited photos. 

Properties were being undervalued because potential guests couldn't properly assess what they were getting.

The solution: doing something that seemed "unscalable".

The founders:

→ Flew from Mountain View to New York
→ Borrowed professional cameras  
→ Personally photographed 24 hosts' apartments

Result: Revenue doubled to $400 in one week.

This wasn't just about prettier pictures. It solved Airbnb's fundamental marketplace trust problem:

• Guests buying an experience they can't return
• From strangers they've never met
• With no way to verify quality beforehand

Professional photos provided instant credibility, visual proof, and increased perceived value.

The strategy didn’t stop there.

It sparked Airbnb's global Photography Program:
→ Network of 2,000+ freelance photographers
→ 35,000 listings shot across 5,000 cities
→ Listings with pro photos earn 2.5x more bookings

The lesson: Sometimes winning means stop coding and start knocking on doors.

—

💡 If you enjoyed this, it originally appeared in my free 3-minute newsletter, 'Strategy Breakdowns'.

Join 110,000+ strategy nerds from companies like Google, Meta, Atlassian, and Netflix: https://lnkd.in/g2FWfXGR

The value of $1,000 invested 10 years ago:

Amazon (AMZN) → $4,430
Netflix (NFLX) → $5,110
Apple (AAPL) → $8,170
Tesla (TSLA) → $33,630
AMD (AMD) → $123,010
Bitcoin (BTC) → $138,460
Nvidia (NVDA) → $157,870
XRP (Ripple) → $263,160
Dogecoin (DOGE) → $367,590
Ethereum (ETH) → $2,013,020

—

👉 P.S. If you enjoyed this post, you'll love my newsletter - a 3-minute breakdown of the strategy playbooks and growth hacks behind the world’s greatest companies.

Join 110,000+ strategy nerds from companies like Google, Meta, Atlassian, and Netflix: https://lnkd.in/g2FWfXGR

undefined undefined

Founder of Strategy Breakdowns

I'm hiring a writer!

But not just a "writer."

A Superwriter.

Here's how to know if that's you:
→ You're subscribed to like 20+ newsletters
→ You compulsively screenshot great emails, ads, charts etc
→ You can write about complex business concepts in a simple and engaging way
→ You use Claude/Perplexity/Deep Research/Zapier/Notion better than anyone you know

The job: Produce the best strategy case studies on the internet.

Start with 1-2 breakdowns per week.

As a Superwriter, a core part of your role *from Day 1* is building systems, templates, automations, and agents for research, curation, creation, editing, visuals etc.

Note: This role is *not* for you if you don’t know how to (or don’t want to) work with AI/automation to improve your output (more engaging writing, more thorough research, faster graphics, etc)

What you'll get:
- Front-row seat to a fast-growing internet media business
- Work directly with me - I'll teach you everything I know about writing, audience building, sponsorships, and anything else you're interested in
- Freedom to follow your curiosity and shape the role over time
- Access to pro versions of best-in-class tools (Claude, ChatGPT, Notion, Canva, Wispr Flow etc)
- Write + build things that reach hundreds of thousands (sometimes millions) of people in tech
- Fully remote, work from anywhere in the world

If this sounds like you: Job Description + Application in the comments 👇
If this sounds like someone you know: Tag them!

110,803 people read my weekly strategy essays, but I have 2 HUGE problems:

1. They aren't good enough
2. Not enough people read them

So...
✏️ I'm hiring a writer to produce the best strategy case studies on the internet!

→ I don't care about your CV.
→ I care about your screenshots folder.
+ the newsletters / YouTubers / books in your content diet.
+ how many hours you've spent using Deep Research / Claude Code / Nano Banana.

Important note: this isn't an ordinary 'Writer' role.
I'm looking for a 'Superwriter'.

You won't just write. You'll build systems.
AI research workflows. Notion Templates. Infographics. Charts. Surveys.

Exceptionally high quality bar + thinks in leverage.

This starts at 1-2 articles per week. Will grow into much more.
Fully remote. Work from anywhere.
Reach millions of tech founders + leaders each month.

If this sounds like you: Job Description + Application in the comments 👇
If this sounds like someone you know: Tag them!

Steve Jobs tried his best to acquire Dropbox, but couldn’t (and ended up launching a competitor instead).

In 2009, he made them an offer most startups dream about:

9-figure acquisition.
Plug into Apple’s ecosystem.
Direct access to Apple’s users.
Validation from a Silicon Valley icon.

But Dropbox’s founders declined. 

Jobs doubled down, saying it was "a feature, not a product."
He threatened that if they didn’t agree to an acquisition, Apple would “kill” Dropbox by launching their own storage product:
→ iCloud

But he was wrong.

iCloud was a huge success, but wasn’t enough to stop Dropbox’s historic run:

In just 7 months, Dropbox had accumulated 100,000 users.
Within 18 months, 500,000.
By October 2009, they'd crossed 2 million users.

A single mechanism was driving over one-third of all new signups:
→ Their iconic referral program 
(”Invite your friend to receive an extra 10gb of free storage”)

It was so effective that within 6 months, it was generating 2.8 million referral invitations monthly.
1 invitation sent every single second (!)

The trajectory from there went exponential:
→ 50 million users by 2011
→ 100 million users by 2012
→ 500 million users by 2016

In 2017, Dropbox hit a milestone faster than any other software company in the past: $1 billion in ARR.
The referral architecture powering Dropbox's growth combined behavioural psychology, network effects, and incentive design.
There’s something every builder can learn from what is arguably the most successful customer acquisition program in SaaS history, so I've deconstructed the 3x underlying principles into a free guide. 

🎁 Here’s the guide → https://lnkd.in/gc9-ih8J

Happy Monday. I got in a heated debate over the weekend. Help me settle this:

I've been daydreaming about redesigning the Strategy Breakdowns website for at least a year. 

Picture this:
→ An infinite canvas. Every article as a card in a grid. 
→ A new interactive way for readers to explore the archive. 

But it’s always sat in the embarrassingly long “maybe one day” pile.

Recently I came across a tool that let me prototype it in an evening.

It only took about 2 minutes of "aha" moments and "oh damn that's cool" design decisions for me to realise i had to turn my rainy-night-in into a breakdown.

The tool is called Alloy - it captures your existing product and lets you vibe on top of it

Most tools are fighting over hobbyists and side projects, so Alloy carved out its own niche: professional product teams prototyping on existing apps

Lots of clever product-led-growth mechanics and smart user psychology baked into this tool. 

✏️ Check out the full breakdown on your new favourite vibe-coding tool: https://lnkd.in/dudG8b6G  and here’s the interactive prototype I made: https://lnkd.in/dVy8zaX3

i can't stop thinking about how all software looks the same now

in the early 2000s, winamp let users completely redesign the interface

→ alien heads
→ video game themes
→ animated creations

it sparked one of the internet's first user-generated design communities

there's actually a museum preserving 100,000+ skins from that era (link below)

somewhere along the way, we lost something special:
→ the ability to add personality into the tools we use every day

my secret wish is that AI brings back the 'customisation layer'

software that feels yours

—

👉 P.S. If you enjoyed this post, you'll love my newsletter - a 3-minute breakdown of the strategy playbooks and growth hacks behind the world’s greatest companies.

Join 110,000+ strategy nerds from companies like Google, Meta, Atlassian, and Netflix: https://lnkd.in/g2FWfXGR

Software looks the same 

40 years of enterprise software in one chart:

Ownership → subscription → consumption → autonomous 

We're entering an unrecognisable era.
The winners of the next decade will be defined by AI GTM, outcome-based pricing, and the merging of software and services.

We hear a lot about the ‘one-person unicorn’.
A single operator building a billion-dollar company with new business models unlocked by AI.

Im curious - what do you think that business actually *looks* like?
Whats the product? How is it marketed? How does the company operate?

Something I’ve been wondering a lot about lately. Keen to hear your thoughts 💭

—

👉 P.S. If you enjoyed this post, you'll love my newsletter - a 3-minute breakdown of the strategy playbooks and growth hacks behind the world’s greatest companies.

Join 110,000+ strategy nerds from companies like Google, Meta, Atlassian, and Netflix: https://lnkd.in/g2FWfXGR

Connor Gillivan

Scaling my 4 B2B companies w/ SEO. Daily posts about the process. 7x Founder (Exit in 2019).

Hey hey! Thanks for stopping by my profile. Here's a quick tl;dr: 

I've been an entrepreneur since 2009. I've scaled multiple businesses to 6, 7, & 8 figures in ARR and I exited one, FreeUp, in 2019. Today, I run a portfolio of companies, teach SEO, and scale B2B and SaaS businesses with SEO.

A little bit more about me:

Over the last decade, I've built 5 businesses to 6, 7, & 8 figures in yearly revenue. 

In 2019, I exited one of them, FreeUp, to The HOTH after 4 years of growth to 40+ team members and $12M+ in ARR.

Today, I'm building a portfolio of 10+ B2B companies. 

→ TrioSEO: SEO growth services for B2B and SaaS businesses. 
→ Outsource School: Teaching business owners how to build affordable teams in the Philippines.
→ EcomBalance: Monthly bookkeeping for eCommerce companies.
→ AccountsBalance: Bookkeeping for agencies, SAAS, and service providers. 
→ ConnorGillivan.com: Teaching SEO & marketing strategies, processes, & know-how. 
→ HG Media: Social media growth agency for LinkedIn, Twitter/X, Youtube, and more.

My business partner is Nathan Hirsch. We met in college and have been working together ever since.

Our mission is to build businesses in areas where we struggled while growing our first companies and we wished there had been better solutions...hiring, outsourcing, bookkeeping, accounting, billing, legal, SEO, growth, etc. 

If you need help growing your business, I'd love to help. Here's how...

TRIOSEO

I'll work with you on keyword research, building an SEO content plan, writing SEO content, and publishing it on your website to drive more organic traffic, leads, and revenue. 

→ Get an SEO Audit here: https://trioseo.com/audit

THE SEO SYSTEM

In this 4 hour video course, I'll teach you the 4 Pillars of SEO and give you my exact SOPs that I've used to scale multiple companies to millions in ARR with SEO. Packed with value and loved by hundreds. 

→ Purchase Access: https://connorgillivan.com/seo

BOOKKEEPING & OUTSOURCING

Need help with your bookkeeping? Or hiring a virtual assistant? I've got you covered. Get a Pricing Quote for our monthly bookkeeping services. And check out the exact Hiring System we've used to build remote teams for our companies.  

→ Go here: https://ecombalance.com and here: https://outsourceschool.com

If you've made it this far, thanks for reading. 

I'm committed every day to making SEO & marketing simpler for millions. 

See you out there!

Best,
Connor

Email: Connor@ConnorGillivan.com

Founder and Owner

ConnorGillivan.com is the home to my personal brand where I make SEO simpler for millions. It hosts my weekly newsletter, The Savvy SEO, and my SEO course, The SEO System. Come learn SEO from my 10+ years of experience scaling my own companies to 6, 7, and 8 figures with an exit in 2019.

My 10 Favorite SEO Tools for 2026:

After running SEO for 50+ B2B and SaaS companies, I’ve tested everything.

Here are the 10 tools I keep coming back to 👇

1. Semrush & Ahrefs – For keyword research, backlink tracking, and competitive analysis.
→ Best for: SEOs who want the full data picture in one dashboard.

2. Google Search Console – Your direct line to how Google sees your site.
→ Best for: Tracking rankings, clicks, and crawl errors.

3. Surfer – For on-page optimization and content scoring.
→ Best for: Writers and editors creating SEO-optimized blogs.

4. KeywordInsights AI – For clustering and intent mapping.
→ Best for: Building topic clusters and planning content calendars.

5. ChatGPT – For brainstorming titles, outlines, and keyword variations.
→ Best for: Speeding up ideation without sacrificing quality.

6. SEOwind – For building detailed SEO outlines.
→ Best for: Teams producing a lot of content at scale.

7. Screaming Frog – For technical audits and site crawls.
→ Best for: Finding broken links, redirects, and on-site issues.

8. ClearScope AI – For content quality and keyword density.
→ Best for: Ensuring your content matches top-ranking competitors.

9. Google Analytics 4 (GA4) – For tracking conversions from organic traffic.
→ Best for: Marketers who care about results, not vanity metrics.

10. Notion or Airtable – For managing SEO systems and team workflows.
→ Best for: Agencies and teams scaling content and backlink operations.

---

Tools don’t make you great at SEO...systems do.

But the right tools make those systems 10x more efficient.

And if you want to win in SEO, you need both. 

How do I know? Bc I've been IN it for 10+ years. 

Trust me, you need both. 

---

Find this useful?

Repost ♻️ to help others build their SEO tech stack.

P.S. Steal my 50+ SEO & Marketing Processes: https://lnkd.in/gETbvXjq

Connor  Gillivan

I scale companies w/ SEO & content. Book a call & let's talk SEO. 7x Founder (Exit in 2019).

My SEO + AI Tools Cheat Sheet:

When you look at the landscape of SEO, AI tools are already available and embedded.

I'm constantly studying the AI tools out there so you can save time and simply use the best ones.

1/ Keyword Research

- Semrush
- MarketMuse
- Ahrefs

2/ SERP Analysis

- Frase
- SEO(.)ai
- Surfer SEO

3/ Content Outlines

- Surfer SEO
- Koala AI
- Frase(.)io

4/ Editing and Optimizing

- Germi
- SEMrush SEO Writing Assistant
- HubSpot’s AI Tools

5/ Backlinks

- Ahrefs
- Outranking
- Indexly

6/ Analytics

- Google Analytics 4 + AI
- SEMrush Position Tracking
- HubSpot AI Analytics

7/ Technical

- AllinAI
- SE Ranking
- Screaming Frog AI

As you can see, AI tools follow the SEO journey.

And it's only going to grow from here.

Jump on the train and get used to it.

Tools evolve faster than your comfort zone.

Start today or lose rankings forever.

---

Which tools are you already using?

What tool will you test today?

♻️ REPOST and help out others.

P.S. I run SEO w/ AI for 30+ clients at TrioSEO. Check us out!

My Monthly SEO Analytics Strategy:

Every month, I run a full SEO analytics review for my companies and clients.

Here’s the exact system I use — and the 7 metrics that matter most.

1/ Organic Traffic Growth

- Check total sessions and users from Google.
- Segment by page type (blog, service, homepage).
- WHY: It’s your top-level indicator that SEO is actually driving results.

2/ Keyword Rankings

- Track top 50–100 target keywords in Ahrefs or GA4 Search Console.
- Look for upward movement month-to-month.
- WHY: Rankings reflect visibility growth before traffic follows.

3/ Click-Through Rate (CTR)

- Pull from Google Search Console.
- Improve titles & meta descriptions for low CTR pages.
- WHY: A small CTR lift = huge traffic gain without new content.

4/ Backlinks & Referring Domains

- Review new links via Ahrefs.
- Filter by authority and relevance.
- WHY: High-quality links = authority, which fuels long-term rankings.

5/ Top Landing Pages

- Identify which pages bring in the most organic users.
- Double down on the content type and topics that win.
- WHY: This tells you what the market values most from your site.

6/ Conversion Rate from Organic

- Track leads, calls, or purchases coming from organic traffic.
- WHY: SEO isn’t just visibility—it’s sales and customer growth.

7/ Technical SEO Health

- Audit page speed, mobile usability, and crawl errors.
- WHY: Technical issues quietly destroy ranking potential.

---

SEO analytics aren’t about vanity metrics.

They’re about direction, consistency, and compounding results.

I’ve scaled multiple businesses by obsessing over these numbers.

When you know the story behind your data, SEO becomes predictable.

---

Find this useful?

Repost ♻️ to help others master SEO reporting.

P.S. Steal my 50+ SEO & Marketing Processes: https://lnkd.in/gETbvXjq

Steal my SEO Keyword Research + ChatGPT Cheat Sheet:

How I target 10+ keywords w/ 1 piece of SEO content: 

(Bonus: This can help you rank for 10+ GEO prompts too)

Most people write one article per keyword. That's old school. 

Today, the smartest SEOs rank for 10+ keywords and multiple ChatGPT prompts with a single, well-structured article.

Here’s the exact process I use: 

1/ Find your primary keyword.

- Use Semrush, Ahrefs, or Keyword Planner
- Pick one w/ Volume 100+, clear intent, & low KD < 40. 
- A keyword that you'll be pumped to rank Top 10 on.

2/ Research complementary keywords.

- Search your primary keyword in Semrush or Ahrefs.
- Find 5–10 long-tail or related terms that share the same search intent.
- Ex: "seo strategy" -> "seo and content strategy", "seo keyword strategy", etc.

3/ Build a keyword cluster.

- Group those keywords & place into your content outline.
- Note their search volume, difficulty, and intent.
- Make it easy to tap into them while writing. 

4/ Create one comprehensive article.

- Use the main keyword for your title, H1, and intro.
- Put 2ndary keywords into H2s, FAQs, & sections.
- Don't force it. Make it natural within the content. 

5/ Optimize for GEO (ChatGPT/LLMs).

- Research on ChatGPT what people are searching. 
- Add concise definitions, frameworks, and examples.
- AI tools love structured, expert-style content. Do that.

---

Keyword clustering saves time, boosts rankings, and builds authority faster.

One strategic piece of content can dominate an entire topic.

Think of ranking for 50+ keywords with 1 piece of content. 

It's 100% possible and it happens every day. 

Wrap your SEO head around that 😎 

---

Do you agree with me? 

Repost ♻️+ Follow me to make SEO simpler for millions.

P.S. Join 7,000+ SEOs, Marketers, & Founders on my Savvy SEO newsletter: https://lnkd.in/gs3iPKMA

AI articles need structure.

Not more prompts.
Not better phrasing.

Most teams rush to generate drafts.

Then fix SEO later.
Then adjust tone.
Then rewrite metadata.

That’s output.

Not a system.

The shift that makes AI content usable is simple:

Build the article inside constraints.

From the first click.

Here’s the exact step by step process to create and refine 
An article using the AI Article Generator inside Semrush:

Step 1: Launch AI Article Generator
→ Open it directly from the Content Toolkit
→ Start with a topic or select one from Topic Finder

Step 2: Fill out article setup
→ Choose location, title, keywords, word count, voice, and tone
→ Enable SEO Boost to guide structure using SERP-level data

Step 3: Review the first draft
→ Let the tool generate a complete article
→ Decide whether to edit, regenerate, or move forward

Step 4: Refine the article
→ Edit content, meta title, and meta description
→ Use built-in AI chat, images, and optimization tools

Step 5: Publish or export
→ Publish directly to WordPress or export to Google Docs
→ Share or reuse the article wherever needed

This is what AI content looks like when it’s operational.

Less patching.
More flow.

If AI is part of your content stack, the workflow matters more than the output.

Semrush's AI Article Generator keeps everything in one system.

Start today: https://bit.ly/4sMv2Np

Repost ♻️+ Follow me to make SEO simpler for millions.

#SemrushPartner

AI Article Generator inside Semrush.

My Idea to Post Workflow That Got Me to 120K followers on LinkedIn

The main goal of this workflow is to not break the cycle.

Content breaks before posting.

Not during writing.

Before it even becomes a post.

Ideas sit everywhere.

Docs. Notes. DMs.

Ownership gets fuzzy.

Momentum dies quietly.

The shift that fixes this is simple:

Ideas need a system before content.

Not after drafting.

Before execution.

Here’s the exact way I’d manage content ideas using the Ideas feature inside Publer.

Step 1: Capture ideas in one place
→ Add ideas to a dedicated Ideas tab
→ Stop letting ideas live across random tools

Step 2: Move ideas through clear stages
→ Use a Kanban-style board with columns
→ Customize stages like To do, In progress, Review, Done

Step 3: Assign ownership early
→ Assign ideas or posts to team members
→ Make responsibility visible from the start

Step 4: Build the idea properly
→ Add text, images, titles, and structure
→ Treat each idea like a lightweight workspace

Step 5: Turn ideas into posts
→ Open Publer AI from the finalized idea
→ Refine the post before publishing

This is what content systems look like when they work.

Less chasing.

More flow.

If content matters, ideas shouldn’t live in chaos.

Publer’s Ideas feature gives ideas a home before they become posts.

♻️ Repost this and help others build content consistency.

#PublerPartner

How I Manage Ideas and Turn them into Posts

Building a mobile app used to be a career choice.

Now it’s a decision you make with just a prompt.

That’s not hype.

That’s the shift that actually matters.

For years, mobile apps came with invisible gates:

Frameworks you had to learn.
Build pipelines you had to manage.
Submission processes you were afraid to touch.

Most good ideas died before they even became prototypes.

Here’s the reframe that finally clicked for me:

The hard part of mobile apps was never the idea.

It was everything around the idea.

Replit’s mobile app flow removes that friction.

You describe the app in plain language.
Replit builds it.

You preview it on your actual phone.
And when it’s ready, you publish it.

No mobile dev background required.
No native tooling maze.
No “I’ll figure this out later” energy.

This is what shipping a mobile app looks like now:

1. Start from a prompt
→ Open Replit and describe the app you want
→ Focus on behavior, not technical details
    
2. Watch it build live
→ See the UI and logic come together in real time
→ Iterate by sending another message
    
3. Preview on your phone
→ Scan the QR code with Expo Go
→ Use the app on a real device instantly
    
4. Refine by conversation
→ Adjust layout, flows, or features in chat
→ Keep momentum without switching contexts
    
5. Publish when ready
→ Connect Expo and your Apple account
→ Replit handles the entire submission flow
    

This used to take months.

Now it takes clarity and follow-through.

If you’ve ever said “I wish this app existed,”

you’re closer than you think.

Build your dream app with Replit today!

♻️ Repost this to help others create mobile apps.

#ReplitPartner

How I build and ship mobile apps in mins

Big news!!

Nathan and I are incredibly excited to announce that Hirsch Gillivan LLC has acquired minority ownership in Ecommerce Accounting LLC, an income tax filing and planning firm.

This is something we’ve wanted to do for a long time.

Our bookkeeping and CFO clients have been asking for tax support.
And we didn’t want to bolt something on just to check a box.

So partnering with CPA Cindy Smith and her son Jimmy Smith feels like the perfect fit. We could not be more excited to welcome them to the Hirsch Gillivan LLC family.

Here’s what’s happening next:

Everything will be operating under the EcomBalance and AccountsBalance brands in the near future.

Which means this is now official:

EcomBalance and AccountsBalance offer:

• Monthly bookkeeping
• Income tax filing
• Income tax planning

All under one roof.

If you’re a current EcomBalance client:

• You’ll receive a discount on tax services
• Nothing changes with your monthly bookkeeping
• Adding tax services is completely optional

If you’re a current Ecommerce Accounting LLC client:

• We’ll be reaching out directly
• Outside of a brand name update, very little will change
• Cindy remains your awesome CPA and continues to lead the tax business
• The team is staying put and is a huge part of what we’re building

If you’re a bookkeeping client, you might see a few new EcomBalance faces around, but your service stays exactly the same!

We worked hard to get this deal done before tax season.

And since tax season is officially here, we want to do what we always do after a new deal and take care of early clients.

• First 10 new US tax clients get 20% off 2025 income tax services
• EcomBalance clients get 25% off

Reach out to me or your EcomBalance bookkeeper for more info.

If you’ve followed Nathan and me for a while, you know this is our playbook.
When we expand, we make it better for the people who supported us early.

More updates coming soon on the transition and our new partners.

But for now, we’re pumped to officially bring income tax services into the EcomBalance and AccountsBalance ecosystem!

taplio

The Battle

Tom Alder

Connor Gillivan

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taplio

The Battle

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Connor Gillivan

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